Bachelor s Degree in Sport Management BA Sport Management

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1 Bachelor s Degree in Sport Management BA Sport Management Curriculum proposal for September 2009 enrolment September 2009

2 Contents 1. Introduction Foreword Programme s goals and duration Competence profile of a graduate (Graduate attributes) Programme structure and contents Bachelor s degree in educational system Admission requirements Programme structure Semester structure and ECTS distribution Teaching and learning methods Subject description Sport industry and its context Methodology and research theory in sports Sport marketing Sport management Sport law (contract law and risk management) Sports economics Work placement Final thesis Examination summary Examination attempts Re-exams

3 1. Introduction The main goal of the proposal in question is to provide a rationale behind developing a programme leading to a Bachelor s degree in sport, event and leisure sector. The programme will exist in two modes: as an independent course of study and as a top-up course to extend Hospitality and Tourism Management, Marketing Management and Financial Management studies. It will also give access to further and continuing studies within bachelor level courses and further studies, i.e. studies at Master s level both in the national and international educational markets (arenas). In general, a bachelor programme is aimed at ensuring a development of competences required 1 to undertake further education. That has driven the need to develop a bachelor degree programme in Sport Management, as at the moment it is only possible to obtain an academy profession degree (short-cycle higher education programme) in Hospitality and Tourism Management with Sports Management as specialization. The new programme concentrates on sport, event and leisure sector and places a specific focus on developing overall business competence, organizational and leadership skill as well as creative and innovative approaches, as we would like to develop a course of study, which will fulfill the need for a well qualified workforce. The graduates would be able to work as administrators, project managers, etc, and would be ready to apply the obtained skills directly in the multi-faceted industry of sport and leisure. Development of the programme in question is also an attempt to attract young applicants to further education, what in its turn will secure that the need for sport and leisure professionals is met in the labour market. At the same time, the programme will help minimize the blind alleys of educational system as prospective applicants who have already completed their 4-semester AP degree will only need to use another 1 ½ years to obtain a Bachelor s degree. The bachelor s degree programme is aimed at applicants, who wish to obtain a qualifying further education, studying towards sport, event and leisure as well as applied management qualifications, a need for which has risen significantly, according to the demand analysis of March Based on the recommendations on the future of further education within experience economy and development of a bachelor s degree programmes focusing on specific business branches and industries expressed by the working group 3

4 2. Foreword The Bachelor s degree in Sport management is a 1 ½ -year programme designed to act as an extension (topup) of Hospitality and Tourism Management, Marketing Management and Financial Management programmes or other similar programmes, approved and accredited by the Ministry of Education. 3. Programme s goals and duration The goal of the programme is to prepare individuals to work in sport, event and leisure sector, and to equip them with knowledge and comprehension of business practice, of applied theory as well as methods required to manage sports and leisure ogranisations. The programme should - enable the students to to independently analyse, evaluate and review business issues and scenarios and to perform different tasks related to development, planning and general operations of the industry. - ensure that the student s personal development is achieved by means of independent attitude and proactive approach, collaboration and joint responsibility for his/her education, which will allow the student to effectively and efficiently perform the managerial functions of the complex industry. - enable the students to undertake further studies within sport, event and leisure areas, both nationally and internationally. An individual, who has obtained a bachelor degree in Sport management, must possess the following knowledge, competence (competences) and skills: 4

