Academy of Fashion Business, Management & Marketing

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1 Academy of Fashion Business, Management & Marketing LDT NAGOLD STUDY GUIDE

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3 CONTENTS LDT Nagold THE HEART OF FASHION BUSINESS 7 Educational Services An Overview 10 Contact 19 Courses of Study with degree Manager Textile BTE / Manager Textile BTE Specialization Shoe The Course of Study at the Specialized Academy 4 Semesters at LTD Nagold 21 - Admission - Curriculum - Structure of the Studies - Additional Qualification - Charges / Financing Special Course of Study for Freshmen 30 - Specialization in Fashion Business in 2 semesters Corporate model Dual Studies Months at the LTD Nagold and at Partner Companies - Advantages / Admission - Structure of the Studies - Additional Qualification - Costs / Financing Exchange Programme with Pearl Academy of Fashion in India 40 Postgraduate Study Course with International Orientation 41 Postgraduate Study for BBA Fashion Business Management, MBA and Phd programme - Steinbeis-Hochschule Berlin 42 International Partnerships of LDT Nagold 44 Successful Through Further Education with On-the-job-training Qualification to become Trade economist LDT 48 Seminars on Offer and Days of Study 52 Lecturers-Team 57 The Students Committee AStA 59 Professional Prospects of LDT Degree Holders 60 Organization of LDT Nagold Pvt. Ltd. 62 Securing the Future by Promoting Young People, LDT Foundation 63 Textile laboratory of LDT Nagold 65 LDT Nagold Forum of Information- and Communication of the trade 66 LDT-Sponsorship 68 LDT Network / Alumni 69 History of LDT Nagold 70 Lodging Facilities and Leisure Time Activities in Nagold 71

4 MESSAGE OF GREETINGS FROM THE PRESIDENT of the Federal German Association of Textile Retail Trade (BTE) Due to the quality of their training and good connections to partner companies LDT Nagold enjoys a high reputation in the field of fashion business. Established in 1949 as a private institution, LDT Nagold raises their own budget and thus guarantees a certain amount of independence from teaching and research. As the president of the Federal German Association of Textile Retail Trade (BTE) and chairman of the board of directors of LDT Nagold Pvt. Ltd., I wish our Academy of Textile and Shoe Business all the best for the future and our students good success in their professional careers. The main evidence of the high quality of their training is that the degree holders of LDT Nagold are able to find challenging jobs very quickly thanks to their practical-oriented studies. The degree holders of LDT Nagold have profound knowledge of goods and business administration at their disposal. Technical skills are the first priority beside the development of personality. Nagold has established a close network with universities and fashion academies in USA, India, England, the Netherlands and other important nations in the last years. Thanks to this efficient network students are well supported while looking for challenging professional opportunities abroad. Furthermore, this fact makes it very clear that the trade of fashionable goods takes place in an international environment. Klaus Magnus President of honour of the Federal German Association of Textile Retail Trade (BTE) 4

5 MESSAGE OF GREETINGS FROM THE CHAIRPERSON of the Federal German Association of Shoe Retail Trade (BDSE) Owing to the long-standing reputation of LDT Nagold, the European Educational Forum of Shoe Retail Trade (EBS) has been relocated to Nagold. Now, after five years of solid collaboration, it has become evident, how successful the work of LTD Nagold is for the whole outfit branch of trade. In various courses of study young people are well groomed to become an executive in shoe retail trade, for others it is an excellent training in order to become self-employed in this field in future. Consequently, the incumbent president of the Federal Association does not only work as a member of the board of directors but also brings himself in as a lecturer in the course of study. The practical orientation has always been the main plus point of the studies at Nagold. As stated by the president of the Federal German Association of Shoe Retail Trade, the fact that EBS is located at LDT makes Nagold the first address for all those who aspire to hold leading positions in their professional careers or wanting to start their own business in the shoe retail trade. Brigitte Wischnewski Chairperson of the Federal German Association of Shoe Retail Trade (BDSE) Message of Greetings from the President of honour of the Federal German Association of Textile Retail Trade (BTE) Message of Greetings from the Chairperson of the Federal German Association of Shoe Retail Trade (BDSE) 5

