National Survey of Graphic Design Salaries & Billing Practices. Conducted by the Association of Registered Graphic Designers of Ontario (RGD Ontario)

Transcription

1 Survey of Salaries & Billing Practices Conducted by the Association of Registered ers of Ontario (RGD Ontario) Sponsored by AQUENT The Official Career Development Partner of RGD Ontario Supported by the Society of ers of Canada (GDC) and the Société des designers graphiques du Québec (SDGQ)

2 Major Sponsors Aquent is the only global staffing company dedicated to marketing and creative services organizations and the leader in helping companies increase marketing capacity by providing the right talent quickly. Our network of more than 00,000 marketing and creative services professionals gives us access to talent from creative director to brand manager. Our commitment to design professionals extends beyond our own company to the broader community. In addition to sponsoring this important RGD Ontario Salary Survey, Aquent offers an array of support services and training opportunities to students and professionals. Aquent was an early advocate for the value of design and appropriate pay for design professionals, so we are particularly proud to sponsor this national Salary Survey. For more information, visit or call AQUENT. Cougar For over 0 years, Cougar has delivered exceptional quality and savings in one legendary sheet to designers, printers and end-users throughout North America. With its 0% recycled content, Cougar makes the impossible, possible with guaranteed success. Combining its excellent opacity, smooth surface, brilliant white colour and Brightness, Cougar offers luminous high-density ink holdout with minimal show-through. It delivers brighter, sharper images, smoother solids, superior runnability and the purest reproduction available in its class. For more information, visit Somerset Graphics is proud to be The Designer s Printer. With passion, determination, talent, knowledge and innovation, we have been bringing your ideas and concepts to life for over years. We have rewritten the rulebook for printing with eye-popping colour and staggering detail. Now we are taking it to a whole new level with glossy paper results on uncoated paper. For examples of some of the finest printing ever accomplished on text stock, contact Somerset at 0 0 or 66. THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

3 Contents Introduction 6 About the Organizers Method Main Findings 0 About Respondents About Respondents Employers About Freelance Work 6 About Solo Designer Firms About Firms Owned by Respondents 0 About Project Fees 006 Compensation Median Salary Changes About Benefits & Compensation Position Descriptions October RGD Ontario. No information in this survey may be published without recognizing the source as the 00/00 RGD Ontario /AQUENT Survey of Salaries and Billing Practices. For more information, contact RGD Ontario by phone at 66; in Toronto 6 6, by at info@rgdontario.com or visit 00/00 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES

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5 As part of its mandate to serve the best interests of both the graphic design industry and the public, the Association of Registered ers of Ontario (RGD Ontario) conducts a biannual national survey on salaries, project fees and billing practices in the Canadian graphic design industry. This survey was conducted by Research Dimensions Ltd. on behalf of RGD Ontario and its partner AQUENT, in cooperation with the Society of Graphic Designers of Canada (GDC) and the Société des designers graphiques du Québec (SDGQ). This is the fourth time a survey of this nature has been conducted in Canada by this Association. Previous surveys were conducted in 00 (results published in 006), 00 (results published in 00) and 00 (results published in 00). SALARIES & BILLING PRACTICES

6 About the Organizers About the Association of Registered ers of Ontario The Association of Registered ers of Ontario (RGD Ontario) is the professional body for graphic designers in Ontario. RGD Ontario grants graphic design professionals who qualify the right to the exclusive use of the designations Registered er and R.G.D. A Registered er is a graphic design practitioner, manager or educator who has met the Association s qualification criteria and has been granted the right to use these professional designations. No one else may use these designations. RGD Ontario serves the graphic design industry and the public as it works to: Establish and promote standards of knowledge, skill and ethics for graphic designers. Provide a unified and credible voice for graphic designers when lobbying business, government and educational institutions with respect to issues affecting designers. Denote a quality signal to buyers of graphic design services, helping them to identify industry professionals. Provide members with the backing and support of a recognized and legislated professional organization. Heighten awareness of the profession and the value of graphic design as a strategic business tool. Provide a forum for the exchange of information and knowledge within the design community. Advise members of developments in laws and practices related to graphic design. Assist to improve standards of education. Foster liaison with other design organizations and allied professions. RGD Ontario represents over,00 members providing these programs and services and more: Spec Work Advocacy Under the Rules of Professional Conduct, members are prohibited from engaging in spec work. We challenge all spec work competitions and have succeeded in having rules amended on many occasions. Communications Electronic newsletters provide updates on RGD Ontario programs and events, design news and events, book reviews and industry articles. Member Promotion RGD Ontario publications, exhibitions and presentations celebrate the work of members and promote graphic design to business and the public. DesignThinkers Canada s premier annual graphic design conference features over 00 attendees, two days of presentations, speakers, social events, exhibits and tours. Design at Work This annual juried competition showcases the value graphic design brings to business through a book of case studies sent to buyers of design. The Business of : A Professional s Handbook RGD Ontario publishes this comprehensive guide to maintaining a graphic design business in Ontario. PST Advocacy RGD Ontario is working to clarify PST rules as applied to graphic design and has developed materials to help designers understand the current rules. Professional Development Full-day events increase the proficiency of creative professionals in all areas of design and business. Mentorship This program connects designers to assist in the development of the necessary skills to enter into or continue on a professional career in graphic design. Annual Student Awards Since the program began, RGD Ontario has awarded more than $00,000 in cash awards, sponsored by industry partners. THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

7 About the Society of Graphic Designers of Canada The Society of ers of Canada (GDC) is Canada s national graphic design association. A member-based organization, GDC comprises design professionals, educators, administrators, students and associates in communications, marketing, media and design-related fields. The Society has been an advocate, voice and resource for Canada s graphic design profession since 6. The GDC maintains a national certified body of graphic designers and promotes high standards of graphic design and ethical business practices, for the benefit of Canadian industry, commerce, public service and education. Through the media, publications, seminars, events, conferences and exhibits, the GDC builds awareness of graphic design and its essential role in business and society. There are currently nine GDC Chapters with over,000 members across Canada. The GDC communications network facilitates a national, ongoing exchange of ideas and information for designers and students. GDC is a member of the International Council of Associations (Icograda), the worldwide non-governmental body representing the graphic design profession. This provides GDC members with the opportunity for international recognition, professional development and a global perspective on graphic design. The GDC was founded in 6, became a national association in and was granted a Federal Charter in 6. In 6 the GDC s Ontario Chapters joined together to form RGD Ontario under an Act of the Ontario Legislature. The Société des Designers Graphiques du Québec (SDGQ), representing graphic designers in the province of Quebec, is closely allied with the GDC as is the University & College Designers Association (UCDA) which represents graphic designers engaged with North America s universities and colleges. La Société des designers graphiques du Québec La Société des designers graphiques du Québec (SDGQ) is dedicated to promoting graphic design and contributing to its members professional and economic development. Among the SDGQ s role and responsibilities are to: Demystify the graphic design profession and clarify its contribution to society. Raise awareness of graphic design and its professionals. Contribute to the profession s evolution to benefit SDGQ members, their clients and the general public. Play a role in the ongoing training and development of SDGQ members by providing information in publications, conferences, workshops and trade shows. Establish partnerships and work closely with organizations associated with the profession. Organize and oversee competitions to promote excellence in graphic design in Quebec. Serve as an advocate for SDGQ members in dealing with government agencies and the educational system. Take a stand on issues that affect the graphic design profession. 00/00 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES

