View on Online - Famous Small Print of the Year 2006

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1 FM Media Marketing and Public Relations ( ) View Online This is a provisional list that has yet to be reviewed. Items may therefore change. Professor Julian Petley,Milly Williamson, Geoff King 1. Davis A. Promotional cultures: the rise and spread of advertising, public relations, marketing and branding [Internet]. Cambridge, UK: Polity; Cottrell S. Critical thinking skills: developing effective analysis and argument. Basingstoke: Palgrave Macmillan; McFall L. The language of the walls: putting promotional saturation in historical context [Internet]. Consumption, markets and culture p L Etang J. Public relations: concepts, practice and critique [Internet]. London: SAGE Publications; ETANG%20Introducti on.pdf 5. Davis A. Promotional cultures: the rise and spread of advertising, public relations, marketing and branding [Internet]. Cambridge, UK: Polity; Ihlen, Fredriksson M, Ruler B. Public relations and social theory: key figures and concepts [Internet]. New York: Routledge; Bourdieu, Pierre, Johnson, Randal. The field of cultural production: essays on art and literature. Cambridge: Polity Press; Bourdieu, Pierre, Nice, Richard. Distinction: a social critique of the judgement of taste [Internet]. London: Routledge & Kegan Paul; Cutlip SM. The unseen power: public relations, a history. Hillsdale, N.J.: Erlbaum Associates; Adorno TW, Horkheimer M, Cumming J. Dialectic of enlightenment. London: Verso Editions; Habermas, Jurgen. The structural transformation of the public sphere: an inquiry into a category of bourgeois society. Cambridge: Polity; Scott, David Meerman. The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly [Internet] Arvidsson A. Brands: meaning and value in media culture. Abingdon: Routledge; /6

2 14. Davis A. Promotional cultures: the rise and spread of advertising, public relations, marketing and branding [Internet]. Cambridge, UK: Polity; Nixon S, Gay PD. Who needs cultural intermediaries? Cultural studies Jul;16(4): Negus K. The work of cultural intermediaries and the enduring distance between production and consumption. Cultural studies Jul;16(4): Slater D. Consumer Culture [Internet]. Cook DT, Ryan JM, editors. The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies. Oxford, UK: John Wiley & Sons, Ltd; p Giddens A. Modernity and self-iden: self and society in the late modern age. Cambridge: Polity; Scott Anthony. Public Relations and the Making of Modern Britain: Stephen Tallents and the... - Scott Anthony - Google Books [Internet]. Manchester University Press, 2013; +modern+britain&hl=en&sa=x&ei=qhuwvzbubowsu4n3hzgh&ved=0ccaq6aewaa 20. D. B. Holt. How Brands Become Icons: The Principles of Cultural Branding [Internet]. s+become+icons&hl=en&sa=x&ei=gnqwvyjdhytxua_1idgj&ved=0ccoq6aewaa#v=one page&q=how%20brands%20become%20icons&f=false 21. Anthony Elliott, Prof Charles Lemert. The New Individualism: The Emotional Costs of Globalization REVISED EDITION [Internet]. ndividualism&hl=en&sa=x&ei=fnmwvdnndyb8uixgjigj&ved=0cceq6aewaa#v=onepage &q=the%20new%20individualism&f=false 22. Kellner D. Media culture: cultural studies, iden, and politics between the modern and the postmodern. London: Routledge; Ewen S. PR!: a social history of spin. New York: Basic Books; Davis A. Promotional cultures: the rise and spread of advertising, public relations, marketing and branding [Internet]. Cambridge, UK: Polity; Williamson, Judith. Decoding advertisements: ideology and meaning in advertising. London: Boyars; Smith DR. The Gent-rification of English masculinities: class, race and nation in contemporary consumption. Social identities Sep 3;20(4-5): Eagleton T. Literary theory: an introduction [Internet]. Minneapolis: University of Minnesota Press; Storey J. Cultural theory and popular culture: a reader. New York: Harvester Wheatsheaf; Saussure F, Bally C, Sechehaye A, Riedlinger A, Harris R. Course in general linguistics [Internet]. Course in general linguistics. London: Duckworth; Available from: Barthes, Roland. Elements of semiology. New York: Hill and Wang; 2/6