6 MESSAGE OF GREETINGS FROM THE LORD MAYOR of the city of Nagold I would like to give you a warm welcome here at LDT on behalf of the city of Nagold. The city is proud to have this academy, which is unique in Germany and feels pleased to be your host during your studies. The Texer as they are called in colloquial language, make our city livelier and are most welcome here. Some of the alumni even stayed in Nagold and likewise there are people from Nagold who have affiliated themselves to these Texers and live today all over the world. Since more than five decades a large number of young professionals of leading German and European textile companies are trained and groomed for leading positions here in Nagold. Changing the name from Specialized School to Specialized Academy demonstrates the self-image of LDT: to be a modern market oriented educational institute which trains the students with widely needed qualifications in a demand- and target-oriented way. The LTD accordingly conforms to the globalizing markets and equips the future managers of the fashion business with necessary knowledge. The professional qualifications, which they acquire in Nagold, is only one part, the other part is the life in Nagold itself. Nagold welcomes all students with comfortable lodging facilities, inviting gastronomy, a lively city center and excellent infrastructure. In order to remain competitive, the city prepares itself for the future by constructing a large number of new buildings in the city center. This enhancement of attractiveness is necessary for securing the retail trade in the city center in the long run as well as to strengthen the position of the city itself. I am sure you will have pleasant memories of Nagold and will enjoyably recall the times spent in our city. I wish you all the best for your studies and a successful completion of your studies. Dr. Rainer Prewo MdL Dr. Rainer Prewo Lord Mayor 6

7 LDT NAGOLD THE HEART OF FASHION BUSINESS London Moscow Paris Rome 8 43'32" Eastern Longitude 48 33'04" Northern Latitude 7

8 LDT Nagold THE HEART OF FASHION BUSINESS LDT NAGOLD 60 years of Competence in Textile & Shoes Excellent lecturers and courses of study with practical orientation are the crucial factors that have led to the growth of the Specialized Academy for Textile and Shoes LDT Nagold into a leading Management Academy in Fashion Business. Moreover, the LDT Nagold offers a flexible range of choices for further education and training. The institution is meeting the demands of this rapidly and globally operating branch with the offer of short-term courses of study, seminars and particular days of study. Since its establishment in 1949 the Academy has trained around students who as a result of their professional and personal competence hold key positions in companies of the fashion business. Further education at home and abroad (BBA, MBA and PhD) shapes the profile of the internationally renowned Specialized Academy. 8

9 LDT NAGOLD Factors of Success Practical orientation of the studies fulfils managerial functions through - Appropriate focusing of the contents of further education and training on the everyday professional life - Combining the knowledge of goods with skills in business administration Efficient knowledge transfer in small groups - Maximum 38 participants per course (studies), maximum 25 participants per short-term studies, maximum 20 participants per seminar, at times classes in small groups - Personalized learning atmosphere - Checking of knowledge by lecturers and tutors to provide highest possible support - Feedback assessments by the management for the best possible seminar training - More than 90% of the students achieve their goal of studies - 98 % of the participants of the seminars rate the LDT high Meaning of freedom from the governmental guidelines for LDT - Independent determination and evaluation of the educational offers - Permanent updating of the teaching and learning methods - Right to select the students - Right to select the lecturers - Market-oriented qualifications - Fit for job LDT Nagold 60 years of Competence in Textile & Shoes LDT Nagold Factors of Success Structure of study Contents PRACTICE THEORY Duration of Study 9