8 Method Distribution An online survey in both French and English was promoted via advertising in the May/June edition of Applied Arts and the May/June edition of Design Edge, as well as in both organizations newsletters. In addition, a series of postcards was distributed to 0,000 graphic designers across Canada, including to the members of RGD Ontario, GDC and SDGQ. These organizations also announced the survey on their websites and bulletins. A refer a friend program was created whereby designers who completed the survey were asked if they knew others in the design industry who could complete the survey. If yes, they were provided with an invitation that they could send to their colleagues. When accessing the survey online, special passwords were issued to those who started the survey and wanted to return later to complete it. Caveat: Use of Data Because of the modest response rate achieved in some regions and among some job titles, these data should not be viewed as a nationally representative statistical sample of all graphic design prof essionals. It does provide a current reflection of what some in the design profession are currently earning. The Salary and Total Compensation information is reported in terms of high, low, average and median (or middle) values for each job position. The information is also split out by several variables (Region, City, Gender, Education, Experience, Organization Size and Organization Type) where applicable. Caution should be applied in interpreting the results where the number of respondents is very small. Return Just under,00 questionnaires were completed from all parts of Canada as follows: RECEIVED % Alberta BC Manitoba New Brunswick Newfoundland/Labrador Nova Scotia Ontario PEI Quebec Saskatchewan Yukon/Northwest Territories Total 6 0 6,6 6,6.% 6.6%.% 0.% 0.%.% 6.% 0.%.%.% 0.% 00.0% THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

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10 About Respondents Three-in-five (6%) are not a member of RGD Ontario, GDC or SDGQ. One-quarter (%) are members of RGD Ontario. Three-in-ten (%) have been working in the industry for less than years. The average experience is approximately 0 years. An equal number of men and women participated. Two-thirds (6%) of respondents are employees in a design firm, corporation, ad agency, education institution or government. Corporate identity/branding and advertising design are the areas of work most designers have been involved in during the last year. Seven-in-ten designers say they have done work in those areas. The next most frequently mentioned areas are corporate collateral, print production and web design. Areas Involved in During the Last Year Corporate identity/branding Advertising design Print production Corporate collateral Web design Project management Information design (charts, graphs) Illustration Publication design Website production Marketing communications Direct mail design Photography Exhibit/tradeshow booth design Signage and wayfinding Point of purchase displays Packaging design Proof-reading Copywriting/editing Multimedia design Marketing Annual report design Brand consulting Book design Communications strategy Information architecture Teaching Retail/interior design Market research Type/font design Broadcast design TOTAL 0% 6% 6% 66% 6% % 0% % % % % % % 0% % % 0% % % % % % 0% 6% 6% % % % % % %,0 PURE DESIGNERS 0% 6% 6% 66% 6% 6% 0% % % % % % 0% 0% 0% % % % % % 0% % % 6% 6% % % % % % %,0 ALL OTHERS % % 6% 0% 60% % % % % % % 0% % % % % % % 0% % 6% % % % % % 0% % 6% % % 0 THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

11 Educational Background Length of Time Working in Industry year graphic design diploma/degree % Less than years 0% year graphic design diploma/degree % to years to years % % year graphic design diploma/degree % 0 to years 6 to years % 6% Undergraduate university (other) Other college degree/diploma Selected course in design % % % 6 years or more Average 6% 0. Years,6 Diploma/degree in fine art % year degree/diploma Partial degree/college % 6% Job Title Self-taught/apprentice Master s degree Other mentions % % %,6 Senior er Intermediate er Freelance Designer (main position) Solo Designer 0% % % % Professional Design Association Membership Junior er Art Director Creative/Design Director % % % Owner, Partner, Principal % RGD Ontario % Design/Project Manager % GDC % Print Production Manager % SDGQ % Web Developer % None of them 6% Web Producer/Manager %,6 Educator % Brand Strategist/Consultant % Employment Environment Office Manager Copywriter % >.% Principal/owner/partner of a design/consulting business with three or more people % Database/Systems Administrator Business Dev./Salesperson >.% >.%,0 Solo designer with own business Freelance designer Employee in a design firm or ad agency Employee in a corporation, education institution or government Not currently employed for 0 hours per week or more in the design industry % % % 6% % 00/00 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES

12 About Respondents Employers One-in-ten respondents indicate they are solo designers with their own business (%) and a similar number (%) are full-time freelance designers. Those who are not solo designers or full-time freelance designers represent varied work environments % work at large corporations, % in graphic design firms, % in communications/ marketing firms and 0% in an advertising agency. Two-in-five of all designers participating (%) have been with the same company for the past years. Two-in-five (%) work in an organization with less than 0 full-time employees. Organization Currently Employed With Large corporation Graphic design firm Communications/marketing firm Advertising agency Government Educational institution Small/medium company IT/web development firm Publishing house Not-for-profit company Film house or printer Solo design firm Company selling or marketing to design professionals % % % 0% 6% % % % % % % % %, Number of Times Changed Companies in the Last Years Never Once Twice Three times Four times Five or more times Average % % 6% % % %. times Number of Full-time Employees During 006 One or more Average,0 % % % % 6% % % %.,0 Number of Part-time/Freelance Employees During 006 None One or more Average % % % % % % %., THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

