FALL 2009-SPRING 2010 Program Outcome Assessment Report Master of Business Administration

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1 FALL 2009-SPRING 2010 Program Outcome Assessment Report Master of Business Administration I. Basic Information Program: Master of Business Administration Department: MBA program within the Management and Marketing Department Evaluation Period: Semesters Fall 2009 / Spring 2010 Date Report Completed: August 17, 2010 Number of MBA students assessed: All MBA Students Assessed Number of MBA Alumni assessed: 0 Type of Assessment Used: Used during this assessment period: II. Program Goals and Objectives A. Standardized Assessment Instrument B. MBA Exit Survey C. Student Evaluation Survey D. Graduate Faculty Survey E. School of Business Graduate Council F. School of Business Advisory Council G. MBA Advisory Board H. Benchmarking with Peer Institutions I. Capstone Course Evaluation J. Employment K. Alumni Tracking L. Assessing IETV and Web-Based Instruction M. School of Business Assessment Program The goals and objectives of the Master of Business Administration degree are to be reflected in several outcomes. The goals and objectives of the MBA program are to provide each student with quality instruction which will result in each student possessing the following abilities upon completion of the degree: 1. The ability to make sound and responsible decisions in their field of business, using a logical, systematic approach. 2. The ability to effectively communicate the rationale of their decisions or recommendations. 3. The ability to effectively apply knowledge of information systems and technology appropriate to their field of business. 4. The ability to effectively work with individuals, as well as groups, in a diversified and changing environment. 5. The ability to adapt to changes required by a global business environment. If the goals and objectives as stated above are being met, the graduates with an MBA degree will possess the following traits: 1

2 ability to apply quantitative management tools; ability to apply current business technologies; ability to apply techniques for functioning effectively in an organization/business environment; ability to apply basic management supervisory and behavioral techniques; ability to apply research techniques; ability to apply economic techniques; ability to apply accounting techniques; ability to apply finance techniques; and ability to apply marketing techniques. III. Analysis and Explanation of Assessment Program To determine whether or not the student possesses the traits described above, the School of Business utilizes the thirteen (13) methods of assessment as listed above under Assessment Methods (A-M) A. Standardized Assessment Instrument The program has used the Major Fields Test for MBA students as an objective, end-of-program test. This test covers assessment indicators in the 5 core areas of Managerial Accounting, Marketing, Finance, Management, and Strategic Integration, and provides a measure of students critical thinking and reasoning skills. If the group of examinee s is large enough, test will deliver individual overall scores for business critical thinking and reasoning, as well as five content area scores for each testing group. The ETS Major Field Test was administered in a cohort in the spring 2010 semester so that an accumulation of scores could be maintained. Nine graduate students participated in the ETS Major Field Test for the spring 2010 semester. The results of the ETS Major Field Test are as follows: Assessment Indicator Scores Scores Marketing 62 Management 71 Finance 41 Managerial Accounting Strategic Integration Raw Score Increase/Decrease over National Norm Increase/Decrease Over Norm 2

3 B. MBA Exit Survey Exit surveys were not sent to graduating MBA students during the academic year. The Exit surveys were developed by the Graduate Faculty and will be administered again during the Spring 11 semester. C. Student Evaluation Survey All MBA courses are evaluated by students each semester. Overall, students reported a high level of satisfaction with the graduate faculty in the School of Business. These included areas such as knowledge, preparation level of the instructor and accessibility of courses for students at remote locations. Any student complaints primarily centered on the continuous technical problems with IETV. D. Graduate Faculty Surveys The Graduate Faculty Surveys, per the graduate faculties suggestion, is administered every other year. This year the survey was not administered. The Graduate Faculty Survey will be compared to prior year s survey to determine any specific needs, trends, or perceived problem by the graduate faculty. This comparison, when completed, should, identify the areas of faculty concerns and will be studied to determine any required changes. E. School of Business Graduate Council The School of Business Graduate Council consists of all members of the graduate faculty, the MBA Coordinator, Assistant MBA Coordinator and the Dean. Meetings are held at least once a semester to discuss the MBA program. Due to scheduling conflicts, the council did not meet during the academic year. F. School of Business Advisory Board The John Massey School of Business Advisory Board consists of distinguished individuals from the local and regional area. The Advisory Board meetings are scheduled semi-annually. The members are updated on progress made toward the goals set for the School of Business, and suggest new goals. The changes recommended by the AACSB-International Accreditation Advisor and the AACSB Consultant are reviewed by the School of Business Advisory Board before being sent to the curriculum committee. Input was sought from the Board on the competencies needed for both graduate and undergraduate programs. Due to scheduling conflicts the School of Business Advisory Council were not able to meet during the academic year. The members of the JMSB Advisory Board are show in the following table: 3

