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1 Why$85%$of$workloads$are$not$on$the$public$cloud,$ and$$ why$they$all$will$be$in$the$cloud$by$2020$ William Toll VP Marketing - US, ProfitBricks June Cloud Expo East #CloudExpo

2 WILLIAM TOLL, PROFITBRICKS! NJ!Na%ve,!living!in!Berlin,!Germany! 15!Years!working!for!Internet!Infrastructure! Companies! B2B!Product!and!Marke%ng!leader!for!direct!and! channel!based!services!for!internet!companies! Former!Employers:!ValueWeb,!Affinity!Internet! (now!hostway),!ntt/verio,!intermedia.net,! NaviSite!and!YoTaa!! Ac%ve!Speaker,!Blogger,!Community!Member!and! Social!Media!Networker!

3 ABOUT PROFITBRICKS Founded in 2010, 135 Employees (May ) Global Cloud Computing Service IaaS (Infrastructure as a Service) operations in Berlin/ Germany, San Antonio/Texas and Boston/MA $38M in funding to date No legacy infrastructure, hardware or provisioning systems Focus on delivering pure Painless Cloud Computing Infrastructure - IaaS services with market leading price/performance ratios Strong roadmap with additional DC s and Innovative Cloud Computing Infrastructure Services

4 WE VE COME VERY FAR IN IT

5 IT TRANSFORMATIONS OF THE PAST 1982 We!found!a!need!for!IT!for!everyone! We!networked!the!office! We!moved!from!client!server!to!the! web!browser!

6 THE EVOLUTION OF IT Compe%%on!among!! IT!vendors!has!always! been!intense.!!! (Oracle,!July!2001)!!

7 ENTERPRISE IT OF THE PAST Some!vendors!transform,!others!get!acquired!and!some!die.! Digital Equipment Compaq Microsoft Word Perfect Seibel Ashton-Tate PeopleSoft SAP Lawson JD Edwards Kronos Baan Sage Palm Novel Netware Netscape Navigator Cold Fusion Borland Delphi Informix

8 ENTER THE CLOUD Cloud!Compu%ng!Arrives!in!midY2000s!

9 CLOUD S ROOTS Virtualiza>on$ Free!BSD!Jails!and!some!basic!virtualiza%on/container!technologies! 1999!VMware!worksta%on!launches! 2003!Xen!openYsource!virtualiza%on!pla_orm!is!born! 2007!Virtualbox! Early$Automated$Infrastructure$ Hos%ng!providers!like!Rackspace!and!1&1! Enterprise!hos%ng!pla_orms!leveraging!Savvis!or!MediaTemple! Amazon s!aws!in!2006!!!

10 CLOUD COMPUTINGS SAAS Early!growth!of!Cloud!Compu%ng!was!aTributed!to!SaaS:!! !(Office!365,!Google!Apps),!CRM!(Salesforce),!Payroll!(ADP)!

11 CLOUD WASHING The!cloud!compu%ng!label!became!ubiquitous!in!2010!and!remains!today!

12 PEAK DATA CENTER There!are!8.6!Million!Data!Centers,!peaking!in!2017!and!then!will!decline.!!IDC!2014!

13 PEAK DATA CENTER Over!the!next!five!years,!a!majority!of!organiza%ons!will!stop!managing!their!own! infrastructure!idc!2014!

14 PEAK SERVER Both!IDC!and!Gartner!think!growth!in!the!server!market!is!being!driven!primarily!by! investment!in!hyperscale!data!centers.!!datacenterknowledge!dec!2014!

15 PEAK COLO While!retail!coloca%on!revenue!is!growing!worldwide!by!10%!in!2015..!

16 PEAK COLO In!NA!Y!60!percent!(revenue!is)!from!service!providers!and!just!under!40! percent!from!enterprise.!synergy!research!2014!

17 PEAK LEGACY IT While!sooware!rarely!comes!in!a!box!today,!the!vendors!of!today s!apps!are! shioing!drama%cally.!

18 MIX OF APPS MOVING IS CHANGING 88!percent!of!buyers!preferred!onYpremise!solu%ons!in!2008,!87!percent!preferred! cloud!solu%ons!in!2014.!everest!group!

19 A DELAY?!!!!!!Why!has!cloud!compu%ng!(nonYSaaS)!taken!so!long!to!spread!to!the!other!85%!of!IT?!

20 THE HYPE & THE SHINY BALL!!!!!!Developers!and!startups!are!always!upgrading!their!toolsetsY!because!they!can.!

21 CLOUD IS ALL WE HEAR!!!!!!Cloud!Compu%ng!growth!among!startups!and!developers!soared!from!2009!to!2014!

22 IN HOUSE REMAINS KING!!!!!!Companies!deliver!an!average!of!only!18%!of!their!workloads!from!the!cloud!today.!!!!!!!!!(Bain!&!Company!2015)!

