analysis (non/parametric, SEM), mobile/desktop/web development, project management.

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1 Rodrigo de Oliveira User Experience Researcher at Google - YouTube 901 Cherry Ave, San Bruno, CA 94066, USA SUMMARY Researcher in the user experience team at Google - YouTube 14+ years conducting user research with deep knowledge and experience in quantitative/qualitative techniques, such as A/B testing, field/lab study, survey design/deployment, experience sampling, heuristic evaluation, cognitive walkthrough, ethnographic interview, high fidelity mockup and prototyping. 10+ years serving the scientific community in the organization and TPC of top-tier conferences. 35+ peer-reviewed scientific publications on HCI and related areas, including persuasive computing, user modeling, mobile and ubiquitous computing, ehealth, elearning, online privacy, and multimedia. 6 U.S. patents (4 pending). Most relevant technology transfer activities: development of a recruitment program that supports beta-testing of Telefonica services implementation of the Psychographics research project by international members of Telefonica Digital Alliance Some work recognitions include: best paper nominees in top-tier conferences (CHI 2010, Multimedia 2009, MobileHCI 2009/2013), Microsoft Research Fellowship ( ), and Microsoft Research Global Talent (2009). PROFESSIONAL EXPERIENCE Nov 13 - present Jan 11 - Oct 13 Jan 09 - Jan 11 Mar 04 - Apr 08 May 07 - Aug 07 Aug 02 - Feb 04 Aug 99 - Jul 01 User Experience Researcher at Google YouTube, San Bruno, CA, USA Research, design, and evaluate novel user experiences for enterprise users Research Scientist at Telefonica Research, Barcelona, Spain Area Tech Lead: Human-Computer Interaction and ehealth (June 2012 November 2013) Design and evaluation of solutions for telecommunications, health care, and online privacy. Filed 3 patents and supported partners to deploy my Psychographics project in their countries. Skills: Lab/field/ethnographic studies, analytical evaluations, surveys and user interviews, data analysis (non/parametric, SEM), web development, project management. Associate Researcher at Telefonica Research, Barcelona, Spain Design, development and evaluation of solutions for telecommunications, health care, social networks and information management. Filed 2 patents and transferred a recruiting tool to the main Telefonica User Experience team. Skills: Lab/field/ethnographic studies, analytical evaluations, surveys and user interviews, data analysis (non/parametric, SEM), mobile/desktop/web development, project management. Graduate Research Assistant & Teaching Fellow at State University of Campinas, Brazil PhD fellowship: Microsoft Research, CNPq, CAPES Design, development and evaluation (lab studies/surveys/interviews) of a mobile phone application that dynamically adapts desktop web pages for handheld interaction. Teaching fellow: Algorithms and Computers Programming, 50+ students (2004, 2006). Skills: JavaScript, CSS, HTML, DOM, UML. Research Intern at Microsoft Research, Redmond, USA Design, development and evaluation (field study/surveys) of a mobile phone-based system to enhance runners' performance using persuasive techniques. Filed 1 patent. Skills: C++, MFC, Visual Studio, Bluetooth, electrocardiogram and accelerometer sensors. Graduate Research Assistant & Teaching Assistant at State University of Campinas, Brazil Master s fellowship: CAPES Design, development and evaluation (lab study/survey) of a tutoring system that applies different teaching strategies according to the user s personality profile and behavior. Teaching assistant: Data Processing, 50+ students (2002). Skills: J2EE, JSP, Javascript, CSS, HTML, MySQL, SQL, Tomcat, UML. Undergraduate Research Assistant at UFLATEC in Federal University of Lavras, Brazil Undergraduate fellowship: CNPq Design, development and evaluation (surveys) of the first e-learning courses from UFLA. Skills: Delphi, HTML, Flash, Director, Dreamweaver/FrontPage, SQL.

