Bachelor of Business Administration Program Title: Bachelor of Business Administration in International Tourism and Hotel Management

Transcription

1 Bachelor of Business Administration Program Title: Bachelor of Business Administration in International Tourism and Hotel Management 2. Degree Offered: Full Name of Degree: Bachelor of Business Administration in International Tourism and Hotel Management Abbreviation fo Degree: B.B.A. (International Tourism and Hotel Management) 3. Curriculum Structure Curriculum Structure for a 4 year program requires not less than 150 credits comprising the following elements: Group 1 International Tourism Management 150 credits 1. General Education courses 30 credits 2. Professional courses 108 credits 2.1 Core courses Major Foudation Courses Major Courses Major Required Courses Major Elective Courses 36 - Specific Interest 21 - Professional Foreign languages Free elective courses 6 credits 4. Practicum Training 6 credits Group 2 International Hotel Management 150 credits 1. General Education courses 30 credits 2. Professional courses 108 credits 2.1 Core courses Major Foudation Courses Major Courses Major Required Courses Major Elective Courses 36 - Specific Interest 21 - Professional Foreign languages Free elective courses 6 credits 4. Practicum Training 6 credits

2 Group 1 International Tourism Management -2- Course Works 150 credits - General Education courses (30 credits) (1) Languages (select 12 credits from the following courses) English for Academic Purposes I 3 (3-0-6) English for Academic Purposes II 3 (3-0-6) Academic Writing 3 (3-0-6) English for Specific Purposes 3 (3-0-6) Thai Language for Communication I 3 (3-0-6) Thai Language for Communication II 3 (3-0-6) French for Communication I 3 (3-0-6) French for Communication II 3 (3-0-6) Japanese for Communication I 3 (3-0-6) Japanese for Communication II 3 (3-0-6) Korean for Communication I 3 (3-0-6) Korean for Communication II 3 (3-0-6) Russian for Communication I 3 (3-0-6) Russian for Communication II 3 (3-0-6) Spanish for Communication I 3 (3-0-6) Spanish for Communication II 3 (3-0-6) Chinese for Communication I 3 (3-0-6) Chinese for Communication II 3 (3-0-6) German for Communication I 3 (3-0-6) German for Communication II 3 (3-0-6) Vietnamese for Communication I 3 (3-0-6) Vietnamese for Communication II 3 (3-0-6) Portuguese for Communication I 3 (3-0-6) Portuguese for Communication II 3 (3-0-6) Indonesian for Communication I 3 (3-0-6) Indonesian for Communication II 3 (3-0-6) Burmese for Communication I 3 (3-0-6)

3 Burmese for Communication II 3 (3-0-6) Lao for Communication I 3 (3-0-6) Lao for Communication II 3 (3-0-6) Cambodian for Communication I 3 (3-0-6) Cambodian for Communication II 3 (3-0-6) Malaysian for Communication I 3 (3-0-6) Malaysian for Communication II 3 (3-0-6) Introduction to the Thai Language and Culture 3 (3-0-6) Characteristics of the Thai Language 3 (3-0-6) Thai Language Skills for Beginner 3 (3-0-6) Thai Language Skills for Intermediate 3 (3-0-6) Oral Reading 3 (3-0-6) Writing Skills 3 (3-0-6) Effective Speech 3 (3-0-6) Development of Listening and Speaking Skills 3 (3-0-6) Development of Reading Skills 3 (3-0-6) Development of Writing Skills 3 (3-0-6) Language, Meaning, and Interpretation 3 (3-0-6) Teaching Thai as a foreign language 3 (3-0-6) (2) Humanities (select 3 credits from the following courses) Human and Civilization Development 3 (3-0-6) Contemporary World Affairs 3 (3-0-6) Psychology in Everyday Life 3 (3-0-6) Human Rights and Human Trafficking 3 (3-0-6) Arts Appreciation 3 (3-0-6) Comparative Literature 3(3-0-6) (3) Social Sciences (select 3 credits from the following courses) Humans and their Natural Resources and Environment 3 (3-0-6) General Knowledge of Global Society 3 (3-0-6) General Knowledge of Thai Society 3 (3-0-6) -3-

4 The Global Economy 3 (3-0-6) Environmental Study 3 (3-0-6) Cross-Cultural Study 3 (3-0-6) Fundamental of Speech Communication 3 (3-0-6) ASEAN Studies 3(3-0-6) Thai Studies 3(3-0-6) (4) Science and Technology (select 6 credits from the following courses) Advanced Computer Utilization 3 (3-0-6) General Knowledge of Science 3 (3-0-6) Mathematics in Everyday Life 3 (3-0-6) Introduction to Computer Information Systems 3 (3-0-6) Introduction to the Internet and Web Design 3 (3-0-6) Global Warming 3 (3-0-6) Introduction to Microsoft Office 3 (3-0-6) (5) Interdisciplinary (select 3 credits from the following courses) Contexts of Practice in Organization 3 (3-0-6) Generic Competency and its Development 3 (3-0-6) Lifelong Learning in a Global Society 3 (3-0-6) Introduction to Higher Education and Ethical Modes 3 (3-0-6) (6) Sports and Recreation (select 3 credits from the following courses) Swimming 1(0-2-1) Basketball 1(0-2-1) Volleyball 1(0-2-1) Tennis 1(0-2-1) Badminton 1(0-2-1) Social Dance 1(0-2-1) Yoga 1(0-2-1) Holistic Health Promotion 2(2-0-4) First Aid and Basic Life Support 2(2-0-4) -4-

