Bachelor of Business Administration Program in International Hospitality and Tourism Management (International Program)

Transcription

1 1 Bachelor of Business Administration Program in International Hospitality and Tourism Management (International Program) 1. Program Title : Bachelor of Business Administration Program in International Hospitality and Tourism Management (International Program) 2. Degree Offered : Full Name of Degree : Bachelor of Business Administration (International Hospitality and Tourism Management) Abbreviation of Degree : B.B.A. (International Hospitality and Tourism Management) 3. Curriculum Structure : Curriculum Structure for a 4 year program requires not less than 138 credits comprising the following elements: (1) General Education courses 30 credits (2) Professional courses 96 credits (2.1) Core courses 36 (2.2) Major courses 60 (2.2.1) Major Required courses 30 (2.2.2) Major Eletive courses 30 (3) Free elective courses 6 credits (4) Practicum Training 6 credits

2 2 Course Works 1. Gerneral Education courses (30 credits) (1.1) Languages for Communication select 12 credits from the following courses English for Everyday Use 3 (3-0-6) English for Advanced Communication 3 (3-0-6) English Academic Writing 3 (3-0-6) English for Business Careers 3 (3-0-6) Thai for Everyday Use 3 (3-0-6) Thai for Advanced Communication 3 (3-0-6) French for Everyday Use 3 (3-0-6) French for Advanced Communication 3 (3-0-6) Japanese for Everyday Use 3 (3-0-6) Japanese for Advanced Communication 3 (3-0-6) Korean for Everyday Use 3 (3-0-6) Korean for Advanced Communication 3 (3-0-6) Russian for Everyday Use 3 (3-0-6) Russian for Advanced Communication 3 (3-0-6) Spanish for Everyday Use 3 (3-0-6) Spanish for Advanced Communication 3 (3-0-6) Chinese for Everyday Use 3 (3-0-6) Chinese for Advanced Communication 3 (3-0-6) German for Everyday Use 3 (3-0-6) German for Advanced Communication 3 (3-0-6) Vietnamese for Everyday Use 3 (3-0-6) Vietnamese for Advanced Communication 3 (3-0-6) Portuguese for Everyday Use 3 (3-0-6) Portuguese for Advanced Communication 3 (3-0-6) Bahasa Indonesia for Everyday Use 3 (3-0-6) Bahasa Indonesia for Advanced Communication 3 (3-0-6) Burmese for Everyday Use 3 (3-0-6) Burmese for Advanced Communication 3 (3-0-6) Lao for Everyday Use 3 (3-0-6) Lao for Advanced Communication 3 (3-0-6) Khmer for Everyday Use 3 (3-0-6) Khmer for Advanced Communication 3 (3-0-6) Bahasa Malay for Everyday Use 3 (3-0-6) Bahasa Malay for Advanced Communication 3 (3-0-6) Essentials of Thai Language and Culture 3 (3-0-6)

3 Characteristics of Thai Language 3 (3-0-6) Pre-Intermediate Thai 3 (3-0-6) Intermediate Thai 3 (3-0-6) Practical Thai Reading 3 (3-0-6) Practical Thai Writing 3 (3-0-6) Practical Thai Conversation 3 (3-0-6) Advanced Thai Listening and Speaking 3 (3-0-6) Advanced Thai Reading Comprehension 3 (3-0-6) Advanced Thai Writing 3 (3-0-6) Thai Language and Meaning 3 (3-0-6) Instructional Methods: Teaching Thai to Foreign Learner 3 (3-0-6) (1.2) Identity and Student Life Quality select 3 credits from the following courses Swimming for Health 1 (0-2-1) Basketball for Health 1 (0-2-1) Volleyball for Health 1 (0-2-1) Tennis for Health 1 (0-2-1) Badminton for Health 1 (0-2-1) Social Dance for Health 1 (0-2-1) Yoga for Health 1 (0-2-1) Self Defense 1 (0-2-1) Cycling for Health 1 (0-2-1) ASEAN Dance for Health 1 (0-2-1) Health and Sanitation 2 (2-0-4) First Aid and Preventive Health 2 (2-0-4) New Trends in Health and Beauty 2 (2-0-4) Health Integration for the New Generation 2 (2-0-4) Quality of Life 2 (2-0-4) Marine and Coastal Natural Resources 2 (2-0-4) Marine Evironment and Ecotourism 2 (2-0-4) (1.3) Life Skills and Responsibility for Society and Environment select 6 credits from the following courses The History of Globalization 3 (3-0-6) ASEAN, the EU, and the Era of Intergovernmental 3 (3-0-6) Organizations Global Migration and the Modern Labor Market 3 (3-0-6) Anti-Corruption 3(3-0-6)

