How to sell effectively to over pharmacies across Belgium and France? Giuseppe Rinaldi, Dexsil Laboratories September 9, 2015
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1 How to sell effectively to over pharmacies across Belgium and France? Giuseppe Rinaldi, Dexsil Laboratories September 9, 2015
2 Agenda Company overview Business project positioning SAP Cloud for Customer Project Scope Methodology Business Scenario Review A day in the life of the b+pharma employees SAP ECC6.0 Integration The result! Questions/answers 2015 SAP SE or an SAP affiliate company. All rights reserved. 2
3 Company overview
4 Company Overview History and Activities Founded in 1995 and directed by : Giuseppe Rinaldi (Belgium) : Managing Director Christiaan Willaert (Belgium) :Managing Director A innovative concept : Activities : Production and distribution of nutritional and cosmetic products formulated with Bioactivated Silicium New manufacturing facilities in 2009, located in Courcelles 2015 SAP SE or an SAP affiliate company. All rights reserved. 4
5 Company Overview A unique Skill Dexsil Labs : produces all the raw materials based on organic silicon which used in the formulations of its products also develops formulations of its finished products External use Manages the manufacturing and the marketing of its products. has got a unique skill (range of over 60 products for various applications) has developed a very successful original molecule, called "Organic Silicon bioactivated" which has remarkable properties Internal use 2015 SAP SE or an SAP affiliate company. All rights reserved. 5
6 Company Overview Our Facilities More than m² divided into: Manufacturing area : 500 m² Storage areas : m² Laboratories and offices : m² Production capacities : Nutritional products: L/day Cosmetic products: from up to tubes/day 2015 SAP SE or an SAP affiliate company. All rights reserved. 6
7 Business project positioning
8 Business project positioning Strong brands for Strong pharmacies b+pharma is a growing company that specializes in the promotion and sales of unique high quality products and operates in exclusive partnerships with pharmacies. A team in France of 20 employees promoting and selling products at pharmacies with a potential of over ! Omron, developing health care measurement equipment, entered a partnership with b+pharma in SAP SE or an SAP affiliate company. All rights reserved. 8
9 Business project positioning Strong brands for Strong pharmacies Situation: Is responsible for the inside and outside sales for Dexsil Pharma, has no appropriate tooling to support their business processes; Objective is to expand the number of partners and brands they want to support. Needs: wants a flexible and easy to use tool for sales employees and management for the execution of their dayto-day job, have a 360 view of accounts and prospects provide partners real time data on their service delivery. Solution: Implement the SMART-Sales solution of SOA People based on SAP Cloud for Customer, activated territory management and visit planning SAP SE or an SAP affiliate company. All rights reserved. 9
10 SAP Cloud for Customer Project scope & methodology
11 SAP Cloud for Customer Project Scope SMART-Sales Home Screen Account and contact management Incl. Migration Products Incl. Migration Activity management Incl. Visit Summary Opportunity management Dashboard 4 reports Outlook integration Mobility Authorizations 2 business roles Territory Management Set up based on regions Visit Planning Reports that support sales in identifying accounts that need to be visited Field extensions Field on the account that enables the registration of the C.I.P. (unique identifier for pharmacies) Fields on the accounts that enable the brand relevancy Fields on activity and opportunity level to enable the registration of the brand Omron, Dexsil etc SAP SE or an SAP affiliate company. All rights reserved. 11
12 SAP Cloud for Customer SAP Launch - Implementation Methodology for the Cloud PREPARE REALIZE VERIFY LAUNCH Solution Activation Questionnaire Kick off & Review Solution Configuration Data Migration Solution Testing Key User Training End User Training Cutover Execution Support Solution Adoption 2015 SAP SE or an SAP affiliate company. All rights reserved. 12
13 PACKAGED INTEGRATION FOR ON-PREMISE INTEGRATION Our Scope Cloud + CRM Two-tier CRM Cloud + ERP Cloud + 3 rd Party Cloud Solutions Cloud for Customer Cloud for Customer Cloud for Customer Subsidiaries Cloud for Customer Pre-Built and Maintained Integrations (iflows) on HCI or NW PI Cloud for Customer On-premise Solutions SAP CRM SAP ERP Headquarters SAP CRM SAP ERP SAP ERP 3 rd Party System 2015 SAP SE or an SAP affiliate company. All rights reserved. 13
14 SAP Cloud for Customer SAP ERP Integration Touchpoints REAL-TIME MASTER DATA SYNCHRONIZATION Unidirectional from ERP for account hierarchy, products, sales org, currency conversion rates Bi-directional option for Accounts, Contacts REAL-TIME OPPORTUNITY-TO-ORDER INTEGRATION Real-time Opportunity Pricing Check Real-time Quotation Processing Real-time Sales Order Processing Review of relevant Sales Documents REAL-TIME TICKET INTEGRATION Real-time Work Ticket to Invoice Supports mash-ups for ERP order integration RECENT ORDERS INTEGRATION (Account 360) 2015 SAP SE or an SAP affiliate company. All rights reserved. 14
15 Business Scenario Review A day in the life of the b+pharma employees Business Calendar Planning and Meeting the Working while Creating a Insights And Mail Preparing visits Pharmacist Mobile Sales Order 2015 SAP SE or an SAP affiliate company. All rights reserved. 15
16 End-to-End Scenario Two roles: Sales Rep using Cloud for Sales, In-house Agent using ERP Sales Rep Sales On Demand Create new account Create new Contact Create new Opportunity Add products to Opportunity Request ERP price Check new Product price Create Sales Order Receive Feed notification View ERP Sales documents view for opportunities Receive Feed notification View ERP Sales documents view for accounts In-house Agent Receiving and completing Account Receive request Create ERP Sales order ERP system price calculation 2015 SAP SE or an SAP affiliate company. All rights reserved. 16
17 Some screenshot 2015 SAP SE or an SAP affiliate company. All rights reserved. 17
18 Some screenshot 2015 SAP SE or an SAP affiliate company. All rights reserved. 18
19 Some screenshot Planification de la Visite 2015 SAP SE or an SAP affiliate company. All rights reserved. 19
20 Some screenshot 2015 SAP SE or an SAP affiliate company. All rights reserved. 20
21 Thank you Contact information: Giuseppe Rinaldi Managing Director
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