13 About Freelance Work Approximately one-half (%) of designers indicate they do freelance work in addition to their regular job. Three-in-five (60%) say they spend hours per week or less doing freelance work; the average is.0 hours. Income from part-time freelance work ranged from $0 to $0,000; the average was $,6 and the median was $,00. Rates charged by designers who do freelance work in addition to their regular job tend to be slightly higher than those charged by designers who do freelance work on a full-time basis. Median Income d on Average Number of Hours Freelance Per Week hour or less hours hours hours hours 6 to hours 0 to hours to hours 0 hours or more $,000 $,0 $,000 $,000 $,000 $,000 $,000 $,000 $,000 6 Average Number of Hours Per Week Spent on Freelance Work K 6K K K K 006 Income From Freelance hour or less % Less than $,000 $,000 $, $,000 $, $,000 $6, $,000 $, $0,000 $,,000 $, + None High % % % % % % % % % $0, hours hours hours hours 6 to hours 0 to hours to hours 0 hours or more Average % % % % 0% % % %.0 hours 0 Low $0 Median $,00 Average $,6 00/00 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES

14 About Freelance Work Full-time Freelance Billing Rates HIGH LOW AVG MEDIAN Creative/Design Direction years experience 6 years or more Art Direction years experience 6 years or more Design/Project Management years experience 6 years or more years experience 6 years or more Brand Strategy/Consulting years experience 6 years or more Web Design years experience 6 years or more Print Production Management years experience 6 years or more Copywriting years experience 6 years or more File Preparation years experience 6 years or more Art Direction & Supervision of Photography & Illustration years experience 6 years or more Web Programming years experience 6 years or more Illustration years experience 6 years or more Photography years experience 6 years or more Marketing Management years experience 6 years or more $ $00 $ $ 0 0 $ $ $ $ $00 $ $00 $ $ $ $0 $ $ $ $6 $ $ $ $ $ $0 $0 $0 $ $ $ $ $ $0 $ $ $ $0 $ $00 0 $0 0 $0 0 0 $0 $ $ $ $0 $ $ $ $0 $ $ $ $ $0 $ $ $0 $ $ $ $ $ $ $ $6 $ $ $ $6 $ $ $6 $ $ $ $ $ $ $ $0 $ $6 $ $6 $ $ $ $ $ $ $ $ $ $ $6 $66 $ $ $ $0 $ $0 $6 $66 $ $0 $ $ $ $ $ $ $0 $0 $ $6 $ $ $ $ $ $ $ $ $ $0 $ $0 $ $0 $ $ $0 $ $ $ $6 $0 $ $ $6 $ $ $ THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

15 Part-time Freelance Billing Rates HIGH LOW AVG MEDIAN Creative/Design Direction years experience 6 years or more Art Direction years experience 6 years or more Design/Project Management years experience 6 years or more years experience 6 years or more Brand Strategy/Consulting years experience 6 years or more Web Design years experience 6 years or more Print Production Management years experience 6 years or more Copywriting years experience 6 years or more File Preparation years experience 6 years or more Art Direction & Supervision of Photography & Illustration years experience 6 years or more Web Programming years experience 6 years or more Illustration years experience 6 years or more Photography years experience 6 years or more Marketing Management years experience 6 years or more $0 0 $0 $0 $0 0 $ $0 $00 0 $00 0 $0 $0 $0 $0 $0 $0 $6 $00 $0 $00 $0 $0 $0 $00 $0 $0 $0 $00 $0 $00 $ $ $0 $0 $0 $0 $0 $00 $0 $0 $0 $0 0 0 $0 $ $0 $0 0 $0 $0 $ $ $0 $0 $0 $0 $6 $ $6 $ $6 $ $0 $0 $6 $ $6 $ $6 $ $ $6 $6 $ $0 $ $ $0 $ $6 $ $ $ $ $ $6 $6 $6 $ $66 $ $6 $ $6 $ $ $6 $ $ $6 $6 $ $6 $ $6 $ $ $0 $0 $6 $ $ $ $0 $0 $6 $ $6 $ /00 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES

16 About Solo Designer Firms One-third (%) of solo design firms report income less than in 006. The range of income was $0 to $0,000. The average income was $, and the median was. Among solo designers who worked,000 hours or more (6% of solo designer respondents), the average income was,0. On average, solo designers worked, hours to earn this income. Almost one-half (%) of solo designers who worked less than 00 hours report they also do freelance work. One-in-ten (%) solo designers said they spent no time on new business development in 006; the average was hours ( weeks). Billable rates for services offered by solo designers range from to $0. Income* Solo Designer Firm *Defined as billings less business related expenditures Less than to $, to $, to $,,000 to $6, to $, $00,000 or more High Low Median Average % % 0% % % % 0% $0,000 $0 $, 0 Income* Solo Designer Firm (Designers who work,000 hours or more) *Defined as billings less business related expenditures Less than to $, to $, to $,,000 to $6, to $, $00,000 or more High Low Median Average 6% 6% % % % % % $0,000 $,00,0 Time Spent on New Business Development Solo Designer Firm Less than hours to hours 0 to hours 00 to hours 0 to hours 00 to hours 00 hours or more None Average % % % % % 0% % % hours 0 6 THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

17 Solo Designer Firm Billing Rates HIGH LOW AVG MEDIAN Creative/Design Direction years experience 6 years or more Art Direction years experience 6 years or more Design/Project Management years experience 6 years or more years experience 6 years or more Brand Strategy/Consulting years experience 6 years or more Web Design years experience 6 years or more Print Production Management years experience 6 years or more Copywriting years experience 6 years or more File Preparation years experience 6 years or more Art Direction & Supervision of Photography & Illustration years experience 6 years or more Web Programming years experience 6 years or more Illustration years experience 6 years or more Photography years experience 6 years or more Marketing Management years experience 6 years or more $0 0 $ $0 $0 $0 $0 0 $ 0 0 $0 $0 0 $0 0 0 $0 $0 $0 $6 $0 $ $0 $6 $0 $0 $0 $0 $0 $ $ $ $0 $0 $0 $0 $0 0 $6 0 $0 0 $ 0 $0 $0 $ $0 $0 $ $0 $ $ $ $ $ $ $ $0 $ $0 $ $ $ $ $ $ $ $ $0 $ $ $ $0 $ $ $ $ $ $ $0 $ $ $0 $ $0 $ $0 $ $ $ $ $0 $ $ $0 $ $0 $ $ $ $ $ $ $ $ $ $6 $ $ $0 $ $66 $ $ $66 $ $6 $ $6 $ $ $ $ $ $6 $6 $6 $ $6 $ $ $6 $ $ $ $ $ $ $ $ $ $ $ $ $0 $0 $ $ $ $0 $0 $0 $0 $0 $6 $ $0 $6 $ $0 $0 $6 $ $6 $0 $ $6 $0 $ /00 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES

18 About Firms Owned by Respondents Billing rates at design firms with three or more employees range from a low of around to a high of $0. One-half (%) the firms had less than $00,000 in billings in 006. Partner/principals and solo designers are reasonably optimistic about the year ahead seven-in-ten (6%) expect billings will increase in 00 while % expect their billings will decrease. The distribution of clients among local, regional, provincial, national, USA, Europe and Mexico, South America and Asia is not expected to change very much from 00 to 00. The bulk of the work (about three-quarters) is from local clients. Client Allocations 00 Local % Provincial % % USA 6% Europe % Mexico, South America & Asia >.% Client Allocations 006 Local % Provincial % 6% USA % Europe % Mexico, South America & Asia >.% Projected Client Allocations 00 Local Provincial USA Europe Mexico, South America & Asia % % 6% 6% % % THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

19 Billing Rates by Job Title HIGH LOW AVG MEDIAN 00 MEDIAN 00 MEDIAN 00 MEDIAN Owner, Partner, Principal $0 $0 $ $0 $00 $0 $00 Creative/Design Director $0 $ $ $0 $00 $ $0 Art Director $00 $ $00 6 $00 $00 $00 Design/Project Manager $ $ $0 $00 $00 $ $00 Senior er $ $ $0 $00 6 $ $0 $0 Intermediate er $ $ $ $00 $0 $0 $0 Junior er $0 $0 $ $ $0 Print Production Manager $0 $0 $0 $ $ $00 $0 Copywriter $0 $ $0 $ $0 $0 $0 Web Developer $ $ $ $00 $00 $ $0 Database/Systems Administrator $ $ $ 0 $00 Web Producer/ Manager $ $0 $00 $ $ $00 Brand Strategist/ Consultant $0 $ $ $ $0 $0 Billings Year 006 Expected Billing Changes in 00 Less than - $, % % % Increase more than 0% Increase 6 0% Increase <0% % % % +6% $00,000 - $, % Same 0% 0,000 - $, % Decrease <% % 0,000 - $, $,000,000 - $,, % % Decrease 6 0% Decrease more than 0% % % % $,000,000 - $,000,000 % Average 6.% Increase More than $,000,000 % Average,60 00/00 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES

20 About Project Fees To estimate project fees, respondents were asked to indicate a fee range for the projects described. They were not asked to include reimbursable and out-of-pocket expenses incurred. Averages for Project Fees Large-scale corporate identity design Stand-alone corporate identity design Package design Magazine design Newsletter design Brochure design Website design Annual report design Presentation design Less than $0,000 $0,000 to $,,000 to $, to $,,000 or more 0% % % 0% % FIRMS 0 Large-Scale Corporate Identity Design Large-scale comprehensive corporate identity design project for a company with annual revenues between $ to $0 million. Services to include comprehensive research, consultation and audit of company s existing identity; design of an integrated identity system including links to divisions and affiliates; presentation of to concepts, applications to stationery, website and other communications formats, graphic standards manual and client consultation. AVG $,0 $,60 $6,0 $,0 $,00 $,60 $,0 $,0 $,000 Stand-Alone Corporate Identity Design Corporate logo design project for a company with annual revenues below $ million. Services to include research and design of primary logo identity; presentation of to concepts, design of stationery set (business cards, letterhead, envelopes) and client consultation regarding other applications to corporate materials. Less than $,000 $,000 to $, $,00 to $, $,000 to $, $,00 to $, $0,000 or more 6% % % % % % Package Design Retail package design for a food/beverage product for national distribution by a client with annual revenues of $ to $ million. Services to include a design audit, to concepts, art direction and coordination of illustration or photography; comprehensive layout, final art and supervision of production. Less than $,000 $,000 to $, $0,000 to $, $,000 to $,,000 to $, or more % % % % % % 0 THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

21 Magazine Design Initial design of a new general interest -colour consumer magazine of 0 to 0 pages with circulation to under million. Services to include to concepts showing layout of major design elements and consultations with editors/publishers to establish creative and workable design solutions for the publication. $,000 to $, $0,000 to $, $,000 to $,,000 to $, to $,,000 or more % % 6% 6% 6% % Newsletter Design Initial design of a corporate in-house newsletter of to 0 pages with circulation under,000. Services to include to concepts, art direction and coordination of illustration and/or photography; comprehensive layout, final art and supervision of production on a per issue basis. Less than $,000 $,000 to $, $,00 to $, $,000 to $, $0,000 or more % % % 6% % 0 Brochure Design Design of a to 0 page corporate brochure with print run of less than 0,000 copies. Services to include to concepts for a -colour design with art direction and coordination of illustration and/or photography, comprehensive layout, final art and supervision of production. Less than $,00 $,00 to $, $,000 to $, $0,000 to $, $,000 or more % % % % % Website Design Website design of to 0 pages for a client with revenues under $ million. Services to include presentation of to concepts, art direction and coordination of illustration and/or photography, comprehensive layout, final art and production. Less than $,00 $,00 to $, $,000 to $, $0,000 to $, $,000 or more % % 0% 6% % Annual Report Design Design of an annual report of 0 to 0 pages including 0 pages of financial information, photographs and text for a client with revenues under $0 million. Services to include presentation of to concepts, art direction and coordination of illustration and/or photography, comprehensive layout, final art and supervision of production. Less than $,000 $,000 to $, $0,000 to $, $,000 to $,,000 to $, or more % % % % % % Presentation Design Design of materials for a presentation including a main theme logo design and 0 to slides. Services to include art direction and coordination of illustration and/or photography and production of the final presentation. Less than $,00 $,00 to $, $,000 to $, $0,000 or more % % % 0% 00/00 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES

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23 Median Salary Changes 006 MEDIAN 00 MEDIAN 00 MEDIAN 000 MEDIAN Owner, Partner, Principal,000 0 $6,000 Creative/Design Director,000 0 $,000 0,000 Art Director $6,000 $,00 $,000 Design/Project Manager $,0 $,000 $,600 $,000 6 Senior er 6 $6,000 $6,000 Educator $6,000 0 $,000 $6,000 Intermediate er $,000 $6,00 $,000 6 $6,60 Junior er $,000 0 $,000 Freelance Designer 60 $0,00 Print Production Manager $,000 $,000 $,000 6 $,000 Web Developer $,000 $,000 Web Producer/Manager $,00 $,000 $6,000 Brand Strategist/Consultant,000 $0,000 Office Manager $,000 $,000 00/00 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES

24 About Benefits & Compensation On average, designers worked hours per week. Only one-quarter (6%) of designers are paid overtime. Approximately one-third of Senior, Intermediate and Junior Designers receive overtime compensation. The most frequently offered benefits are paid vacations, paid sick leave, dental insurance and family coverage medical insurance. On average, designers took just under three (.) weeks vacation in 006. Percent Within Each Job Title Receiving Overtime Compensation Average Number of Hours Worked Average % % % % % 0., Overtime Compensation Yes 6% No %, Senior er % Intermediate er Junior er Freelance Designer (full time) Design/Project Manager Art Director Creative/Design Director % % % % 6% 6% Yes Straight pay Yes More than straight pay Yes Time off in lieu Yes Combination of the above % 0% % 0% Web Producer/ Manager % Educator Print Production Manager Web Developer Owner, Partner, Principal % % % % Vacation Taken in 006 One week Two weeks Three weeks 0% 0% 6% Four weeks % Five weeks % Six weeks or more % None % Average.,0 THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

25 Benefits Provided DESIGN STUDIO IN- HOUSE IT / WEB DEV. OTHER Paid vacations % % % % Paid sick leave 6% % % % Dental insurance or group plan % % % % Medical insurance family coverage % % 6% 66% Life insurance 6% 66% % % Long-term disability insurance 0% 6% % % Short-term disability insurance % % % % Mileage reimbursement 6% % % 0% Medical insurance individual coverage % % % % Paid personal time off 6% % 6% % Education/professional development funding % % % % Parking % % 0% % Bonuses % 6% % % Professional member dues 0% 0% % % Lounge/relaxation space % % % % Defined benefit (pension) retirement plan % % % 0% Parental leave 0% 6% % % Defined contribution retirement plan % 6% % % Employee assistance or wellness program % 0% % % Car phone or cell phone % % % % Workout/exercise facilities % % % 0% Profit sharing % 6% % % Company car or allowance 6% % % 6% Stock options % % % % Other retirement plan % 0% 0% % Child or elder care % % % % /00 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES

26 Owner, Partner, Principal 006 SALARY 006 COMPENSATION HIGH LOW AVG MED HIGH LOW AVG MED $0,000,000 $, $0,000 $,000 $,6,000 Region Region BC $6,000 $,000 $, BC $0,000 $,6 Alberta $,000 $, Alberta $00,000 $,000 $6,6 $,000 Prairies $0,000,000 $6,00 $,00 Prairies $,000 $6, $6,000 Ontario $0,000 $, 0 Ontario $0,000 $,06 $,000 0 Eastern 0,000 $,6 Eastern 0,000 $, Northern,000 $6,0 $6,000 Northern,000 $,000,00 Central (excl. GTA) $66,00 0 Central (excl. GTA) $,00 $6,00 0 Southwestern $0,000 $6, 6 Southwestern $0,000 $,66 $6,000 6 Quebec $,000 $,000 $,00 $6,00 Quebec $,000 $,000 $6,,000 Atlantic Atlantic City City GTA $0,000 $0,000 GTA $0,000 $, $,000 Ottawa/Hull 0,000 $, $6,000 Ottawa/Hull 0,000 $,6 Vancouver $6,000 $,000 $6, Vancouver $0,000 $,0,000 Montreal $,000 $,000,600 $,000 Montreal $,000 $,000 $,600 $,000 Edmonton $,000 $66,000 $66,000 Edmonton $,000 $66,000 $66,000 Calgary $,0 $,00 Calgary $00,000 $,000 $6,0 $6,00 Gender Gender Female $0,000 $6,000 $6,00 Female $6,000 $, Male $0,000,000 $,00 $6,000 0 Male $0,000 $,000 $,6 $,00 0 Organization Size Organization Size - $0,000 $,000 $6,,000 - $0,000 $,000 $, - $0,000,000 $,0 - $,000 $,000 $, $, $0,000 $,000 $00,, $, $0, $0,000 $6,000 $, 6- $0,000 $6,000, $0, $0,000 $,000 $,66 6- $0,000 $0, $,000 $, 6+ $,66 Organization Type Organization Type Design Studio $0,000,000 $6, Design Studio $0,000 $,000 $, Other Creative Studio $0,000 $,000 $,0 $,000 Other Creative Studio $0,000 $, Other $,000 $,000,000 Other,000 $,66 Education Education / yr Diploma or Degree in $0,000 $,000 $, / yr Diploma or Degree in $0,000 $,000 $,0 All Others $0,000,000 $,0 $66,00 All Others $0,000 $,000 $,6 $0,000 Experience Experience Less than years $,000 $6,000 $6,00 $,000 Less than years $,000 $6,000 $6,00 $,000 years $0,000 $,000 $66,0 $,00 years $0,000 $,000 $,, years $0,000,000 $,, years $0,000 $,000 $00,6 6 THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

27 Creative/Design Director 006 SALARY 006 COMPENSATION HIGH LOW AVG MED HIGH LOW AVG MED $0,000 $,00 $,,000 0 $0,000 $,00 $, $,000 0 Region Region BC $,000 $6,000 $,0 $,00 0 BC $6,0 $6,000 $, $,0 0 Alberta $,000 $6,600,000 Alberta $,000 $,600 $,000 Prairies $,000 $,0 $,00 Prairies $,000 $,0 $,00 Ontario $0,000 $,000 $,,000 Ontario $0,000 $, $,000 Eastern $,000 $,00 $,6 $6,0 Eastern $0,000 $,00 $,0 $6,0 Northern $0,000 $,000 $6,00 $6,000 Northern $,000 $,000 $6,0 $6,00 Central (excl. GTA) $,00 $,000,6 $6,0 Central (excl. GTA) $0,000 $,00 $,6 $,00 Southwestern $,000 $,000 $, $, Southwestern $,000 $6, $, Quebec $0,000 $,00 $6,00,000 Quebec $,000 $,00 $,0,000 Atlantic $,00 $6,00 Atlantic $0,000 $,00 $,00 City City GTA $0,000 $,6 $,000 GTA $0,000 $, $0,000 Ottawa/Hull $,000 $66,000 $,00 $,00 Ottawa/Hull $0,000 $66,000 $0,000 $0,000 Vancouver $,000 $6,000 $, $,0 Vancouver $6,0 $6,000 $,0 $,0 Montreal $0,000 $,00 $,,000 Montreal $,000 $,00 $0, Edmonton Edmonton Calgary $0,000 $6,000 $,,000 Calgary $,000 $,000 $, $,000 Gender Gender Female $0,000 $,000 $6,6 $,00 Female $,000 $6,000 $,,00 Male $0,000 $,00 $6,,000 6 Male $0,000 $,00 $,6 $,000 6 Organization Size Organization Size -,000 $,000 $,000 $,000 -,000 $,000 $,6 $,00 - $,00 $6,6 - $,00 $,00 0- $,00 $6, $6,00 0- $0,000 $,00 $,6 $, $00,000 $6, $,60 6- $,000 $,00 $6, $,60 6-,000 $,000 $,0, $6,000 $,000 $,0 $, $0,000 $,00 $,0 $, $0,000 $,00 $, $0,000 Organization Type Organization Type Design Studio $6, $,000 Design Studio $,000 $0,6 $6,00 In-House Design Department $6,000 $,0 $,00 In-House Design Department $6,000 $6,000 $,06 $6,0 Other Creative Studio $0,000 $,00 $, $6,000 0 Other Creative Studio $0,000 $,00 $, $,00 0 Other $0,000 $,00 $, $6,000 Other $,000 $,00 $, $6, Education Education / yr Diploma or Degree in,000 $,00 $,0,000 / yr Diploma or Degree in $,000 $,00 $,0 $,000 All Others $0,000 $6,000,6 $,00 All Others $0,000 $6,000 $,6,000 Experience Experience Less than years $0,000 $,00 $0,0 Less than years $,000 $,00 $, $6,000 years $0,000 $6,000 $66,6 $6,00 years $,000 $6,000 $, 6+ years $0,000 $,6 $0, years $0,000 $6, $,000 00/00 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES

