THINKING. CREATIVE. IDEAS. Provides you. All Ways Thinking

Transcription

1 All Ways Thinking Provides you THINKING. CREATIVE. IDEAS. Research Strategy Lead Development Event Management Advertising & Promotion Brand Development Web Design & Social Media

2 >> >> >> >> >> >> >> Research Listen & Position Plan Create Expand Launch Measure Succeed 2

3 INTRODUCTION We dig deep to learn about your organization to create success. We work with companies through the entire process with speed and effectiveness RESEARCH IS PROOF TARGET YOUR AUDIENCE LISTEN AND POSITION BE SMART. BE SUCCESSFUL CREATE WITH PASSION EXPAND IDEAS LAUNCH EFFECTIVELY MEASURE ALL WAYS SUCCEED NATURALLY. 25. CONTACT US. 4

4 WELCOME CREATING SUCCESS At Marketing Department Inc. we dig deep to learn about our clients culture, products, services and markets to create success. We work with our clients through our process with speed and effectiveness. We communicate openly about budgets and timelines and work hard to deliver on both. Because we live, work and play in the Keweenaw (and love it), we also understand the challenges of doing business here. As the Upper Peninsula s leading marketing agency, we are specially positioned and connected to help you achieve your wildest dreams. But, don t just believe what you read, please feel free to ask out clients! 5

5 DISCOVER RESEARCH IS PROOF Research gives us and our clients the exact direction and confidence to do great marketing AND get results. The Marketing Department is equipped and experienced in small research methods that include: Surveys Competitive Analysis Web Data Research Focus Groups S.W.O.T. Analysis Internal Lead Generation Field Research Meetings Research At Marketing Department Inc. we don t build plans around our capabilities, we create strategies around goals that begin with research. In the past few years we conducted research and wrote analysis reports for two cities, one county, a bank, a hospital, and two economic development projects, which resulted in the development of successful marketing programs. 8

6 TARGET We work closely with Aspirus, the western U.P. s largest healthcare system, and help develop strategies to meet goals. We helped them gain 8% market share in a highly competitive health care market. DEFINE AND PRIORITIZE TARGET YOUR AUDIENCE We target our client s priorities and define their audience. This allows us to develop a communication platform for their customers experiences. In some cases it might mean recharging a brand and in other cases it might mean improving services. Every client is unique every solution is different. 9

7 ENERGIZING HIGH-TECH BUSINESS GROWTH BE EXCELLENT LISTEN AND POSITION We aim to make each client exceptional. Through our process we find our client s competitive advantage and use their personalities and goals to develop a communication platform. This is where company descriptions and taglines are born. LISTEN AND POSITION We created a robust PR Program for MTEC SmartZone that gained attention in Lansing. In addition, the work we did for MTEC SmartZone won a state-wide award. 12

8 PLANNING AND BUDGETS Marketing Department created event brands and promotions for two area organizations which resulted in $35,000 in fundraising. All that money is going right back into the community. More important we maintained budgets that created profitability. We are conscious of working through the process efficiently to maximize time and creativity. BE SMART. BE SUCCESSFUL PLANNING & BUDGETS Once we understand our client s entire situation, including their budgets, we plan. We work with clients on smart strategies that will help them succeed. We plan everything, from the approach and methods to launching and measuring. 13

9 CREATE WITH PASSION MARKETING IS MORE THAN DESIGN. CREATE Design alone will not create sales, increase margins, find new customers, or create brand awareness. However we have used design to energize and brand the area s two largest downtowns, four technology companies, one ski hill, four non-profit community organizations, two restaurants, six internal cultural programs, seven social media sites, over 100 logos and 45 websites. This is usually where our clients start having the most fun and (we confess) us, too. We take everything we ve learned about our clients and start developing the look and feel. We present clients with several concepts and work with them to refine designs and ideas. 16

10 Expand Our team is experienced in all media, from print and web to video and social, and content marketing to public relations. We can execute most strategies in-house, and partners such as photographers and large format printers, help with the rest. EXPAND IDEAS EXPAND IDEAS// Where WHERE are ARE your YOUR customers?. CUSTOMERS? Here is where we build on the brands and expand ideas into media, including Here is where we build on the brands and promotions, expand ideas into websites, media, printing, including and advertising, public websites relations programs. and public relations programs. This is done We with do this lots with of creativity lots of and creativity consistency. and consistency. ASPIRUS ART 17

11 LAUNCH EFFECTIVELY MARKETING IS MORE THAN DESIGN. Launch We think it s a pretty big deal when we launch a new product or roll out an ad campaign. Now it s time to lift off! We schedule media, websites go live, press releases are distributed, blogs and social media are updated, and tradeshows begin.

12 MEASURE ALL WAYS MEASURE ALL-WAYS// THERE IS THERE NO SILVER IS NO BULLET. SILVER BULLET Mtec smartzone jobs created There is no silver bullet or scientific formula for marketing, so we help our clients There is no silver bullet or scientific monitor formula sales, for leads, marketing failures so we and help successes. our clients We monitor measure sales, as much as we can and leads, failures and successes. We measure as much as we make can strategy and make changes strategy changes at the drop at the of a hat when needed. drop of a hat when needed.. 21 PLANNING AND BUDGETS Marketing Department created event brands and promotion for two area organizations, which resulted in $35,000 in fundraising. All that money is going right back into the community. More important, we maintained budgets that created profitability. We are also conscious of working through the process efficiently to maximize time and creativity.

13 CONTACT US LET US PROVE HOW WE CAN HELP YOU THRIVE Upper Peninsula Marketing Department Inc. 600 Shelden Avenue, Third Floor Houghton, MI (906) hoto of phone from ebsite 23

14 All Ways Thinking