5 3.1. Competence profile of a graduate (Graduate attributes) Graduates, on successful completion of the course, should Knowledge possess knowledge of business practice, applied theory and methods widely used in the industry appreciate the theory and methods and their application in business setting Skills be able to apply data gathering and analysis tools as well as demonstrate the skills relevant for the job within the industry be capable of critical theory- and practice-orientated evaluation of a problem statement as well as argumentation of the choices made with regard to the problem solution be able to define, articulate and communicate problem statement and problem solution to partners and customers (stakeholders) in an appropriate way Competences be able to manage complex situations that may arise in business or educational contexts be able to enter into cooperation, both at academic and cross-subject levels, and take responsibility and conduct themselves within the bounds of professional ethics be capable of identifying one s own learning and training needs and obtaining knowledge and skills related to the industry The table above reflects an overview of the new Danish qualification framework of a Bachelor s degree programme. The programme is a 1 ½ -year course of study, designed as an extension (top-up) of Hospitality and Tourism Management, Marketing Management and Financial Management studies, with a total duration of 3 ½ years (and a total value of 210 ECTS credits). One-year of full-time study correspond to working hours. Full-time study (work) load is achieved through a combination of tuition according to timetable (directed study), preparation for the classes, coursework, miscellaneous study-related activities, work placement and project development for the chosen enterprises as well as self-study (self-directed learning) and exam participation. A work placement forms an integrated and essential part of a programme and is worth 10 ECTS credits. It normally takes place prior to thesis writing (final bachelor project) and allows the students to develop a thesis based on the problem statement that originates from the company hosting their placement. Degree title A degree of Bachelor of Sport Management is awarded for successful completion of the programme. 5

6 4. Programme structure and contents The programme consists of three semesters (5 th -7 th semesters), which should seek to enable the students to acquire academic qualifications within the allotted time Bachelor s degree in educational system The following figure demonstrates the programme s position in relation to short-cycle higher education: 1 ½ -year extension (90 ECTS) Bachelor s degree in Sport Management 2 years of AP studies (120 ECTS) Hospitality and Tourism Management (graduates with sports management, experience economy and events as specializations) Marketing Management (graduates with relevant focus on sports marketing and events) Financial Management (graduates with relevant focus on sports marketing and events) Applicants assessed on the basis of their knowledge, skills, and competences 4.2. Admission requirements Since a Bachelor in Sport Management is an extension to the Academy Profession (AP) degree, graduates of Hospitality and Tourism Management, Marketing Management or Financial Management are fully eligible to undertake the course of study in question. The missing qualifications can be obtained through the following disciplines: Sport industry and its context and Methodology and research theory in sports. Other prospective applicants, for instance, PE students or other applicants with PE and Sports concentration, are to be assessed individually on the basis of the candidates individual competence profile ( real competences ). Additionally, applications will be assessed on the basis of actual competences at all levels, as this may generally contribute to the overall level of attainment on completion of the programme. 6

7 4.3. Programme structure Professional sports enterprises 5 th semester Events 6 th semester Sports in its broadest sense / Mass sport 7 th semester Sports Industry 5 ECTS Methodology and Research Theory in Sports 5 ECTS Sports Marketing 10 ECTS Sports Management 6 ECTS 5 ECTS 9 ECTS Topic 2 ECTS Topic 2 ECTS Topic 1 ECTS Sports law 5 ECTS Sports Economics 10 ECTS Work placement in a company 10 ECTS Final thesis 20 ECTS 4.4. Semester structure and ECTS distribution 5 th semester Sports industry and its context - 5 ECTS Methodology and research theory in sports - 5 ECTS Sports marketing - 10 ECTS Sports management - 6 ECTS Topic (coursework) - 2 ECTS Topic (coursework) - 2 ECTS TOTAL 30 ECTS 6 th semester Sport law (contract law / risk management) - 5 ECTS Sports marketing - 5 ECTS Sports management - 9 ECTS Sports economics - 10 ECTS Topic (coursework) - 1 ECTS TOTAL 30 ECTS 7 th semester Work placement - 15 ECTS Final thesis - 15 ECTS TOTAL 30 ECTS 7

