Overview of the need to teach RSJ The demand for RSJ training RSJ Emphasized by AACSB Relationship of RSJ to our institution & the B- school RSJ

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1 MBA Cornerstone The University of Scranton IGEE Cynthia Cann October 27, 2010

2 Overview of the need to teach RSJ The demand for RSJ training RSJ Emphasized by AACSB Relationship of RSJ to our institution & the B- school RSJ course one of two bookends Goals of course Pedagogy behind the course Bones of the course Professional and in-house support of the course 2

3 Past experiences/occurrences Concerns over Globalization expanding corporate influence huge impact that business has on the environment and society Do B-schools share some responsibility for RSJ failures? Derived demand 3

4 Corporate emphasis on RSJ In US, Obama s push for Green Economy Beyond Grey Pinstripes AACSB 4

5 Catholic, Jesuit institution Social justice keystone Ignatian tradition Sustainability embraced by Pope Paul VI... Sustainability is an important part of the contemporary Jesuit commitment to education for solidarity and for justice... (Currie 2009) 5

6 1995 first University to infuse green chemistry across the curriculum 2004, a Sustainability Task Force was formed with a tripartite mission of education, operations, and outreach 2005 an annual 4-day faculty workshop on sustainability 6

7 Each student will be sensitive to the ethical and justice ramifications of business activities. Students will apply a framework for examining ethical dilemmas in specific business cases. Students will identify key concepts in business ethics. Students will identify social justice issues relevant to a business decision Student's will identify a business decision's potential impacts on environmental sustainability 7

8 Each student will be ethical, socially responsible, and just when making business decisions. Students will evaluate business decisions within an ethical framework. Students will critique business decisions on the basis of social responsibility. Students will evaluate business decisions with regard to their impacts on environmental sustainability 8

9 UG management course titled Organizational Social Responsibility in the catalog for over ten years Fall 2007 developed MGT 501 for new on-line MBA program beginning spring 2008 First established as a second capstone Revised fall 2009 as cornerstone course Introduced in traditional MBA at same time RSJ bookends MBA programs 9

10 2010 KSOM Strategic Plan emphasizes further development of programs in the area of value-related study highlights RSJ as major theme dedicates resources establishment of a fund to support research and travel for RSJ funding to bring an annual meeting on RSJ to the Northeastern Pennsylvania region support for honorariums/expenses to bring outside speakers on RSJ to the school 10

11 Required entry point Sets the tone for the MBA program Reflects on the relationship between SD, business and all affected stakeholders Offer a practical/applied approach 11

12 Describe the concept of sustainable development (MBA LG 2) Determine the impact that business has on key stakeholders and vice versa (MBA LGs 2, 3, 4) Analyze the relationship between business and sustainable development: making the B- case (MBA LGs 2, 3) Apply the concepts of Sustainable Development and the Triple Bottom Line (MBA LG 2) 12

13 My job is to be a coach Students learn from one another Most assignments presented in class Applied approach Examples Minimal lecture/lots of discussion Current events What s happening with business and SD this week 13

14 Case studies Guest lecturers Fr. Byron Sustainability officers Top management Panel discussion Local business owners 14

15 Savitz, Andrew w. (2006). The Triple Bottom Line. Jossey-Bass. Stead and Stead (2009). Management for a Small Planet, 3 rd edition. M. E. Sharpe, Inc. William J. Byron, S.J. (2006). The Power of Principles. Orbis Books. GreenBiz.com, GreenBuz (retrieved 10/01/10 15

16 Intro to SD and the Triple Bottom Line Bio-mimicry (McDonough and Braungart (2002), Cradle to Cradle, North Point Press.) Finding the sweet spot Leadership and the pursuit of SD Social justice and ethical behavior accountability Making the business case 16

17 The Sustainability Sweet Spot Savitz (2006), Pg

18 Creating shareholder value through eco and social efficiency Transforming to sustainable strategic management Changing culture Creating a competitive advantage Triple bottom line decision making Stakeholder theory Implementing, institutionalizing and evaluating SD 18

