Design in Poland Transition to Modernity

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2 Design in Poland Transition to Modernity

3 Foreword by Dr. Alicja Adamczak President / Patent Office of the Republic of Poland Design as applied arts has, for the last two decades of the past century, gained particular importance in the modern economy. It has become a business and affected the development of the so-called creative businesses, as well as the rate of the economic growth, the position of companies and countries in the globalized competitive market. In the knowledge-based economy, design is undoubtedly one of the stimuli for the economic growth. It is no coincidence that countries which are world leaders in innovation attach special importance to industrial design in the wider economy, as well as in the services sector. The application of design, while being an indicator of success, influences the reputation of products, and increases their competitiveness in the global market. According to various studies, companies which invest in industrial design earn higher profits and obtain better sales results in a shorter time. Design is one of the cheapest ways of bringing innovation into products, not exclusively through new styles but through increasing a product s functionality, facilitating use and transport, or even recycling used materials. Moreover, design has recently reached out to influence more and more the non-productive spheres, so far rather undervalued but which have great impact on the quality of our lives and work, namely, public and social space.. Considering the role of design in economic growth, the increase of innovation, enterprise and competition, a strategy of investing in design in Poland as a national brand has become one of the priorities in the Polish Government Operational Program Innovative Economy. The granting of industrial property rights as well as support of innovative processes, raising social awareness and education on the subject, are all part of the Polish Patent Office activities in the field of intellectual property (IP) protection. For many years the Patent Office has conducted numerous initiatives organization of trainings, conferences, symposia, exhibitions in Poland and in other countries, which assist its work program and support its priorities. The exhibition Design in Poland Transition to Modernity, is not only proof of great progress that has occurred in our country in the transformation period which started twenty years ago, but also of the extraordinary role of the design in that transformation, the image of Polish products, and the Polish economy. At present, with the high supply of goods of identical or similar technical or functional properties, it is the aesthetic and practical values that are taken into account when deciding on the choice of the product. That is why the legal protection of a product within the area of industrial designs should be an indispensable strategic element of each company in the process of market implementation of a product. Such a protection will not limit the artistic creation. What is more, it will stimulate and protect innovation and creativity ensuring economic profits, as well as exclusiveness and uniqueness of the results of the creative ideas and activities. The Patent Office of the Republic of Poland highly appreciates the activities of the World Intellectual Property Organization (WIPO) for promoting respect for IP in the globalized, competitive world, and for offering a forum for cooperation and a climate for discussion on the most vital questions relating to IP protection in the world, devising common standards for promoting creation and innovation, and sustainable development of the IP protection in all countries with various legal systems. I would like to thank Francis Gurry, Director General of WIPO, for the possibility of presenting the exhibition Design in Poland - Transition to Modernity during the Forty-Ninth Series of Meetings of the Assemblies of the Member States of WIPO. Although it displays only a small portion of Polish design over the past years, it still shows the important role of design in modern economy. I am deeply convinced of the need for further joint activities to raise awareness as to the benefits of legal protection of design, which improves the safety of business transactions in the globalized economy and safeguards the rights of their creators.

