their client offering. The benefits of becoming a reseller. The reseller programme is our way of thanking How to set yourself up as a reseller and
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1 Reseller Handbook
2 Reseller Handbook A bit about us Over the past decade we ve This guide provides a detailed Worcester-based Postcode with the biggest (and the smallest) explanation of the Postcode Anywhere set up in 2001, when systems integrators, application Anywhere reseller programme. the two founders, Guy Mucklow developers and website designers It covers: and Jamie Turner saw an who use our services to add value to developed strong relationships opportunity to use the internet their client offering. The benefits of becoming a reseller. to provide a much more efficient The reseller programme is our way of thanking How to set yourself up as a reseller and means of delivering address data. you for promoting our brand and to reward introduce your customers to you for doing so, through commission payments, Postcode Anywhere. access to our development roadmap, pre-release What you can expect from us. access to new services, and a dedicated reseller team. What we expect from you. Today Postcode Anywhere has an international range of data marketing and business efficiency The guide forms part of, and should be read in products, including data cleansing, geo-coding, conjunction with, the Reseller Agreement. The payment validation and global address capture guide is also available in the reseller area of the for 240 countries. Postcode Anywhere website. Postcode Anywhere is now one of the leading providers of cloud-based address management services, processing over four million transactions daily for some of the largest organisations around the world and accounting for roughly 50% of all addresses captured through UK ecommerce websites.
3 About the reseller programme We d like to encourage you to sign up as many of your customers as possible to use Postcode Anywhere and we ll pay you a sliding scale commission of between 15% and 30% on the net value of the sale - the list price, less the licence fee we pay to our data providers as an incentive. Everything you need to manage your customers service is available by logging into the resellers section on the website; you can see how much commission we owe you, request we pay you, see how many credits your customers have left, when their licences expire and lots of other useful information. If there s anything else that would be helpful to you, please let us know and we ll see what we can do to help. Postcode Anywhere is not platform or application specific and can be implemented in minutes. Support for a broad range of development environments and endpoints are also provided. We ll also give you help to integrate the service and are always open to any suggestion you might have for how we can improve or enhance the service.
4 Benefits of becoming a reseller Simple sign-up process Invoicing Flexible commission scheme Registration of customer accounts (child accounts) is fast and can be managed by either you or your customer. Automatic customer invoicing reduces the administrative overhead for our resellers. We calculate on-going commission automatically and pay you whenever you choose to invoice us. The more sales you make, the higher your rate of commission. Even if we invoice your customer directly, you ll automatically earn commission and we ll pay you from 15% to 30% of the net sales value. Postcode Anywhere are extremely competitive compared to other providers, and the pay-as-a-you-go model is great. People can use the service on Full reporting You can gain greater insight into your customers usage of your own service through the credit usage reports available on the Postcode Anywhere website, thus enhancing your own business intelligence. Simple integration Postcode Anywhere is not platform or application specific and can be implemented in minutes. Support for a broad range of development environments and endpoints is provided. Web-based account management Your reseller account allows you to manage your customers (child accounts) from a single location and provides full visibility of their usage and activities. a short-term basis to see how it works for them, and they can move on as it suits them. From a developer perspective, the documentation and the code samples make it a very straightforward implementation. Broad range of web services Postcode Anywhere provides you with a range of potential datasets for use in your applications, all More than that, once it s set up, the service looks after itself. Adactus from one simple installation. Services include UK and global address validation, where s my nearest store? and payment validation, among many others.
5 Reseller programme features We appreciate you promoting our services and as a thank No hidden charges More updates you, we developed our reseller Postcode Anywhere will always pass on updates We update our address files as frequently as the data programme to reward integrators for free. All services are forwards and backwards- becomes available, automatically, without disrupting with commission of between 15% compatible, with no end of life or forced upgrades. services, and at no additional cost. and 30% of the net sales value of the customers you introduce. It s free to sign up and immediately provides access to the following important features. Flexible cloud services Rapid installation Service integration typically takes minutes on almost any Integrate with any application quickly and easily. Multiple platform, usually without technical support although endpoints including SOAP, XML (attribute and element) this is available free. and JSON. Free support Reliability UK-based support centre is staffed by IT professionals. We use our own infrastructure backbone, which There s no waiting and no queues; you get straight though includes automatic load balancing and failover to someone who can help. between our data centres. This means if something goes wrong we know about it and are able to fix it, the very moment it happens.
