Deliverability 201. #amplify International Business Machines Corporation

Transcription

1 Deliverability 201

2 Jeff Dellapina Deliverability and Provisioning Manager

3 Please Note: IBM s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. 2

4 Agenda World domination in the space IP Reputation Deliverability Dashboard Transact Deliverability Reading Headers Certification Questions 3

5 IP Reputation 4

6 Reputation and Blacklist Websites We will look at the IP reputation of the at the following websites: SenderBase/Cisco Spamhaus Proofpoint Symantec SenderScore SORBS Sophos Labs TimeWarner Roadrunner We will look to see the if the IP is on any blacklists Multirbl.valli MX Toolbox 5

7 SenderBase / Cisco 6

8 Spamhaus 7

9 Proofpoint 8

10 Symantec 9

11 Senderscore 10

12 SORBS 11

13 Sophos Labs 12

14 TimeWarner - RoadRunner 13

15 Multirbl.Valli 14

16 MXToolbox 15

17 Deliverability Dashboard 16

18 Location of the Deliverability Dashboard 17

19 Deliverability Dashboard 18

20 Silverpop Internal IP scoring 19

21 Good Day / Bad Day Bounce Rate <5% = Green, 5-10% = Yellow, >10% Red, under 1000 messages = Grey 20

22 Status Alerts This view shows the various status fields. The first status is the alert status. Currently we have 2 alerts in place: Hotmail SNDS and IP Warming completed. Look for changes in the future as we add more alerts. Next up is the Whitelist status. This lists where the IP address whitelisted. Please note whitelisting does not mean inbox placement. Finally we include our blacklist status which tells you if the IP address is listed on any blacklists. 21

23 Please Note: IBM s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. 22

24 Status Alerts This view shows the various status fields. The first status is the alert status. Currently we have 2 alerts in place: Hotmail SNDS and IP Warming completed. Look for changes in the future as we add more alerts. Next up is the Whitelist status. This lists where the IP address whitelisted. Please note whitelisting does not mean inbox placement. Finally we include our blacklist status which tells you if the IP address is currently listed on any blacklists. 23

25 Status Alerts This view shows the SNDS ALERT. When this alert is received that means IP address crossed a threshold of abuse rate, spamtraps In the past we created cases for each client every time this alert appeared. This saves time as well as allowing all client s employees the ability to see this alert. Scroll down to the SNDS portal to see what happened. 24

26 VMTA Warming Status Alerts This view shows the VMTA Warming Alert. Once a segment is completed we present this alert. Hovering over the alert mentions which domain is now completed. 25

27 IP Warming Status / Other Links This view shows the IP Warming Status which shows you the current max volume you can send to each of ISPs listed. This is great to know during ramping and before sending so you don t suppress addresses because you exceeded the send limit. The Other Links alert section takes you to the SenderScore website. 26

28 Hotmail SNDS Portal 27

29 Transact Deliverability 28

30 What is Transact? Silverpop Transact is a separate product that utilizes the Engage platform to handle high volume, highly personalized, event triggered messages SFTP, XML or SMTP Transact populates mailing Transact sends mailing 29

31 2 Kinds of Transact Mailings Event Based Password resets Hotel confirmation/check-in time Thank you /shipping info Time Based Abandoned forms Abandoned shopping carts Cross promotion mailings 30

32 Transact Suppression List Only the Silverpop Global suppression list and the blocking list within your ORG is used against Transact mailings. Bounce management and opt-outs. Export reports 31

33 Transact IP Warming / Ramping Event based Transact doesn t need warming because messages are sent off individually and not in large blasts. Event based Transact s high open rate allows for greater volume into the ISP Time based Transact requires warming due to the large volume blasts Time based Transact s lower open rate may induce ISP level throttling. 32

34 Reading Headers 33

35 Why Read Headers? Reading headers tells you the path a message took to reach it s destination. DNS validation Research a spam message Investigate message validity Determine how clients/vendors/competitors send Headers stand on their Head Read from the bottom of the header 34

36 Sample Header 35

37 A message gets sent Received: by mail6999.silverpop.com id h55ki419if42 for Sat, 11 Apr :34: (envelope-from Date: Sat, 11 Apr :34: From: Reply-To: To: x-mid: List-Unsubscribe: be 36

38 Gmail performs a DNS check 37

39 Gmail accepts and delivers message to inbox Delivered-To: Received: by with SMTP id y19csp437589oif; Sat, 11 Apr :34: (PDT) X-Received: by with SMTP id n40mr qkh ; Sat, 11 Apr :34: (PDT) Return-Path: 38

40 Extra Items Inside the Header The Mailing ID x-mid: The Bounce Verp List unsubscribe List-Unsubscribe: bscribe Some clients include spam rating scores in the headers. This may aid you in determining why a message was flagged as spam. 39