28 Art Director Design/Project Manager 006 SALARY 006 SALARY HIGH LOW AVG MED HIGH LOW AVG MED $6,000 $, $6,000 $00,000 $,000 $,0 $,0 Region Region BC $,000 $,000 $, $6,000 BC $6,000 $,6 $,000 Alberta,000 $,00 $,000 Alberta $,000 $,000 $,000 Prairies $6,000 $,66 $6,000 Prairies $,000 $,000 $,000 $,000 Ontario $6,000, $,000 Ontario $00,000 $,000 $, $,000 Eastern,000 $,000,00 $,000 Eastern $6,000 $,000 $0,6 Northern Northern $,00 $,0 $,60 $,60 Central (excl. GTA) $,000 $,00,00 $6,000 Central (excl. GTA) Southwestern $6,000 $,0 $,000 Southwestern $6,000 $,000 $6,000 $6,000 Quebec $,000 $,00 $,6 $,00 Quebec $,000 $,000 $,000 $,000 Atlantic $6,000 $,0 Atlantic $,000 $,000 $,00 $,00 City City GTA $6,000 $6,0 $,000 6 GTA $00,000 $6,000 $, $6,000 Ottawa/Hull,000 $,000,00 $,000 Ottawa/Hull $,000 $,000 $, Vancouver $,000 $,000,00 $6,00 Vancouver $6,000 $, $,00 Montreal $,000 $,000 $,00 $,000 Montreal $,000 $,000 $,000 $,000 Edmonton $,000 $6,00 $,0 $,0 Edmonton $,000 $,000 $,000 $,000 Calgary,000 $,66 $,000 Calgary $,000 $,000 $,000 $,000 Gender Gender Female $,000 $,000 $,0 $,600 Female $00,000 $,000,6 $,000 Male $6,000 $,0 $,00 0 Male $00,000 $,000 $,666 $6,000 Organization Size Organization Size - $,000 $6,000 $,00 $, $6,000 $,000 - $00,000 $6,000 $,0 0 - $,000 $,000 $,00 $, $,00 $,000 $, $, $00,000 $,000 $6,000 $6, $6,000 $6,06 6- $,00 $,00 6- $,000 $,00 $,, $00,000 $,000 $, $, $6,06 $6, $,000 $,000 $,60 $,000 Organization Type Organization Type Design Studio,000 $,000 $,0 $,00 Design Studio $00,000 $6,000 $, $,000 In-House Design Department $6,000 $,0,000 In-House Design Department $,000 $,000 $, $,000 Other Creative Studio $00,000 $,000 $6, $,000 Other Creative Studio $,000 $,000 $, $,000 Other $,000,6 $,000 6 Other $00,000 $,000 $, 6 Education Education / yr Diploma or Degree in $6,000 $, $,000 / yr Diploma or Degree in $,000 $,000,6 $,00 All Others $,000,0,000 All Others $00,000 $6,000 $, $,00 6 Experience Experience Less than years $,000 $6,000 $6, $6,000 6 Less than years $,000 $,0 $,00 years $,0 $,000 years $00,000 $6,000 $,0 $, years $,000 $,000 $,6 $66, years $00,000 $,000 $6, $6,000 THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

29 Senior er Educator 006 SALARY 006 SALARY HIGH LOW AVG MED HIGH LOW AVG MED $,00, 6 $,00 $6,0 Region Region BC $, 0 BC $6,000 $,000 $,000 Alberta $66,000 $,0 $,00 0 Alberta $6,000 $,000 $,000 Prairies $0,000 $6,00 $,0 $0,600 Prairies Ontario $,000 $, $,000 Ontario $,00 $,0 $,000 Eastern $,000 $,000 $, Eastern $0,000 $6,000 $,66 $,000 Northern $, $,000 $, Northern Central (excl. GTA) $,000 $, $,000 Central (excl. GTA) $,000 $,000 $,000 $,000 Southwestern $,0 $, $,000 Southwestern Quebec $,000 $,00 $, $,000 Quebec Atlantic $,000 $,000 $, $,000 Atlantic $6,0 $66,000 $66, $66, City City GTA $,000 $, $,000 GTA $,00 $6,00 $,000 Ottawa/Hull $,000 $,000 $,0 Ottawa/Hull $6,000 $6,000 $6,000 $6,000 Vancouver $, Vancouver Montreal $6,000 $,000 $, Montreal Edmonton $66,000 $0,0 $,0 $6,000 Edmonton $6,000 $,000 $,000 Calgary $6,000 $, $,0 Calgary Gender Gender Female $,000 $,00 $,0 $,00 Female $,00 $6,0 $6, 6 Male $,000 $,000 $,0 6 Male $0,000 $6, $6,000 Organization Size Organization Size - $,000 $,000 $,0 - - $,00 $,6 $,00-0- $0,000 $, 0-6- $,000 $, 6-6- $,000 $0,0 $, $,000 $, $, $,00 $6, $,000 Organization Type Education Design Studio In-House Design Department $,000 $,00 $,00 $, $, $6,00 $,000 6 / yr Diploma or Degree in $,00 $6,66 $,000 Other Creative Studio $,00, $,000 All Others Experience $,000 $6,000 Other $,000 $,000 $,6 0 Less than years $6,000 $6,000 $6,000 $6,000 Education years $,00 $,00 $6,000 / yr Diploma or Degree in $,00 $, $,00 6+ years $,000 $66,000 $, $,000 All Others $,000 $,000 $, $,000 6 Experience Less than years $,000 $,000 $0, $,000 years $,00, 6+ years $,000 $,000 $,0 $, /00 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES

30 Intermediate Designer Junior er 006 SALARY 006 SALARY HIGH LOW AVG MED HIGH LOW AVG MED $,000,000 $, $,000 $,000,000 $,0 $,000 Region Region BC $,000 $6,000 $, $,600 BC $,000 $,000 $, $6,00 Alberta $,000 $,00 $,6 $,000 Alberta $,000 $,000 $,00 $,00 Prairies,0 $6,00 $, $,000 Prairies $,000 $,000 $,000 Ontario $, $0, Ontario $,000,000 $,0 $,000 Eastern $6,000 $6,000 $, $,000 Eastern $,000 $,000 6 Northern $,00 $, $0,6 $6,000 Northern $,000 $,000 $,000 $,000 Central (excl. GTA) $,0 $,000 $, $,00 Central (excl. GTA) $,000 $,000 $,000 $,00 Southwestern $,000 $, $,0 Southwestern $,600,000 $0, Quebec $,000 $, $6,000 Quebec $,60 $,000 Atlantic $,000,000 $6,6 Atlantic $6,000,000 $, $,00 City City GTA $,000 $, 00 GTA $,000,000 $,0 $,0 66 Ottawa/Hull $6,000 $,000 $,06 $,000 6 Ottawa/Hull $,000 $,000 6 Vancouver $,000 $, $,00 Vancouver $,000 $,000 $6,66 $,00 Montreal $,000 $,000 $,6 $6,000 Montreal $,000 $,00 $,00 Edmonton $,000 $,00 $6, $,6 Edmonton $6,00 $,000 $, $,0 Calgary $,000 $,00 Calgary $,000 $,000 $6,000 $6,000 Gender Gender Female $,000,000 $,6 Female $,000,000 $, $,000 Male $0,00 $, $, $, 0 Male $,000 $,000 $,6 $,000 Organization Size Organization Size - $6,000 $,6 - $,600,000 $0, 0 - $6,000,000 $,0 $,00 - $,000,000 $0,6 0- $,000 $6,6 $, $,000 $0, 6 6- $,000 $0, $6,000 $, $, $,000 $,00 $, 6- $,600 $,000 $,0 6+ $,000 $,000 $,0 $, $6,00 $6,0 $,06 Organization Type Organization Type Design Studio $6,000,000 $, $,000 Design Studio $,000 $,000 $, $,000 In-House Design Department $,000 $,000 $,06 In-House Design Department $6,00 $,00 $,6 $,000 6 Other Creative Studio $, $,0 $,000 Other Creative Studio $,00,000 $0,0 Other,000 $,000 $,6 0 Other,000 $0, $,0 Education Education / yr Diploma or Degree in $,000 $, $, $, / yr Diploma or Degree in $,000,000 $, $,000 All Others $0,00,000 $0,6 $,000 All Others $,000,000 $0, 6 Experience Experience Less than years $,000,000 $, $,000 Less than years $,000,000 $,6 $,000 years $0,00 $,000 $,6 years $,00 $,000 $,6 $0, years $,000 $, $, years 0 THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

31 Freelance Designer 006 SALARY Print Production Manager 006 SALARY HIGH LOW AVG MED HIGH LOW AVG MED,000,000 $, 60 $00,000 $,000 $,0 $,000 Region Region BC $,000 $,000 $,0 $,000 0 BC $,000 $, $,000 Alberta $0,000 $,000 $, $,00 6 Alberta $,000 $,000 $,000 $,000 Prairies $,000 $,000 $,000 $,000 Prairies $,000 $,000 $,000 $,000 Ontario,000 $, $,000 Ontario $00,000 $,000 $,0 Eastern,000 $,00 6 Eastern $,000,000 $66,00 $66,00 Northern Northern Central (excl. GTA) $6,000 $, $0,0 0 Central (excl. GTA) $,000 $6,00 $, Southwestern,000,000 $,00 Southwestern Quebec,000,000 $, $,6 6 Quebec $,0 $, $,000 Atlantic $,000 $,000 Atlantic City City GTA,000 $, $,000 6 GTA $00,000 $,000 $6,0 $,000 Ottawa/Hull,000 $,00 6 Ottawa/Hull $,000,000 $66,00 $66,00 Vancouver $,000 $,000 $, Vancouver $,000 $, $,000 Montreal,000,000 $, $6,6 0 Montreal $,0 $, $,000 Edmonton Edmonton $,000 $,000 $,000 $,000 Calgary $0,000 $,000 $66,0 Calgary Gender Gender Female $0,000,000 $, $6,000 Female $,000 $,000 $,00 0 Male,000,000 $, Male $00,000 $,000 $6,000 $,000 Education Organization Size / yr Diploma or Degree in,000,000 $, $,000 $,000 $,0 $, $, $,0,00 All Others $0,000,000 $, $, $,000 $0,00 $,000 Experience 6- $,00 $6,00 Less than years,000 $6,06 $, $00,000 $,000 $,6 years,000,000 $, $,000 Organization Type 6+ years $0,000 $,000 $,6 $6,000 Design Studio $,000 $,0 $,0 $,000 In-House Design Department $,000 $,000 $, $6,000 Other Creative Studio $00,000 $6,00 $6, $,000 6 Other $,000 $,00 $,000 Education / yr Diploma or Degree in $,000 $6,6 All Others $00,000 $,000 $, $,000 Experience Less than years $,000 $,000 $,00 years $,000 $,000 $, 6+ years $00,000 $,0 $,00 00/00 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES

32 Web Developer Web Producer/Manager 006 SALARY 006 SALARY HIGH LOW AVG MED HIGH LOW AVG MED $,000 $, $0,000 $,000 $,6 $,00 Region Region BC $,0 BC $,000 $6,000 Alberta Alberta $,000 $,000 $,000 $,000 Prairies $,000 $,000 $,000 $,000 Prairies $6,000 $6,000 $6,000 $6,000 Ontario $,000 $,6 $,00 Ontario $0,000 $,000 $,00 $,00 6 Eastern $,000 $,66 $6,000 Eastern $0,000 $66,6,0 Northern Northern $,000 $,000 $,000 $,000 Central (excl. GTA) Central (excl. GTA) Southwestern Southwestern $6,000 $,000 $,000 $,000 Quebec $,000 $,000 $,000 $,000 Quebec Atlantic Atlantic City City GTA $,000 $, GTA $,000 $,00 $6, $,000 Ottawa/Hull $,000 $,00 $,00 Ottawa/Hull $0,000 $66,6,0 Vancouver $,0 Vancouver $,00 $,00 Montreal $,000 $,000 $,000 $,000 Montreal Edmonton Edmonton Calgary Calgary $,000 $,000 $,000 $,000 Gender Gender Female $,000 $, $,000 Female $,00 $,000 $,0 Male $,000 $6,6 $,00 Male $0,000 $6,0 $6,000 Organization Size Organization Size $,000 $,000 - $,000 $, $,000 $,00 $,00 6- $,000 $,00 $,00 6- $6,000 $6,000 $6,000 $6, $, $,00 6- $,000 $,00 6+ $,000 $,000 $,00 6+ $0,000 $6,0 $,000 Organization Type Organization Type Design Studio Design Studio In-House Design Department $,000 $,000 $6, In-House Design Department $0,000 $6,00 $,000 0 Other Creative Studio $,000 $,00 $,00 Other Creative Studio $,000 $, $6,000 Other Other Education Education / yr Diploma or Degree in,000 $, $6,000 / yr Diploma or Degree in $,000 $, $,00 All Others $,000 $,6 All Others $0,000 $,000 $,6 $,00 Experience Experience Less than years,000 $, $,000 Less than years $0,000 $,000 $,00 years $,000 $, $,000 years $0,000 $6, $, years $,000 $,000 $,000 $, years $,00 $,6 $,000 THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO

33 Brand Strategist/Consultant 006 SALARY Office Manager 006 SALARY HIGH LOW AVG MED HIGH LOW AVG MED,000 $, $0,000 $, $,000 Region Region BC BC $6,000 $,000 $,000 Alberta $,000 $,000 $,000 $,000 Alberta Prairies Prairies $6,000 $6,000 $6,000 $6,000 Ontario,000 $,0 $,00 0 Ontario $0,000 $,00 $, $,0 6 Eastern $0,000,000 $,00 $,00 Eastern Northern Northern Central (excl. GTA) Central (excl. GTA) $,00 $,00 $,00 $,00 Southwestern Southwestern Quebec Quebec Atlantic Atlantic City City GTA,000 $,6 $,00 GTA $0,000 $,0,60 $,00 Ottawa/Hull $0,000,000 $,00 $,00 Ottawa/Hull Vancouver Vancouver $6,000 $,000 $,000 Montreal Montreal Edmonton Edmonton Calgary $,000 $,000 $,000 $,000 Calgary Gender Gender Female $,000 $6, Female $6,000 $6, $,00 Male,000 $,000 $6,00,000 Male $0,000 $,000 $,00 $,00 Organization Size Organization Size $0,000 $0,000 $0,000 $0,000 - $,00 $,0 $,0 $, ,000,000,000, $,000 $,00 $,00 6+,000 $, $0,000 $,00 $6,00 $6,000 Organization Type Organization Type Design Studio Design Studio $,00 $,00 $,00 $,00 In-House Design Department $,00 $6,6 $6,00 6 In-House Design Department $6,000 $,00 $,0 $,00 Other Creative Studio,000 $,000 $0,0 $,000 Other Creative Studio $0,000 $6,000 $,000 $,000 Other $0,000,000 Other $,0 $,60 $,60 Education Education / yr Diploma or Degree in $,000 $,000 $66,00,000 / yr Diploma or Degree in All Others,000 $, $0,000 All Others $0,000 $, $,000 Experience Experience Less than years $,00 $6,6,000 Less than years $,000 $,000 $,000 years,000 $,000 $,000 years $6,000 $,00 $,6 $,00 6+ years $0,000,000 $,00 $,00 6+ years $0,000 $6,000 $,000 $,000 00/00 NATIONAL SURVEY OF GRAPHIC DESIGN SALARIES & BILLING PRACTICES

34 Position Descriptions Solo Designer A solo designer is a self-employed design professional with no employees who works directly for client companies. Owner, Partner, Principal An owner, partner or principal holds equity position and has major business responsibility for a firm having employees. Creative/Design Director A creative director or design director is the creative head of a design firm, advertising agency or inhouse design department. In all of these areas, key responsibilities can include the development of graphic design, advertising, communication and industrial design. Art Director The art director establishes the conceptual and stylistic direction for all design staff and orchestrates their work, as well as the work of production artists, photographers, illustrators, printers and anyone else who is involved in the development of a project. The art director generally selects vendors and, if there isn t a creative director on staff, has final creative authority. Design/Project Manager A design/project manager manages the creative staff, evaluates their work, ensures that projects meet the requirements of the design brief and are completed on time and within budget. A design manager may work in a corporation and manage the hiring of design firms and the use of their design services. Senior er The senior designer is responsible for the design of solutions from concept to completion. In some firms, a senior designer directs the work of one or more junior designers, who generate comps and create layouts and final art. In some cases, senior designers do not manage staff, but are designated senior because of their authority in design decision-making. (See also Intermediate er.) Educator Graphic design educators transmit their skills and knowledge to students in post-secondary design programs. They implement effective educational strategies through course and curriculum development, assessment methods, course management and liaison with industry. Intermediate er An intermediate graphic designer is responsible for the design of graphic applications such as collateral material, environmental graphics, books and magazines, corporate identity and branding, film titling and websites, from concept to completion. Junior er A junior graphic designer is a designer (see Intermediate er) who has been out of school for less than two years. Freelance Designer A freelance designer is a self-employed design professional who contracts his or her services to design firms and corporate design departments. Print Production Manager A print production manager is responsible for managing the process (bids, scheduling, production and delivery) of producing design projects, from concept through production, including photography, separations, four-color press work, as well as digital production. Print production managers are strong project managers, managing multiple jobs simultaneously. Web Developer A web developer uses HTML/JavaScript, Flash and, on occasion, dynamic scripting languages such as ASP/PHP/Cold Fusion and other tools, to develop static and dynamic web pages. Web Producer/Manager A web producer organizes web development teams and ensures adherence to budget, schedule, content and design of website development. Brand Strategist/Consultant Brand strategists combine business strategy with brand management expertise to ensure the creation of consistent, powerful brand experiences relevant to a client s target audience(s). Responsibilities include developing positioning recommendations, defining brand personality and managing market research. THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO