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1 Business Administration Regional Program Demand Report Santa Monica, LA MSA Economic Modeling Specialists Inc.

2 Introduction and Contents Contents Executive Summary Job Outlook Summary Inverse Staffing Patterns Regional Graduation Summary Occupational Programs & Completers Focus Santa Monica Region Definition LA MSA: Los Angeles, Orange Purpose and Goals This report is designed to integrate and analyze data from multiple sources to help educational institutions discover regional labor market needs for certain postsecondary programs of study. The overall goal is to help a college align their program offerings the economy and labor market of its service region. To do this, the report selects a set of focus occupations, determines the regional job outlook for them, and compares this to the number of recent graduates in related programs at regional educational institutions. While this is a first step toward a supply/demand analysis, for increased accuracy it could be extended with survey-based information from local employers regarding their hiring outlook and recruitment sources. The occupation employment and wage numbers are from EMSI's national Complete Employment database, which is built using numerous published data sources from the federal Bureau of Labor Statistics, Bureau of Economic Analysis, and Bureau of the Census. In addition, the report uses industry/occupation data and projections created by the State of AnyState. The completions-by-program and program-to-occupation links use data from the U.S. Department of Education. These data sources have been specially processed and harmonized to provide more complete and detailed data than any individual source used. For more information, see the final page of this report. Key Terms and Concepts Programs: Courses of postsecondary study defined by CIP (Classification of Instructional Programs) codes. Occupation: A category of workers defined by the Standard Occupational Classification (SOC). Relating occupations to Programs: EMSI determines these links using information from the U.S. Department of Education. Replacement Jobs: The estimated number of job openings in an occupation due to retirement, turnover, and other factors aside from job growth. Based on national percentages by occupation. Annual openings: The sum of new jobs and estimated replacement jobs for a given occupation, divided by the number of years in the timeframe. Earnings: For industries, total annual earnings per worker is reported; these earnings include wages, salaries, profits, and benefits. Occupational earnings are reported as median hourly wage only. Jobs: Full-time and part-time positions held by proprietors and payroll employees in the public or private sector. May exceed actual worker count. Projections: Estimates of future job or population numbers based on (1) recent historical regional trends and (2) published forecasts created by a consensus of state and federal agencies.

3 Executive Summary Overview This report focuses on 14 occupations which are expected to provide 8,863 annual job openings from in the LA MSA 2-county area. Meanwhile, in 2008, area colleges produced 21,752 graduates in 36 programs related to these occupations. The numbers do not conclusively show an opportunity for area colleges to expand their offerings in this field. 1 Focus Occupations The following occupations were selected for analysis in this report: 2 Chief executives General and operations managers Sales managers Administrative services managers Industrial production managers Transportation, storage, and distribution managers Construction managers Social and community service managers Managers, all other Cost estimators Management analysts First-line supervisors/managers of housekeeping and janitorial workers Gaming supervisors First-line supervisors/managers of personal service workers Focus Programs The key occupations above correspond to the following standard postsecondary program titles: 3 Materials Engineering Mechanical Engineering Construction Engineering Manufacturing Engineering Construction Engineering Technology/Technician Consumer Merchandising/Retailing Management Community Organization and Advocacy Public Administration Public Policy Analysis Public Administration and Social Service Professions, Other Building/Property Maintenance and Management Aeronautics/Aviation/Aerospace Science and Technology, General Aviation/Airway Management and Operations Theatre/Theatre Arts Management Arts Management Medical/Health Management and Clinical Assistant/Specialist Business/Commerce, General Purchasing, Procurement/Acquisitions and Contracts Management Logistics and Materials Management Operations Management and Supervision Non-Profit/Public/Organizational Management Business Administration, Management and Operations, Other Entrepreneurship/Entrepreneurial Studies Franchising and Franchise Operations Small Business Administration/Management Entrepreneurial and Small Business Operations, Other Tourism and Travel Services Management Hospitality Administration/Management, Other Human Resources Management and Services, Other International Business/Trade/Commerce Marketing/Marketing Marketing, Other Business, Management, Marketing, and Related Support Services, Other Human Services, General Construction Trades, General 1. Annual job openings: new plus replacement jobs divided by years in the timeframe. Note that openings may be filled from various sources besides new graduates, and that graduates may work in occupations unrelated to their degree. 2. Occupations are defined by the federal SOC system. 3. Programs are defined by the federal CIP system. The occupation-program crosswalk is based on the CIP-SOC crosswalk published by the U.S. Department of Education. 3