3 31. Barthes, Roland, Howard, Richard, Lavers, Annette. Mythologies. New York: Hill and Wang; Strinati D. An introduction to theories of popular culture [Internet]. London: Routledge; y 33. Lâevi-Strauss, Claude. Myth and meaning [Internet]. London: Routledge and Kegan Paul; y 34. Levi-Strauss, Claude. Structural anthropology: Vol.1. Harmondsworth: Penguin; Levi-Strauss, Claude. The raw and the cooked ; translated from the French by John and Doreen Weightman. Chicago: University of Chicago Press; Voloshinov, V. N. Marxism and the philosophy of language. Cambridge, Mass: Harvard University Press; Kerrigan, Finola. Film marketing. Amsterdam: Elsevier/Butterworth-Heinemann; Marich R. Marketing to moviegoers: a handbook of strategies and tactics. 39. Marich, Robert. Marketing to moviegoers: a handbook of strategies and tactics. 40. Gray, Jonathan. Show sold separately: promos, spoilers, and other media paratexts. New York: New York University Press; McDonald P, Wasko J. The contemporary Hollywood film industry [Internet]. The contemporary Hollywood film industry. Oxford: Blackwell Publishing; pdf 42. Finney A. The international film business: a market guide beyond Hollywood [Internet]. London: Routledge; Finney A. The international film business: a market guide beyond Hollywood [Internet]. London: Routledge; Lukk, Tiiu. Movie marketing: opening the picture and giving it legs. Los Angeles: 45. Kernan, Lisa. Coming attractions: reading American movie trailers. Austin, Tex: University of Texas Press; Squire JE. The movie business book [Internet]. The movie business book. Maidenhead: Open University Press; df 47. Wasko, Janet. How Hollywood works [Internet]. How Hollywood works. London: SAGE; pdf 48. Wyatt J. High concept: movies and marketing in Hollywood. Austin, TX: University of Texas Press; Grainge P. Brand Hollywood: selling entertainment in a global media age [Internet]. London: Routledge; /6

4 50. Paul Grainge, Catherine Johnson. Promotional Screen Industries [Internet]. Routledge; 13AD. =sr_1_1?ie=utf8&qid= &sr=8-1&keywords=promotional+screen+industries %E2%80% Rosen, David, Hamilton, Peter. Off-Hollywood: the making and marketing of independent films. New York: Grove Weidenfeld; Bosko, Mark Steven. The complete independent movie marketing handbook: promote, distribute & sell your film or video. Studio City, CA: Michael Wiese Productions; Durie, John, Pham, Annika, Watson, Neil. Marketing and selling your film around the world: guide for independent filmmakers. Los Angeles: Silman-James Press; Marich, Robert. Marketing to moviegoers: a handbook of strategies and tactics. 55. Marich, Robert. Marketing to moviegoers: a handbook of strategies and tactics. 56. Lukk, Tiiu. Movie marketing: opening the picture and giving it legs. Los Angeles: 57. Lukk, Tiiu. Movie marketing: opening the picture and giving it legs. Los Angeles: 58. Lukk, Tiiu. Movie marketing: opening the picture and giving it legs. Los Angeles: 59. Lukk, Tiiu. Movie marketing: opening the picture and giving it legs. Los Angeles: 60. King G. American independent cinema [Internet]. London: I.B. Tauris; = King, Geoff. Indie 2.0: change and continuity in contemporary American indie film. 62. King, Geoff. Indiewood, USA: where Hollywood meets independent cinema. London: I. B. Tauris; Tuten TL. Advertising 2.0: social media marketing in a Web 2.0 world [Internet]. Westport, Conn: Praeger; Borges, Bernie. Marketing 2.0: bridging the gap between seller and buyer through social media marketing. Tucson, AZ: Wheatmark; Scott DM. The new rules of marketing & PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly [Internet]. Hoboken, New Jersey: John Wiley & Sons, Inc; Reiss, Jon. Think outside the box office: the ultimate guide to film distribution in the digital era. [Los Angeles, California]: Hybrid Cinema Publishing; Kirsner, Scott. Fans, friends & followers. [Cambridge, Mass.]: Scott Kirsner; Grove E. Lo-to-no budget filmmaking [Internet]. Oxford: Focal; /6