4 Thai Arts and Architecture 3 (3-0-6) Comparative Literature 3 (3-0-6) Contemporary Asian Cultures 3 (3-0-6) Global Citizenship in the 21 st Century 3 (3-0-6) Human Trafficking and Human Smuggling 3 (3-0-6) The Sufficiency Economy and the Environment 3 (3-0-6) The Kingdom: The History of Thailand and Its People 3 (3-0-6) Economic Anthropology of Southeast Asia 3 (3-0-6) The Ethics of International Commerce 3 (3-0-6) ASEAN: Past, Present, and Future 3 (3-0-6) The Global Economy 3 (3-0-6) Volunteer Work and Social Responsibility 2(2-0-4) Contemplative Education for Life 2(2-0-4) General Knowledge of Science 3 (3-0-6) Contemporary Environmental Issues 3 (3-0-6) Global Climate Change 3 (3-0-6) Professional Skills and Competency for Employability 3 (3-0-6) Global Understanding 3 (3-0-6) Leadership in the 21 st Century 3 (3-0-6) (1.4) Innovation and Creativity select 6 credits from the following courses Basic Statistics 3 (3-0-6) Basic Mathematics 3 (3-0-6) Introduction to University Life and Ethical Modes 3 (3-0-6) Work and Organization in Theory and Practice 3 (3-0-6) Critical Perspectives on Digital Society 3 (3-0-6) Critical Thinking, Problem Solving, and Complex Analysis 3 (3-0-6) (1.5) Information Technology select 3 credits from the following courses Ethical Information Technology in Knowledge-based Society 3(3-0-6) Introduction to Information Technology Systems 3 (3-0-6) Introduction to Information Systems Network and the Internet 3 (3-0-6) Advanced Computer Utilization 3 (3-0-6) Advanced Information Systems Applications 3 (3-0-6) 2. Professional Courses (96 credits) (2.1) Core courses (all courses must be taken: 36 credits) Personality Development 3 (3-0-6)

5 Microeconomics 3 (3-0-6) Macroeconomics 3 (3-0-6) Business Statistics สถ ต ธ รก จ 3 (3-0-6) Principles of Hospitality and Tourism Management 3 (3-0-6) Tourist Behavior 3 (3-0-6) Service Psychology 3 (3-0-6) Accounting and Finance for Hospitality and Tourism 3 (3-0-6) Information Technology for Hospitality and Tourism 3 (3-0-6) Human Resources Management in Hospitality and Tourism 3 (3-0-6) Professional Ethics and Laws for Hospitality and Tourism 3 (3-0-6) Cultural Diversity Study for Hospitality 3 (3-0-6) and Tourism Management (2.2) Major Course (all courses must be taken: 60 credits) (2.2.1) Major Required Course (all courses must be taken: 30 credits) Marketing for Hospitality and Tourism 3 (3-0-6) Room Division Management 3 (3-0-6) Tourism Destination Management 3 (3-0-6) Tourism Business Management and Operations 3 (3-0-6) Entrepreneurship in Hospitality and Tourism Industry 3 (3-0-6) Food and Beverage Management and Operation 3 (3-0-6) Strategic Management for Hospitality and Tourism 3 (3-0-6) Kitchen Operation 3 (3-0-6) Research in Hospitality and Tourism Management 3 (3-0-6) Seminar in Hospitality and Tourism Management 3 (3-0-6) (2.2.2) Major Elective Course select 30 credits from the following courses - Specific Interest Course select 15 credits from the following courses Marketing Management for Hotel Business 3 (3-0-6) Airline Business Management 3 (3-0-6) Supervision in Hotel 3 (3-0-6) Principles of Tour Guiding 3 (3-0-6) Marketing Management for Tourism Business 3 (3-0-6) Meeting Incentive Convention and Exhibition (MICE) 3 (3-0-6) Management Health Tourism and Spa Business 3 (3-0-6) Special Topic in Tourism and Hotel 3 (3-0-6) International Hospitality Management 3 (3-0-6)

6 Sustainable Tourism Management 3 (3-0-6) Tourism and Hotel Internship 3 (3-0-6) Travel Agency Management 3 (3-0-6) Banqueting Management 3 (3-0-6) Fundamental for Bakery 3 (3-0-6) Hotel Business Planning and Development 3 (3-0-6) Cultural Heritage Tourism 3 (3-0-6) Coastal and Marine Tourism Management 3 (3-0-6) Agro Tourism Management 3 (3-0-6) Sport Tourism Management 3 (3-0-6) International Cuisine 3 (3-0-6) Club Management 3 (3-0-6) Restaurant Management 3 (3-0-6) Front Office Management 3 (3-0-6) Housekeeping Management 3 (3-0-6) Food Styling 3 (3-0-6) Food and Beverage Cost Control 3 (3-0-6) Food and Beverage Service 3 (3-0-6) Marketing of Events 3 (3-0-6) Tour Planning and Operations 3 (3-0-6) Tourism Planning and Development 3 (3-0-6) International Tour Planning and Operation 3 (3-0-6) Hotel Sales Management 3 (3-0-6) Hotel Revenue Management 3 (3-0-6) Managerial Accounting for Hospitality and Tourism 3 (3-0-6) Tourism Resources Development 3 (3-0-6) Community-Based Tourism Management 3 (3-0-6) Tourism Project Management 3 (3-0-6) Logistics for Tourism Business 3 (3-0-6) Sustainable Transportation 3 (3-0-6) Wildlife and Nature Based Tourism Management 3 (3-0-6) Cruise Business Management 3 (3-0-6) Advanced Housekeeping 3 (3-0-6) International Field Course 3 (3-0-6) Transportation Ticketing 3 (3-0-6) Computer Application for Hotel 3 (3-0-6) Computer Application for Tourism 3 (3-0-6) Creative Technology Management in Tourism 3 (3-0-6) Event Design and Project Management 3 (3-0-6)