4 Executive Summary, cont. Labor Market Outlook Aggregated data for all focus occupations: Region State[s] U.S total jobs 226, ,675 4,373, total jobs 242, ,303 4,687, growth 15,776 47, , repl. jobs 27,998 70, ,142 Median hourly earnings $50.39 $47.57 $40.96 Focus Program Completions "Completions" represents the total number of students to attain an award or degree at each given level in all the above college programs. Award Level 2008 Completions (Santa Monica ) 2008 Completions (All s in Region) Award < 2 years Associate's Bachelor's Postbaccalaureate Certificate - 90 Master's Doctor's Professional - - TOTAL Source: U.S. Department of Education, National Center for Education Statistics: Integrated Postsecondary Education Data System (IPEDS). 4

5 Job Outlook Summary Percent Change in Employment, All Focus Occupations This graph shows yearly percent growth compared to The table summarizes the regional job outlook for the focus occupations using employment projections and current wage data, indicating the demand for these kinds of workers and their pay scale. s which strive to be labor market responsive, maximize their economic impact, and generate a return on investment for public funds should generally focus program resources to support high-growth, high-wage occupations. Detailed Information by Occupation Avg. Annual Openings Median Hourly Earnings Occupation Title Region State[s] U.S. Region State[s] U.S. General and operations managers 3,063 8,199 53,453 $52.66 $50.43 $44.02 Management analysts 1,350 4,085 27,815 $35.61 $37.45 $35.37 Sales managers 932 2,405 12,752 $50.82 $48.90 $46.76 Managers, all other 894 1,976 13,907 $48.82 $49.65 $43.38 Cost estimators 448 1,371 11,011 $30.00 $31.07 $27.17 Chief executives 446 1,132 9,193 $ $ $76.23 Administrative services managers 445 1,050 9,068 $40.73 $39.23 $35.35 Construction managers ,945 $48.18 $48.15 $38.39 First-line supervisors/managers of personal service workers ,712 $18.85 $18.10 $16.78 Industrial production managers ,929 $40.69 $42.56 $40.04 Social and community service managers ,846 $33.17 $30.17 $26.91 First-line supervisors/managers of housekeeping and janitorial workers ,569 $17.50 $17.87 $16.34 Transportation, storage, and distribution managers ,451 $38.49 $38.96 $37.98 Gaming supervisors ,333 $20.90 $23.91 $21.88 TOTAL 8,863 23, ,985 $50.39 $47.57 $40.96 Source: EMSI Complete Employment - 1st Quarter Average annual openings: total new plus replacement jobs over the entire timeframe divided by number of years in the timeframe. 1. Projected new and replacement jobs can indicate demand, but are not necessarily equivalent to demand. The number is based on past regional performance of the industries that employ workers in the given occupations, combined with official, biannual state and federal ten-year estimates. Projections may underestimate demand if employers need these kinds of workers but are unable to hire qualified individuals to meet their needs, or if unforeseen business recruitment and growth outpace past trends. Similarly, projections may overestimate demand if there are unforeseen contractions in key employers, entire industries, or the national economy as a whole. 5

6 Regional Job Outlook The table summarizes the regional job outlook for the focus occupations using employment projections and current wage data, indicating the demand for these kinds of workers and their pay scale. s which strive to be labor market responsive, maximize their economic impact, and generate a return on investment for public funds should generally focus program resources to support high-growth, high-wage occupations. Occupations are sorted by total 2009 jobs. Occupation Title 2009 Jobs 2014 Jobs Change New & Rep. Jobs Median Hourly Earnings General and operations managers 89,442 91,796 2,354 15,313 $52.66 Management analysts 26,528 31,001 4,473 6,750 $35.61 Sales managers 21,779 24,095 2,316 4,661 $50.82 Managers, all other 21,524 23,216 1,692 4,468 $48.82 Chief executives 13,572 13, ,228 $ Administrative services managers 11,194 12,247 1,053 2,225 $40.73 Cost estimators 8,138 9,472 1,334 2,238 $30.00 Construction managers 7,121 8,515 1,394 1,671 $48.18 Industrial production managers 7,116 6, ,247 $40.69 First-line supervisors/managers of housekeeping and janitorial workers First-line supervisors/managers of personal service workers Transportation, storage, and distribution managers 5,987 6, $ ,401 5, ,314 $ ,307 4, $38.49 Social and community service managers 4,152 4, $33.17 Gaming supervisors $20.90 Source: EMSI Covered Employment - 1st Quarter , ,188 15,776 44,315 $