4 JMSB Advisory Board Salutation First Name Last Name Location Governor Bill Anoatubby Chickasaw Nation Mr. Brian Campbell Chickasaw Nation Representative John Carey State Rep. District 21 Mr. Morris Cochran Morris Cochran Heavy Equipment Dr. Henry Gold University Advancement Mrs. Joy Culbreath Choctaw Nation Senator Jay Paul Gumm Senator The Honorable Farrell Hatch Retired Judge Regent Ann Holloway Board of Regents OK Colleges Chancellor Glen D. Johnson Chancellor of Regents Mr. Chris Keyes Mr. Brian Mantzey Texas V Bank Regent John Massey State Regent - Chairman/1st United Bank The Honorable Terry Matlock Representative (Retired) Representative R.C. Pruitt State Representative Chief Greg Pyle Choctaw Nation The Honorable Darryl Roberts Attorney Mr. Keith Scoskie Southwest Airlines Mr. Tom Seth Smith CEO/Rural Enterprises Mr. Mike Snell Wal-Mart Dr. Jesse Snowden Retired SOSU Administrator Regent Mark Stansberry Board of Regents OK Colleges Mr. Reggie Sullivan The Honorable Joe Taylor Retired S. C. Judge Mr. Mick Thompson Mr. Jim Ward Owner/Durant Subways Mr. Seth Watts Texas V Bank G. MBA Advisory Board The MBA Program formed an Advisory Board in the Fall 2002 semester and has been functioning since that date. The board consists of members who hold at least a masters degree, the MBA Director, MBA Coordinator and the MBA Assistant Coordinator. Meetings are scheduled at least once each year. Due to scheduling conflicts the School of Business Advisory Council were not able to meet during the academic year. JMSB MBA Advisory Board Salutation First Name Last Name Location Mr. Brian Campbell Chickasaw Nation Ms. Joy Culbreath Choctaw Nation Mr. Dan Moore SE Ms. Sherry Waters Chickasaw Nation Mr. Seth Watts Texas V Bank Dr. Buddy Gaster MBA Director Mr. Robert Howard MBA Coordinator Mr. Bill McCurdy Assistant MBA Coordinator 4

5 H. Benchmarking with Peer Institutions In the fall of 2003 the Graduate Faculty started a comprehensive comparison of the MBA program at Southeastern Oklahoma State University School with peer institutions, as well as aspirational institutions. The school is currently accredited by ACBSP and is seeking accreditation with AACSB International. The MBA program uses the schools listed below for benchmarking purposes. This allows the curriculum for the MBA program to be in touch with cutting edge programs to better serve its stakeholders. The MBA curriculum changes came through several methods, one of which was benchmarking. a. Peer Institutions University of Louisiana (Monroe) University of Central Arkansas Northwestern State University of Louisiana Pittsburg State University, Kelce College of Business Arkansas Tech University, School of Business Ohio Northern University, College of Business Administration University of South Florida (St. Petersburg) University of Texas of the Permian Basin, School of Business University of Houston (Victoria) Christopher Newport University University of Tennessee (Martin) Stephen F. Austin State University b. Aspiration Institutions Sam Houston State University, College of Business Administration University of Arkansas (Little Rock) Frostburg State University Arkansas State University, College of Business University of West Florida (Pensacola) Louisiana Tech University Southeast Missouri State University Georgia Southern University University of South Alabama c. Competitor Institutions Henderson State University Midwestern State University Ouachita Baptist University Texas A & M University Commerce, College of Business and Technology University of North Texas, college of Business Administration Cameron University, School of Business Northeastern State University, College of Business and Technology East Central University, School of Business University of Oklahoma Oklahoma State University 5