5 Health and Beauty 2(2-0-4) Life Skills and Adolescent Health 2(2-0-4) - Professional Courses (108 credits) (1) Core Courses (all courses must be taken: 18 credits) Principles of Economics 3(3-0-6) Business Statistic 3(3-0-6) Principles of Accounting I 3(3-0-6) Principles of Management 3(3-0-6) Human Resource Management 3(3-0-6) Business Finance 3(3-0-6) (2) Major Foudation Courses (all courses must be taken: 24 credits) Principles of Tourism and Hotel Management 3(3-0-6) Tourist Behavior 3(3-0-6) Service Psychology 3(3-0-6) Information Technology in Tourism and Hotel Business 3(3-0-6) Hospitality Human Resource and Leadership 3(3-0-6) Research in Tourism and Hotel Management 3(3-0-6) Ethics and Laws Related to Tourism and Hotel 3(3-0-6) Cultural Diversity for Tourism and Hotel Management 3(3-0-6) (3) Major Courses (all courses must be taken: 66 credits) (3.1) Major Required Courses 30 credits Principle of Tour Guiding 3(2-2-5) Marketing Management for Tourism Business 3(3-0-6) Sustainable Management in Tourism 3(3-0-6) Travel Agency Management 3(3-0-6) Tour Planning and Operations 3(3-0-6) Tourism Planning and Development 3(3-0-6) International Tour Planning and Operations 3(3-0-6) -5-

6 Seminar in Tourism Management 3(2-2-5) Tourism Project Management 3(3-0-6) Transportation Ticketing 3(2-2-5) (3.2) Major Elective Courses 36 credits (3.2.1) Specific Interest (select 21 credits from the following courses) Principles of Macro Economics 3 (3-0-6) Principles of Micro Economics 3 (3-0-6) Principles of Accounting II 3(3-0-6) Airline Business Management 3(3-0-6) Supervision in Hotel 3(3-0-6) Strategic Management for Tourism and Hotel 3(3-0-6) Meeting Incentive Convention and Exhibition (MICE) Business Management 3(3-0-6) Health and Spa Tourism 3(3-0-6) Event Management 3(3-0-6) Special Topic in Tourism and Hotel 3(3-0-6) International Hospitality Management 3(3-0-6) Tourism and Hotel Internship 3(0-9-0) Catering Operations and Services 3(3-0-6) Fundamental for Bakery 3(3-0-6) Cultural Tourism Management 3(3-0-6) Coastal and Marine Tourism Management 3(3-0-6) Agro Tourism Management 3(3-0-6) Sport Tourism Management 3(3-0-6) International Cuisine and Food Styling Management 3(3-0-6) Club Management 3(3-0-6) Tourism Resources Development 3(3-0-6) Community-Based Tourism 3(3-0-6) Logistic for Tourism Business 3(3-0-6) Sustainable Transportation 3(3-0-6) -6-

7 Wildlife and Nature Based Tourism 3(3-0-6) Cruise Business Management 3(3-0-6) Advanced Housekeeping 3(3-0-6) International Field Course 6(0-18-0) (3.2.2) Professional Foreign languages (select 15 credits from the following courses) English for Tourism and Hotel 3(3-0-6) Japanese for Tourism and Hotel 3(3-0-6) Korean for Tourism and Hotel 3(3-0-6) Chinese for Tourism and Hotel 3(3-0-6) Russian for Tourism and Hotel 3(3-0-6) Bahasa for Tourism and Hotel 3(3-0-6) English for Tourism and Hotel Operations 3(3-0-6) English for Airline Business Management 3(3-0-6) Japanese for Tourism and Hotel Operations 3(3-0-6) Korean for Tourism and Hotel Operations 3(3-0-6) Chinese for Tourism and Hotel Operations 3(3-0-6) Russian for Tourism and Hotel Operations 3(3-0-6) Bahasa for Tourism and Hotel Operations 3(3-0-6) French for Tourism and Hotel 3(3-0-6) German for Tourism and Hotel 3(3-0-6) French for Tourism and Hotel Operations 3(3-0-6) German for Tourism and Hotel Operations 3(3-0-6) Free Elective Courses (6 credits) Student can select elective courses for 6 credits from all courses offered within the university or select them from other universities within or outside the countries. Practicum Training (select 6 credits from the following courses) Co-operative Education 6(0-18-0) Directed Work Experience 6(0-18-0) If any student cannot take Practicum Training course, he or she can select any two specific interest courses instead.