7 7 - Professional Foreign Language Course select 15 credits from the following courses English for Hotel 3 (3-0-6) Japanese for Hospitality and Tourism 3 (3-0-6) Korean for Hospitality and Tourism 3 (3-0-6) Chinese for Hospitality and Tourism 3 (3-0-6) Russian for Hospitality and Tourism 3 (3-0-6) Bahasa for Hospitality and Tourism 3 (3-0-6) English for Tourism 3 (3-0-6) English for Airline Business Management 3 (3-0-6) Advanced Japanese for Hospitality and Tourism 3 (3-0-6) Advanced Korean for Hospitality and Tourism 3 (3-0-6) Advanced Chinese for Hospitality and Tourism 3 (3-0-6) Advanced Russian for Hospitality and Tourism 3 (3-0-6) Advanced Bahasa for Hospitality and Tourism 3 (3-0-6) French for Hospitality and Tourism 3 (3-0-6) German for Hospitality and Tourism 3 (3-0-6) Advanced French for Hospitality and Tourism 3 (3-0-6) Advanced German for Hospitality and Tourism 3 (3-0-6) English for Tour Guide Speaking 3 (3-0-6) Spanish for Hospitality and Tourism 3 (3-0-6) Advanced Spanish for Hospitality and Tourism 3 (3-0-6) Thai for Hospitality and Tourism 3 (3-0-6) Advanced Thai for Hospitality and Tourism 3 (3-0-6) 3. Free elective courses (6 credits) Student can select elective courses for 6 credits from all courses offered within the university or select them from other universities within or outside the countries. 4. Practicum Training (6 credits) Co-operative Education 6 (0-18-9) Note: Training 16 Hours before Co-opertive Education

8 8 Study Plan Each foundation courses will be offered to students in accordance with the plan organized by the International College. The major courses and elective courses will be offered, as follows: (1st) Year Courses Schedule the First (1 st ) Year Fall (September-December) General Education ( English for Everyday Use) 3 (3-0-6) General Education ( English for Advanced Communication) 3 (3-0-6) General Education (Identity and Student Life Quality) 3 (3-0-6) General Education (Life Skills and Responsibility for Society and Environment) 3 (3-0-6) General Education (Innovation and Creativity) 3 (3-0-6) General Education (Information Technology) 3 (3-0-6) Spring (January-May) General Education ( English Academic Writing) 3 (3-0-6) General Education ( English for Business Careers) 3 (3-0-6) General Education (Life Skills and Responsibility for Society and Environment) 3 (3-0-6) General Education (Innovation and Creativity) 3 (3-0-6) Principles of Hospitality and Tourism Management 3 (3-0-6) Tourist Behavior 3 (3-0-6) Courses Schedule the Second (2 nd ) Year Fall (September-December) Personality Development 3 (3-0-6) Microeconomics 3 (3-0-6) Service Psychology 3 (3-0-6) Room Division Management 3 (3-0-6) Tourism Destination Management 3 (3-0-6) Food and Beverage Management and Operation 3 (3-0-6) Major Elective (Professional Foreign Language Course) 3 (3-0-6) Spring (January-May) Macroeconomics 3 (3-0-6) Human Resources Management in Hospitality and Tourism 3 (3-0-6) Marketing for Hospitality and Tourism 3 (3-0-6) Tourism Business Management and Operations3 (3-0-6) Kitchen Operation 3 (3-0-6) Major Elective (Professional Foreign Language Course) 3 (3-0-6)

9 Courses Schedule the Third (3 rd ) Year Fall (September-December) Accounting and Finance for Hospitality and Tourism 3 (3-0-6) Professional Ethics and Laws for Hospitality and Tourism 3 (3-0-6) Cultural Diversity Study for Hospitality and Tourism Management 3 (3-0-6) Strategic Management for Hospitality and Tourism 3 (3-0-6) Major Elective(Specific Interest Course) 3 (3-0-6) Major Elective (Professional Foreign Language Course) 3 (3-0-6) Spring (January-May) Business Statistics 3 (3-0-6) Information Technology for Hospitality and Tourism 3 (3-0-6) Research in Hospitality and Tourism Management 3 (3-0-6) Entrepreneurship in Hospitality and Tourism Industry 3 (3-0-6) Major Elective(Specific Interest Course) 3 (3-0-6) Major Elective (Professional Foreign Language Course) 3 (3-0-6) Free Elective 3 (3-0-6) Courses Schedule the Fourth (4 th ) Year Fall (September-December) Co-operative Education 6 (0-18-9) Spring (January-May) Seminar in Hospitality and Tourism Management 3 (3-0-6) Major Elective(Specific Interest Course) 3 (3-0-6) Major Elective(Specific Interest Course) 3 (3-0-6) Major Elective(Specific Interest Course) 3 (3-0-6) Major Elective (Professional Foreign Language Course) 3 (3-0-6) Free Elective 3 (3-0-6) 9