7 State & National Job Outlook These two tables summarize the state and national job outlook for the focus occupations using employment projections and current wage data, indicating the demand for these kinds of workers and their pay scale. Occupations are in the same order as they are in the regional job outlook table on the previous page. State Job Outlook Occupation Title 2009 Jobs 2014 Jobs Change New & Rep. Jobs Median Hourly Earnings General and operations managers 227, ,384 8,058 40,994 $50.43 Management analysts 69,694 84,140 14,446 20,427 $37.45 Sales managers 54,849 60,968 6,119 12,024 $48.90 Managers, all other 47,227 51,014 3,787 9,878 $49.65 Chief executives 32,854 33,897 1,043 5,659 $ Administrative services managers 26,428 28,914 2,486 5,252 $39.23 Cost estimators 23,009 27,309 4,300 6,857 $31.07 Construction managers 18,552 22,461 3,909 4,631 $48.15 Industrial production managers 17,562 16, ,077 $42.56 First-line supervisors/managers of housekeeping and janitorial workers First-line supervisors/managers of personal service workers 17,455 18,562 1,107 2,014 $ ,613 17,489 1,876 4,000 $18.10 Social and community service managers 12,951 13, ,486 $30.17 Transportation, storage, and distribution managers 11,339 11, ,558 $38.96 Gaming supervisors 1,817 2, $23.91 Source: EMSI Covered Employment - 1st Quarter , ,303 47, ,261 $47.57 National Job Outlook Occupation Title 2009 Jobs 2014 Jobs Change New & Rep. Jobs Median Hourly Earnings General and operations managers 1,564,887 1,605,422 40, ,264 $44.02 Management analysts 526, ,780 93, ,075 $35.37 Managers, all other 356, ,128 23,544 69,536 $43.38 Sales managers 315, ,378 29,779 63,759 $46.76 Chief executives 289, ,617 5,325 45,966 $76.23 Administrative services managers 240, ,279 20,214 45,340 $35.35 Cost estimators 195, ,888 33,328 55,057 $27.17 Construction managers 195, ,159 37,133 44,725 $38.39 First-line supervisors/managers of housekeeping and janitorial workers 179, ,657 8,537 17,846 $16.34 Industrial production managers 140, ,110-6,556 24,646 $40.04 First-line supervisors/managers of personal service workers 127, ,684 16,222 33,560 $16.78 Social and community service managers 118, ,795 10,560 24,230 $26.91 Transportation, storage, and distribution managers 89,194 88, ,256 $

8 Occupation Title 2009 Jobs 2014 Jobs Change New & Rep. Jobs Median Hourly Earnings Gaming supervisors 34,407 37,160 2,753 6,665 $21.88 Source: EMSI Covered Employment - 1st Quarter ,373,023 4,687, , ,925 $

9 Inverse Staffing Patterns Industrial Makeup These are your region's top ten growing industries in the selected occupations. NAICS Code Description 2009 Jobs 2014 Jobs Change % Change Local government 14,023 14, % Motion picture and video production 10,405 11,725 1,320 13% Managing offices 9,191 8, % Other technical consulting services 6,151 9,598 3,447 56% State government 4,480 4, % Office administrative services 4,433 5, % Wholesale trade agents and brokers 3,008 4,158 1,150 38% Administrative management consulting services 2,838 3, % Janitorial services 2,516 2, % Engineering services 2,459 2, % Source: EMSI Covered Employment - 1st Quarter