8 Group 2 International Hotel Management -8- Course Works 150 credits - General Education courses (30 credits) Same as Group 1 Professional Courses (108 credits) (1) Core Courses (all courses must be taken: 18 credits) Same as Group 1 (2) Major Foudation Courses (all courses must be taken: 24 credits) Same as Group 1 (3) Major Courses (all courses must be taken: 66 credits) (3.1) Major Required Courses 30 credits Marketing Management for Hotel Business 3(3-0-6) Food and Beverage Management and Operations 3(3-0-6) Hotel Business Planning and Development 3(3-0-6) Restaurant Management 3(3-0-6) Kitchen Operation 3(3-0-6) Front Office Management 3(3-0-6) Housekeeping Management 3(3-0-6) Seminar in Hotel Management 3(2-2-5) Hotel Sales Management 3(3-0-6) Computer Application for Hotel 3(2-2-5) (3.2) Major Elective Courses 36 credits Same as Group 1 Free Elective Courses (6 credits) Student can select elective courses for 6 credits from all courses offered within the university or select them from other universities within or outside the countries. Practicum Training (select 6 credits from the following courses) Co-operative Education 6(0-18-0) Directed Work Experience 6(0-18-0) If any student cannot take Practicum Training course, he or she can select any two specific Interest courses instead

9 Study Plan Each foundation course will be offered to students in accordance with the plan organized by the International College. The major courses and elective courses will be offered, as follows: (1) International Tourism Management - Course Schedule for the First (1st) Year Fall (September-December) Spring (January May) Title of course Credits Title of course Credits General Education (Language 1) 3 General Education (Language 2) 3 General Education (Humanities) 3 General Education (Science and Technology 2) 3 General Education (Sports and Recreation 1) Principles of Management 3 General Education (Sports and Recreation 2) Information Technology in Tourism and Hotel Business 3 General Education (Interdisciplinary) Principles of Tourism and Hotel Management 3 General Education (Science and Technology 1) Service Psychology 3 General Education (Social Sciences) 3 Major Elective (Language 1) 3 Total 18 Total 21 - Course Schedule for the Second (2nd) Year Fall (September-December) Spring (January May) Title of course Credits Title of course Credits General Education (Language3) 3 General Education (Language 4) Principles of Economics Principles of Accounting I Business Statistic Marketing Management for Tourism Business Human Resource Management Travel Agency Management Tourist Behavior Tour Planning and Operations Principle of Tour Guiding 3 Major Elective2 3 Major Elective1 3 Free Elective 1 3 Total 21 Total 21-9-

10 - Course Schedule for the Third (3rd) Year Fall (September-December) Spring (January May) Title of course Credits Title of course Credits Business Finance Research in Tourism and Hotel Management Hospitality Human Resource and Leadership International Tour Planning and Operations Sustainable Management in Tourism Cultural Diversity for Tourism and Tourism Planning and Development 3 Hotel Management Ethics and Laws Related to Tourism and Hotel Tourism Project Management Transportation Ticketing 3 Major Elective4 3 Major Elective3 3 Major Elective (Language 2) 3 Major Elective (Language 3) 3 Total 21 Total 21 - Course Schedule for the Fourth (4th) Year Fall (September-December) Spring (January May) Title of course Credits Title of course Credits Co-operative Education Seminar in Tourism Management 3 Major Elective 5 3 Major Elective 6 3 Major Elective 7 3 Major Elective (Language 4) 3 Major Elective (Language 5) 3 Free Elective 2 3 Total 6 Total

11 (2) International Hotel Management - Course Schedule for the First (1st) Year Fall (September-December) Spring (January May) Title of course Credits Title of course Credits General Education (Language 1) 3 General Education (Language 2) 3 General Education (Humanities) 3 General Education (Science and Technology 2) 3 General Education (Sports and Recreation 1) Principles of Management 3 General Education (Sports and Recreation 2) Information Technology in Tourism and Hotel Business 3 General Education (Interdisciplinary) Principles of Tourism and Hotel Management 3 General Education (Science and Technology 1) Service Psychology 3 General Education (Social Sciences) 3 Major Elective (Language 1) 3 Total 18 Total 21 - Course Schedule for the Second (2nd) Year Fall (September-December) Spring (January May) Title of course Credits Title of course Credits General Education (Language3) 3 General Education (Language 4) Business Statistic Principles of Accounting I Human Resource Management Marketing Management for Hotel Business Principles of Economics Housekeeping Management Tourist Behavior Hotel Sales Management Front Office Management 3 Major Elective2 3 Major Elective1 3 Free Elective Total 21 Total 21