5 69. Grove E. Lo-to-no budget filmmaking [Internet]. Oxford: Focal; Parks S. The insider s guide to independent film distribution [Internet]. Amsterdam: Focal Press/Elsevier; Boorstin, Daniel J. The image: a guide to pseudo-events in America. New York: Vintage Books; Gamson, Joshua. Claims to fame: celebrity in contemporary America. Berkeley: University of California Press; Redmond S, Holmes S. Stardom and celebrity: a reader [Internet]. Los Angeles, Calif: SAGE; Couldry N. The hidden injuries of media power. Journal of consumer culture Jul 1;1(2): Austin T, Barker M. Contemporary Hollywood stardom [Internet]. Contemporary Hollywood stardom. London: Arnold; Marshall PD. Celebrity and power: fame in contemporary culture [Internet]. Minneapolis: University of Minnesota Press; McCracken, Grant David. Culture and consumption II: markets, meaning, and brand management [Internet]. Culture and consumption II: markets, meaning, and brand management. Bloomington, Ind: Indiana University Press; df 78. Pringle H. Celebrity sells [Internet]. Chichester: J. Wiley; ty 79. Turner, Graeme, Bonner, Frances, Marshall, P. David. Fame games: the production of celebrity in Australia. Cambridge: Cambridge University Press; Couldry, Nick. Media rituals: a critical approach [Internet]. London: Routledge; = Abbott S. The cult TV book [Internet]. London: I.B. Tauris; Gray J. Television pre-views and the meaning of hype. International journal of cultural studies Mar 1;11(1): Hanna E. Be selling you: The Prisoner as cult and commodity. Television & new media Jul 1;15(5): by Susan Tyler Eastman. Research in Media Promotion [Internet]. %E2%80%A2+Bellamy+,+R.+and+Traudt,+P.+(2000)+%E2%80%98Television+branding +as+promotion+%e2%80%99&ots=h3q0tawkdj&sig=b4ieg46ys3yw19dawx26xpgy8bm 5/6

6 #v=onepage&q&f=false 85. Abend-David D. Media and Translation: An Interdisciplinary Approach [Internet]. %E2%80%A2+Bucaria,+C.+(2014)+%E2%80%98Trailers+and+promos+and+teasers,+O h+my!+adapting+&ots=elhmptxxpx&sig=aru6lync95jry7stcide2xmybxq#v=onepage &q&f=false 86. Paul Grainge, Catherine Johnson. Promotional Screen Industries [Internet]. Available from: +Johnson,+Catherine+(2015)+Promotional+Screen+Industries,+New+York+and+London :+Routledge&hl=en&sa=X&ei=J4eWVfrCJMbwUOn8pOAO&ved=0CC4Q6AEwAA#v=onepa ge&q=grainge%2c%20paul%20and%20johnson%2c%20catherine%20(2015)%20promoti onal%20screen%20industries%2c%20new%20york%20and%20london%3a%20routledge &f=false 87. Catherine Johnson. Branding Television [Internet]. )+Branding+Television.&hl=en&sa=X&ei=UYeWVdzfI4HbU9j7q8AK&ved=0CEMQ6AEwBA #v=onepage&q=johnson%2c%20c.%20(2011)%20branding%20television.&f=false 88. Wring D. It s just business : the political economy of the hacking scandal. Media, culture & society Jul 1;34(5): Zacharias U, Arthurs J. Starring race: transnational cultural politics and the Shilpa-Jade episode. Feminist media studies Dec;7(4): Riegert K, Olsson E-K. The importance of ritual in crisis journalism. Journalism practice Jun;1(2): Christine Daymon, Kristin Demetrious. Gender and Public Relations: Critical Perspectives on Voice, Image and Iden [Internet]. e,+image+and+iden.+united+kingdom:+routledge,&hl=en&sa=x&ei=doewvai7fsi0 UfrNg_gI&ved=0CCEQ6AEwAA#v=onepage&q=Perspectives%20on%20Voice%2C%20Ima ge%20and%20iden.%20united%20kingdom%3a%20routledge%2c&f=false 92. Exploring religion and the sacred in a media age. Aldershot, Hants, England: Ashgate; Rahman M. Jade s confession: racism and the dialectics of celebrity. Social semiotics Jun;18(2): Deacy C, editor. Exploring religion and the sacred in a media age. Aldershot: Ashgate; /6