6 Some of our customers Integrations We have excellent relationships with both our resellers and direct customers and we look forward to you introducing some great new clients to us. It s very satisfying to see the start-ups we work for develop and grow, and address validation is certainly a contributing factor when it comes to building a professional and successful online business. Cox Web Design Now you can have a range of our services, including UK and international address auto-fill, ready to use on your chosen platform without the need for development. Use us in the following applications: SageCRM NetSuite SAP Oracle Fusion RomanCart oscommerce FileMaker XCart PrestaShop Zencart GoldMine Seller Deck Sage ACT! BrightPearl Blue Park Achiever software Our services are not platform or application specific so if you can t see the integration you re looking for - just give us a shout.
7 Getting started Here is a step-by-step guide to getting started. If you haven t tried the service, we suggest that you evaluate Postcode Anywhere by registering and taking the free trial so that you can see just how easy it is to integrate into your own applications. Remember, we re here to help and can provide in-depth technical support if you need advice. We have excellent relationships with both our resellers and direct customers and we look forward to you introducing some great new clients to us. 1. Register to become a reseller and accept the agreement If you would like to discuss becoming a reseller, call us on Otherwise, you can apply online by either clicking the become a reseller link in your Postcode Anywhere dashboard, or by signing up for a new account using the following link: 3. Your customers buy credits and/or licences to use the service Each of your customers will need their own credits and/or user licences. These can be bought online or by calling us free on If you prefer to purchase on behalf of your customer, simply log into their account in the reseller section of your accountany purchases made on your customers accounts will earn you commission once we ve received payment. 4. Collect your commission We will pay you commission depending on the number of purchases your customers have made. Commission of up to 30% is based on the net value of the purchase, minus processing charges and data provider royalties, where applicable. The amount of commission you have earned is shownin the reseller section in your account; send an invoice to accounts@postcodeanywhere.com to claim it and we ll pay you within 15 days. Subject to status, we will accept your application and upgrade your account accordingly. We can also provide you with a bespoke landing page on our website, complete with your own branding, and if required, custom setup instructions, allowing your customers to register for the service. 2. Sign up customers We recommend that you provide customers with your custom registration URL when signing up, which will automatically link their account to yours as a child account. Alternatively, as the reseller, you can sign up on their behalf in the reseller section in your account. Your custom registration URL is: *replace aaaaa11111 with your account code
8 Reseller Commission What commission rate can I earn? The tables below show the four rates of reseller commission for our most popular products. All Postcode Anywhere resellers start at 15% commission. This increases in stages as higher volumes are sold. These milestones, and how many sales it takes to reach them, are displayed below: Annual per user licences Licence type RRP* 15% 20% 25% 30% UK Addresses UK Street *Prices based on sale of single licence. Where volume discounts are applied commission will be reduced proportionately. Annual licences Credit packs Credit plans Sales Commission rate Sales Commission rate Plans 15% 20% 25% 30% % % % % % % % % , ,
9 White Labelling In most circumstances we re happy for you to white label our services, but please note that due What you can expect from us To keep you informed of any major technical releases. to the licence requirements of some of our data providers, all end users need to accept the terms of Postcode Anywhere s EULA. There are some instances of white labelling that would constitute a breach of licensing, so please call us on to discuss before going ahead. Management API We have created a collection of useful web services designed to make creating and managing your child accounts easier: view our management APIs here. To provide web-based sales and marketing literature of services. To pay your commission promptly when you invoice us. To provide reasonable notice of any changes in pricing. To provide full technical support for the service. What we expect from you To faithfully reproduce all Postcode Anywhere trademarks. Need Help We re always delighted to hear from you and happy to help. Call us free on: UK enquiries enquiries support@postcodeanywhere.com To introduce all potential customers to Postcode Anywhere. To observe our Terms and Conditions and perform to them accordingly. To make sure your customers comply with our End User Licence Agreement (EULA). To not make representations or incur any liability on behalf of Postcode Anywhere.
10 Postcode Anywhere Waterside Basin Road Worcester WR5 3DA
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