10 10 Course Description 1) General Education Courses Languages for Communication English for Everyday Use 3 (3-0-6) Essential vocabulary, everyday use of English grammar, and enhancement of skills in performing logical responses to communicative tasks, practice communication skills, as used on a daily basis, both inside classroom and by self study through the use of computer laboratory and personal handheld devices English for Advanced Communication 3 (3-0-6) Improvement of abilities and confidence to communicate in everyday business situations, including socializing, telephoning, meeting, presenting, and negotiating, practice communication skills, used for business contexts, inside the classroom and by self study through the use of computer laboratory and personal handheld devices English Academic Writing 3 (3-0-6) Crtitical writing skills in academic contexts, writing short paragraphs, definition paragraphs, process paragraphs, descriptive paragraphs, opinion paragraphs, narrative paragraphs, and essays, practicing of using essential vocabulary and grammar and cohesive devices, practice and develop paraphrasing skills to avoid plagiarism English for Business Careers 3 (3-0-6) Communication skills necessary for career success, a variety of real-life business career preparation tasks emphasizing reading job advertisements, reading job qualifications, writing a resume, writing a job application letter, a job interview and giving effective presentations Thai for Everyday 3 (3-0-6) Thai covering essential vocabulary and everyday use of Thai grammar, practice a number of communicative exercises, role-play activities and short-sentence reading tasks, the development of listening, speaking, reading and writing skills Thai for Advanced Communication 3 (3-0-6) Essential Thai vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs French for Everyday Use 3 (3-0-6) French covering essential vocabulary and everyday use of French grammar, practice a number of communicative exercises, role-play activities and short-sentence reading tasks, focusing on the development of listening, speaking, reading and writing skills

11 French for Advanced Communication 3 (3-0-6) Essential French vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs Japanese for Everyday Use 3 (3-0-6) Japanese covering essential vocabulary and everyday use of Japanese grammar, practice a number of communicative exercises, role-play activities and shortsentence reading tasks, focusing on the development of listening, speaking, reading and writing skills Japanese for Advanced Communication 3 (3-0-6) Essential Japanese vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs Korean for Everyday Use 3 (3-0-6) Korean covering essential vocabulary and everyday use of Korean grammar, practice a number of communicative exercises, role-play activities and shortsentence reading tasks, focusing on the development of listening, speaking, reading and writing skills Korean for Advanced Communication 3 (3-0-6) Essential Korean vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs Russian for Everyday Use 3 (3-0-6) Russian covering essential vocabulary and everyday use of Russian grammar, practice a number of communicative exercises, role-play activities and shortsentence reading tasks, focusing on the development of listening, speaking, reading and writing skills Russian for Advanced Communication 3 (3-0-6) Essential Russian vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs Spanish for Everyday Use 3 (3-0-6) Spanish covering essential vocabulary and everyday use of Spanish grammar, practice a number of communicative exercises, role-play activities and short-sentence reading tasks, focusing on the development of listening, speaking, reading and writing skills 11

12 Spanish for Advanced Communication 3 (3-0-6) Essential Spanish vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs Chinese for Everyday Use 3 (3-0-6) Chinese covering essential vocabulary and everyday use of Chinese Grammar, practice a number of communicative exercises, role-play activities and shortsentence reading tasks, focusing on the development of listening, speaking, reading and writing skills Chinese for Advanced Communication 3 (3-0-6) Essential Chinese vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs German for Everyday Use 3 (3-0-6) German covering essential vocabulary and everyday use of German grammar, practice a number of communicative exercises, role-play activities and short-sentence reading tasks, focusing on the development of listening, speaking, reading and writing skills German for Advanced Communication 3 (3-0-6) Essential German vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspaper and writing short paragraphs Vietnamese for Everyday Use 3 (3-0-6) Vietnamese covering essential vocabulary and everyday use of Vietnamese grammar, practice a number of communicative exercises, role-play activities and short-sentence reading tasks, focusing on the development of listening, speaking, reading and writing skills Vietnamese for Advanced Communication 3 (3-0-6) Essential Vietnamese vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs Portuguese for Everyday Use 3 (3-0-6) Portugese covering essential vocabulary and everyday use of Protugese grammar, practice a number of communicative exercises, role-play activities and short-sentence reading tasks, focusing on the development of listening, peaking, reading and writing skills 12

13 Portuguese for Advanced Communication 3 (3-0-6) Essential Portuguese vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspaper and writing short paragraphs Bahasa Indonesia for Everyday Use 3 (3-0-6) Bahasa Indonesia covering essential vocabulary and everyday use of Indonesian grammar, practice a number of communicative exercises, role-play activities and short-sentence reading tasks, focusing on the development of listening, peaking, reading and writing skills Bahasa Indonesia for Advanced Communication 3 (3-0-6) Essential Indonesian vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspaper and writing short paragraphs Burmese for Everyday Use 3 (3-0-6) Burmese covering essential vocabulary and everyday use of Burmese grammar, practice a number of communicative exercises, role-play activities and shortsentence reading tasks, focusing on the development of listening, speaking, reading and writing skills Burmese for Advanced Communication 3 (3-0-6) Essential Burmese vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs Lao for Everyday Use 3 (3-0-6) Lao covering essential vocabulary and everyday use of Lao grammar, practice a number of communicative exercises, role-play activities and short-sentence reading task, focusing on the development of listening, speaking, reading and writing skills Lao for Advanced Communication 3 (3-0-6) Learning essential Lao vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapers and writing short paragraphs Khmer for Everyday Use 3 (3-0-6) Cambodian covering essential vocabulary and everyday use of Cambodian grammar, practice a number of communicative exercises, role-play activities and short-sentence reading tasks, focusing on the development of listening, speaking, reading and writing skills