10 LDT Nagold THE HEART OF FASHION BUSINESS EDUCATIONAL SERVICES An Overview AN OVERVIEW OF THE COURSE OF STUDY 1 Educational offers International postgraduate studies for BA / BBA / Manager / semester abroad On-the-job-training postgraduate studies for BBA / MBA / PhD in Germany Full-time model Corporate model Special study Days of Employees Dual study Degrees Manager Textile BTE Focus: Retail Focus: Wholesale Manager Textile BTE Focus: Retail Focus: Wholesale Certificate Certificate Duration 2 years 2,5 years Usually 2 semesters as required Beginning of semesters March and September August March and September as required Qualifications Completed school training and professional training. Minimum 20 years of age or final secondary school examination and one year of working experience final secondary school examination, final specialized secondary school examination or specific qualification for university entrance University level studies, completed or discontinued vocational training Participation in the courses of study AN OVERVIEW OF THE COURSE OF STUDY 2 Advanced semester with LDT-partners at home and abroad Seminars Educational offers Training for specialists Textile check-point: comprehensive checking for retail, whole - sale and end-consumer Degrees Specialist LDT Certificate or consultant Expert opinion Duration 10 weeks As required or 3 weeks As required Beginning of semesters September As required Qualifications Experience in Fashion trade recommended Experience in Fashion trade recommended 10

11 LDT NAGOLD Postgraduate courses and additional qualifications The courses of study train for holding high-ranking positions in the fashion business (trade and industry), the management, takeover and start-up of enterprises. The courses of study yield the Manager Textile BTE and Manager Textile Specialization Shoe BTE and are the prerequisite for advanced studies (international orientation). A standardized base is responsible for the success of the studies. Therefore the LDT has organized their courses of study in various forms. An overview of the Educational Services Study Overview Postgraduate Studies Additional Qualifications Postgraduate Study Course The postgraduate study course is meant for graduates of the specialized academy and the training courses 2-semester further training in English language at the Pearl Academy of Fashion (India) and in Nagold Focal Points: cross-culture-training, communicative competence and competence in media, foreign languages Additional Qualifications In cooperation with the International Chamber of Commerce (ICC) the following certificates are obtainable Trade economist in Commerce (ICC) Professional Aptitude for Instructor (ICC) Business English (ICC) Entrepreneur in Retail Trade ICC/Industrial Business Management Assistant ICC (Dual System) 11

12 LDT Nagold THE HEART OF FASHION BUSINESS EDUCATIONAL SERVICES An Overview FULL TIME MODELL OF LDT NAGOLD The Studies at the Specialized Academy 4-semester course of study at Nagold LDT for a period of 22 months Special Courses of Study University degree holders may choose an individual combination of courses from the curriculum of the Specialized Academy for one or two semesters Degrees: Manager Textile BTE or Manager Textile BTE specialization shoe Focus Retail Focus Wholesale Additional degrees possible: Business Certificate CCI Trainer qualifying examination CCI Bachelor of trade and commerce CCI Advanced courses of study BA, BBA, MBA, PhD LDT NAGOLD The Studies at the Specialized Academy - 4-semester course of study for those with an apprenticeship and professional experience in commerce Special Courses of Study - For university degree holders targeting a professional career in the field of textile and shoe business - Individual combination of courses taken out of curriculum of the Specialized Academy Success with additional qualifications 12

13 LDT NAGOLD Full-time model and corporate model CORPORATE MODEL OF LDT NAGOLD TRAINEE PROGRAM The dual study system with shifting phases of practice in firms and that of theory at LDT Nagold makes possible an immediate entry into the profession after 30 months. The trainee-programme is especially meant for secondary-school graduates, who possess no or little professional experience in fashion business. Degrees: Manager Textile BTE or Manager Textile BTE Specialization Shoe Focus Retail Focus Wholesale Additional degrees possible: Merchant in retail trade Industrial clerk Wholesaler Business Certificate ICC Trainer qualifying examination ICC Advanced courses of study BA, BBA, MBA, PhD An overview on the educational services Full-time model Corporate model LDT NAGOLD The Corporate Model Dual Studies - 30-month trainee programme with training periods in theory and practice both at the LDT and the partner companies - Prerequisite: university entrance degree, higher education entrance qualification and a contract as trainee with one of the partner companies of LDT Nagold List of Partner firms - A complete overview on participating partner firms is available for downloading on the internet at: 13