4 Foreword by Dr. Remigiusz A. Henczel Ambassador / Permanent Mission of the Republic of Poland to the UN Office in Geneva Foreword by Dr. Francis Gurry Director General / World Intellectual Property Organization (WIPO) Industrial design has been in existence for quite long, yet only in our time are we coming to realize its enormous importance for the economy and culture as well as its influence in all spheres of our lives. Design surrounds us and, in a somewhat unconscious way, shapes and is shaped by our perception of the world and our needs, being always closely connected with our sensitivity and a sense of aesthetics. In today s globalized world it crosses the borders of countries very quickly becoming a common value of all nations. Polish design also makes its contribution in the process of shaping the reality, not only at home but also internationally. Polish designers enjoy more and more occasions to present their achievements abroad. Thanks to their creativity and originality they find appreciation both in their own country and in international markets thus becoming advocates of the Polish culture and artistic creation. In Poland we have a lot of great academic centres, public and private schools, which deal with the education of young creators and assist in fostering young talents. There are also numerous centres and design studios which offer cooperation between designers and entrepreneurs. The present exhibition Design in Poland Transition to Modernity is another event organized in Geneva in cooperation with the Patent Office of the Republic of Poland within the last several years. I am pleased that it coincides with the time Poland holds the Presidency in the Council of the European Union. The title of the exhibition Transition to Modernity as well as its certain historical perspective prove that design has been the area of artistic expression of Polish creators independent of former political or economic restrictions. It is my conviction that modern Polish design will also capture your attention and win your appreciation with its originality, ingenuity and a sense of form. I truly believe that it will become part of a new perception of our country. I would like to extend my special thanks to the World Intellectual Property Organization which enabled the presentation of this exhibition. I do hope that this remarkable event will make Polish design an even more recognizable global Polish brand, a synonym of modernity and growth. It is with great pleasure that the World Intellectual Property Organization (WIPO) is hosting the Design in Poland Transition to Modernity exhibition, which showcases the achievements of Poland s designers and demonstrates why the Made in Poland label has earned such international recognition and respect. I thank the Polish Government, in particular the Patent Office of the Republic of Poland, and the Permanent Mission of Poland to the United Nations Office at Geneva, for sharing with us this remarkable exhibition. Design is much more than aesthetics. Design is the language of communication of objects. Through its design, an object can communicate function, values or attitude. Design differentiates one product from another, especially in areas where the technical possibilities for differentiation have been exhausted. Moreover, the ability to think critically, and to visualize innovative solutions to problems in relation to usability, form and ergonomics, makes designers key players in shaping the way we live. It is for this reason that WIPO chose Designing the Future as the theme for this year s World Intellectual Property Day. The Design in Poland Transition to Modernity exhibition offers an outstanding retrospective of Polish innovation in the field of design. The works featured here exemplify Polish creativity across a wide range of products, from medical equipment and vehicles to household appliances and furniture. Good design not only makes products easier and safer to use, it also involves decisions about the materials from which they are made and their projected life-span key factors in how these products will impact on our environment. Sustainable design seeks to minimize a product s total carbon footprint, from its conception to its re-use. The inflatable blow armchair, made out of 100% recyclable paper, is just one example on display in this exhibition. The striking display of Polish designs also illustrates the commercial importance of industrial designs. When the functional elements of an object do not differ significantly from product to product, their design or appearance is likely to be one of the major determinants of success in the marketplace. The international intellectual property system offers a means through which inventors, creators and designers the world over can protect their works and obtain reward for their efforts, while making them available to the public. At WIPO, we work closely with our 184 Member States to promote a better understanding of the benefits of an efficient, effective and balanced intellectual property system. Around 700,000 applications for industrial design protection are filed around the world each year in diverse areas of industry and commerce, from consumer electronics and bicycles to fashion and furniture. Through the Hague System for the International Registration of Industrial Designs, WIPO offers designers and companies a rapid, cost-effective route for protecting their designs against unauthorized copying and imitation in international markets. Design brings style to innovation. We are privileged to be able to enjoy such a rich and varied display of Polish design, and I wish you great pleasure in viewing this wonderful exhibition.

5 Flying without Borders

6 Margański & Mysłowski Design, especially in such an elite area like aviation, is of great importance. Design is a perfect combination of beauty and practical function. The Orka airplane is a Polish contribution to worldwide trends in the airplane industry. When designing the airplane the producer took into account not only comfort and safety of its use but also the pleasure of possessing something as captivating in its nature as an airplane. Zakłady Lotnicze Margański & Mysłowski sp. z o. o. ul. Strażacka 60, Bielsko Biała, , , www.