14 Khmer for Advanced Communication 3 (3-0-6) Essential Cambodian vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspapesr and writing short paragraphs Bahasa Malay for Everyday Use 3 (3-0-6) Bahasa Malay covering essential vocabulary and everyday use of Malay grammar, practice a number of communicative exercises, role-play activities and shortsentence reading tasks, focusing on the development of listening, speaking, reading and writing skills Bahasa Malay for Advanced Communication 3 (3-0-6) Essential Malay vocabulary and grammar used for advanced communication covering a wider range of everyday tasks, price negotiation, asking for directions, reading newspaper and writing short paragraphs Essentials of Thai Language and Culture 3 (3-0-6) Consonants, vowels, tone marks, vocabulary, and basic grammar used in everyday conversation; plus, an introduction to Thai culture and Thai society Characteristics of Thai Language 3 (3-0-6) Thai morphological system, phonological system, syntactic structures, grammatical categories and pragmetics Pre-Intermediate Thai 3 (3-0-6) Thai vocabulary and grammar used for basic communication, practice all communication skills: listening, speaking, reading and writing words and short sentences commonly found in basic communication Intermediate Thai 3 (3-0-6) Intermediate level of Thai particularly designed to develop learners practical language skills, reading for comprehension, responding to a telephone call and writing a conclusion Practical Thai Reading 3 (3-0-6) Emphasizing the practice and development of Thai reading skills initaiating from the smallest unit to bigger units, pronunciation of Thai consonants, words, sentences, short paragraph, and other texts such as newspapers and magazines, practice the pronunciation of clusters and tones 14

15 Practical Thai Writing 3 (3-0-6) Developing of practical writing skills emphasizing essential vocabulary, grammar, punctuation, cohesive devices, brainstorming skills, developing ideas, and writing short paragraphs based on the major purposes of communication: informing, requesting, persuading and building good relationships Practical Thai Conversation 3 (3-0-6) Communication principles and their relationship to practical life for the development of communication skills, particularly in listening and speaking, also analyze what constitutes effective communication and what constitutes ineffective communication Advanced Thai Listening and Speaking 3 (3-0-6) Listening and speaking skills in context as commonly used for everyday communication, perform a variety of listening and speaking tasks inside the classroom, computer laboratory and through their personal handheld devices Advanced Thai Reading Comprehension 3 (3-0-6) Reading skills, specifically reading for comprehension, reading practice various texts and correspond with real-life needs Advanced Thai Writing 3 (3-0-6) Writing skills necessary for real-life application, writing a request, complaint, , business letter, or memo, contextual vernacular, standardized forms of letters and memos Thai Language and Meaning 3 (3-0-6) Critical understanding of literacy, analyze the factors that affect the interpretation of language Instructional Methods: Teaching Thai to a Foreign Learner 3 (3-0-6) Insights into effective instruction of Thai to foreign learners, how to create teaching and learning materials, practical activities, test papers, assessment systems, and how to make use of technology beneficial to the classroom; demonstrating teaching in a simulated classroom Identity and Student Life Quality Swimming for Health 1 (0-2-1) Values, rules and regulations of swimming, with an emphasis on water safety and application to exercise for health; practicing various swimming strokes 15

16 Basketball for Health 1 (0-2-1) Values, rules and regulations of basketball; practicing basic skills for basketball, practicing individual and team playing skills, applying activities to exercising for recreation Volleyball for Health 1 (0-2-1) Values, rules and regulations of volleyball; practicing basic skills for volleyball, practicing individual and team playing skills, applying activities to exercising for leaders and team members Tennis for Health 1 (0-2-1) Values, rules and regulations of tennis; practicing the basic skills of serving and volleying, and other playing skills that are important for health and physical conditioning Badminton for Health 1 (0-2-1) Values, rules and regulations of badminton; practicing individual and doubles, playing skills for recreation and developing physical fitness Social Dance for Health 1 (0-2-1) Importance of health and physical fitness as applied through social dance; practicing basic movements as well as figures and related skills of ballroom Yoga for Health 1 (0-2-1) Values and philosophies of Yoga; practicing mediatation and individual skills for exercising, developing body and mind for recreation using proper methods Self Defense 1 (0-2-1) Non-violent self defense course providing students with self confidence and skills in assault situations; practical exercise focusing on skills needed in different conditions Cycling for Health 1 (0-2-1) Values and regulation of safe cycling and effective cycling skills ASEAN Dance for Health 1 (0-2-1) Various styles of dances of ASEAN countries for developing health and for recreation, including their application to daily life 16