14 EDUCATIONAL SERVICES An Overview ON THE JOB TRAINING QUALIFICATION FOR SPECIALIST LDT The on-the-job-training short term courses insure a successful future in the fashion trade within 10 weeks in a year (Shop-Manager, Store- Manager etc) Optimize your professional and leadership skills! The ideal basis for your professional success. Small learning groups in each course guarantee a personalized care during the time of your studies. Degrees: Cloth specialist LDT Shoe specialist LDT Sport specialist LDT Home and house textile specialist LDT 1) (trainer qualifying examination optional) LDT NAGOLD In-service Qualification to become Trade economist (LDT) - For employed persons intending to qualify themselves further in the field of clothes, sport, shoes, home and house textiles. The courses of study (1 to 1.5 years) yield a degree of Trade economist (LDT). 1) Offer for appropriate number of participants 14

15 LDT NAGOLD Specialist LDT and seminars SEMINARS AND COACHING DAYS OFFERED AT LDT NAGOLD The topics of the seminars and workshops with recognized degrees are geared to target groups. Individual seminars For example: business administration product training consultancy, communication and visual merchandising Series of seminars with recognized trade-certificates Corporate Seminars Individually as needed Coaching days For employees of firms within the regular curriculum of the specialized academy An overview on the educational services On-the-job training qualifications seminars LDT NAGOLD Seminars on Offer - Open Seminars One to three-day seminars with currents themes Several week seminars to acquire special technical knowledge Qualifications with a special degree such as Fashion Consultant LDT/Technical Advisor LDT - Company Seminars Individual seminars and workshops for enterprises at LDT or Inhouse-schooling on the spot (nation-wide) Coaching days for further Professional Training of Employees - Booking of coaching days for individual employees or groups - Individual entry to and exit from classes possible - Ideally suited further education to optimize professional competence 15

16 LDT Nagold THE HEART OF FASHION BUSINESS FOREWORD OF THE MANAGEMENT BOARD Hardly any area of the economy is as diverse and global as the filed of fashion business. The segments procurement, product management and sale offer various stimulating and attractive opportunities for career advancement. Design, procurement, production and trade take place in an international environment. The last existing trade barriers have been abolished by the latest decisions of international organizations such as WTO. The dynamics accompanying these processes keeps on changing the challenges, which this branch has to cope with. Because the credo is: The winner is the customer. Who is talented and efficient has the opportunity to move forward very quickly in the field of fashion business since there are not many hierarchies. Thus, more than ever the further and advanced training of each individual is the most important factor to join a company and get ahead. At the core of education of LDT are apart from imparting technical skills the willingness for life-long learning as well as self-dependant and team-oriented learning. The state-of-the-art structure of the courses of study of the Specialized Academy such as the short-time studies and seminars guarantee the exceptional qualification of young people and senior managers. Our Specialized Academy is a customer-oriented service enterprise for the entire field of fashion business. Consultation and support service for the students and participants of the seminars through lecturers and tutors as well as through the management board are at the center of our educational services. Our overall concept to be a consulting academy distinguishes us from other institutions, which are run more conventionally. Instead of imparting ready-made knowledge, the LDT Nagold focuses more on training of skills and know-how, which qualify the students for key positions in the field of fashion business. The further and advanced education at LDT Nagold, which is combing with practical training, enjoys an excellent reputation in the field of fashion business. There are various reasons for this good reputation. The most important reasons are: - an excellent base through the unique combination of knowledge of goods with skills in business administration an advantage in times of lean management and cost cutting an extensive and profound knowledge as well as relevant soft skills. The degree-holders from Nagold generally manage new tasks very quickly and do not need long periods of adjustment to their new jobs. Distinguished degree-holders of our Specialized Academy working in the field of commerce, manufacturing and management consultancy compliment the LDT Nagold on the practical orientation of their educational services. COME TO NAGOLD THE FASHION BUSINESS IS WAITING FOR YOU! Rüdiger Jung Managing Director Pedagogy & Organization Manfred Mroz Managing Director Finance & Marketing 16

17 LDT NAGOLD Campus Foreword from the Managing Board LDT Campus LDT Nagold Specialized Academy for Textile and Shoes Photo by Thomas Fritsch 17