6 I. Capstone Course Evaluation The capstone course in the MBA program, Strategic Management, was evaluated by faculty and the AACSB International curriculum committee in The course is designed to bring all the elements of Management, Finance, Marketing, Accounting and Economics into quantitative educational experience. In the spring of 2003 another course was developed and integrated into the core requirements; namely, Applied Business Projects. This course deals with various traits and competencies acquired throughout the program. The course is designed to be taken during the student s next to the last semester. The faculty and the curriculum committee continue to review and monitor the MBA Capstone course. J. Employment Most MBA students are employed when they enter the MBA program. The program is committed to developing a placement program that will allow MBA students to explore new job opportunities upon completion of their degree. Additionally, a faculty member has been appointed to head a program which will be designed to supplement the University Job Placement Service. This program continues to be developed and the outcomes will be reported in due course. K. Alumni Tracking Since the Fall 2001 semester, the MBA Program started tracking its graduates. An alumni survey was used to collect both personal and program related information from MBA graduates. It is a goal of the MBA Program to start an MBA Alumni Chapter. The School of Business has finished the alumni website which will provide information and events for the graduates of both the undergraduate program and the MBA. L. Assessing IETV and Web-Based Instruction MBA students taking IETV courses complete a course evaluation at the end of the semester. The same course evaluation form is used for regular lecture-based courses. Beginning with the Spring 2004 semester, graduate faculty were surveyed regarding their satisfaction with the MBA program and with the IETV course delivery system. M. School of Business Assessment Plan In accordance to the School of Business Assessment Plan the MBA program has met the entire assessment requirement commencing the fall of This requires each instructor to assess for all university goals as well as the course goals. This assessment requires that each course being taught must utilize acceptable assessment techniques to determine whether or not the goals of the University, the School of Business, and the stated course goals are being met. In accordance with our efforts for continuous improvement, the JMSB is currently reviewing and updating our assessment process. 6

7 Program Outcome Assessment Report Master of Business Administration MBA Coordinator Date MBA Director and Dean Date 7

8 Appendix A John Massey School of Business AoL Plan GOAL OBJECTIVES TRAITS 1. Communication: School of business graduates will be effective communicators with the ability to prepare and deliver oral and written presentations using appropriate technologies. 2. Problem solving: School of business graduates can apply critical thinking skills to problem solving. 3. Ethics: School of business graduates can identify and assess ethical issues in business. 4. Leadership, Teamwork and Collaboration: School of Business graduates possess the leadership skills necessary to give direction and guidance, and to delegate work tasks in a manner which proves to be effective and which motivates others to do their best in both a manager/subordinate and a team setting. 5. Diversity: School of business graduates will understand the diversity of the local and global communities, including cultural, social, political and economic differences. a. Students will create well written documents on a business topic b. Students will deliver an effective oral presentation on a business topic c. Students will use appropriate technologies to enhance the effectiveness of their written and oral presentations. a. Use problem solving method b. Use quantitative reasoning to solve problems c. Use technology such as specialized computer software to solve problems Under development Under development Students will demonstrate an appreciation of human and cultural differences through a deeper understanding of the world they inhabit. 8 Written Communication: Clear Logic & Organization Effective use of Language/Style Correct Spelling and Grammar Clear Purpose Excellent Development of Ideas Correct Citation and Documentation Effective Use of Technology Oral Communication: Effective Organization Knowledge of Content Persuasive Conclusion Excellent delivery Effective use of body language Effective us of Media Effective Use of Technology Define the problem Research and gather Information Generate plans to solve problem, integrating relevant factors in decision making. Select and implement best solution Communicate the results Use algebra to formulate/solve problems correctly Use statistics methods to formulate/solve problems correctly Use MS Office tools such as Excel and Access to solve problems correctly Under development Under development Recognition of the critical importance of understanding the concepts inherent in diversity issues. Application and demonstration of individual understanding of diversity issues. Analyze, evaluate and assess the impact of differences in individuals and groups. Evaluates, assesses, and rates the impact of college experience regarding diversity and its influence on personal and/or professional life.