2 RODRIGO DE OLIVEIRA CURRICULUM VITAE Page 2 of 7 EDUCATION Ph.D. in Computer Science, State University of Campinas, Brazil Areas: Human-Computer Interaction, Mobile Computing GPA: 4.0 / M.S. in Computer Science, State University of Campinas, Brazil Areas: Artificial Intelligence & Education, Human-Computer Interaction, Persuasive Computing GPA: 4.0 / B.S. in Computer Science, Federal University of Lavras, Brazil GPA: 91.4 / (Highest GPA award) AWARDS & FELLOWSHIPS 2013 MobileHCI 13 Best Paper Nominee, Int. Conf. HCI w/ Mobile Devices & Services, Munich, Germany 2012 Telefonica Research Recognition, MoviPill tech transfer to the product team (internal award) 2011 IEEE ICME 11 Quality Reviewer, IEEE Int. Conf. on Multimedia and Expo, Barcelona, Spain 2010 CHI 10 Best Paper Nominee, ACM Int. Conf. Human Factors in Computing Systems, Atlanta, USA Torres Quevedo Fellowship, financed by the European Social Fund and the Spanish Government 2009 Multimedia 09 Best Paper Nominee, ACM International Conference on Multimedia, Beijing, China 2009 MobileHCI 09 Best Paper Nominee, Int. Conf. HCI w/ Mobile Devices & Services, Bonn, Germany 2009 Microsoft Research Talent, featured among 6 Microsoft Research talented fellows worldwide Microsoft Research Fellowship, two PhD candidates awarded from 13 universities in Latin America Graduate Scholarship, financed by the Brazilian Government (Capes and CNPq) 2002 Graduation Distinction, highest GPA from all courses of Federal University of Lavras, Brazil Undergraduate Scholarship, financed by the Brazilian Government (CNPq) PUBLICATIONS Summary 5 journal articles (ToCHI, TOMCCAP,) 23 conference papers (CHI, MobileHCI, Ubicomp, WWW, MM, Interact,) 4 best paper nominees 2 book chapters 5 extended abstracts in conferences (CHI, MM, Pervasive) 6 workshop papers (CHI, CSCW, MM, Pervasive, NordiCHI) 1 doctoral consortium (Interact) 2 theses (Unicamp Brazil) 2 technical reports (Unicamp Brazil) 4 non-refereed abstracts (UFLA Brazil) Journal articles J.1. To call or to recall? That s the research question (under review) Juan Pablo Carrascal, Rodrigo de Oliveira, Mauro Cherubini J.2. Influence of personality on satisfaction with mobile phone services (2013) ToCHI: ACM Transactions on Computer-Human Interaction J.3. Looking at near-duplicate videos from a human-centric perspective (2010) TOMCCAP: ACM Transactions on MM computing, communications and applications J.4. Uso do modelo OOHDM para a construção de uma aplicação de ensino voltada para o setor agropecuário (2002) Rodrigo de Oliveira, André Zambalde, Rêmulo Alves, Sérgio Gomes RBI-Agro: Revista Brasileira de Agroinformática J.5. Educação via internet direcionada ao setor agropecuário: o caso UFLATEC (2000) M. Lopes, A. Zambalde, R. Alves, A. Santos, C. Castro, Rodrigo de Oliveira, S. Gomes RBI-Agro: Revista Brasileira de Agroinformática

3 RODRIGO DE OLIVEIRA CURRICULUM VITAE Page 3 of 7 Conference papers C.1. Ethics in behavior design: Persuading towards less biased decisions (under review) Rodrigo de Oliveira, Juan Pablo Carrascal C.2. I sent it, but did you see it? Predicting responsiveness to mobile phone messages (review) Martin Pielot, Rodrigo de Oliveira, Haewoon Kwak, Nuria Oliver C.3. Ubiquitous, connecting, interrupting: How push notifications affect our lives (under review) Martin Pielot, Rodrigo de Oliveira, Karen Church C.4. What s up with WhatsApp? Comparing mobile instant messaging behaviors with traditional SMS (2013) Karen Church, Rodrigo de Oliveira MobileHCI: 15 th ACM Human-Computer Interaction with Mobile Devices and Services «Best Paper Nominee (Honorable Mention award for top 5% papers of the conference) C.5. Peripheral vibro-tactile displays (2013) Martin Pielot, Rodrigo de Oliveira MobileHCI: 15 th ACM Human-Computer Interaction with Mobile Devices and Services C.6. Your browsing behavior for a Big Mac: Economics of personal information online (2013) Juan Carrascal, Christopher Riederer, Vijay Erramilli, Mauro Cherubini, Rodrigo de Oliveira WWW: 22 nd ACM World Wide Web Conference C.7. A note paper on note-taking: Understanding annotations of mobile phone calls (2012) Juan Carrascal, Rodrigo de Oliveira, Mauro Cherubini MobileHCI: 14 th ACM Human-Computer