17 Health and Sanitation 2 (2-0-4) Basic knowledge of health and sanitation; common diseases; common causes of disease from poor health, health promotion covering physical, emotional, social, and spiritual aspects; prevention and reduction of risky behaviors; applying science about health for health promotion, including projects for health care teams, knowledge about cleanliness of community and companies First Aid and Preventive Health 2 (2-0-4) Quality of life, thoughts and concepts concerning the perspectives and techniques of first aid training and care including evaluating and monitoring initial symptoms and providing first response care and attention in an emergency; basic life support training and knowledge of administering medicine and methods of using CPR, in order to help people with health problems or those who require emergency treatment recover and stabilize sufficiently before transfer to a medical clinic or hospital for further treatment and care, knowledge about supplementaryfood, medical devices, disease and disease prevention New Trends in Health and Beauty 2 (2-0-4) Basic knowledge about living daily lives for achieving good health and beauty based on science, nutrition for health and beauty, exercise for health, promoting concentration and mental clarity, anti-aging, health products and beautification with emphasis on active ingredients and underlying scientific evidence including promotion of new beauty trends locally and internationally Health Integration for the New Generation 2 (2-0-4) Current situations and trends of teenage behavior, teenage issues, basic knowledge of physiology of reproductive system, sexual development, sexual behavior, sexual orientation and sexual identity, birth control, sexually transmitted diseases, prevention and treatment of disease, family planning, with discussion of tobacco, alchohol, and addictive substances Quality of life 2 (2-0-4) Health behavior and understanding of risk factors related to disease, benefits of exercise, rest, clean and valuable food and the practice of personal hygiene Marine and Coastal Natural Resources 2 (2-0-4) Marine and coastal natural resources both biological and non-biological, marine and coastal natural resources utilization and conservation and assessment of the human activities impacts on marine and coastal natural resources 17

18 Marine Evironment and Ecotourism 2 (2-0-4) Marine environment, ecotourism and management, controlling of impacts from marine and coastal tourism based on sustainable utilization Life Skills and Reponsibility for Society and Environment The History of Globalization 3 (3-0-6) Periods of cultural, political, and economic globalization from antiquity to the present, exchange of commerce and culture along the Silk Road, the legacy of transoceanic trade between Europe and its colonies, and critical developments in the global economy following World War II, the growth of trade agreements and the impact of technology and emerging knowledge economies; implications of globalization in the 21 st Century, including critical ethical dilemmas ASEAN, the EU, and the Era of Intergovernmental Organizations 3 (3-0-6) Growth of intergovernmental organizations (IOs) in the modern era, political and economic frameworks, with focused on ASEAN and the EU, of IOs, methods and extent of economic integration, common currencies, and varied approaches to domestic sovereignty and non-interference, the ASEAN Way ; consideration of role played by IOs in global political economy vis-à-vis single-nation superpowers, US and China Global Migration and the Modern Labor Market 3 (3-0-6) Use of foreign labor in the global economy, legal migration, human trafficking, and human smuggling, the international market for skilled and unskilled labor, theories and application of various domestic immigration policies both globally and within ASEAN and international efforts to preventing forced labor or other abuse of migrant workers Anti-Corruption 3(3-0-6) Definitions of corruption; categories and forms of corruption; direct corruption; indirect corruption; policy corruption; public and self-benefits; causes and factors of conflicts of self and public interest; impacts of corruption on politics, economy and society; impacts of corruption on development and growth of Thailand; causes and factors of corruption; international good governance for operating; policy and management with good governance; law relating to protection and suppression of international and national corruption; attitude and awareness toward severe impacts of corruption; conscious on being good habitats who preventing and anti-corruption; guidelines for self-development in order to avoid corruption Thai Arts and Architecture 3 (3-0-6) Fine arts of Thailand, past and present, literature, music, dancing and the visual arts together with Thai architecture, examines aesthetic themes religious and cultural symbolism to broadly develop arts appreciation, site visits

19 Comparative Literature 3 (3-0-6) Development, principles and paradigms of comparative literature, relationships between Thai and foreign literature, examines works within the ASEAN context and globally; further study of literature, and promotes appreciation for the various manifestations of literature as an expression of culture Contemporary Asian Cultures 3 (3-0-6) Surveying major themes in Asian history and literature, with attention to the growth and expansion of nations, regional political and economic cooperation, and the future of Asia in the era of globalization; evolution and preservation of Thai cultural traditions in the modern era, the birth and growth of ASEAN, post-colonial philosophy and literature in the Indian subcontinent, classical artistic traditions of China and Japan, and the modern history of the Korean peninsula Global Citizenship in the 21 st Century 3 (3-0-6) Survey of the building blocks of global societies, political systems and international relations, economic systems and international trade, the institutions of civil society, and philosophies, religions, and their diverse integration; recognizing cultural differences and understanding how to foster communication in the face of such cultural difference Human Trafficking and Human Smuggling 3 (3-0-6) Human trafficking, human smuggling and the roles and uses of foreign labor in the global economy, domestic and international laws aimed at curtailing human trafficking and human smuggling, international efforts to preventing forced labor or other abuse of migrant workers, the international market for skilled and unskilled labor and the theories and application of various domestic immigration policies globally and within ASEAN The Sufficiency Economy and the Environment 3 (3-0-6) His Majesty Bhumibol Adulyadej s Philosophy of the Sufficiency Economy, use and preservation of natural resources, its use to solve real-world resource sustainability dilemmas, examination of global issues of environmental concern together with developments in green technology and related public policy The Kingdom: The History of Thailand and Its People 3 (3--6) History of the Kingdom of Thailand and the Thais, examining historical governmental regimes to the present, socio-economic makeup and the cultural values, beliefs, and traditions, reviews development of civil society s key institutions and the role and application of religious and cultural philosophies to life in Thai society

