Your Special Delivery tm. Direct Mail Printing & Production National Postal Forum October 17, 2001

Transcription

1 Your Special Delivery tm Direct Mail Printing & Production National Postal Forum October 17, 2001

2 What s With the Internet? Internet.com s Internet Stock Index (ISDEX) has lost more than 80% of its value since March Layoff Trends The Industry Standard reports that there have been almost 90,000 layoff s and 160 high profile Internet failures since January of Oct Page 2

3 Internet is not an Economy Sales Channel Amazon Information Repository Yahoo! Communication Substrate Every Internet Application Uses One or More Oct Page 3

4 Internet Convergence IP Network Legacy Systems Oct Page 4

5 Traditional Postal Mail Positives and Negatives Positives Superior marketing medium Returns (on average) $10 for every $1 invested Targeted and measurable Preferred by consumers Reaches every household in America Personal and secure Negatives Work-flow is broken Can be costly Can be slow Oct Page 5

6 Traditional Direct Mail Process Choices: Home/Office Production stamps compose produce Internet postal meter A slo total mailing list fold, insert & stamp proof Avery labels address mail Pro s : Inexpensive and relatively quick Con s: All-consuming and relatively low quality output Oct Page 6

7 Traditional Direct Mail Process Choices: Copy Shop Production copy shop stamps compose produce Internet postal meter A slo total mailing list fold, insert & stamp proof Avery labels address mail Pro s : Higher quality; more free time Con s: More expensive; takes longer; no personalization Oct Page 7

8 Traditional Direct Mail Process Choices: Commercial Print Production iterate blue line, schedule iterate list, schedule business mailer DM agency commercial printer letter shop requirements messages, targets requirements layout, deadlines list broker Pro s : Best quality; complete design freedom Con s: Most expensive for short runs; 3 weeks required; lots of details to manage Oct Page 8

9 Mail-on-Demand Internet-Driven Direct Mail house list broker sourced Internet sourced integrated letter shop function Time Required: Minutes compose address fold, insert & stamp A slo total integrated commercial printer proof online produce deliver Pro s : High quality; fast; easy; inexpensive Con s: Restricted formats Oct Page 9

10 Other Applications Business Letters compose stamps postal meter fold, insert & stamp deliver print and address send mail Oct Page 10

11 Other Applications Converged Business Letters contact DB letter block type it in integrated letter shop function compose A slo total address integrated commercial printer fold, insert & stamp proof produce deliver Oct Page 11

12 Other Applications Small Business Invoicing monthly accounting entries print and address send mail invoice run stamps postal meter fold, insert & stamp deliver Oct Page 12

13 Other Applications Converged Small Business Invoicing monthly accounting entries integrated commercial printer produce integrated letter shop function deliver periodic invoicing fold, insert & stamp Oct Page 13

14 Other Applications Marketing Fulfillment Web application stamps postal meter request or payment fulfillment requests fold, insert & stamp deliver call center print and address send mail Oct Page 14

15 Other Applications Converged Marketing Fulfillment Web application request or payment template mailing list (1..n) variable content electronic transfer integrated letter shop function fold, insert & stamp call center integrated commercial printer produce mail Oct Page 15

16 Other Applications The Best of the Rest Grass Roots Activism Personalized Greeting Cards Automated Marketing Systems Automated Appointment Systems Personalized Marketing Programs And the list goes on Oct Page 16

17 The Zairmail Solution Internet-Driven Overnight Mail Cleveland Internet Application Portland Post Office Post Office USPS 94% Local Overnight PC Application Optimal Resource Routing Speed Reliability Capacity Post Office New York Post Office Internet Post Office Enterprise Application Dallas San Jose Oct Page 17

18 The Zairmail Solution Zairmail Express Direct Get Results Fast Route nationally Produce mail locally Optimal letter traffic Minimize Frustration Single point of contact Your choice of interaction Eliminate manual labor Maximize Value Production choices High quality output High volume production facilities biz.zairmail.com Commercial Quality Fast, Easy, and Inexpensive Oct Page 18

19 Zairmail Application Infrastructure Services Express Direct Desktop App s Enterprise App s Private Label External Services Application Layer Application Services Data Layer Digital Content Sender Profiles Internet Synthesis Engine LPF Profiles Demographic Data Routing Layer Optimal Resource Routing Local Production San Jose Greeting Cards Portland Postcards Dallas Posters Cleveland Oct Page 19

20 Zairmail Direct Mail Printing & Production Internet Convergence Offers Opportunities Consolidate New Flows of Mail Traffic Faster, Easier, Less Expensive Make Convergence Work for You! Your Special Delivery tm Oct Page 20