Welcome to 100 Great Fitness Niches

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2 Welcome to 100 Great Fitness Niches I wanted to provide you with this free resource to get your mind ticking with what s possible out of the broad weight loss and muscle gain niches that people are trying to go into. All these niche ideas are related to the overall general health and fitness market. These are niche idea that could be turned into products such as books, audio programs, coaching programs, video series, membership sites etc. You ll see that each niche ideas uses a different headline wrapper. These can be mixed and matched across the ideas shown to create product, book or video titles or to create the naming for a coaching or exercise series. NOTE: This guide is meant to provide you with a general basis for brainstorming your niche idea. We need to go through a full process in order to get validation on your idea. The niches are NOT product name ideas, this is a different process within my 12 week coaching system covered in week 1. To book in for a FREE Strategy session with Simon to discuss your idea (only if you are serious about moving forward) head to Simon Lovell Expert to Men s Fitness, Daily Telegraph, ITV, Talk Sport Radio Author of The Lunch Box Diet Ninja Online Marketer 2

3 Equipment Based Niche Ideas With equipment niches you can use a number, location or style to create unique products and courses. In the first list below we ve listed a lot of the most common equipment and programs used in the personal training industry. In the second list we ve shown examples of how you can create niche products and services for each by using phrases like the words shown with one of the equipment items. Aerobic Workout Core Training Resistance Weights Exercise Mats Medicine Balls Speed Ropes Gym Balls Weights Dumbells Kettlebells Barbells Weight Kits Powerbars Resistance Bands Skipping Ropes Step Stability Boards Treadmills Nordic Walkers Climbers Steppers Rowing Machines Exercise Bikes Elliptical Cross Trainers Vibration/Power Plates Multi Gyms Spin Bikes Recumbent Bikes Squat Racks Weight Benches Power Racks Sit Up Bench Cable Machines Power Tower Smith Machines Crossfit Equipment Punch Bags Speed Balls Trampolines TRX Suspension Trainer Yoga Pilates Spinning Massage Dance Boxing Bodybuilding Muscle Definition Weight Loss 3

4 Example - Kettlebells In this example we look at various kettlebell niche ideas and also topics that could be covered within your training. 24 Kettlebell Exercises Workouts Kettlebell Workouts for warm ups Extreme Kettlebell Workouts For Men Extreme Kettlebell Workouts For Women Triathlete Kettlebell routines Home Kettlebell exercise plans Easy warm up routines using Kettlebells Kettlebell Exercises & Workouts How to train with Kettlebells Getting started with Kettlebells Improving your Kettlebell technique The Personal Trainers Guide to Kettlebells How to choose the correct Kettlebell equipment Ironman Kettlebell workouts Extreme fitness with Kettlebells Warm down exercises with Kettlebells Building a successful Kettlebell training program 4

5 Age/Lifestage/Life Event Based Niche Ideas Many of life s events are key landmarks that are a very big deal to the individual. Utilizing this knowledge to make a profitable niche could be very lucrative for you. How to get fit and fabulous now you ve reached 30/40/50/60 How to look 30 when you re 50 Get into shape before you retire/resign/die. Workouts to ease the Menopause/Puberty/Periods/Pregnancy 60 ways to stay in shape at 60 Get your body ready for pregnancy Tune up your life and body before surgery Shape up after surgery Clear depression with positive exercise routines Date Based Niche Ideas Niche ideas with a set end date or deadline. It s useful to get people to make progress before the date is reached especially in a step-by step-program. Get the body you want by Christmas/Easter/Divali/Eid/Hanukka Enjoyed Easter? Now get your body back to where it was. Health and fitness resolution you CAN keep! Remove your love handles by Valentines Day Look good in your birthday suit Get fit for summer Get fit for your summer beach holiday Shape up for your anniversary 6 / 8 / 12 week wedding workout plans 5