10 Regional Graduation Summary Regional graduations ("completions" or number of awards/degrees granted) in the programs tied to the focus occupations are one indicator of workforce supply. (Other sources include in-migration of new workers to the region, promotion from within firms, and currently unemployed workers in the same or similar occupations.) The following table breaks down these graduations by program and award level at AnyRegion college and at all institutions in the region. A zero entry for completers indicates the program is offered but had no completions, while a "-" indicates the program is not offered. CIP Code Program Title Award Level Your Materials Engineering Bachelor's degree - 34 Master's degree - 41 Doctor's degree (old degree classification) Mechanical Engineering Bachelor's degree Master's degree Post-master's certificate - 1 Doctor's degree (old degree classification) Construction Engineering [all] Manufacturing Engineering Bachelor's degree Construction Engineering Technology/Technician Consumer Merchandising/Retailing Management Master's degree - 3 Bachelor's degree - 76 [all] Community Organization and Advocacy Postbaccalaureate certificate - 1 Master's degree Public Administration Award of less than 1 academic year - 1 Bachelor's degree Master's degree Doctor's degree (old degree classification) Public Policy Analysis Bachelor's degree Public Administration and Social Service Professions, Other Building/Property Maintenance and Management Aeronautics/Aviation/Aerospace Science and Technology, General Aviation/Airway Management and Operations Postbaccalaureate certificate - 1 Master's degree Post-master's certificate - - Doctor's degree (old degree classification) - 2 Doctor's degree - research/scholarship (new degree classification) - 9 Award of less than 1 academic year - 1 Associate's degree - - Bachelor's degree Award of less than 1 academic year - 14 [all] - - Award of less than 1 academic year

11 CIP Code Program Title Award Level Award of at least 1 but less than 2 Your - 2 Associate's degree - 3 Award of at least 2 but less than Theatre/Theatre Arts Management [all] Arts Management Bachelor's degree Medical/Health Management and Clinical Assistant/Specialist Master's degree - - Post-master's certificate - - Doctor's degree (old degree classification) - - [all] Business/Commerce, General Award of less than 1 academic year Purchasing, Procurement/Acquisitions and Contracts Management Award of at least 1 but less than 2-4 Associate's degree Award of at least 2 but less than Bachelor's degree Master's degree Doctor's degree (old degree classification) - 13 Award of less than 1 academic year Award of at least 1 but less than Associate's degree Award of at least 2 but less than Bachelor's degree - 9,857 Postbaccalaureate certificate - 69 Master's degree - 5,056 Post-master's certificate - 13 Doctor's degree (old degree classification) - 41 [all] Logistics and Materials Management Associate's degree - - Award of at least 2 but less than Master's degree Operations Management and Supervision [all] Non-Profit/Public/Organizational Management Business Administration, Management and Operations, Other Bachelor's degree - - Postbaccalaureate certificate - 17 Master's degree - 9 Bachelor's degree Postbaccalaureate certificate - 2 Master's degree Entrepreneurship/Entrepreneurial Studies Bachelor's degree Small Business Administration/Management Award of less than 1 academic year - 13 Award of at least 1 but less than 2-4 Associate's degree

12 CIP Code Program Title Award Level Entrepreneurial and Small Business Operations, Other Award of at least 2 but less than 4 Your - - [all] Tourism and Travel Services Management [all] Hospitality Administration/Management, Other Human Resources Management and Services, Other [all] - - Master's degree International Business/Trade/Commerce Award of less than 1 academic year Marketing/Marketing Management, General Award of at least 1 but less than Associate's degree 2 22 Award of at least 2 but less than Bachelor's degree Master's degree - 34 Award of at least 1 but less than 2-9 Associate's degree - 21 Bachelor's degree Marketing, Other Bachelor's degree Business, Management, Marketing & Related Support Services, Other Award of less than 1 academic year - 20 Associate's degree - 3 Award of at least 2 but less than Bachelor's degree - 98 Postbaccalaureate certificate - - Master's degree - 10 Doctor's degree (old degree classification) Human Services, General Award of less than 1 academic year - 88 Award of at least 1 but less than 2-28 Associate's degree - 43 Award of at least 2 but less than Bachelor's degree Construction Trades, General Award of less than 1 academic year - 26 Award of at least 1 but less than 2-14 Associate's degree - 9 Award of at least 2 but less than 4-13 Bachelor's degree - - TOTAL ,788 Source: U.S. Department of Education, National Center for Education Statistics: Integrated Postsecondary Education Data System (IPEDS). 12

