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1 Executive Presentation

2 Safeview Company Profile Safeview develops technologies that enable new ways to interact with the consumer of TV services Safeview develops and integrates its own products and third party products into a very competitive solution that comprises the full value chain of the digital TV market. Safeview develops technologies to: Protect pay TV content Provide new interactive TV services Manage customer data Safeview customers are: Pay TV and Internet operators Broadcasters Content providers Advertisement service providers

3 Timeframe March/2003: Secuenzia founded by a group of engineers on the forefront of digital television development in Spain. January/2006: First customer of Safeview CA in Africa. October/2006: Secuenzia setup TDM, a company to broadcast local DTT channels in Madrid region. May/2009: Safeview is chosen by Abertis Telecom as the second CA for Spain pay TV DTT March/2009: First customers in Latin America and Asia August/2009: Safeview is chosen by AOTEC as its reference supplier for CA January 2010: pay TV subscribers use Safeview

4 Safeview Product Offering Safeview offers products targeted to an end to end support of the digital TV value chain: Safeview Conditional Access System: Maximum protection for content Smartcard based Software based for IPTV with DRM Safeview Punto Azul: Interactive TV application suite Voting Loyalty program Interactive Advertising Segmented Advertising Safeview CRM: user data management

5 Safeview architecture Safeview components are organized in a common framework that guarantees a smooth integration between them and external systems and enables new ways of doing business in the TV market Broadcast Network (TDT) OTT Channels FTA INTERNET INTERNET STB Safeview Client WiFi Pay TV Content Servers Safeview Framework Backoffice -CRM -Billing -ERP Premium Advertising Punto Azul CAS/DRM CRM Promotions

6 Safeview CAS: Key Aspects Security On broadcast networks, it is a solution based on high security smart cards. The smart cards can be paired up with the STB. On IPTV networks, it is a cardless solution based on secured STBs. Integral System Safeview is prepared to protect, from a single central point, all the TV services provided by a global operator: broadcast TV, IPTV, VoD, network recording and local recordings (PVR). The system includes regionalization, parental control, messaging and EPG. Scalability Extremely eficient use of the bandwidth allocated to the EMM delivery. This means the operator can reach maximum scalability to provide the pay TV service.. Flexibility Offers a total flexibility to create new Pay TV products, combining subscription, PPV and PPT. Those products can be commercialized in prepay or postpay modes. Easy integration STBs: Safeview core designed to be easily migrated into all kind of STBs. Backoffice: The integration with the SMS/CRM is easy to perform becase the interfaces are based on webservices technology. DVB Head-end: The use of the DVB-Simulcrypt standard provides a fast one day integration of the CAS with any head-end.

7 Safeview CAS Functionality Card based and cardless options Pay per channel subscription (day, week, month, unlimited) Pay per View (one or more events) Pay per time (N minutes out of a set of events or services) Instant, Pre-booked and Tokenbased Pay per View VoD (Video on Demand) services including Time Shifted TV, catchup TV, etc.

8 Punto Azul Service Offering Segmentation Promotions Loyalty Advertainment puntoazul Voting Messaging Links to ad content 8

9 Punto Azul Punto Azul is a service platform that enables interactive TV applications: Voting Links to advertising contents Loyalty Program Advertainment Segmented advertisement Promotions and e-coupons The services offer different business opportunities to existing and new players in the TV market: Operators Advertisers Content providers

10 Punto Azul: Interactivity Punto Azul supports games, voting, and other interactive services that improve the TV user experience and increase the effectiveness of advertising These services can be combined with Punto Azul Loyalty program in a highly attractive value proposition

11 Punto Azul : Loyalty Punto Azul includes a loyalty program for consumers through the TV advertisement Value for Consumer TV channel Advertiser Receives prices and gifts for watching and interacting with advertisement and other contents managed by Punto Azul. A new way of having fun watching TV. A new source of advertisement incomes Increase the value of the contents broadcast Increase the effectiveness of the communication with the audience due to the use of innovative and participative ad formats. Increase the effectiveness and control over its promotional activity at the point of sale. Increase consumers loyalty.

12 Safeview CRM Safeview CRM is a business information repository and subscribers management system for pay TV services. Safeview CRM stores information about: Customers demographic data Billing Security and authentication Physical equipment: Cards, STBs Program grid Loyalty Safeview CRM includes a billing engine for pre and postpaid modalities Safeview CRM offers standard interfaces with external ERP s, Call Centers, and Payment Systems for a fully integrated Customer Relationship Management.

13 Contact Telf. (+34) Fax. (+34)

14 we protect content

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