Occupational Demand/ Program Supply Analysis using Web Sources

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1 Occupational Demand/ Program Supply Analysis using Web Sources MCCA Student Success Summit September 19, 2013 Institutional Research Dept Washtenaw Community College

2 I. Online Data Sources II. Application of their use (first step of the Dynamic Skills Audit)

3 I. Data Sources

4 I. Data Sources 1. Dept of Technology, Management, and Budget, State of Michigan (local demand) 2. Bureau of Labor Statistics, U.S. Dept of Labor (to identify NAICS industry group w/most employed for a given occupation, to use for #3 below) 3. US Census Bureau, Quarterly Workforce Indicators (# new hires in an industry group) 4. Labor Insight, Burning Glass (local demand) 5. Michigan Community College Network (supply)

5 Caveat: there are significant measurement issues with every online source.

6 It is important to know what these issues are so that it does not lead to misguided decisions

7 1. Government projections are based on surveys and economic models Complete employment data by occupation is not available because it is not collected (except in samples) Payroll records cover everybody who receives a paycheck but employers report by industry, not occupation (UI wage records). Big difference!

8 2. Job posting query tools are counts of postings, not positions; only as good as the software scanning the internet Double or triple counting or worse is inevitable Since the content of job postings on different job boards, or even within the same job board, does not follow standard rules, classification is not a science

9 1. DTMB Data Explorer Economic Forecast Region (local level) -Long term Occupational Projections

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14 2. BLS Occupational Employment Statistics semiannual mail and phone survey of employers conducted by state workforce agencies covers all metropolitan and nonmetropolitan areas nationally, all industries, of varying sizes Use here: to identify the industry employing the largest number of individuals in a given occupation (Network Admin example)

15 QWI : Industry Group Selection

16

17 Industries employ network admin: Largest is Computer Systems Design and Related

18 3. US Census Bureau, Quarterly Workforce Indicators Data Extraction Tool Estimated Number of New Hires (# of individuals who started a new job) and other employment indicators by metropolitan region (using actual UI record data) New Hires = number of individuals who were reported to be employed in a quarter who were not employed by that same employer in any of the previous 4 quarters

19 US Census Quarterly Workforce Indicators (QWI)

20 QWI: geographical region selection

21 QWI Industry Group selection page

22 QWI Indicators selection page

23

24 4. Labor Insight Burning Glass Job postings searchable by many dimensions Occupation, education, location, time period, experience, among others

25 Labor Insight Main Screen

26 Sample Query results: Network Admin

27 Skills Another use of job postings data and federal gov t data (O Net) is to identify skills in demand by employers WCC has used BG for this purpose in various Advanced Manufacturing, Energy, and IT fields Will be discussed in next presentation

28 5. Michigan Community College Network number of awards by college and program

29 MI CC Network, Search for Awards Main Screen

30 Sample Results, Washtenaw CC Network Admin

31 II. Application

32 II. Application Link Programs to Occupations Conduct Demand Supply Analysis Example : Computer Network Admin

33 Link Programs to Occupations 1. Use federal crosswalk to match Classification of Instructional Programs (CIP) codes to BLS Standard Occupational Classification (SOC) codes 2. Matched CIP codes to WCC program codes (WCC crosswalk)

34 CIP to SOC crosswalk information and download

35 CIP to SOC crosswalk conversion file (portion)

36 Computer Network Admin and Support CIP codes and SOC codes and

37 Example of CIP to SOC Matching CIP Computer Systems Networking and Telecommunications Computer and Information Systems Security/Info Assurance SOC Network and Computer Systems Administrators Network Systems and Data Communications Analysts WCC Computer Networking Academy (C) Computer Networking Operating Systems (C) Computer Networking (A) Foundations of Computer Security (C) Network Security (C) Computer Systems Security (A)

38 Sample page from WCC report (created by WCC research dept using MS Access)

39 1. Demand 2. Supply 3. Analysis/Assessment

40 1. Demand in 9 SE MI counties a. # Employed; Projected employed b. Projected openings; # job postings c. Annual wage

41 Computer Network Admin and Support DEMAND: Gov't Projections 2008 Employed 2018 Projected Employed 10 Yr% Change 10,645 14, %

42 DEMAND: Gov't Proj and BG Job Postings QWI New Hires* Projected Annual Openings, Job Postings Last 4 quarters 521 1,023 (14,010) 493 * Total number of new hires in Computer Systems Design and Related Services (NAICS ) in local area was 14,010. This figure was multiplied by percent of Network Admin nationally = 493 estimate local Network Admin new hires.

43 Wage Estimates 2012 Estimated Mean Annual Wage 2012 Mean Annual Wage Per Postings $72,210 $52,030

44 2. Supply # Graduates, 8 SE MI community colleges

45 SUPPLY: # Grads Graduates 193 (WCC: 89)

46 3. Analysis: Compare Supply to Demand (# grads compared to # openings)

47 DEMAND: Gov't and BG Job Postings QWI SUPPLY: Grads Projected Annual Openings, Job Postings New Hires Graduat es 521 1,

48 Conclusion It appears there is unmet demand However, most of the postings require experience and don t ask for associate degrees or certificates what are those? Government projections do not specify requirements of positions other than new and replacement Perhaps most importantly, the employers are not going to community colleges for workers

49 49 Manufacturers Need New Workforce Strategies Top sources for new employees Word of mouth Staffing agencies Online Job Boards Newspaper Ads Company recruiting function External search firms Company Websites Tech schools Community colleges Other 6% 8% 15% 14% 18% 26% 32% 40% 40% 52% Source: The Manufacturing Institute

50 Colleges need to work with employers to establish internships for students to gain experience while in school, so that they are more competitive for more jobs when they graduate

51 Contact info Institutional Research Department Roger Mourad, Director

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