7 Aviacom Freedom helps innovation. This belief is well exemplified by the developments in Polish plane construction. After the World War I, when Poland regained its independence, the country successfully competed on a global scale in the production of combat and sports aircraft. New wing inventions including a type, a rudder and a caisson, respectively designed by Pulawski, Rudlicki and Misztal, were revolutionary in the 1930 s. Technical and industrial aviation traditions still play an important part in Poland today. Technical Universities educate aviation specialists and plane production is running. Some of the world s biggest aviation companies have design departments located within Poland. Polish aviation component companies produce components for modern military and civil planes. In recent times the creation of small companies producing planes is a special phenomenon in Poland. Aviacom was established in 2005 by a group of professionals fascinated by light aviation. The AF-129 was designed by Andrzej Frychewicz and his team. Characteristic features of the AF-129 include a pushing propeller, double-beam fuselage, inverted Rudlicki rudder, significantly lengthened flap wing with laminar profile designed by Professor Ostrowski and an undercarriage with a front wheel. These features give the AF-129 a competitive advantage in the light sport aircraft category. The AF-129 is an example of innovative functional design created by leading constructors. Aviacom.PL Sp. z o. o. Gen. Gorbatowa 3/19, Ostrołęka, ,

8 Moving in Comfort

9 Pesa PESA Bydgoszcz SA is a Polish manufacturer of rail vehicles. The company produces electrical and internal-combustion multiple units (EMU, DMU), low-floor tram vehicles and carriages. The company is also concerned by the modernization and conservation of the existing railway rolling-stock. Its products are employed throughout Poland and exported to many foreign markets, including Italy, Czech Republic, Hungary, Lithuania and Ukraine. Since entering the European railway market and during the implementation of its subsequent, more and more advanced products, the company has invested in design as one of the key elements of its strategy, with its own team of designers. The company s partners are the best Polish companies specialising in designing in the area of transport. The company uses design as a tool for building the image of a product. Design is also used as a way to sustainably improve the quality of the products and a method to fulfil the expectations of its customers. It constitutes the source of innumerable innovative ideas and is one of the key aspects in the development of the company. PESA Bydgoszcz SA / Pojazdy Szynowe PESA Bydgoszcz SA ul. Zygmunta Augusta Bydgoszcz

10 Leopard Automobile Kross The Leopard s design fulfils two fundamental principles: functionality and aesthetics, necessary to satisfy the constantly growing need for beauty. The handmade car body and manual assembly guarantee the high quality of the product, accompanied by its aesthetics. Being a driver of such a car is an unforgettable experience. Vehicle technical specifications: Body Aluminium, chromium plated parts made of copper Frame Spatial tubular frame Engine Corvette, 6-Litre V8 Aluminium Power 405 HP at 6000 rpm Torque 542 N-m at 4400 rpm Gearbox 6-speed manual transmission Suspension Independent, double wishbone Interior Leather upholstery, leather car seats Kross, a company that produces bicycles, devotes special attention to the design of its products. The firm strives for perfection in the construction of a perfect device. Keeping pace with the advance of technology and changes in fashion trends, it offers unique bicycles, tailored to the needs and tastes of its clients. The technological advancement of the Kross bicycles are emphasized by pictograms nicely fitted into the frame, indicating the key technological solutions employed in a given model. The 2012 collection is an example of a consistent building of a brand image closely connected with the cutting edge bicycle technologies, which is confirmed by new constructions and creative solutions. A completely amortized XC bicycle with rear suspension and virtual pivot point is a total novelty. Kross Earth 2.0 is an example of how the latest technological solutions blend with a carefully chosen sports graphic design. Kross 2012 urban series presents bicycles with a simple but very elegant finishing, adding extraordinary comfort to functionality. The main motive of the Level sports bicycles is an expressive logotype of the Kross brand. Together with other graphic elements it brings dynamics and sports character to the products. Leopard Automobile-Mielec Sp. z o.o. ul. Wojska Polskiego 3, Mielec, Poland, tel , fax , Kross S.A. ul. Leszno 46, Przasnysz, tel ,