23 CLOUD EARLY ADOPTERS Innovators!and!Early!Adopters!Drove!Cloud!Compu%ng s!early!years! Cloud$Compu>ng$ 2006+$

24 THE DELAY: WE WERE NOT READY Outages Security Migration & Adaptation Early Cloud Complexity and Inflexibility C-Level Fear

25 WHY SUCH A BIG GAP Developers!vs.!Tradi%onal!IT!

26 2014: GENERAL IT WANTS IN World!IT!Cloud!Infrastructure!Market!is!Growing!by!21%!year!over!year!to!$32!billion!in! 2015,!accoun%ng!for!approximately!33%!of!all!IT!infrastructure!spending,!which!will!be!up! from!about!28%!in!2014!idc!april!2015!

27 CLOUD 2014: EARLY MAJORITY ARRIVES Innovators!and!Early!Adopters!Drove!Cloud!Compu%ng s!early!years! Cloud$Compu>ng$ 2006G2014$

28 2014 & 2015: GENERAL IT IS NOW READY Security$ Budgets$ CGLevel$Acceptance$ Early$SaaS$Projects$Had$Great$Results$ Cloud$Compu>ng$Has$Matured$and$now$applica>ons$ can$be$moved$to$the$cloud$with$adap>on$or$reg wri>ng$them$ DevOps$Processes$&$Tools$Maturing$

29 CLOUD SECURITY Cloud!Security!concerns!are!decreasing!rapidly.!RightScale!2015!

30 IT BUDGETS IN 2015 IT!Budgets!are!back!in!growth!mode.!Computerworld!Survey!2014!

31 CLOUD MIGRATIONS Moving!applica%ons!to!the!cloud!is!far!easier!with!new!and!more!mature!Cloud! Compu%ng!Infrastructure.! 1 st $Genera>on$Cloud$ Compu>ng$PlaXorms$ 2006G2014$ 2 nd $Genera>on$Cloud$Compu>ng$ PlaXorms$ 2014+$

32 C-LEVEL & LOB VS. IT CYLevel!Pushing!cloud!for!agility,!and!innova%on!with!and!against!IT.!Avanade!2014!

33 GENERAL IT S CHALLENGES People$(Training)$ Processes$(Change$&$Documenta>on)$ Finance$(CAPEX$vs.$OPEX)$ Cloud$Migra>on$Planning$&$Priori>za>on$ DevOps$&$Automa>on$

34 PEOPLE Manage!expecta%ons,!assess!team!readiness!and!schedule!training!

35 PROCESSES Cloud!migra%on!planning!is!cri%cal!to!a!successful!cloud!transi%on,!plan! accordingly.!

36 FINANCE The!CapEx!to!OpEx!transi%on!difficulty!is!compounded!by!complex!pricing!and! the!changes!in!deprecia%on!and!financing.!

37 CLOUD MIGRATION PLANNING Priori%ze!migra%ons!based!on!Applica%on!Architectures,!Applica%on!Lifecycle,! Applica%on!licensing,!Data!Security,!ROI!on!Migra%on!

38 MONITORING & AUTOMATION APIs!and!the!tools!from!the!ecosystem!are!mul%plying!and!becoming!more! capable!and!easier!to!implement!as!they!mature.!

39 WHAT TO LOOK FOR IN A CLOUD PROVIDER Training:$$ Easy$to$use$cloud$and$onGpremise$like$servers,$storage$&$ networks$ Change$&$Document:$$ Architect$&$Support$ CAPEX$vs.$OPEX: $$ Easy$to$understand$pricing$ Cloud$Migra>on$Planning:$$ Which$apps$go$first$ DevOps$&$Automa>on: $$ APIs$&$Tools$

40 RALLY THE TEAM Be!sure!to!have!a!top!down!and!boTom!up!approach!!the!Cloud!offers!an! opportunity!to!transform!it.!

41 CLOUD IN 2020!!!!!Public!cloud!pla_orms!will!rival!tradi%onal!infrastructure!deployments!by!2020!!!!!!!!(Forrester!April!2014)!

42 PAINLESS CLOUD INFRASTRUCTURE Cloud 1.0 Architecture Cloud 2.0 Architecture InfiniBand Born from dedicated servers & VPS 80 Gb/s 80 Gb/s 80 Gb/s Server based, over subscribed Designed around slow Ethernet network technology 1 or 10 Gb/s and often throttled Dedicated CPU Cores Dedicated RAM Redundant Storage x2

43 PROFITBRICKS: PAINLESS CLOUD INFRASTRUCTURE Migration without adaptation ProfitBricks cloud infrastructure behaves like physical hardware with all the advantages of the cloud No learning curve needed ProfitBricks lets existing teams knowledge sets and processes be used to achieve rapid success with the cloud 24/7 Local Phone support USA and EU based Cloud Architects and SysAdmins always on standby Price/Performance Guarantee: We guarantee that any workload deployed on ProfitBricks will cost less than the same workload running at the same performance level on the IaaS platforms of Amazon, Google or Microsoft. Painless!Cloud!Infrastructure

44 PROFITBRICKS DATA CENTER DESIGNER

45 THANK YOU + QUESTIONS As Seen In VP,!Marke%ng! ProfitBricks!USA!! Phone:!866Y852Y5229! Start a 14-Day Free Trial or contact a ProfitBricks Cloud Executive: Learn about Cloud Pricing in our White Paper: Secret World of Cloud Computing IaaS Pricing or Call: !

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