20 Economic Anthropology of Southeast Asia 3 (3-0-6) Societies of Southeast Asia through the lenses of commerce and trade, the economic systems of ancient kingdoms and empires followed by an overview of countries, major industries and products; examination of current economic development trends, impact on traditional cultural practices and lifestyles, comparison of urban and rural economies The Ethics of International Commerce 3 (3-0-6) Comparative study of ethical principles, governing regulations and ethical codes at play in international economies, the history of ethical systems, comparative ethics across cultures, variations in business customs across societies, and the ethical implications of maximizing profit; a comparative overview of professional ethics, those related to business management, law, medicine, and accountancy ASEAN: Past, Present, and Future 3 (3-0-6) ASEAN studies examining the legal framework governing ASEAN and the relationships between the ASEAN nations; the regional cultures and histories, (1) the underlying purpose of ASEAN, political security, economic integration, and expansion of sociocultural relationship, (2) the key legal documents of ASEAN, its charter, and (3) the operation of ASEAN in practice, for additional study in advanced courses by providing a basic understanding of the political and economic impact of ASEAN in Southeast Asia The Global Economy 3 (3-0-6) Overview of key systems and protocols influencing the global economy, market regulation, monetary policy, and trade policy, and their application in both domestic and global contexts, ethical debates regarding wealth distribution, property rights, the environment and the impact of globalization on cultures Volunteer Work and Social Responsibility 2(2-0-4) Ideologies, concepts and behaviors of volunteer which connecting to public consciousness, active citizenship, and social responsibility; being mechanism and process leading the planning skills; creatively managing of project; being aware of self and social responsibilities; encouraging motivation in order to sustain assist others Contemplative Education for Life 2(2-0-4) Philosophies and basic principles of human brain and learning, development of human learning processes, fundamental principles of contemplative educational processes, learning through reflection, new learning paradigms emphasizing inner self development, establishing a sound mental foundation and new holistic paradigms focusing on promoting human competencies to attain truth, beauty, and virtue, fundamental concepts of learning space, space creation, systematic thinking, searching for and creating conscious minds, careful listening, spiritual knowledge, lifelong learning for profound inward changes

21 General Knowledge of Science 3 (3-0-6) Philosophy and scientific process, learning of sciences; biological science, computational science, and scientific development process, agruments on science and technology Contemporary Environmental Issues 3 (3-0-6) Environmental theories, changing of the global evironment, factors causing change, impacts on human beings, sustainable resources utilization and environmental management Global Climate Change 3 (3-0-6) Theories, causes, and impacts of global climate changes, different perspectives of scientists and governments, research and discussions on the greenhouse effects, sustainable utilization of resources in order to support a large and rapidly growing world population and sustainable balance through advanced technology Professional Skills and Competency for Employability 3 (3-0-6) Communication skills, presentation skills, negotiationskills, self-awareness, teamwork, business etiquette, business acumen, problem solving, entrepreneurship skills, leadership skills, information communication technology and action planning to the world of work, the competencies required to become an effective member of modern society and the modern workplace Global Understanding 3 (3-0-6) Theories in international relations; awareness of global issues affecting the world community, region, country and individual; college life, cultural traditions, family, the meaning of life and stereotypes Leadership in the 21 st Century 3 (3-0-6) Practical skills and techniques for networking, group dynamics, managing and leading people at work, types of leaders and leadership, leadership roles, the context of leadership, integrity and leadership, leadership in the digital age and the leadership skills for future career Innovation and Creativity Basic Statistics 3 (3-0-6) Types of data, summarizing in various presentations, measurement scales, varibles, descriptive and inferential statistics, computation of descriptive statistics, probability theories, rules of probablility, probablility distributions, confidence interval estimate of population parameters and hypothesistesting

22 Basic Mathematics 3 (3-0-6) Mathematics, principles of problem solving and methods of using reason, principles of primary counting and probabilities of initiative starting situations by setting proposed problems or simulated situations of conditions relating to everyday life; coursework focuses on suitable examples or circumstances familiar to students in the field of arts, humanities, and social sciences Introduction to University Life and Ethical Modes 3 (3-0-6) Transition to the university level, university culture, resources, technology, academic and career goal setting, communication skills, academic skills and time management and basic research skills, skills in order to avoid plagiarism Work and Organization in Theory and Practice 3 (3-0-6) An understanding of people and human relationships in a workplace context, theories and practices in order to bring about a better understanding how individuals, teams and organizations function dealing with perception, motivation, decision making, team dynamics, negotiation, conflict management, leadership and organizational culture Critical Perspectives on Digital Society 3 (3-0-6) Theories and critical approaches to the study of new media, cultural studies, political, economy, communication, globalization and commercialism; develops an informed and critical understanding of how interactive media shape and influence society and communication, the evolution of communication and media industries in the interactive age and explore how the future of digital culture influencing daily civic life, national agendas and global ideas Critical Thinking, Problem Solving, and Complex Analysis 3 (3-0-6) Effective problem solving in academic, career, civic and personal lives, creativity, team problem solving, conflict management and decision-making 22 Information Technology Ethical Information Technology in Knowledge-based Society 3(3-0-6) Significance and roles of information in knowledge-based society; context of information in organization and daily life; sources of information technology; various searching methods of information technology; basic reference skills in order to avoid plagiarism; ethical writing of academic report Introduction to Information Technology Systems 3 (3-0-6) Information technology system fundamentals, personal computers, and operating systems Basic application programs for operation, information communication technology, networking and internet including information, data acquisition and user s ethics