Interaction with Mobile Devices and Services C.8. Barriers and bridges in the adoption of today s mobile phone contextual services (2011) Mauro Cherubini, Rodrigo de Oliveira, Anna Hiltunen, Nuria Oliver MobileHCI: 13 th ACM Human-Computer Interaction with Mobile Devices and Services C.9. Supporting personal photo storytelling for social albums (2010) Pere Obrador, Rodrigo de Oliveira, Nuria Oliver MM: 18 th ACM Multimedia C.10. MoviPill: Improving medication compliance for elders using a mobile persuasive social game (2010) Ubicomp: 12 th ACM International Conference on Ubiquitous Computing C.11. Social tagging revamped: supporting the users need of self-promotion through persuasive techniques (2010) Mauro Cherubini, A. Gutierrez, Rodrigo de Oliveira, Nuria Oliver CHI: 28 th ACM Human Factors in Computing Systems «Best Paper Nominee (Honorable Mention award for top 5% papers of the conference) C.12. Understanding near-duplicate videos: a user-centric approach (2009) Mauro Cherubini, Rodrigo de Oliveira, Nuria Oliver MM: 17 th ACM Multimedia «Best Paper Nominee / Best Paper of the Human-Computer Interaction track C.13. Text versus speech: a comparison of tagging input modalities for camera phones (2009) Mauro Cherubini, Xavier Anguera, Nuria Oliver, Rodrigo de Oliveira MobileHCI: 11 th ACM Human-Computer Interaction with Mobile Devices and Services «Best Paper Nominee (Honorable Mention award for top 5% papers of the conference) C.14. Human perception of near-duplicate videos (2009) Interact: 12 th IFIP TC13 Human-Computer Interaction C.15. TripleBeat: enhancing exercise performance with persuasion (2008) Rodrigo de Oliveira, Nuria Oliver MobileHCI: 13 th ACM Human-Computer Interaction with Mobile Devices and Services C.16. Consistency priorities for multi-device design (2007) Interact: 11 th IFIP TC13 Human-Computer Interaction C.17. Conceptual multi-device design on the transition between e-learning and m-learning (2007) ICALT: IEEE Advanced Learning Technologies C.18. Mobile access to web systems using a multi-device interface design approach (2006) PSC: Pervasive Systems & Computing

4 RODRIGO DE OLIVEIRA CURRICULUM VITAE Page 4 of 7 C.19. Towards an approach for multi-device interface design (2005) Webmedia: 11 th Brazilian Symposium on Multimedia and the Web C.20. SócrateS - Sistema de ensino-aprendizado inteligente para internet capaz de adotar dinamicamente estratégias de ensino híbridas usando MBTI (2004) SBIE: XV Congresso Brasileiro de Informática na Educação C.21. Internet aplicada à educação em ciências agrárias: Curso de criação de caprinos via internet com apoio de CD interativo (2002) Rodrigo de Oliveira, André Zambalde, Rêmulo Alves, Maria das Graças Silva SBI-Agro: III Congresso Brasileiro de Agroinformática C.22. Modelagem e desenvolvimento de uma ferramenta hipermídia de ensino voltada ao setor agropecuário usando OOHDM (2002) Rodrigo de Oliveira, André Zambalde, Rêmulo Alves, Sérgio Gomes SBI-Agro: III Congresso Brasileiro de Agroinformática C.23. Modelagem e implementação de uma ferramenta hipermídia para rebanhos utilizando OOHDM (2002) André Zambalde, Rodrigo de Oliveira, Rêmulo Alves, M. Lopes SBI-Agro: III Congresso Brasileiro de Agroinformática Book chapters B.1. Towards wearable physiological monitoring on a mobile phone (2009) Nuria Oliver, Fernando Flores-Mangas, Rodrigo de Oliveira Mobile Health Solutions for Biomedical Applications B.2. Multi-device design in contexts of interchange and task migration (2008) Human-Computer Interaction Extended Abstracts EA.1. Peripheral information displays using vibro-tactile stimuli (2013) Martin Pielot, Rodrigo de Oliveira CHI: 31 st ACM Human Factors in Computing Systems Works-in-Progress track EA.2. Towards a psychographic user model from mobile phone usage (2011) Rodrigo de Oliveira, Alexandros Karatzoglou, Pedro Concejero, Ana Armenta, Nuria Oliver CHI: 29 th ACM Human Factors in Computing Systems Works-in-Progress track EA.3. Audience dependent photo collection summarization (2010) Pere Obrador, Rodrigo de Oliveira, Nuria Oliver ACM MM: 18 th ACM Multimedia Multimedia Grand Challenge track EA.4. Shopping uncertainties in a mobile and social context (2009) Mauro