11 Delphia Yachts Sunreef The process of designing is one of the most important phases in striving for perfection. All of the currently produced Delphia yachts are created by renowned designer Andrzej Skrzat. These projects are put by our team of design engineers into the latest fully integrated CAD Catia 3D software, and then an adequate programme for CNC machine is prepared. All the details of the yacht from the shape and the structure of the hull to the top of the mast - are subject to multiple optimization. Due to the advanced software one can check the smallest details regarding ergonomics, neuralgic points and structural integrity. Each element of the yacht is treated as part of a complex conception of the project and adapted according to the distribution of the weight of the boat, functionality and maximum user-friendliness. Only such an approach can guarantee the desired final result a yacht that one can be proud of. Sunreef Yachts was founded in 2000 by two energetic French businessmen. Francis and Nicolas Lapp, father and son, both have innovative ideas and a passion for sailing. The constant change in new yacht designs is a direct result of the demand for Sunreef products. The family run business is based in Gdansk, a city famous for its seafaring traditions. Sunreef Yachts has revolutionized the yachting market after launching its first large luxury catamaran Sunreef 74 CHE. In its first decade, Sunreef Yachts has become the top company in its field. Thanks to a carefully chosen team of experienced and inventive naval architects and designers together with advanced production technologies, it has gained recognition and respect in the demanding yacht building market. Today, over 50 Sunreef yachts, both private and chartered, are sailing around the globe. In order to complement its production activity and give its clients comprehensive and professional service, Sunreef has established its own charter agency Sunreef Yachts Charter and Yacht Management Department. Delphia Yachts ul. Żurawia 6/12, Warszawa, tel , HTEP Polska Sp. z o.o. (owner of Sunreef Yachts brand) ul. Doki 1, Gdańsk, ,

12 Living with Style

13 Balma Noti The Balma company began its business activity in Its work aims at guaranteeing comfort at work and offering pleasing visual attributes. Until now, the company has been true to the idea that design is not only the matter of the product s appearance but also its practical and ergonomic dimensions. Balma seeks to make products that are distinguishable with unique and unconventional design. The company s young and talented designers create furniture collections appreciated throughout the country and abroad. Noti is a family business which originated from passion for modern design. From the beginning of its operation it has committed to the motto: Design in the first place. Design is a careful planning process, where striving for the highest quality of products is combined with the talent of top Polish designers. Noti creates furniture that is simple and elegant, multifunctional, comfortable and durable. This inspires modern home, hotel and office interiors. Production of the furniture is also user and environmentally friendly. Noti continually seeks new ideas, talents and innovative technological solutions. Noti s excellence has been recognized through awards, such as: the Prodeco 2005 emblem, Elle Decoration award and the gold medal of the International Poznań Fair 2006 and 2008 and Honourable Mention 2009 distinction in Red Dot Design Award competition. Noti operates basing on the ISO 9000 standards and technological experience of Balma S.A. manufacturer. Fabryka Mebli Balma S.A. ul. Poznańska 167, Tarnowo Podgórne, Poland, Noti ul. Sowia 19, Tarnowo Podgórne,

14 Tomasz Augustyniak Profim Tomasz Augustyniak is one of the best-known Polish furniture designers. Born in 1967 he graduated in Industrial and Interior Design, from the Academy of Fine Arts in Poznań. Since 1993 he has worked as an independent designer. For many years he has designed for a number of Polish furniture factories. His clients include COM.40, COMFORTY LIVING, NOTI, PROFIm, MIKOMAX, BALMA and VOX. Tomasz has designed numerous home and office furniture, exhibitions and has also worked as an industrial design consultant. His professional work comprises of designing everyday objects along with public and private space architecture. Tomasz Augustyniak has been prized with numerous prestigious awards and his works have been presented at various exhibitions in Poland and abroad including Berlin, Frankfurt and Milan. For Profim, design is a well-recognized artful conception. It combines functional qualities and exceptional line, that are characteristic of the brand. In order to avoid duplication and a certain design dullness, the company eagerly cooperates with independent designers whose impartial view and individuality helps to generate originality. mposition is a modern, multifunctional place for working at a computer in both a seated and reclining position. This innovative armchair simulataneously ensures comfort, mobility and optimal body position. The armchair revolutionizes the traditional approach to a place for working or relaxing at home, and the user chooses the position to take while working with a laptop. In the design process, the emphasis was put on a multifunctional character of the work-place and flexibility in adjusting the armchair to the individual needs and preferences of the user. Designer: Studio 1:1 Jarosław Szymański Tomasz Augustyniak PROFIm Sp. z o.o. ul. Górnicza 8, Turek, tel ,