19 Creating shareholder value through eco and social efficiency Milton Friedman: Profit at all costs? Mattel Costco Green Mountain Coffee Roasters 19

20 Ray Anderson Climbing Mount Sustainability Journey/7-Fronts-of-Sustainability.aspx Bio-mimicry I = P + A + T to I = P +a/t 2 20

21 21

22 Global corporate sustainable development presentation Environmental justice case Class involvement Involvement in discussion Introduction to class of current events 22

23 Management 501- spring 2010 Global Corporate Sustainable Development Analysis Rubric Date: TOPIC: Students: TRAIT Unacceptable Acceptable Exemplary Score Overview Issues/Proble ms Describe the issues in terms of the concept of SD Key Stakeholders and impact that business SD focus or lack of SD focus has on stakeholders No introduction or overview of the global corporation and/or no information on past 5 years financials for the company Does not recognize key problem(s) or main issue(s) Does not identify or explain key issues in terms of SD or surface the underlying assumptions and ethical issues; Does not identify any relationship between the company and SD Does not identify the key stakeholders involved in the problems/issues Basic overview of the corporation with 5 years of financials Recognizes one or more key problem(s)/issues in the case. Identifies some of the key problems/issues in terms of SD and triple bottom line and underlying assumptions and ethical issues; Explains why the problems/issues that the company faces are SD issues and relevant to the company Identifies some of the stakeholders involved in the problems/issues Overview of corporation that includes extra details such as market share in industry, rank in Global 100: Most sustainable corporations in the world, rank on sustainability indices such as Dow Jones, plus 5 years of financials Recognizes multiple problems/issues in the case. Indicates some issues are more important than others and explains why Identifies key problems in terms of SD, the triple bottom line and ethics, and explains why they are SD/ethical issues; Explains not only why the problems are SD issues and relevant to the company, but also recognizes and identifies how these issues affect the company Identifies the multiple stakeholders involved in the problems/issues and explains how & why they are involved 23

24 Construct the business case for sustainability Knowledge base/ Research Actions/reco mmendations Consequence s Quality of evidence Presentation quality No business case presented or poorly done with no financials Minimal knowledge of issues and lack of breadth and depth. No action proposed or proposes infeasible action(s) No positive and negative consequences are identified Merely repeats/provides information, presenting it as truth with no substantiation or adequate justification Weak PowerPoint presentation: inconsistent use of color, font, layout; no use or inconsistent use of citations and references; choppy transitions no logical flow; lack of notes or notes that do not explain the slides sufficiently; poor grammar and misspellings Basic overview of how being more sustainable will benefit company. Includes financial benefits as well as other benefits. Provides considerable facts about the case and cites related knowledge from theoretical or empirical research More than one reasonable action proposed. Positive and negative consequences for each action are discussed Examines the evidence and source of evidence, questions its accuracy, precision, relevance, and completeness Understandable, consistent PowerPoint presentation: consistent use of citations and references, smooth transitions logical flow; good notes that clearly explain the slides; good grammar and no spelling errors Basic overview of how being more sustainable will benefit company. Includes financial benefits as well as other benefits. Also, Includes comparisons to other companies in the industry that have successfully inculcated SD practices Discusses facts of the case in relation to empirical and theoretical research and provides examples and/or adds knowledge from personal experience Proposed actions seem to deal with the most important issues and are well substantiated Consequences are tied to the issues deemed most important. Observes cause and effect and addresses existing or potential consequences. Clearly distinguishes between fact, opinion, and acknowledges value judgments Excellent presentation: very clear, well worded presentation; consistent use of citations and references, smooth transitions logical flow; good notes that clearly explain the slides that include examples and links to other sources; good grammar and no spelling errors 24

25 Local businesses Sustainability Task Force KSOM 25

26 Applied, practical approach Catholic/Jesuit tradition Current Foundation Prepares and informs Model 26

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