8 Steps to Creating a Winning Social Media Strategy
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- Marvin Brooks
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1 8 Steps to Creating a Winning Social Media Strategy Presented by Jay Baer 2010 WhitePaperSource Publishing Do NOT distribute
2 Social Media Isn t A Conversation It s Where the Conversation Takes Place 2010 WhitePaperSource Publishing Do NOT distribute Page 2
3 Tools Change. Always. Share of Search WhitePaperSource Publishing Do NOT distribute Page 3
4 Worry About the Tools Last, Not First WhitePaperSource Publishing Do NOT distribute Page 4
5 8 Step Process Build an Ark Listen What s the Point? Who Is Your Audience How Do They Use Social Media? Find Your One Thing Select Outposts Pick Metrics 2010 WhitePaperSource Publishing Do NOT distribute Page 5
6 1. Build an Ark 2010 WhitePaperSource Publishing Do NOT distribute Page 6
7 Passion Trumps Position 2010 WhitePaperSource Publishing Do NOT distribute Page 7
8 2. Listen 2010 WhitePaperSource Publishing Do NOT distribute Page 8
9 Listening Queries What s Being Said About Us? What s Being Said About Our Competitors? What s Our Sentiment & Share of Voice? Who s Saying It? Where Are They Saying It? 2010 WhitePaperSource Publishing Do NOT distribute Page 9
10 3. What s the Point? Awareness? Sales? Loyalty? 2010 WhitePaperSource Publishing Do NOT distribute Page 10
11 Pick One 2010 WhitePaperSource Publishing Do NOT distribute Page 11
12 4. Who is Your Audience? 2010 WhitePaperSource Publishing Do NOT distribute Page 12
13 Awareness Sales Loyalty 2010 WhitePaperSource Publishing Do NOT distribute Page 13
14 Pick Up To Two, Adjacent 2010 WhitePaperSource Publishing Do NOT distribute Page 14
15 Analyze Audiences Age Gender Geography 2010 WhitePaperSource Publishing Do NOT distribute Page 15
16 5. How Do They Use Social Media? 2010 WhitePaperSource Publishing Do NOT distribute Page 16
17 Map Demographics to Social Technographics 2010 WhitePaperSource Publishing Do NOT distribute Page 17
18 We re Not All Spielberg 2010 WhitePaperSource Publishing Do NOT distribute Page 18
19 1961 Entries 300 Entries 2010 WhitePaperSource Publishing Do NOT distribute Page 19
20 2010 WhitePaperSource Publishing Do NOT distribute Page 20
21 6. What s Your One Thing? 2010 WhitePaperSource Publishing Do NOT distribute Page 21
22 Your carefully crafted brochure copy filled with bullet points about product features and benefits Does NOT Make This Happen 2010 WhitePaperSource Publishing Do NOT distribute Page 22
23 Passion is the Gasoline of Social Media Find Your One Thing and Make People Feel It 2010 WhitePaperSource Publishing Do NOT distribute Page 23
24 It s Not About Ketchup It s About Where Ketchup Comes From 2010 WhitePaperSource Publishing Do NOT distribute Page 24
25 Social Media is About People, Not Logos How Will You Be Human? 2010 WhitePaperSource Publishing Do NOT distribute Page 25
26 Sometimes An Employee is the Star 2010 WhitePaperSource Publishing Do NOT distribute Page 26
27 Maybe Everyone Takes a Turn 2010 WhitePaperSource Publishing Do NOT distribute Page 27
28 Maybe Your Customers are the Star 2010 WhitePaperSource Publishing Do NOT distribute Page 28
29 A Star is Born 2010 WhitePaperSource Publishing Do NOT distribute Page 29
30 Being Human Works 2010 WhitePaperSource Publishing Do NOT distribute Page 30
31 7. Select Outposts 2010 WhitePaperSource Publishing Do NOT distribute Page 31
32 All Companies are Using the Big WhitePaperSource Publishing Do NOT distribute Page 32
33 Measure Impact 2010 WhitePaperSource Publishing Do NOT distribute Page 33
34 There s No Magic Formula 2010 WhitePaperSource Publishing Do NOT distribute Page 34
35 8. Match Metrics to the Goal Awareness? Sales? Loyalty? 2010 WhitePaperSource Publishing Do NOT distribute Page 35
36 Questions? LIVE Q&A INSTRUCTIONS Already on the phone: (*) (8) on your telephone to get in queue. Listening online: Call , pin 9206; then press (*) (8) Outside US/Canada: Call +1 (503) , enter: (866) (do not dial '1'), pin Press (*) (8) Social Media Strategy 2010 WhitePaperSource Publishing Do NOT distribute Page 36
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