12 - Course Schedule for the Third (3rd) Year Fall (September-December) Spring (January May) Title of course Credits Title of course Credits Business Finance Hotel Business Planning and Development Food and Beverage Management and Operations Restaurant Management Kitchen Operation Research in Tourism and Hotel Management Ethics and Laws Related to Tourism and Hotel Cultural Diversity for Tourism and Hotel Computer Application for Hotel 3 Management Hospitality Human Resource and Leadership 3 Major Elective4 3 Major Elective3 3 Major Elective (Language 2) 3 Major Elective (Language 3) 3 Total 21 Total 21 - Course Schedule for the Fourth (4th) Year Fall (September-December) Spring (January May) Title of course Credits Title of course Credits Co-operative Education Seminar in Hotel Management 3 Major Elective 5 3 Major Elective 6 3 Major Elective 7 3 Major Elective (Language 4) 3 Major Elective (Language 5) 3 Free Elective 2 3 Total 6 Total

13 -13- COURSE DESCRIPTION 1) General Education Courses Languages English for Academic Purposes I 3(3-0-6) Development of effective reading skills and study skills required for successful tertiary level study in English, which include previewing the text, skimming, reading for main idea, and understanding vocabulary in context English for Academic Purposes II 3(3-0-6) Development of more advanced reading skills and study skills, such as highlighting important points and summarizing, which give students the opportunity to further develop their reading ability in order to have better understanding of tertiary level reading texts/materials Academic Writing 3(3-0-6) Preparation and development of academic writing style both at paragraph and essay levels with specified genres by emphasizing the use of cohesive devices within and between paragraphs as well as understanding how to avoid plagiarism by developing sound referencing and quoting skills English for Specific Purposes 3 (3-0-6) Developing the students English language skills and proficiency required for professional purposes by emphasizing the use of English to carry out functions that are resume job-application and job-interview applicable to the content and specific requirements of a particular professional practice Thai Language for Communication I 3(3-0-6) Providing students a foundation of Thai language grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences Thai Language for Communication II 3(3-0-6) Providing students an advanced Thai language grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write sentences and summarize the passage French for Communication I 3(3-0-6) Providing students a foundation of French grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences French for Communication II 3(3-0-6) Providing students an advanced French grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write sentences and summarize the passage

14 Japanese for Communication I 3(3-0-6) Providing students a foundation of Japanese grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences Japanese for Communication II 3(3-0-6) Providing students an advanced Japanese grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write sentences and summarize the passage Korean for Communication I 3(3-0-6) Providing students a foundation of Korean grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences Korean for Communication II 3(3-0-6) Providing students an advanced Korean grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write sentences and summarize the passage Russian for Communication I 3(3-0-6) Providing students a foundation of Russian grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences Russian for Communication II 3(3-0-6) Providing students an advanced Russian grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write sentences and summarize the passage Spanish for Communication I 3(3-0-6) Providing students a foundation of Spanish grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences Spanish for Communication II 3(3-0-6) Providing students an advanced Spanish grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write sentences and summarize the passage Chinese for Communication I 3(3-0-6) Providing students a foundation of Chinese grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences Chinese for Communication II 3(3-0-6) Providing students an advanced Chinese grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences and summarize the passage

15 German for Communication I 3(3-0-6) Providing students a foundation of German grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences German for Communication II 3(3-0-6) Providing students an advanced German grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences and summarize the passage Vietnamese for Communication I 3(3-0-6) Providing students a foundation of Vietnamese grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences Vietnamese for Communication II 3(3-0-6) Providing students an advanced Vietnamese grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences and summarize the passage Portuguese for Communication I 3(3-0-6) Providing students a foundation of Portuguese grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences Portuguese for Communication II 3(3-0-6) Providing students an advanced Portuguese grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write sentences and summarize the passage Indonesian for Communication I 3(3-0-6) Providing students a foundation of Indonesian grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences Indonesian for Communication II 3(3-0-6) Providing students an advanced Indonesian grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences and summarize the passage Burmese for Communication I 3 (3-0-6) Providing students a foundation of Burmese grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences Burmese for Communication II 3 (3-0-6) Providing students an advanced Burmese grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences and summarize the passage