15 Malafor Zieta The Malafor company creates and sells designer furniture under its own brand, for example the Blow sofa or Trunks. It also provides industrial designs for other companies. Apart from strictly commercial activity, Malafor designs objects that can hardly be classified as commercial, albeit they are not devoid of usefulness. Sometimes the firm invents objects for the sake of new functions, but sometimes it is the object itself that conceives a new function. Although Malafor is extremely serious about the utility of its designs, its approach towards the appearance and the concept is very open. Blow sofa is made from 100% recyclable air bags. It is an incredibly inexpensive sofa, and an easy one to transport one only has to inflate the bags to start using it. And when the cushions get dirty, they are simply replaced with new ones! Got an idea?...write it down on your sofa! Material: air bags (two layers of paper + one layer of plastic bag) + metal rack + rubber strap Dimensions (inflated): width: 180 cm, height: 90 cm Trunk is a seat made from a piece of oak wood cut crosswise and dressed in stainless steel either with a shiny, mirror-like, or colour paint finish. The trunk has a handle, so it can easily be taken anywhere. Material: oak wood, steel sheet, aluminium stripe, aluminium line Zieta assumes that designing starts with understanding the nature of material. With this knowledge it searches for high technology methods of processing steel. The firm is strongly connected with industry and design is an interface between aesthetics and novelty of the collection. Zieta s Plopp stool and Chippensteel 0.5 chair are the best example of its philosophy. Its designers go far beyond creating plain furniture and engage in the creation of public space. Plopp stool is the bestseller of Zieta Prozessdesign company. This unique and playful form gives the impression of an inflated toy, and has been produced by FiDU technology. Chippensteel 0.5 a chair of unparalleled shape and functionality is a response to the first chair in the ZIETA collection, produced in The FiDU technology which was applied to create the abovementioned products is an unconstrained deformation through internal pressure, that is deformation made with the pressure of two steel forms welded together at the edges. Malafor ul. Dragana 6/19, Gdańsk, tel , Zieta Prozessdesign Sp. z o.o. ul. Stanislawa Moniuszki 29/2, Wrocław,

16 Nc. Art Planika Nc. Art is a design studio that has been operating since Designers, engineers and model makers make up the company s 15-member team. They design trams, buses, electronic devices and light fittings. The design of Nc. Art lamps is realized with the use of three dimensional computer programmes and numerical methods of production. The latest projects are based on light-emitting diodes (LED). The small prototype production is based on simple solutions and the technologies offered by small manufacturers in Poland. The Nc. Art lamps are labelled with the sign Made in Europe. This mark emphasizes that its design is based on traditions of European material culture. Planika is the world s leader in the area of bio-fireplaces, it boast a long tradition and wide experience. The products distinguish themselves due to astonishing innovativeness, confirmed by numerous patents in the field of bio-ethanol combustion technology. New thinking preceded by many testing procedures is used in the creation of safer and more efficient products. As a result, the company receives orders from over 50 countries all over the world and its flagship product the Fire Line Automatic will please even the most demanding tastes. From the outset, Planika has tried to combine high technological methods with perfect design. Planika is the only company in the bio-fireplaces business that started to collaborate with famous designers, like Arik Levy and Christophe Pillet, but also with young Polish talented artists. As a regular exhibitor at the most significant fairs in Europe and around the world, Planika is committed to pursue the latest, rapidly changing trends in industrial design, simultaneously maintaining the leading position as regards to safety and technological innovation. The Fire Line Automatic presents pure minimalism in a form containing an electronically controlled long fire which suits every type of interior. The fireplace is equipped with a unique system of sensors and protection devices that watch over the operation of the device and give a sense of safety and comfort. Nc. Art ul. Lazurowa 10, Sękocin Stary, Raszyn, Poland, , Planika Sp. z o.o. ul. Bydgoska 38, Brzoza, Poland,