13 Occupational Programs & Completers The following section provides detailed information for each focus occupation, including the job outlook information provided above. Each occupation is also associated with one or more postsecondary programs (defined by standard CIP 2000 codes) using information published by the U.S. Department of Education with customizations by EMSI. A zero entry for completers indicates the program is offered but had no completions, while a "-" indicates the program is not offered. Summary Table Occupation Avg. Annual Openings All () All (Region) Total Related Programs Total Occs. Sharing Same Programs General and operations managers 3, , Management analysts 1, , Sales managers , Managers, all other , Cost estimators , Chief executives , Administrative services managers , Construction managers , First-line supervisors/managers of personal service workers , Social and community service managers , First-line supervisors/managers of housekeeping and janitorial workers , Industrial production managers , Transportation, storage, and distribution managers , Gaming supervisors , Source: EMSI Complete Employment - 1st Quarter 2010; U.S. Department of Education, IPEDS & Occupational Code Crosswalk - CIP An occupation may be related to multiple programs and vice versa. Completions may be double-counted if related to multiple occupations; do not total. See columns "Total " and "Total Occs. Sharing Same Programs" to refine interpretation of openings versus completions. 13

14 Detail Tables The following tables provide detailed information for focus occupations and related programs, comparing estimated average annual openings in each occupation with recent completions (awards/degrees) in related programs at both AnyRegion and at all institutions in the region. Many postsecondary programs are linked to multiple occupations; this is shown in the final column of each table and is one indication that fewer program completers will likely enter the given occupation than the overall total would suggest. Sources for this section: EMSI Complete Employment - 1st Quarter 2010; U.S. Department of Education, IPEDS. Chief executives Avg. Annual Openings: 446 Median Hourly Earnings: $ TOTAL, ALL RELATED PROGRAMS , Public Administration Public Policy Analysis Public Administration and Social Service Professions, Other Business/Commerce, General - 1,089 5 Entrepreneurship/Entrepreneurial Studies International Business/Trade/Commerce General and operations managers Avg. Annual Openings: 3,063 Median Hourly Earnings: $52.66 TOTAL, ALL RELATED PROGRAMS , Public Administration Business/Commerce, General - 1,089 5 Entrepreneurship/Entrepreneurial Studies International Business/Trade/Commerce Sales managers Avg. Annual Openings: 932 Median Hourly Earnings: $50.82 TOTAL, ALL RELATED PROGRAMS , Consumer Merchandising/Retailing Management Business/Commerce, General - 1,

15 Marketing/Marketing Management, General Marketing, Other Administrative services managers Avg. Annual Openings: 445 Median Hourly Earnings: $40.73 TOTAL, ALL RELATED PROGRAMS , Public Administration Medical/Health Management and Clinical Assistant/Specialist Business/Commerce, General - 1,089 5 Purchasing, Procurement/Acquisitions and Contracts Management Industrial production managers Avg. Annual Openings: 149 Median Hourly Earnings: $40.69 TOTAL, ALL RELATED PROGRAMS , Business/Commerce, General - 1, Operations Management and Supervision Transportation, storage, and distribution managers Avg. Annual Openings: 111 Median Hourly Earnings: $38.49 TOTAL, ALL RELATED PROGRAMS , Public Administration Aeronautics/Aviation/Aerospace Science and Technology, General Aviation/Airway Management and Operations Business/Commerce, General - 1,089 5 Logistics and Materials Management Construction managers Avg. Annual Openings: 334 Median Hourly Earnings: $

16 TOTAL, ALL RELATED PROGRAMS , Construction Engineering Technology/Technician Business/Commerce, General - 1,089 9 Operations Management and Supervision Construction Trades, General Social and community service managers Avg. Annual Openings: 162 Median Hourly Earnings: $33.17 TOTAL, ALL RELATED PROGRAMS , Community Organization and Advocacy Public Administration Business/Commerce, General - 1,089 5 Non-Profit/Public/Organizational Management Entrepreneurship/Entrepreneurial Studies Business, Management, Marketing, and Related Support Services, Other Human Services, General Managers, all other Avg. Annual Openings: 894 Median Hourly Earnings: $48.82 TOTAL, ALL RELATED PROGRAMS , Public Administration Public Administration and Social Service Professions, Other Theatre/Theatre Arts Management Arts Management Business/Commerce, General - 1,089 5 Non-Profit/Public/Organizational Management Business Administration, Management and Operations, Other Entrepreneurship/Entrepreneurial Studies Franchising and Franchise Operations Small Business Administration/Management Entrepreneurial and Small Business Operations, Other Tourism and Travel Services Management