16 Lao for Communication I 3 (3-0-6) Providing students a foundation of Lao grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences Lao for Communication II 3 (3-0-6) Providing students an advanced Lao grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences and summarize the passage Cambodian for Communication I 3 (3-0-6) Providing students a foundation of Cambodian grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences Cambodian for Communication II 3 (3-0-6) Providing students an advanced Cambodian grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences and summarize the passage Malaysian for Communication I 3 (3-0-6) Providing students a foundation of Malaysian grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences Malaysian for Communication II 3 (3-0-6) Providing students an advanced Malaysian grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences and summarize the passage Introduction to the Thai Language and Culture 3 (3-0-6) Fundamental Thai Language skills: Consonants, Vowels, Tone Marks, vocabulary and sentence structures related to common communication situations. Introduction to characteristic aspect of Thai culture and society Characteristics of the Thai Language 3 (3-0-6) Providing students a foundation of Thai grammatical system, system of vowels and consonants, structure of words and sentences, kinds of Thai words, and classifiers. Understanding the structure of Thai tenses and arts of Thai Language Thai Language Skills for Beginner 3 (3-0-6) Providing students a foundation of Thai Language grammar. Practicing listening, speaking, and reading short sentences and short paragraphs. Learning how to write basic sentences Thai Language Skills for Intermediate 3 (3-0-6) Providing students an advanced Thai Language grammar. Practicing listening, speaking, and reading sentences and paragraphs. Learning how to write sentences and summarize the passage

17 Oral Reading 3 (3-0-6) Acquiring knowledge about the reading skills in the part of words, sentences, short texts, and newspapers. Developing the sound by closely to Thai pronunciations such as cluster, and stress Writing Skills 3 (3-0-6) Acquiring knowledge about the principle of writing and practicing in the part of words, sentences, paragraph, and short story. Developing the writing skills to make the negative and question sentences by directly to period of time Effective Speech 3 (3-0-6) Introducing to communication and its relationship to the life style. Providing students a successful in the details, performance and strategy for each objectives and situations Development of Listening and Speaking Skills 3 (3-0-6) Providing students an advance in listening and speaking skills. Adaption in the concept of information communication technology, tools and technology of computer in life style Development of Reading Skills 3 (3-0-6) Providing students an advance in reading skills. Critical and analysis of the words, paragraph and texts Development of Writing Skills 3 (3-0-6) Providing students an advance in writing skills. Analysis and summary the paragraph, texts and speech Language, Meaning, and Interpretation 3 (3-0-6) Acquiring knowledge about the language to meaning in the special words such as idioms. Providing the principle of interpretation, the translation by words to words and to the group of meaning. Methods of the factor from syntax, and semantics Teaching Thai as a foreign language 3 (3-0-6) Methods of Thai Language teaching for everyday life to foreigners. Educational psychology for adult learning. Using instructional Technology Humanities Human and Civilization Development 3(3-0-6) Human intellectual development applied to managing social economic and political systems according to the environment and culture of the setting. The creation of civilizations in the past, present, and future Contemporary World Affairs 3(3-0-6) Incidents leading to problems in politics, economic society, and culture in today s world. Roles and approaches of countries in solving internal and international problems that will lead to peace

18 Psychology in Everyday Life 3 (3-0-6) Understanding of factors that lead to problems caused by individual differences; self adjustment, problems, and experience of the individual in everyday life Human rights and Human Trafficking 3 (3-0-6) Introducing basic Human Rights, a country by country study of human rights violations, and their implications for the modern world. Concept of human trafficking, process and guideline for prevention of human trafficking Arts Appreciation 3 (3-0-6) Histories and significances of different kinds of arts, Thai dancing and music. Consequently, students will be able to understand the values of arts and appreciate the works of important artists in Thailand and international artists Comparative Literature 3(3-0-6) Development and principles of comparative literature, relationship between Thai and foreign literature, other genres of art and sciences as well as paradigms in the study of comparative literature including ASEAN and Global Social Sciences Humans and their Natural Resources and Environment 3 (3-0-6) Analysis of the human environment; the formation of natural resources, interaction between humans, natural resources and environment, effects of adaptation and consumption of natural resources, problems of natural resources that impact on the environment General Knowledge of Global Society 3 (3-0-6) General characteristics; the arrangement and socio-economic structure of global society. Roles and functions of institutions in global society; analysis of socio-economic problems, stability, and survival of global society General Knowledge of Thai Society 3 (3-0-6) General characteristics; the arrangement and socio-economic structure of Thai society. Roles and functions of institutions in Thai society; analysis of socio-economic problems, stability, and survival of Thai society The Global Economy 3 (3-0-6) Globalization has made it important for students to have a good understanding of the global economy. This course examines the historical development of the global economy and reasons for changes up to the present time. The major economies and their interrelationships are considered: the United States, Japan, the United Kingdom, Canada, Italy, France and Germany, and the European Union as a whole. Also included are Korea, China, Russia, the oil rich countries of the Middle East, and selected countries in SE Asia, Africa, and South America