17 Reshaping Daily Routines

18 Zelmer Novitus Industrial design is a strategic element in the marketing process of new products. It plays an enormous role at each step of the work of interdisciplinary teams. Zelmer Market is guided by the principle that a well-designed product becomes valuable to the user. In the new Nerro line collection Zelmer succeeded in finding perfect proportions between the materials used. Aluminium supplements make the products sophisticated, modern and at the same time practical. The smooth surfaces and a small number of additional elements of Clarris 2700 vacuum cleaner make it simple, but also pleasing. The compact vacuum cleaner has a Safbag, a compartment for accessories, soft wheels and a turbo brush. Novitus S.A. is a leading Polish producer and supplier of integrated electronic and automatic data processing system solutions supporting work in the sectors of trade, services, logistics and industry. For over a decade the company has maintained a leading position on the national register devices market. Novitus has co-created the fiscalization of the Polish market. From the outset of its existence, the company has applied up-to-date design based on computer-generated 3D designing methods and numerically controlled production processes. The devices presented at the exhibition: Soleo Plus E, Nano and Delio Prime E were designed by Andrzej Tomasz Rudkiewicz. The Delio Plus printer was awarded by the Institute of Industrial Design with Dobry Wzór (Good Design) award. Zelmer Market Sp. z o.o. ul. Hoffmanowej 19, Rzeszów, Novitus S.A. ul. Nawojowska 118, Nowy Sącz, ,

19 Enjoying the Early Years

20 Bajo Bajo is a one-man project of Wojciech Bajor, an architect and stage designer. In 1990, in the vicinity of Krakow, both a design atelier and a wooden toy manufacturing plant were established. The interrelations between the nature of wood, production technology, process of creating form, and pure playing revealed an attractive area for design. As a result, Bajo became a way of individual realisation of architecture, interpreted as a growth of symbolic imagination and a process of setting spatial relations. Bajo Kamionna 97, Kamionna, tel ,

21 Trzy Myszy Ergo Good design emerges from the beauty of simple and little things. It is particularly crucial to teach and shape children s taste from early childhood. The first things children are acquainted with are toys. Trzy Myszy ideas arise out of the experience of fun and play with the owner s four children. Many conceptions of toys were actually prompted by the children. They also check their functionality and quality. The company strives to make toys that inspire children to discover the world in a creative way. They attach great importance to the aesthetic dimension of toys and the quality of the materials that are used. The toys can be decorated by children. It only depends on their (and their parents ) imagination whether they use the templates or labels prepared by Trzy Myszy, or they paint something themselves. The company just provides the possibilities. The toys are made out of a solid five-layer cardboard making them difficult to damage. Good design is an attractive appearance, user-friendliness and perfect quality. Ergo Design aims at satisfying the needs of users and offering an entrepreneur a product that will bring the expected profit. Creating a successful product demands from the designer not only talent but also knowledge on the lifestyles of the users, their preferences, habits and limitations, and also, perhaps most importantly, consideration of the economic cost-effectiveness criteria of the project. A good product has to be truly exceptional. The combination of a creative approach to a given problem, ability to observe behaviour of the users and knowledge about technology becomes the source of innovative solutions. This is how an added value of a product comes to existence, meaning a factor that makes consumers buy this particular product, choosing it from a range of similar, but not the same products. The X-lander XV baby-carriage was created especially for busy parents. The most important features that distinguish the product are: easiness when changing configuration; a compact size when folded; multigrade regulation; a light, solid construction; an easy and intuitional folding system; many additional accessories and an attractive design. Designing a multifunctional baby-carriage is a multi stage process. A complicated structure is dictated by the need to guarantee adequate ergonomic and functional standards, both for a child and a parent. The baby-carriage is intended for children at the age of 0 30 months, which involves a change of user configurations arising out of the need to adapt to the changing size of a child. Trzy Myszy / Farida i Krzysztof Dubiel ul. Siemienowicza 3a, Warszawa, Ergo Design Sp. z o.o. ul. Romanowicza 2, Kraków, tel , fax ,

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