Program Quality Indicators. The Undergraduate Business Program

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1 Program Quality Indicators The Undergraduate Business Program

2 Program Quality Indicators The Undergraduate Business Program Lipscomb University College of Business 2015

3 Assessment of Learning in the Undergraduate Program of the College of Business Measures are regularly taken to assess whether or not the learning goals of the college are being met and to determine means for improving outcomes where improvement is needed. A primary means for measuring student learning outcomes for the undergraduate program is the Peregrine exam, a nationally normed exam that measures student knowledge and abilities across a set of common professional core areas within colleges of business, these professional core areas of knowledge and abilities are the primarey areas of instruction. Other measures are used to gain insight into student learning and satisfaction. The following chart presents results from the Peregrine exam. The primary features to note in the slide are: The benchmark level of performance was established for business majors by measures taken across several semesters the base score of performance, against what future scores will be compared to, determine the effectiveness of the performance improvement efforts of the college. The presentation of recent exam results of college s majors. The presentation of exam scores from two comparison groups the schools in Region 3 of ACBSP (Lipscomb s region) that use the Peregrine exam and the AACSB schools that employ the Peregrine exam. The scoring scale provided by Peregrine for interpreting student performance on the exam.* *Average scores in the Peregrine scoring system could be perceived as relatively poor scores when that is not actually the case. On a percentile basis, a score falling in the Average category can be a good score relative to the performance of students in a comparison group. For example, the college s benchmark Accounting score is 59%, a score that is an 80th percentile score for Lipscomb students vs. ACBSP Region 3 schools. The average percentile ranking for Lipscomb College of Business students vs. ACBSP Region 3 schools is 72 across all the scores for the CPC areas measured by the Peregrine Exam. 3

4 Peregrine Exam Scores for the College of Business and Two Comparative Groups Lipscomb College of Business Fall 2013-Fall 2014 Baseline Scores Lipscomb College of Business Spring 2015 ACBSP Region 3 (Southeastern Council) AACSB Member Schools Overall Institutional Peregrine Score (Score Derived Across All Common Professional Core Scores Below) Accounting Business Ethics Finance Business Integration and Strategic Management Business Leadership Overall Economics Macroeconomics Microeconomics Global Dimensions of Business Information Management Systems Legal Environment of Business Overall Management Human Resource Management Operations/Production Management Organizational Behavior Marketing Quantitative Research Techniques and Statistics Peregrine Exam CPC-Based Scores: Student Competency Percentage of Exam Questions Answered Correctly 60-69% Above Average 40-59% Average 30-39% Below Average College of Business majors are consistently achieving higher scores on the Peregrine exam than its closest peer group the Region 3 schools in ACBSP that use the exam as well as the AACSB member schools that also use the Peregrine exam. 4

5 The Best of Lipscomb s College of Business Top Individual Program Results Peregrine Exam Common Professional Core Item College of Business Percentile Spring 2015 Accounting 83 Business Finance 94 Business Integration and Strategic Management 87 Economics 93 Macroeconomics 95 Management 82 Operations/Production Management 86 Organizational Behavior 86 Marketing 93 5

6 Graduating Senior Survey (GSS) Results Percent of College of Business and Lipscomb University Students that Disagree or Strongly Disagree that I have developed the ability to communicate effectively in writing * Spring 2010 Spring 2011 Spring 2012 Spring 2013 Spring 2014 Spring 2015 College of Business 7.10% 3.90% 7.60% 5.40% 9.80% 5.30% Lipscomb 9.30% 6.60% 7.20% 10.20% 6.50% 9% *Lower scores are better it is desirable to have a low percentage of students disagree with the statement Percent of College of Business and Lipscomb University Students that Disagree or Strongly Disagree that I have developed the ability to communicate effectively in speaking * Spring 2010 Spring 2011 Spring 2012 Spring 2013 Spring 2014 Spring 2015 College of Business 7.10% 1.90% 6.00% 1.90% 9.80% 5.30% Lipscomb 9.00% 6.30% 5.70% 7.50% 9.80% 7.10% **Lower scores are better it is desirable to have a low percentage of students disagree with the statement A tool used to confirm that the university and its colleges are carrying out their missions is the Graduating Senior Survey. Students are given the opportunity to indicate the degree to which they agree or disagree that the university, or a college within the university, has accomplished some educational task. In some cases; items are worded in such a manner as to make lower scores the desired scores. This is the case for the items presented above where relatively few students taking the survey disagreed with the statements regarding the development of communication skills during their studies in the College of Business. 6

7 SSI Item 8 The content of the courses within my major is valuable. The Student Satisfaction Inventory is a tool that measures student satisfaction and priorities on a seven-point scale. The results indicate how satisfied students are as well as what issues are important to them. For the years presented above, each group of bars represents College of Business student rankings of the importance placed on the inventory item, the rankings of satisfaction with their actual experience regarding that inventory item, and the gap between those rankings. A gap of 1.0 or greater is large enough to cause concern and encourage improvement efforts. For the three academic years presented, the gap between the importance ranking and the student satisfaction ranking is always less than 1.0. This is a strong indication that Lipscomb College of Business students, as a group, are satisfied with their experience regarding the content of the courses in their major. 7

8 Job Placement Rates Undergraduate Program of the College of Business* The College of Business at Lipscomb University has a history of successful placement of its undergraduate students. The following chart presents, by major area, the placement rates for graduating students from December 2014 through May Major May Response May/Dec Response May/Dec Response May/Dec Response Dec May Accounting Finance Management Marketing * Reported by the Lipscomb University Career Development Center 8

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