19 Environmental Study 3 (3-0-6) Effects of human interaction with the environment including the natural environment, built environment, and the sets of relationships between them. This course also looks at the policy, politics, law, economics, sociology and other social aspects, planning, pollution control, and natural resources Cross-Cultural Study 3 (3-0-6) This course is designed for students interested in developing knowledge in cross-cultural environments. It focuses on understanding cultural dynamics, appreciating cultural diversity, and negotiating differences between cultures and societies with the goal of bridging these differences Fundamental of Speech Communication 3 (3-0-6) Introducing to communication and its relationship to business and professional settings. Discussions in classes focus on the climates, settings, philosophies, and practices of organizational communication, including effective presentations ASEAN Studies 3(3-0-6) Establishment of ASEAN (Association of Southeast Asian Nations). The concepts of ASEAN integration. ASEAN roles and declarations. The ASEAN Summits regulation and ASEAN charter. Goals and cooperation in political-security, economic and socio-cultural development in the ASEAN region Thai Studies 3(3-0-6) History and arts historical in Thaialand, characteristics of Thai society and cultures, economic and politics in Thai society, heritage and Thai intellect, Thai food and dessert, Thai literature for Tourism, religious and others in Thailand and other countries Science and Technology Advanced Computer Utilization 3 (3-0-6) Utilization of computer networks in education; the concepts of new emerging information communication technology, such as e-library, e-learning, virtual classroom; some hands on experience in using the technology General Knowledge of Science 3 (3-0-6) Philosophy and scientific process, biological science, computational science, scientific development process, and scientific conflicts and technology

20 Mathematics in Everyday Life 3 (3-0-6) Basic financial mathematics, principles of problem solving, and methods of using reason, principles of primary counting, and probabilities (chances) of initiative starting situations by setting proposed problems or simulated situations of conditions relating to everyday life. Coursework focuses on suitable examples or circumstances familiar to students in the field of arts, humanities and social sciences Introduction to Computer Information Systems 3 (3-0-6) Fundamentals of information technology, personal computers, and operating systems. Common application programs (Microsoft Office). Information communication and networking. The Internet and Internet services including information, data acquisition, and user ethics Introduction to the Internet and Web Design 3 (3-0-6) Utilization of computer networks in education; the concepts of new emerging information communication technology. Designing the web page Global Warming 3 (3-0-6) Competing theories on the causes of global warming. Topics include differing scientific and governmental views on global warming, research and discussions on the sources of greenhouse gases, earth climate cycles, and the impacts on humans due to the global effects of a warming of the earth s atmosphere. Sustainable resource use to support a large and rapidly growing world population is examined. The competing points of view to be examined are: future breakthroughs in technology will save mankind and modification of attitudes, behaviors and lifestyles towards sustainability Introduction to Microsoft Office 3 (3-0-6) Providing the concepts of new Microsoft Office, learn how to gather, organize, and utilize information to improve daily performances. Introduce all aspects of Microsoft Business Intelligence, from back-end SQL Server serves to front-end Excel, including Outlook, PowerPoint, Visio, and Word, in both stand-alone and collaborative SharePoint environments

21 -21- Interdisciplinary Contexts of Practice in Organization 3 (3-0-6) Modern workplace organization; the variety of models existing. The formal organizational structure that affects the ways the modern workplace functions; how informal structure effects the functioning of the modern workplace. The external factors affecting workplace function. The role of management, unions, and other groups in responding to these external factors. Modern workplaces and how they function. Organizational structure, bureaucratic and democratic structures, innovation, and the developing organization. Factors influencing planning, quality improvement, and quality assurance; staff recruitment, selection, and appraisal for the work environment Generic Competency and its Development 3 (3-0-6) The competencies required to become an effective member of modern society and the modern workplace. Developing of these competencies. Generic competencies, formal, informal, and incidental learning. On the job and off the job learning, experimental learning. Competency development, assessment for different levels of work, novices, and experts Lifelong Learning in a Global Society 3 (3-0-6) The forces that shape global society. Preparing people of all ages for such a society. Globalization, historical and contemporary social, economic, and cultural contexts. Lifelong learning; examples of lifelong learning in different social, cultural, and economic contexts to promote the development of literacy Introduction to Higher Education and Ethical Modes 3 (3-0-6) This course is designed to help students to success in their university life. Topics cover in this course are key skills in order to enhance students in their everyday life. Those skills are learning skills, library skills, computer skills, basic research skills, and social skills. The course also aims to teach students basic reference skills in order to avoid plagiarism Sport and Recreation Swimming 1(0-2-1) Importance of health and physical fitness; basic science of exercise; self-control for proper weight; skills on exercising with activities of swimming; ability of applying activities on exercising for health, physical fitness and recreation; regarding as good basic life movement; emphasizing on raising good attitudes towards exercising with swimming activities