18 LDT Nagold THE HEART OF FASHION BUSINESS INFORMATION SESSIONS Days of Free Information Sessions People interested in the educational services of LTD Nagold are able to obtain information four times a year during free information sessions. In the scope of these whole-day information sessions staff-members competently answer all questions on the courses of study, short-term courses of study and seminars in Nagold. Application In the administrative office of LDT Nagold Phone or per at the address The next dates and the application forms for the free information sessions are also available on the internet at the address The most important themes are: - Objectives and progression of the courses of study/short-term studies/seminars - Treatment of costs for tax purposes - Postgraduate courses of study (national and international) - Possibilities of financing - Exchange of professional experience with former students - Insight into the everyday student life - System of examination - Support in finding lodging, etc. 18

19 CONTACT Information sessions How to make contact Section Contact Partner Telephone Managing Director Pedagogy & Organization Managing Director Finance & Marketing Rüdiger Jung Martina Mohr (Assitant) Manfred Mroz Katrin Haldi (Assitant) Head Office Inge Brandt Fax: -40 Full Time Courses / Days of Studies Inge Brandt Corporate Model Isabel Brenner Qualification in Business Administration Seminars / Company Seminars Isabel Brenner Isabel Brenner Secretariat / Students Jutta Winter Textile Checkpoint Barbara Werner

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21 Educational services of the LDT Nagold SPECIALIZED ACADEMY COURSES OF STUDY AT THE SPECIALIZED ACADEMY 4 SEMESTERS AT THE LDT NAGOLD Degree: Manager Textile BTE or Manager Textile BTE Specialization Shoe Admission Prerequisites - Completed Schooling - Apprenticeship - Minimum Age: 20 years This course of study is meant for applicants who already have practical experience. For instance, people who already have completed an apprenticeship in commerce or in a profession, which is related to the field of fashion business. Exceptions Applicants with advanced school leaving certificate or special school leaving certificate without any degree in a recognized professional course in commerce who have at least one-year professional experience in the field of fashion business. People interested are requested to contact the management board of the LDT Nagold before submitting their applications. Procedures and Required Documents If requested we are willing to send you the application form. Following documents are required for admission - Bio-Data - Leaving Certificate from the school of general education last attended - Leaving Certificate from the professional school attended (can be submitted later) - Certificates of apprenticeship (can be submitted later) - Documents or certificates of the apprenticeship and/or of any practical work experience - Health Certificate If desired we send you the application form! Advice Support is provided by the course guidance service. You are welcome to fix an appointment by telephone also with the managing director, pedagogy and organization of LDT Nagold, Rüdiger Jung, Phone

22 Educational services of the LDT Nagold COURSES OF STUDY AT THE SPECIALIZED ACADEMY - 4 SEMESTERS AT THE LDT NAGOLD Degree: Manager in Textile BTE or Manager Textile BTE Specialization Shoe Progression of the courses of study The beginning of the courses for students with the goal to hold an Manager Textile BTE is in the middle of March (summer term) and in the middle of September (winter term). Students with the goal to hold a Manager Textile BTE Specialization Shoe start their courses usually in the middle of March (summer term). Classes One semester in each case comprises of 14 weeks of classes Semester Holidays There are no classes from the end of January to the middle of March (beginning of the summer term) as well as from the end of July to the middle of September (beginning of the winter term). These periods of time are meant for practical training and for writing the term papers. Modular structure of the courses of study The structure of the courses of study of LDT Nagold focuses on both developing professional competence and appropriate social skills. The structure of the courses of study decisively contributes to the development of vigorous teaching and learning skills amongst the students. Teaching Units The teaching units are organized in block classes to enhance the efficiency of the training courses. Respective sections of practical lessons and exercises are integrated into the teaching units. One day of study at a time encompasses two half days of 3 x 75 minutes classes. There are breaks arranged between the various block classes, which can be used flexibly to suit the interests of the students and lecturers. Training Units In each half-day teaching unit an additional training unit of 45 minutes is included. In these training units unsettled questions are answered and further exercises and case studies are worked on and discussed with the lecturers. Subject Groups The classes are combined into four subject groups Administration and Organisation Sale and Procurement Human Resource Management Goods: Textile and Shoes The subject groups 1 3 deal with themes of business administration, the forth subject group deals with goods knowledge. Business administration and goods knowledge are combined to guarantee professionalism in the future everyday working life. Consequently, it is possible to adequately teach the connections between commercial and product-related tasks. Subject groups (see graphs pages 22 and 23 22