9 Appendix B MBA Program Fall 09 and Spring 10 Schedule of Courses Instructor Course Fall 09 Spring 10 Time/Day Smith Acct Acct. for Managers Web-based Arr. Stevens Mngt Research Methods IETV M 4:20 Collier Econ Economics for Mgrs Web-based Arr. VonBergen Mngt Behavior Management Web-based Arr. Hicks Bus Applied Bus. Projects Web-based Arr. Hicks Mngt Compet. Advan. & Strat. Web-based Arr. Hicks Bim 5793 Mng. Info. Systems IETV R 4:20 Silver Mkt Marketing Management Web-based Arr. Prather Fin Financial Management Web-based Arr. Tiger Bus 5253 Data Analysis for Mgr. IETV T 4:20 Stevens Mngt Strategic Management IETV M 4:20 VonBergen Mngt Prin. Centered Leader Web-based Arr. IETV Interactive Educational Television Web-based Courses taught entirely on the Internet Arr. Arrangement between Student and Instructor (for Web-based only) 9

10 Appendix C John Massey School of Business MBA Alumni Survey Your participation in the following survey is strictly voluntary. Your responses will be kept confidential. The JMSB at Southeastern, as part of a continuous improvement initiative, would like to know how you feel about your experience at the JMSB. Please circle or write in the relevant answer. 1. What year did you receive your Masters Degree from Southeastern Oklahoma State University? 2. What was the last degree you earned from Southeastern Oklahoma State University? a. BS b. BA c. BFA d. MBA e. Other (please specify) 3. What was your Undergraduate major? a. BIM b. Management c. Marketing d. Accounting e. Finance f. Economics g. Other ( please specify) 4. Please name the University where you received your Undergraduate degree. a. Southeastern Oklahoma State University b. Other (please specify) 5. What was your final G.P.A (on a 4-point scale)? a. Less than 2.0 b c d e For classification purposes, what is your gender? a. Female b. Male Please continue to the next page. 10

11 The following are statements regarding your satisfaction with various aspects of the JMSB at Southeastern. Please circle your appropriate response to each statement below ranking each statement from 1 to 5 where 1 indicates you strongly disagree and 5 indicates you strongly agree. Strongly Disagree Strongly Agree Generally, I am satisfied with the: Quality of instruction I received in the JMSB Quality of the courses offered in the program JMSB faculties' concern for my intellectual development Availability of the JMSB faculty outside of class Availability of courses I needed to complete the requirements for my degree in the JMSB Career planning/advising provided by the JMSB faculty Computer facilities available through the JMSB Quality of academic program advising provided by the JMSB faculty Courtesy and respect shown me by the JMSB faculty and staff The Broad range of courses available in the JMSB programs Quality of the multimedia classroom facilities in the Russell Building Fairness of the grading processes in courses I have taken in the JMSB Job placement services in the JMSB Quality of my academic program in the JMSB The ability to schedule a consistent course load of necessary courses each semester The quality of the IETV delivery system The quality of the IETV teaching skills Please continue to the next page. 11

12 Strongly Disagree 12 Strongly Agree Overall I am satisfied with the education I received from the JMSB at Southeastern I would recommend the JMSB to a friend If I had the opportunity to do it all again, I would choose the JMSB at Southeastern for a degree Please rate the performance of the courses and faculty in the JMSB on the following scale with 1 being very poor performance to 5 being very good performance. Very Poor Very Good In developing my ability to analyze a complex situation In developing my capacity for critical thinking In developing my ethical sensitivity In developing my writing skills In developing my oral presentation skills In developing an understanding of entrepreneurial skills In developing my ability to work effectively in teams In developing my ability to use technology In developing my understanding of global dimensions of business In providing a stimulating learning environment In providing me with the computer and technological skills needed to be competitive in the job market Please indicate your name and contact information in the space below. This information will be used strictly by the JMSB and will not be shared with any other offices at Southeastern Oklahoma State University. Name: Address: Telephone: Please continue to the next page.