41 Spam Scoring Inside the Headers X-Spam-Status: Yes, score=28.7 threshold=5.0 X-Spam-Report: Content Analysis details: 1.3 X_PRIORITY_HIGH Sent with 'X-Priority' set to high 2.7 SUBJ_YOUR_FAMILY Subject contains "Your Family" 0.6 TO_MALFORMED To: has a malformed address 4.1 MSGID_SPAM_ZEROES Spam tool Message-Id: (12-zeroes variant) 0.5 X_MSMAIL_PRIORITY_HIGH Sent with 'X-Msmail-Priority' set to high 1.2 HTML_IMAGE_ONLY_02 BODY: HTML: images with bytes of words 2.0 MIME_HTML_ONLY BODY: Message only has text/html MIME parts 5.4 BAYES_99 BODY: Bayesian spam probability is 99 to 100% [score: ] 0.1 HTML_MESSAGE BODY: HTML included in message 2.2 HIDE_WIN_STATUS BODY: Javascript to hide URLs in browser 4.1 MSGID_OUTLOOK_INVALID Message-Id is fake (in Outlook Express format) 2.5 RCVD_IN_DSBL RBL: Received via a relay in list.dsbl.org [< 1.0 FORGED_OUTLOOK_TAGS Outlook can't send HTML in this format 1.0 FORGED_OUTLOOK_HTML Outlook can't send HTML message only X-Spam-Check: Enabled X-Spam-Discard: Yes X-Spam-Score: 28.7 X-Spam-Flag: Yes 40

42 Or Someone can read it for you 41

43 Or Someone can read it for you 42

44 Certifications 43

45 Silverpop Engage Certification Self Improvement Add personal value / Job Search Product Knowledge/Features Currently Free to complete at your own pace Attend a 3 day dedicated boot-camp for faster certification 44

46 Links 45

47 Reputation Websites SenderBase SenderScore ProofPoint Sophos Labs Sorbs SpamHaus Symantec TimeWarner RoadRunner 46

48 Blacklisting Websites Multirbl.Valli MX Toolbox AppRiver IP lookup AT&T IP removal Barracuda IP lookup Barracuda IP removal Cloudmark IP removal JunkMail Filter IP lookup and removal Lashback IP lookup and IP removal Reputation Authority IP lookup IP removal SecureServer IP lookup and IP removal Sender Score RBL IP lookup and IP removal UCEPROTECT-NETWORK IP lookup and IP removal 47

49 Reading Headers List of mail clients and how to display headers from Spamcop Gmail link on how to read headers Different link on how to read headers MXToolbox Header reading page 48

50 Postmaster Error Pages ATT Charter COX Frontier Free.fr GMX Hotmail Mail.com Road Runner Yahoo 49

51 50

52 Tell us what you think! Be on the lookout for a survey in the follow up later this week. We appreciate your feedback! 51

53 Notices and Disclaimers Copyright 2015 by International Business Machines Corporation (IBM). No part of this document may be reproduced or transmitted in any form without written permission from IBM. U.S. Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM. Information in these presentations (including information relating to products that have not yet been announced by IBM) has been reviewed for accuracy as of the date of initial publication and could include unintentional technical or typographical errors. IBM shall have no responsibility to update this information. THIS DOCUMENT IS DISTRIBUTED "AS IS" WITHOUT ANY WARRANTY, EITHER EXPRESS OR IMPLIED. IN NO EVENT SHALL IBM BE LIABLE FOR ANY DAMAGE ARISING FROM THE USE OF THIS INFORMATION, INCLUDING BUT NOT LIMITED TO, LOSS OF DATA, BUSINESS INTERRUPTION, LOSS OF PROFIT OR LOSS OF OPPORTUNITY. IBM products and services are warranted according to the terms and conditions of the agreements under which they are provided. Any statements regarding IBM's future direction, intent or product plans are subject to change or withdrawal without notice. Performance data contained herein was generally obtained in a controlled, isolated environments. Customer examples are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual performance, cost, savings or other results in other operating environments may vary. References in this document to IBM products, programs, or services does not imply that IBM intends to make such products, programs or services available in all countries in which IBM operates or does business. Workshops, sessions and associated materials may have been prepared by independent session speakers, and do not necessarily reflect the views of IBM. All materials and discussions are provided for informational purposes only, and are neither intended to, nor shall constitute legal or other guidance or advice to any individual participant or their specific situation. It is the customer s responsibility to insure its own compliance with legal requirements and to obtain advice of competent legal counsel as to the identification and interpretation of any relevant laws and regulatory requirements that may affect the customer s business and any actions the customer may need to take to comply with such laws. IBM does not provide legal advice or represent or warrant that its services or products will ensure that the customer is in compliance with any law. 52

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