22 Basketball 1(0-2-1) Importance of health and physical fitness; basic science of exercise; self-control for proper weight; skills on exercising with activities of basketball; ability of applying activities on exercising for health, physical fitness and recreation; regarding as good basic life movement; emphasizing on raising good attitudes towards exercising with basketball activities Volleyball 1(0-2-1) Importance of health and physical fitness; basic science of exercise; self-control for proper weight; skills on exercising with activities of volleyball; ability of applying activities on exercising for health, physical fitness and recreation; regarding as good basic life movement; emphasizing on raising good attitudes towards exercising with volleyball activities Tennis 1(0-2-1) Importance of health and physical fitness; basic science of exercise; self-control for proper weight; skills on exercising with activities of tennis; ability of applying activities on exercising for health, physical fitness and recreation; regarding as good basic life movement; emphasizing on raising good attitudes towards exercising with tennis activities Badminton 1(0-2-1) Importance of health and physical fitness; basic science of exercise; self-control for proper weight; skills on exercising with activities of badminton; ability of applying activities on exercising for health, physical fitness and recreation; regarding as good basic life movement; emphasizing on raising good attitudes towards exercising with badminton activities Social Dance 1(0-2-1) Importance of health and physical fitness; basic science of exercise; self-control for proper weight; skills on exercising with activities of social dance; ability of applying activities on exercising for health, physical fitness and recreation; regarding as good basic life movement; emphasizing on raising good attitudes towards exercising with social dance activities Yoga 1(0-2-1) Importance of health and physical fitness; the science of exercise; weight control; learning proper skills in Yoga that could be used as a tool to exercise for the development of health and physical fitness which is a part of good modern lifestyle. The course is also designed to develop good attitude toward exercise among students

23 Holistic Health Promotion 2(2-0-4) Concepts of holistic health; principles of health promotion covering physical, emotional, social, and spiritual aspects; prevention and reduction of risky behaviors; self-help concepts that promote good health and improve the quality of life First Aid and Basic Life Support 2(2-0-4) Thoughts and concepts concerning the perspectives and techniques of first aid training and care including evaluating and monitoring initial symptoms and providing first response care and attention in an emergency. Study also includes basic life support training and knowledge on administering medicine and methods of using nostrum, in order to help people with health problems or those who require emergency treatment recover stabilize sufficiently before transferring them to a medical clinic or hospital for further treatment and care Health and Beauty 2(2-0-4) Thoughts and local wisdoms concerning health and beauty care; introducing students to guidelines and methods that promote balanced health and beauty practices including beauty promotion locally and internationally relevant to the Thai context and lifestyle Life Skills and Adolescent Health 2(2-0-4) Concepts, definition, development, components and circumstances related to adolescent, health, reproductive sanitation and sexual health; exploration of attitudes necessary for life planning; and self development for health promotion Group 1 International Tourism Management Professional courses Core Course Principles of Economics 3 (3-0-6) Concepts and principle of microeconomics; demand and supply, production and cost theory at firm pricing in different market such as pure competition and monopoly. Topics also cover the concepts and principles of macroeconomics involved in calculating Gross Domestic Product, employment, impact of inflation, aggregate demand and supply fiscal policy, monetary policy and international trade Business Statistic 3 (3-0-6) The basic understanding of statistical concepts to facilitates study and research in business. The descriptive statistics cover the concepts concerning exploratory data analysis, frequency distributions, the measure of central tendency, dispersion of the normal curve, skewness, probability theory, the sampling distribution, hypothesis testing, and simple linear regression

24 Principles of Accounting I 3 (3-0-6) Overview of the concepts and principles of accounting procedures such as determining income, preparing financial statement reports, and managing accounting. Topic also covers cash control, voucher system, petty cash book, bank reconciliation, and accounting procedures for notes and inventory Principles of Management 3 (3-0-6) The concept and theory of management emphasize on planning, organizing, staffing, directing, and controlling. The foundations of management covered evolution of management, context of management, organization environment, social responsibility and ethics in management, management functions, innovation management, and theory of management as applied to modern corporate structure Human Resource Management 3 (3-0-6) Overview of the human resource management field. Emphasis is placed in the areas of planning, recruitment, selection, staffing, training and developing human potential, compensation, benefits, and performance management. The legal framework for equal employment opportunity is covered along with affirmative action and labor union Business Finance 3 (3-0-6) Development of an understanding of the principles covered in financial planning; analysis of the corporate financial manager's tasks and application of these principles to real-world situations. Topics cover DCF and strategic investment decisions, local and international; currency risk, other international financial issues, short-term financial management leasing, cash management, and debtor management Major Foudation Courses Principles of Tourism and Hotel Management 3(3-0-6) Technical term and introduction of tourism and hotel business through review of its development and functions. The course is intended to prepare the student understand functions, role and relationship of the related business with tourism and hotel industry in order to able to apply knowledge to the advance courses Tourist Behavior 3(3-0-6) The nature and characterlistic of tourist by major demographic and the reason of traveling cultural patterns, geographic, decision making process which affect the behavior of tourists. To bring the foundation to manage the development of tourism services in accordance with the purpose and nature of the behavior of tourists in the current situation