17 Hospitality Administration/Management, Other Business, Management, Marketing, and Related Support Services, Other Cost estimators Avg. Annual Openings: 448 Median Hourly Earnings: $30.00 TOTAL, ALL RELATED PROGRAMS , Materials Engineering Mechanical Engineering Construction Engineering Manufacturing Engineering Construction Engineering Technology/Technician Business/Commerce, General - 1,089 9 Management analysts Avg. Annual Openings: 1,350 Median Hourly Earnings: $35.61 TOTAL, ALL RELATED PROGRAMS , Business/Commerce, General - 1, First-line supervisors/managers of housekeeping and janitorial workers Avg. Annual Openings: 153 Median Hourly Earnings: $17.50 TOTAL, ALL RELATED PROGRAMS , Building/Property Maintenance and Management Business Administration, Management and Operations, Other , Gaming supervisors Avg. Annual Openings: 6 Median Hourly Earnings: $

18 TOTAL, ALL RELATED PROGRAMS , , Operations Management and Supervision Business Administration, Management and Operations, Other First-line supervisors/managers of personal service workers Avg. Annual Openings: 263 Median Hourly Earnings: $18.85 TOTAL, ALL RELATED PROGRAMS , , Operations Management and Supervision Business Administration, Management and Operations, Other Human Resources Management and Services, Other

19 About the Data Introduction EMSI data is a compilation and harmonization of more than 80 government and private-sector sources. Updated every six months and based on the most recent data available, the dataset covers the entire US population and economy, down to each individual ZIP code. It includes data for industries, occupations, demographics, postsecondary institutions, and selected economic indicators. Occupation Data Organizing regional employment information by occupation provides a workforce-oriented view of the regional economy. EMSI's occupation data are based on EMSI's industry data and regional "staffing patterns" (showing the average mix of job types in various industries) taken from the Occupational Employment Statistics program (U.S. Bureau of Labor Statistics). Wage information is augmented by data from the American Community Survey (U.S. Census). Replacement jobs and annual openings estimates are based on national survey data by occupation. As in the official government statistics, occupations are categorized by Standard Occupational Classification (SOC) codes and titles. Completions Data Completions are voluntarily reported by postsecondary institutions through the U.S. Department of Education's Integrated Postsecondary Education Data System (IPEDS). Completions are organized by program using the Classification of Instructional Programs (CIP) codes and titles. Relating Occupations to Postsecondary Programs The occupation-to-program (SOC-to-CIP) "crosswalk" is a large table that describes which occupations are generally trained for by each standard postsecondary program (based on Classification of Instructional Programs [CIP] codes and titles, last updated in 2000). EMSI starts with the official crosswalk published by the U.S. Department of Education and customizes it in various ways to make it more accurate and practical for comparing programs to regional labor markets. 19

20 About Economic Modeling Specialists Products and Services EMSI provides integrated regional economic and labor market data, web-based analysis tools, data-driven reports, and custom consulting services. EMSI specializes in detailed information about regional economies for assessment and planning purposes, bringing together industry, workforce, economic development, and education/training perspectives. EMSI's expertise is centered on regional economics, data integration and analysis, programming, and design so that it can provide the best available products and services for regional decision makers. EMSI recently merged with its sister company CCbenefits Inc.-well known for conducting socioeconomic impact studies for over 800 community and technical colleges across the nation-to offer an integrated portfolio of solutions for college, workforce, and economic development professionals. Clients EMSI's client base includes hundreds of colleges, workforce boards, economic development organizations, governmental agencies, economists, consultants, academics, and private-sector analysts. With over four thousand current clients in the U.S., Canada, and the United Kingdom, EMSI's products and services are critical for informing regional policy. Contact EMSI For more information about EMSI, visit us at or call us toll-free at

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