6 Medical Condition Based Niche Ideas Another category that can be lucrative when approached with a niche marketing strategy is health. Health-related topics are always of interest to people because they deal with people s very basic concerns about themselves and their family members. Tone up/shape up after a C Section/Breast Enlargement/Cosmetic Procedure Working out after a new tattoo Exercise Plans for Colostomy Bag wearers Workouts for wheelchairs Exercising with a newborn Gentle workouts after masectomy Exercising with Asthma Workouts while Pregnant Exercising with arthritis Exercising with Type 1 Diabetes/Type 2 Diabetes Exercising with Cancer (or with Breast/Lung/Skin) Given birth? Get back into the shape you want Exercising with High Blood Pressure Exercising with AC Joint Separation Workouts after knee surgery Exercising with a neck/knee/shoulder/wrist/head/hand injury Working out with a colostomy bag/insulin pump Exercising with a sprained neck/knee/shoulder/wrist/head/hand injury Exercising with a broken knee/shoulder/wrist/leg/arm Workouts with Back Pain Fitness Programs for Amputees Working out a cold/the flu/a virus 6

7 Belief Based Niche Ideas People tend to have strong beliefs and these can be targeted to turn a generic niche into one with more appeal just by adding a slant that suits the needs of a particular group. Health and fitness for Vegans/Vegetarians Using Organics to purify your life Workouts that work for Moslems Choosing a personal trainer that empathises with your beliefs Day-To-Day Living Niche Ideas The bulk of the population do a normal day with lots of routine, time eating tasks tht they can t avoid often leaving little or no time to visit a gym or do classes. These niche ideas give some outline ideas of niches that could target the big groups. Work out your body while driving Clean your house Tone that body Tune up in the water/pool/spa/shower Commute your way to health and fitness Diet without dieting Exercise in the school run Making your shopping trolley work for you and your body Outdoor workouts 7

8 Generic Niche Ideas Ab workouts for men/women/seniors Stomach trimming solutions Trim the waist Build muscle, lose fat! Ultimate workout routines Iron Man action plans Marathon Man/Woman how to eat and exercise your way to marathon success Getting Trim while tucking in! Charity Treks How to train and eat your way to fund raising success Emotion Based Niche Ideas If you are struggling for niche ideas why not ask yourself how you can help a group of customers. What could you offer that would supply a solution to any of these emotional triggers? Help me look how I want Make losing weight easy Show me the way to a flatter stomach 8

9 Resolution Based Niche Ideas New Year and birthday resolutions are a popular starting point for niche marketing ideas as they are always popular and many people make a start on these ideas each and every year! Based on lists of resolutions made over time here are suggested favorites for you to consider in your niche ideas list building based on a How To product theme. How to: give up eating processed foods start a fitness business for stay at home moms increase the health of my parents get a new training program that works do more exercise in less time eat healthily while eating out clear out toxins from my body move the flab from my middle reduce what I eat shift up a gear to greater success begin a new diet regime when all others fail get qualified as a personal exercise coach 9

10 How To Based Niche Ideas These niches are based on peoples hopes, fears, questions and direct needs. Try and use the words in bold to think up problems and solutions you could provide your customers. There are examples shown for each. How to get fit? How to remove cellulite? How to give up giving up? How to get rid of a big butt? How do I workout with no gym? How can I lose 10 pounds in a month? How do you tone up flabby thighs? How to fix a failing diet? Where to get the best fitness programs? Where to buy the healthiest food? How do I get thinner? 10

11 Active Words & Phrases Active words and phrases are used by people when they are trying to find some answer to a problem or how to do something new. You can use these active words in your niche idea generation process to help you find even more ideas of niches that people want help in. learn help prevent tutorial training coaching remove complete step-by-step instructions need plans guide achieve solution review increase lose become reduce info cure popular eliminate fix want problem find treatment solve gain new repair improve get remove directions easy way to home remedy 11

12 Got A Few Ideas? Next Steps Hopefully this small guide has given you some inspiration and ideas on some possible niches that you could go into. Combine what you re passionate and skilled at, with an area that you know you can get transformations in and you have awesome potential for a high end product. Now I would suggest creating a FREE mind map using and putting your name in the middle and your product niche ideas around it. Then we can touch base and brainstorm the one that will fly the most, only if you are SERIOUS about investing the time to make an awesome product and have it sold worldwide. If you would like to discuss your idea and look at turning it into a high end product that sells like hot cakes then you can apply To Apply For A FREE Strategy Session 12