23 The Structure of the Courses of Study The structure of the courses of study allows choices for various subjects of goods knowledge and business administration (see graph page 20). At the Beginning of the Study Decision either for the field of goods knowledge in textile or for goods knowledge in shoes is to be taken. Respectively the degree will be delivered as Manager Textile BTE or Manager Textile BTE Specialization Shoe. At the Beginning of the Specialization At the third semester, students have to choose between business administration in the fields of Retail or Wholesale. The specialization is noted in the leaving certificate (e.g. Manager Textile BTE with specialization in retail). Examination Procedures The study and examination regulations of LDT Nagold that are valid at the time of examination are mandatory in the carrying out of the respective parts of the exams. Basic Level First and Second Semester Lessons in basic subjects of the four subject groups (core lessons). The emphasis is on the imparting of basic knowledge. Presentations of Companies Renowned partner companies of LDT Nagold in the field of commerce and industry introduce the theme of business philosophy. Concerns of human resource management and professional opportunities are dealt with and frank discussions conducted. Advancement to Third Semester For moving to the specialization grade it is required to pass certain exams (according to the examination regulations) Specialization Grade Third and Fourth semester Lessons in the major subjects of the four subject groups Major Subjects There are about 70 major subjects the students can choose from. These are selected in accordance with the professional objectives of the students and are also dependant upon the individual professional specialization. The specialization grade has a very strong practical-orientation instead of delivering lectures case studies are worked on. Special Weeks of Goods Knowledge These special weeks in the third and fourth semester focus especially on goods knowledge. By teaching in block seminars the optimal combination of various themes of this subject group is accomplished. Single themes are assessed and analyzed through different perspectives also by conducting workshops. The results are presented orally or in written form and subsequently graded. Renowned experts in the field conduct these special weeks. These guest lecturers are from Germany as well as from neighbouring countries such as Austria and Switzerland.. Curriculum Structure of the Courses of Study 23

24 Educational services of the LDT Nagold COURSES OF STUDY AT THE SPECIALIZED ACADEMY - 4 SEMESTERS AT THE LDT NAGOLD Degree: Manager in Textile BTE or Manager Textile BTE Specialization Shoe Order Training Staff members of the production and sales management of famous manufacturers teach in the field of purchasing from the third semester onwards. After the arrangement of working groups and the briefing by the lecturers the order and placing of limits are exercised realistically by taking always the newest collections. The decisions of the students are jointly analyzed and assessed. Excursions LDT Nagold offers regular excursions from the third semester onwards. This includes also sports excursions and educational trips to major shoe manufacturers in Italy. Groups of students visit partner companies and chambers of commerce dealing with the fashion business. They learn about specialties of products and brands and obtain an insight into the higher echelons of management of this branch. Often it happens that even members of the board of management of these companies are ready to answer the questions of these student groups of LDT Nagold. The excursions are reviewed in reports. Examinations Written Tests After seven weeks of studies there is a week of written tests, at the end of the term there are more written tests in all major subjects. Term Paper The term paper usually written in the fourth semester- is meant to prove the professional and methodological capabilities. Complex subject matters have to be analyzed and appropriate solutions have to be presented. The term paper represents together with the Large Case Study a kind of fifth subject group. The marks are a part of leaving certificate. Large Case Study In the course of the fourth semester the Large Case Study is worked on. Within this course a team (4 students) is usually designing a specialized trade undertaking with all its different levels of planning. In this practical work each student ap- CHOICES IN THE FIELD OF GOODS KNOWLEDGE CHOICES IN THE FIELD OF BUSINESS ADMINISTRATION BASIC LEVEL SPECIALIZATION LEVEL Mens - wear Womens - wear Sports - wear Textiles HaH 1) Textiles Shoes & Accessories Shoes Wholesale Wholesale General Subjects Retail Business Administration Retail SPECIALIZATION LEVEL BASIC LEVEL Textiles Business Administration 1) HaH= Home and House textiles; Offer for appropriate number of participants 24

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