Cherubini, Rodrigo de Oliveira, Nuria Oliver Pervasive: IEEE Pervasive Computing Late-breaking results track Workshop papers W.1. Towards Ambient Notifications (2013) Heiko Mueller, Martin Pielot, Rodrigo de Oliveira Workshop at Interact: Peripheral Interaction: Embedding HCI in Everyday Life W.2. Influence of usability on customer satisfaction: a case study on mobile phone services (2012) I-UxSED at NordiCHI: Workshop on the Interplay between UX and software development W.3. Exploring persuasive techniques for medication compliance (2010) WISH at ACM CHI: Workshop on Interactive Systems in Healthcare W.4. Gaze and gestures in telepresence: multimodality, embodiment, and roles of collaboration (2010) Mauro Cherubini, Rodrigo de Oliveira, Nuria Oliver, Christian Ferran Workshop at ACM CSCW: New Frontiers in Telepresence W.5. The Role of Tags and Image Aesthetics in Social Image Search (2009) Pere Obrador, Xavier Anguera, Rodrigo de Oliveira, Nuria Oliver Workshop at ACM MM: Social Media W.6. About shopping and social networks (2009) Mauro Cherubini, Rodrigo de Oliveira, Nuria Oliver Workshop at IEEE Pervasive: Pervasive Advertising

5 RODRIGO DE OLIVEIRA CURRICULUM VITAE Page 5 of 7 Doctoral Consortium D.1. Consistency on multi-device design (2007) Interact: 11 th IFIP TC13 Human-Computer Interaction Doctoral Consortium track Theses T.1. Design multi-dispositivo em contextos de uso alternado e migração de tarefas (2008) Rodrigo de Oliveira PhD thesis at Unicamp: State University of Campinas T.2. SócrateS - Sistema de ensino-aprendizado inteligente para internet com adoção dinâmica de estratégias de ensino híbridas usando MBTI (2004) Rodrigo de Oliveira Masters thesis at Unicamp: State University of Campinas Technical Reports R.1. Consistency priorities towards a user oriented multi-device design (2007) Technical report at Unicamp: State University of Campinas R.2. Conceptual multi-device design: improving theoretical foundations (2007) Technical report at Unicamp: State University of Campinas Abstracts (non-refereed) A.1. Internet aplicada à educação em ciências agrárias. Sistema web de ensino à distância: módulos ambiente de ensino e de gerenciamento de cursos (2001) Cristiano Castro, Rodrigo de Oliveira, André Zambalde, Rêmulo Alves A.2. Internet aplicada à educação em ciências agrárias: uso de cd interativo no estudo de casos relativos ao curso criação de caprinos (2001) Rodrigo de Oliveira, Cristiano Castro, André Zambalde, Rêmulo Alves A.3. Internet aplicada à educação em ciências agrárias: estudo de casos relativos aos cursos café - mercados futuros e modelagem de sistemas agroindustriais (2000) Cristiano Castro, Rodrigo de Oliveira, André Zambalde, Rêmulo Alves A.4. Internet aplicada à educação em ciências agrárias: estudo de casos relativos aos cursos custo de produção do leite e criação de caprinos (2000) Rodrigo de Oliveira, Cristiano Castro, André Zambalde, Rêmulo Alves PATENTS US 13/729,235 P.1. Method and system for semi-automatic annotation of phone conversations (Dec 2012) Rodrigo de Oliveira, Juan Pablo Carrascal Filed in USA pending US 13/684,918 P.2. Method for a cheating-proof user experience based loyalty program (Nov 2012) Rodrigo de Oliveira, Mauro Cherubini Filed in USA pending US 13/177,615 P.3. Customer cognitive style prediction based on mobile behavioral profile (May 2011) Rodrigo de Oliveira, P. Concejero, A. Armenta, A. Karatzoglou, C. Martín, N. Oliver, R. Lara Filed in USA pending US 8,345,934 P.4. Automatic storytelling for photo albums using social network context (Aug 2010) Pere Obrador, Rodrigo de Oliveira, Nuria Oliver Issued in Jan 2013 US 8,439,758 P.5. Improving medication compliance using persuasive computing (Feb 2010) Issued in May 2013 US 7,766,794 P.6. Mobile exercise enhancement with virtual competition (Nov 2007) Nuria Oliver, Rodrigo de Oliveira Issued in Aug 2010

