Hello! we are zeligstudio

Transcription

1 Hello! we are zeligstudio

2 Zeligstudio is a multidisciplinary design studio based in Barcelona, working in branding, design and visual communication. Fully structured to provide creativity, graphic design, art direction, and production services to afford global projects for national and international clients such as: Eurosport, Rock in Rio, NBA/BBVA, Liga BBVA, Audi, Televisión Española, Paramount Comedy, Gol Televisión, La Sexta, Overon, Imagina group, etc. We develop projects for all platforms: tv, commercial and corporate audiovisuals, web content, viral, music video, event/exhibition design. Our expertise in broadcast design and motion graphics for advertising and companies operating in the communications sector enables us to tackle any project from a strategic angle specially adapted to suit each project. We accompany initial project goals right through to delivery of successful results enabling innovative solutions in design, animation, filming, audio and experimenting with several graphic languages. We design our teams so that every project has a dynamic, fitting and distinctive approach. Zeligstudio is part of the postproduction company Imasblue, with facilities in Madrid and Barcelona.

3 Zeligstudio has been awarded on several occasions with the PREMI LAUS from Adg FAD Barcelona, the Gold ADCE from the Art Director Club of Europe and the BDA World Gold Award from PROMAX and BDA International. We have worked for 8tv, Adg-Fad, Antena 3 Televisión, Applus Grupo Agbar, Aragón Televisión, Barcelona Televisió, Canal Sur Televisión, Castilla- La Mancha Televisión, DDB, Fòrum Barcelona 2004, Eurosport, Gol Televisión, Grup Serra, Grupo Hola, Grupo Lancelot, Grupo Planeta, Imagina, Imasblue, La Sexta, Liga BBVA, McCann Erickson, Mediapro, Ovideo, Paramount Comedy, Random House Mondadori, Telemadrid, Televisió de Catalunya, Televisión Española, Radio Televisión Canaria, Red Button, Vallès Oriental Televisió, Vinizius Young & Rubicam

4 Gol Sports Channel Branding GOL is a football channel providing continuous 24-hour programming, including live transmissions and pre-recorded broadcasts of premier-league games. The image emphasizes the concept of a high quality visual channel that aims for the same spectacularity that is generated when going to a real live game. The three dimensional concept of the image is the axis on which the channel defines its personality. The logo has been constructed by means of a specifically designed typography, italicized and bold which transmits strength, dynamism and forcefulness. The colour palette revolves around metallic greys and reds.

5 Gol Sports Channel On air

6 Gol Set design aplication

7 La Sexta Channel Branding On air LaSexta is a general channel directed at a young audience that is searching for a different style of broadcasting. During the second phase of their image, the channel decided on a more solid identity by restyling their logo and applying better graphic application performance. The new design maintains the corporate green colour by means of a square that serves as a support for the number 6, creating a joint, compact form. The corporate palette is widened so as to add more shades to the screen and offair applications. The idents are based on the cube concept; they animate in an abstract three dimensional space and the unfolding action of the cube generates multiple continuity formats.

8 La Sexta Channel Branding On air

9 The children s channel K3 focused its repositioning with the aim to better connect with the tastes of a wider audience increasing the amount of viewers by means of a varied, broadcast programming and an identity to match. K3 Channel Rebranding We designed a new logo with a style similar to the typography of graffiti, able to blend in multiple forms depending on the different aspirational worlds of children and teens: music, food, the city, nature, games, etc. The graphic system that complements the channel identity is based on a series of pattern animations of stripes and circles in bright, acid colours which allow for a great visual impact impregnation, especially in its integration with hip hop rhythms.

10 Telediario Televisión Española News Program Identity Rebranding of the news programs Telediario, La2Noticias, los Desayunos and Centros Territoriales, creating graphic systems that are more in tune with the current corporate identity of the channels, with new formulas of displaying information. The new identity moves towards more organic and aerodynamic forms, searching out parallelism with the continuity graphic developments. The headers are based on a sequence of shots showing an open space where the news items are generated, like a metaphor for today s information world. Each sequence is produced by a series of three-dimensional layers that accumulate forming shaped volumes with architecturally soft forms, organic, that convey a futuristic concept, global and technological, just like the news, like a wave emission.

11 Telediario Set design aplication

12 La Sexta Notícias News Program Identity LaSexta Noticias is a reference program of LaSexta channel whose target audience is young and daring. Keeping this idea in mind, image was designed to tackle the classic visual codes of news programmes: minimize the opening sequence presence and strengthen the titling elements while emphasizing content. The creative approach was based on the idea of an interactive screen where multiple images and texts could coexist to try and break the lineality of the graphic appearances. For the identifying elements, (open and bumpers), a symbolic three dimensional world was created, based on the concept of loading, a sequence of bars that unfurl forming a visual crescendo.

13 NOVA Channel Branding The new identity of this channel mainly targeting a female audience is an analogy to the world of women in a broad sense, while at the same time being modern, lifestyle-oriented and carefree. The project stems from the design of the logo and a play on the graphics and conceptual idea behind the letter a in NOVA. The letter a is the quintessential termination of most everything feminine in Spanish and throughout the staging it transforms into the leitmotif: the a takes on the role of a box containing a wealth of elements: it s fun, unexpected and daring. The new logo is based on a straightforward typographic composition of round shapes, highlighting the letter a in the brand s principal color: fuchsia. The idents are where we can really appreciate the embodiment of the concept of box (caja in Spanish) in the letter a : an animation of varying particles (petals, stars, etc.) which emerge from within generating shapes (a heart, a star), in reference to the channel s personality and style.

14 BBVA - NBA Sponsoring piece as official NBA sponsor This segment has been created for use on different television channels as the BBVA sponsor promotional piece that appears before NBA broadcasts. The sequence begins with the construction, from the interior of the official basketball (Spalding), of the sponsor logo printed upon the rugged surface and gives way to the 3D logo that positions itself before a background of lights in corporate blue. The piece reinforces the idea of the link between the ball and the bank logo. The same animation concept has been used when producing the replay in / out bumpers that are broadcast during the matches for repetitions of best game highlights.

15 Bestial Programme Identity Identity design for the programme Bestial about the life and vicissitudes of different animals, directed at a family target. During each chapter, the reporters follow domestic animals, covering situations that unfold at the vet and at home, as well as farm and zoo animals and aquarium life, all in a friendly tone, warm and entertaining. The programme identity is based on the representation of the animal world through different onomatopoeias and animal sounds corresponding to 3D typographies, some made to look like fur and others in vivid colours, that combine with the outline illustrations to aid in contextualizing. All the elements are generated in cadence with festive music, a street band, that allows for rhythm in the programme editing and brings a bit of humour to each piece.

16 Paramount Comedy Programme Image We have developed the Stand Up programme rebranding of Paramount Comedy starting with the reformulation of the show name, new logo design and on-air and off-air image. Starting with the denomination of its main monologue program Central de Cómicos, a title architecture was constructed as well as a graphic system to give coherence and uniformity to all the formats: Central de Cómicos XXL, Central de Cómicos Express, Zoom In, etc. All of these represent and transmit an original, direct, fun, nocturnal ambience of the comedy genre. Central de Cómicos bases its identity on shot trajectory starting on a street filled with neon lights to the interior of a club, with a music sequence in crescendo that announces the beginning of the show.

17 8tv Channel rebranding 8TV, the private television channel in Catalunya, commissioned us to carry out the evolution of its on-air image, conserving the identity and morphology of their brand. We proposed a series of idents in which different elements such as streamers, balls and geometric pieces behaving in different ways and that come together to generate the figure 8. This number, a reference to the position on the frequency tuner the channel aspired to obtain, possesses a geometry based on two almost symmetric circular areas. The idea of forming these two circles enabled us to highlight the shape of the logo and to generate a colorful and playful visual play. Transmitting a friendly nod and a wink to viewers of this general entertainment Catalan channel, thereby establishing a bond with them.

18 BTV Notícies News Program set design

19 Rock in Rio Channel identity / special event Design and implementation of two idents for the channel Neox to promote ROCK IN RIO, the music festival that the channel exclusively broadcasts in its programming. We created a small campaign to convey the magic of the moment, that culminating instant of emotional bonding between live music and body movement. An environment and atmosphere plucked from the concept of time coming to a delightful standstill. Picture the scene: three people are suspended in the air, wrapped in the night and the lights, conveying powerful body gestures. Certain elements play upon them, elements that lead to the moment of ecstasy and frenzy at a concert: water, wind, smoke, lights, particles, etc. Much of the results secret is in relation to the effect of suspension, which we managed to achieve with a super slow-motion camera that can capture 300 fps.

20 Moto GP Identity image proposal Design proposal to promote the MotoGP championship as a unique and diverse event on Televisión Española. Our proposal was designed to reflect the strength, power and movement involved in the sport of motorcycling. The ident presents the start of a race alluding to the power of the motorcycles. These were shown by way of beams of color on a 3D track without actually having to depict a realistic representation in itself. For the season promos, the idea was to combine the aesthetics of the motorcycle riders illustrated using graphic lines, with 3D language of colorful wavy shapes accompanying the trajectories.

21 Vietnam TV News Program set design

22 AXN Channel Identity AXN and its sub-brands (White and Black) are entertainment channels for a young adult audience who likes action and adventure, with the best international series and movies. We designed and directed two IDs to be broadcasted simultaneously in Spain and in Portugal, in order to congratulate Christmas time to their viewers. Both are based on a typographical design through two sentences with a Christmas message. The environment is illustrated by way of tape strips that unfold in waves and spirals forming around each of these phrases. Every shot looks for spectacular angles and generates a crescendo in the composition. The aim was to create a colorful image, where the 3D animation of graphics interact with words and generates a moving Christmas.

23 Brand identity

24 Brand identity

25 With great pleasure we have been invited to exhibit our work at prestigious international and national conferences and exhibitions such as: Art Futura, BDA PROMAX Europe, Sign & Select, Broadcat, BDA PROMAX International New York, BAU, IDEP, Elisava, Metropolis, Computer Love, Laus ADG-FAD etc. Our work has also been showcased in publications from around the world such as: ADCE Art Directors Club of Europe, On Diseño, (SPÑ) SHOTS, Los Logos Index Books, SELECT and Graphic Design from Spain, Identity Made in Spain / Index Books, Guía Creativity, Spain in Motion, Identidad Televisiva en 4D de Editorial DESIGN, Experimenta Annual, Visual Magazine., Computerlove...

26 zeligstudio.com