13 Please provide us with your employment information. Again this information will be used strictly by the JMSB and will not be shared with any other offices at Southeastern Oklahoma State University. Name and address of your employer: Your position there: How long have you been employed by this employer? May we contact your employer for survey purposes to inform the preparation of MBAs? Yes. You have my permission to contact my employer. Please indicate the best person to contact: Name and Title: Telephone: No. I prefer that you do not contact my employer. Signature: Date: THANK YOU FOR YOUR TIME. IF YOU HAVE ADDITIONAL COMMENTS OR SUGGESTIONS, PLEASE FEEL FREE TO INCLUDE THEM WITH THIS SURVEY. 13

14 Appendix D John Massey School of Business Exit Questionnaire for MBA Graduates Your participation in the following survey is strictly voluntary. Your responses will be kept anonymous. We ask for your student ID for record keeping purposes to ensure that you only complete this survey once. Once the survey has been entered into the database, the student ID will be blackened out. Therefore, there is no risk to you or any possibility of negative consequences for completing this survey. By completing this survey, you will imply consent for the information to be anonymously used for survey refinement. Once the analysis is completed, these surveys will be destroyed. Student ID: 1. Please indicate you undergraduate degree: a. BS b. BA c. BFA d. Other (please specify) Academic Year: 8. Which of the following characterizes where you have taken most (over 50%) of your M.B.A. courses? a. On-campus in Duran b. Off-campus at an SE Educational Center c. On-Line 2. Did you receive your undergraduate degree from Southeastern? a. Yes b. No 9. Comparing the course requirements of your undergraduate degree to the course requirements of the M.B.A., would you say the course requirements for your M.B.A. were: a. Less demanding b. Equally demanding c. More demanding 3. What was your final undergraduate G.P.A. (on a 4-point scale)? a. Less than 2.0 b a. Once c b. Twice d c. More than twice e d. None 10. Please indicate the number of times in the past calendar year that you have met with an academic advisor in the M.B.A. Program: 4. Did you start your M.B.A. degree at Southeastern? 11. What category would describe your overall Graduate G.P.A.? a. Yes a b. No b How did you qualify for the M.B.A. program? 12. Please indicate you age group: a. GMAT exam a d b. Portfolio b e. Over 55 c How long did it take you to complete the M.B.A. program? 13. What is your gender? a. Within 24 months a. Male b. Between months b. Female c. More than 36 months 7. Which category best describes the number of years of full-time work 14. What is your ethnicity? experience you had when you started the M.B.A. program? a. None d. More than 5 years a. Asian d. Caucasian b. Less than 2 years b. African-American e. Other (please specify) c. 3-5 years c. Hispanic 14

15 The following are statements regarding your satisfaction with various aspects of the JMSB at Southeastern. Please indicate your response to each statement using the following scale: 1 agree, 2 neutral, 3 disagree, and 4 not applicable. 1 2 Generally, I am satisfied with the: Agree Neutral Disagree Not Applicable Quality of instruction I received in the JMSB Quality of the courses offered in the M.B.A. Program Faculty's concern for my intellectual 3 development Availability of the faculty outside of class Availability of courses I needed to complete the requirements for my degree Career planning/advising provided Computer facilities available Quality of academic program advising provided by the faculty Courtesy and Respect shown me by the faculty and staff The broad range of courses available in the M.B.A. Program Quality of the multimedia classrooms in the Russell Building Fairness of the grading process in courses I have taken Job placement services Quality of my academic program The ability to schedule a consistent course load of necessary courses each semester If you did not participate in IETV courses, please skip to question The quality of the IETV delivery system The quality of IETV teaching skills If you did not participate in Internet courses, please skip to question 20 The quality of the Blackboard online course management system The quality of the Blackboard teaching skills

16 Please indicate your response to each statement using the following scale: 1 - agree, 2 - neutral & 3 - disagree Agree Neutral Disagree Overall, I am satisfied with the graduate education I received from the JMSB at Southeastern I would recommend the JMSB M.B.A. program to a friend If I had the opportunity to do it all again, I would choose the JMSB at Southeastern for an M.B.A Please rate the performance of the courses and faculty in the JMSB on the following scale: 1 - good, 2 - average & 3 - poor Good Average Poor The courses and faculty in the JMSB helped develop: 25 My ability to analyze a complex situation My capacity for critical thinking My ethical sensitivity My writing skills My oral presentation skills My understanding of entrepreneurial skills My ability to work effectively in teams My ability to use technology A stimulating learning environment The computer and technological skills needed to be competitive in the job market THANK YOU FOR YOUR TIME. 16