6 RODRIGO DE OLIVEIRA CURRICULUM VITAE Page 6 of 7 PROFESSIONAL ACTIVITIES Organization Committee Technical Program Committee Invited Reviewer (Conference) Invited Reviewer (Journal) Industrial Chair at the Int. Conf. on HCI with Mobile Devices and Services (MobileHCI), 2013, Session Chair (Social Web UI) at World Wide Web (WWW), Publication Chair at the Int. Conf. on HCI with Mobile Devices and Services (MobileHCI), Design Competition Evaluator at the IFIP TC13 Conf. on HCI (Interact), Assistant to Industrial Day Chair at the Int. Joint Conf. on Artificial Intelligence (IJCAI), Intelligent User Interfaces (IUI), World Wide Web (WWW) User Interfaces and Smart (Mobile) Devices Track, IEEE Multimedia and Expo (ICME), 2010, 2011, 2012, 2013, Workshop on Engineering Mobile Web Applications (EMotions ICWE), 2013 Nokia Mobile Data Challenge (MDC), ACM Human Factors in Computing Systems (CHI), 2009, 2011, 2012, ACM Human-Computer Interaction with Mobile Devices and Services (MobileHCI), 2010, ACM Ubiquitous Computing (Ubicomp), 2010, ACM User Interface and Technology (UIST), Brazilian Symposium of Human Factors in Computing Systems (IHC), 2004, 2010, Brazilian Symposium of Informatics Applied to Education (SBIE), 2004, 2005, Brazilian Symposium on Multimedia and Web (Webmedia), Brazilian Workshop of Informatics in School (WIE), IFIP TC13 Human-Computer Interaction (Interact), Latin America Conference on Human-Computer Interaction (CLIHC), Multimodal Interfaces (ICMI) + Machine Learning for Multimodal Interaction (MLMI), Pervasive Computing Technologies for Healthcare (PervasiveHealthcare), 2011, World Wide Web (WWW), IEEE Pervasive Computing Special Issue - Understanding and Changing Behavior (PCSI), Pervasive and Mobile Computing (PMC), IEEE Transactions on Multimedia (TMM), 2009, Member Association for Computing Machinery (ACM) since February POPULAR PRESSES Feb, 2012 Summary of the MoviPill project by Nuria Oliver. TEDx Ramblas, Spain. La Armada Invisible (original title). Dec, 2011 Privacy paper highlighted in the MIT Technology Review website, USA. Highlights from the Physics arxiv this week (original title). Nov, 2011 Summary of Psychographics by Pablo Rodriguez. TEDx Barcelona, Spain. My data soul (original title). Jun, 2011 MoviPill helps chronic patients to follow their medication prescription. CERMI magazine, Spain. MoviPill, de Telefónica I+D, ayuda a los pacientes crónicos a seguir sus tratamientos medicos (original title). Aug 2 nd, 2010 Report on Future of Health for UNICEF: Gaming For Health. PSFK Future of Health website. Jul 4 th, 2010 MoviPill: playing and self-medicating. La Vanguardia newspaper, Catalonia, Spain. El móvil gana juego MoviPill: jugar y medicarse (original title). Jul 2009 Innovation: priming the global talent pipeline. Microsoft Research: External Research Division, USA. Rodrigo de Oliveira: early calling to computer science takes young researcher far (original title). Mar 14 th, G mobile phone standards and technology. EPTV Jornal Regional (Globo), Campinas, Brazil. Acesso móvel à internet cresce 167% em 6 meses (original title). Feb 15 th, 2008 Microsoft invests in LATAM researchers. Microsoft Partner Network website. Describes achievements of my internship at Microsoft with some of my quotes. Nov 21 st, 2007 Workshop of doctorate theses. State University of Campinas website, Campinas, Brazil. Alunos apresentam projetos em workshop de teses de doutorado (original title). Jul 19 th, 2007 Live demo of TripleBeat. Good Morning America (ABC) The Wall Street Journal, New York, USA. New wireless products let you monitor health, home and kids (original title). Jan 17 th, 2007 Interview about Microsoft Research Fellowship. Universitária Notícias (TV UFLA), Lavras, Brazil First e-learning courses of Federal University of Lavras. Universitária Notícias (TV UFLA), Lavras, Brazil FestValda musical contest finals. Several local presses, Brazil.

7 RODRIGO DE OLIVEIRA CURRICULUM VITAE Page 7 of 7 TECHNICAL SKILLS Data analysis Parametric/Non-parametric analysis, structural equation modeling, supervised learning SPSS, R, AMOS UX techniques A/B testing, field/lab study, survey design/deployment, experience sampling, usability inspection (heuristic evaluation and cognitive walkthrough), ethnographic interview, naturalistic observation, focus group, high fidelity mockup (desktop/mobile) and prototyping EXTRACURRICULAR ACTIVITIES Professional Musician 2003, 2004, 2005 Casual Musician LANGUAGES Portuguese, English, Spanish PORTFOLIO

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