25 Service Psychology 3(3-0-6) Concepts of personal needs and application of psychological theories to the needs of individuals in service. Principle of effective service providing. Human relation and communication, knowledge about the behavior of consumers in the tourism industry and services. Techniques for motivating clients, technique of solving unsatisfied tourists Information Technology in Tourism and Hotel Business 3(3-0-6) Information Technology systems used in Tourism and Hotel business such as Reservations for accommodations and tickets, customer records and reports for department in tour company travel agency and hotel, Use of Internet and Social Network in marketing activities of tourism and hotel business Hospitality Human Resource and Leadership 3(3-0-6) The manager in the operation level in today s increasingly diverse workforce especially in Tourism and Hotel business need to develop the various skills that such as sorting, communicate, hiring, training and developing staffs. This course will develop managerial competencies necessary to lead the ever changing service industry workforce Research in Tourism and Hotel Management 3(2-2-5) The role and importance of research that emphasized on tourism business. Procedure and research method. Writing research proposal, setting objectives and hypothesis. Sample collection and data analysis. Presentation of research Ethics and Laws Related to Tourism and Hotel 3(3-0-6) Definition and Concept of ethic legal issue in tourism and hotel industry including Tour guiding. The application of ethical and legal to use in solving business and a career problems in tourism and Hotel industries Cultural Diversity for Tourism and Hotel Management 3(3-0-6) The role and significance of consumer s cultural differences in tourism and hotel industry that effect to the performance of employees. Topics cover on the culture of various ethnic problems arising from cultural differences. Including adaptation to the differences cultural situation appropriately

26 Major Courses (1) Major Required Courses Principle of Tour Guiding 3(2-2-5) Role, function, etiquette, ethic and qualification of tourist guide. Rule, regulation and the -26- procedure of tour leading for example the procedure for recreation activities, arts of speaking, providing the convenience for tourist and solving problem in the emergency situation encountered during the trip and coordinating with the related organizations Marketing Management for Tourism Business 3(3-0-6) Concepts and general characteristics of the market for tourism. Special characteristic of different type of tourism products. Market Research, market demand, trend analysis, tourists behavior, marketing strategies and planning, product development, pricing and distribution channel, and promotion in tourism industry in Thailand and International Sustainable Management in Tourism 3(3-0-6) Pro-active role that both the private and public sectors play in order to achieve solutions and enhance the nature of the travel, ecology, environment and tourism product without jeopardizing its future. The course will cover environmental issues globally, sustainability in the various travel sectors, the current problems, the application of sustainability policies and effective marketing approaches Travel Agency Management 3(3-0-6) The various forms of travel agency management, comprising the target setting, planning the formulation of the policies appropriate for the management of retailing in the tourism business; the entrepreneurship in tourism, methods of tour management; ticketing; the reservation of boarding rooms at both government and private organizations, the renting of vehicles, passport and visa processing, and other services Tour Planning and Operations 3(3-0-6) Role and function of Tour Company, organizational structure, human resource management, ethics of tour operators, principles of tour operatings, tour planning, touirsm geographic researching the attraction, contacting with the related tourism elements, survey route, destination mapping,itinerary writing, calculating tour cost and profit and sales management. Standard of service, roles and relationships of the tour companies with hotels, airlines, car rental agencies, tour guides and government agency

27 Tourism Planning and Development 3(3-0-6) History, development prospect and scope of tourism planning at the local, regional, and national levels. Topics to be addressed include economic, social, environmental, and policy considerations within the sustainable development framework from the government. This course also discusses planning and development guidelines to be considered in different geographical areas International Tour Planning and Operations 3(3-0-6) Role and function of International Tour company, organization structure, human resource management, ethic of tour operation, principle of tour operation, tour planning and others; especially hotels, airline and car rental agencies, tour guides and government agency beneath of standard of international service Seminar in Tourism Management 3(2-2-5) Problems, issues and current trend of tourism and hotel industry. Potential solutions related to business, management process. Special characteristics of tourism and hotel management i.e. firsy aids for tourists. The results of analysis and discussion in order to proceed and resolve each issue Tourism Project Management 3(3-0-6) The background of project management plans regarding to tourism issues, data collection, analysis and presentation. The opportunities to apply theoretical knowledge to the real situations of any selected destinations/ organizations in the tourism industry Transportation Ticketing 3(2-2-5) To study the reservation and ticketing system of different modes of transportation understand the geographic, traffic regulations, timetables, ticketing and seat reservations ground handling and communication system (2) Major Elective Courses (2.1) Specific Interest Principles of Macro Economics 3 (3-0-6) Macroeconomic concepts and principles: determination of income, employment, unemployment, components of GDP, output, inflation, aggregate demand and supply, money and banking, monetary exchange rate, fiscal policy, international trade and monetary system, economic policy and economic growth, basic concepts of open-economy macroeconomics Principles of Micro Economics 3 (3-0-6) Microeconomic concepts and principles, gains from trade, demand supply, elasticity and its application, demand and supply, market and welfare, economics of public sector, firm behavior in competitive market and monopoly, markets for factors of production, theory of consumer choice