23 Introduction to Information Systems Network and the Internet 3 (3-0-6) Contemporary concepts of information systems technology, utilizing from information system networks and internet, web page designing Advanced Computer Utilization 3 (3-0-6) Computer networks utilization, the concepts of new emerging information communication technologies; e-library, e-learning, virtual classroom, hands on experience in using the technology Advanced Information Systems Applications 3 (3-0-6) Ready-to-use advance information systems applications for efficient communicating and operating, the operating systems of those information system applications 2) Professional Courses 2.1) Core Courses Personality Development 3 (3-0-6) Personality theories and varied aspects of personality; the concepts of characteristics and appearance of a person; pattern of thought, feeling, behavior, communication skills, and physical features, the pattern of behaviors and attitudes that makes a person distinctive, deeper understanding of personality and know one s self better, applying for personality development in order to work at national and international levels Microeconomics 3 (3-0-6) Microeconomics models fundamentals; theories, concepts and analysis, supply and demand analysis, theories of the organization and individual behavior, competition and monopoly as well as welfare economics Macroeconomics 3 (3-0-6) Macroeconomics models and principles, overview of economics issues; the determination of output, employment, unemployment, interest rates and inflation as well as monetary and fiscal policies and international trade Business Statistics 3 (3-0-6) Statistical for study and research in business, the descriptive statistics cover the concepts concerning exploratory data analysis, frequency distributions, the measure of central tendency, dispersion of the normal curve, skewness, probability theory, the sampling distribution, hypothesis testing and simple linear regression Principles of Hospitality and Tourism Management 3 (3-0-6) Components of hospitality and tourism industry; roles and functions of hospitality and tourism industry; impacts on the economy, socio-culture and environment; the concepts and theories of operations and management in hospitality and tourism context

24 Tourist Behavior 3 (3-0-6) Classification of visitors; characteristics and behavior of visitors; visitors motivations; factors and motivations affecting purchasing decision of visotors; process of purchasing decision Service Psychology 3 (3-0-6) Individual needs; application of psychological theories to service providing for individual needs satisfaction, principles of effective service providing, human relation and communication, foundation knowledge of consumer behavior in hospitality and tourism industry, techniques for motivating, retainging and solving prolems and complains Accounting and Finance for Hospitality and Tourism 3 (3-0-6) Accounting principles, the recording process of double entry system, journalizing, posting in a ledger and trial balance; financial statements: income statement, retained earning statement, balance sheet and statement of cash flows and their analysis; financial ratios analysis of performance in context of hospitality and tourism operations Information Technology for Hospitality and Tourism 3 (3-0-6) Utilizing information technology system in hospitality and tourism operations; reservation for accommodations and transportation tickets; customers records and reports of various departments in hospitality and tourism operations; utilization of internet and networks of marketing management in hospitality and tourism business Human Resources Management in Hospitality and Tourism 3 (3-0-6) Human resources management in hospitality and tourism operations; human resources management planning; recruitment and selection; training and development; motivation and internal marketing; performance evaluation; remuneration and benefits administration; challenges related to human resources management in hospitality and tourism industry Professional Ethics and Laws for Hospitality and Tourism (3-0-6) Theories and concepts of ethics in hospitality and tourism operations and businesses; an overview of national and international laws related to hospitality and tourism industry; laws and regulations that regulate hospitality and tourism sector and related case studies Cultural Diversity Study for Hospitality and 3 (3-0-6) Tourism Management Roles and significance of culture differences of stakeholders in hospitality and tourism industry; concentrating on the comparative studies of different cultures; opportunities and challenges from cross-culture and appropriate adaptation to the cross-culture situations 24

25 2.2) Major Course 2.2.1) Major Required Course Marketing for Hospitality and Tourism 3 (3-0-6) General characteristics of marketing for hospitality and tourism business, special characteristic of different type of hospitality and tourism products; market research, market demand, trend analysis, tourists behavior, marketing strategies, planning, product development, pricing and distribution channel and promotion in hospitality and tourism business Room Division Management 3 (3-0-6) Rooms division operations and management in hotels, operational areas, reservations, front desk and housekeeping, managerial areas, organizational objectives, yield management, human resource management and basic marketing and management principles Tourism Destination Management 3 (3-0-6) The meaning of destinations relating to the planning, management and marketing development of destinations, a framework for understanding the complex and multifaceted factors that affect destinations competitiveness; analyzing the successful destinations and aspect of destination marketing and management, product development and branding and consumer decision processes Tourism Business Management and Operations 3 (3-0-6) Various tourism management practices and principles in roles and responsibilities, policies regarding organizational structure, business plan, legal requirements, operations and service standards, methods of operation, promotional strategy, the environmental impacts on tourism industry and sustainable competitiveness for tourism businesses Entrepreneurship in Hospitality and Tourism Industry 3 (3-0-6) Theoretical management concepts of hospitality and tourism business planning, operational management issues, planning, business development, marketing and promotion Food and Beverage Management and Operation 3 (3-0-6) Food and beverage management and its operations procedure topics, various type of restaurant, personal management, preparing the required equipment, menu planning, type of service, order taking and marketing issues of restaurant business operation