8 Programme s structure The introductory part of the programme, embedded in Sports industry and its context discipline, will provide an exposure to prerequisites, necessary to study towards sports, leisure and event management. Methodological component is designed to prepare the students to apply relevant methodology and research theory in practice at advanced level and to master data analysis and elaboration techniques together with statistical considerations and applications. Professional competence component should provide the students with a specific subject-related, theoretical and methodological basis for developing professional qualifications, which are required in dayto-day operations of a sports, event or leisure enterprise. Topic coursework allows the student to customize their education through concentration on a chosen topic (area of study) within the programme s contents (see table in Programme structure). To develop a topic coursework, the students should imagine themselves in a role of consultants in a professional sports organization, in event sector designing smaller and larger arrangements or in a public office within culture and leisure sector. A focus is also set on personal development of the students, who are supposed to develop appropriate interpersonal skills and other basic skills necessary for collaboration in a business setting both as an employer and employee. Work placement gives the students the opportunity to interrelate academic disciplines and practical application and allows them to have key skills practiced and further developed in a company within sports, event and leisure industry in Denmark or abroad. Final thesis allows the students to demonstrate independent critical analysis and familiarity with methods of research and it should bear close correspondence to a specific field within sports, event and leisure industry. Some may choose to connect their final thesis with work placement experience in Denmark or abroad. The development aspects of the programme is ensured through a close link between the training institution offering it and sport, event and leisure industry. 4.5 Teaching methods and learning styles - The variety of teaching and learning methods is used, including: lecturing, classroom teaching, practical classes, presentations (including student-led presentations), case studies, seminars (wokrshops) and project work together with work placement in organizations operating within sport and leisure industry. - Career guidance and counseling will provide a more detailed description of concrete goals and contents of the subjects (topics), assessment and evaluation, work placement, and final thesis. 8

9 5. Subject description The following chapter contains further elaboration on the disciplines included into the Bachelor s degree programme in Sport management and the student s level of attainment Sport industry and its context Weight: 5 ECTS Taught in: 5 th semester Goals: - Students need to become aware of the impact the sport, event and leisure industry has/makes on the society. Students should become familiar with and understand significant characteristics of sport in the 21 st century, seen from the local, regional, national and global perspectives. This should include developing knowledge of and understanding of the social role that sport plays these days. The focus is also on sociological perspective that will allow looking at the sport sector from a broader society-orientated point of view. Assessment: None. Yet, it is expected that the students are able to integrate some elements (read: knowledge of some elements) of that subject into the interdisciplinary report, scheduled for the 5 th semester, see subject description of Methodology and research theory in sports, Sport marketing and Sport management. Suggested delivery: No compulsory activities are planned, as this subject is mostly used as an introduction to the industry and its context. It should provide a genera understanding of the sector as a whole and allow students to develop a number of key skills and approaches necessary for completion of compulsory-for-progression assignments, included into the curriculum. The subject does not require any prior knowledge and therefore the students will be exposed to knowledge that is pivotal for an overall understanding of how the industry works. Knowledge: - Organisation and provision of sport and physical activities locally (municipally), regionally, nationally and globally - Professionalisation of sport - Role of globalization in sport - Sport, event and leisure sector s impacts and effects on society - Future development of the industry - Mass sport s importance for society - Public (culture and sport) policy and its impact on sport, event and leisure industry (public sport) 9

10 - Experience economy characteristics and its role in sport, event and leisure industry development - The social benefits of sport: its role in society s reproduction and transformation, i.e. socialization, social stratification, sex differentiation, integration and social changes - Career opportunities within sport, event and leisure sector (Does professionalization of the management have a value in the sport, event and leisure industry?) Capabilities: The students: - Should be able to apply the knowledge of organisation and provision of sport and other PE locally (municipally), regionally, nationally and globally and to analyse the problem statements originated from the industry - Should be able to provide sound assessment of the theoretical and practical components of the problems defined (from the macro perspective) and to argument the proposed actions and solutions - Should be able to handle a professional set of tools and good professional knowledge based on industry conditions at macro level and be able to gather and use (analyze) further information on sports, event and leisure sector. That knowledge toolbox should, e.g., include: future of sport and PE, mass sport and public welfare development, role of culture and sport policies, experience economy attributes, social role of sport and its role in society s reproduction and transformation, career opportunities within the industry. Competences: Using the obtained knowledge of the industry seen from the macro perspective, as well as the knowledge of stakeholders, contributing to its development, the students should be able to independently establish and enter the relevant networks. Based on the knowledge obtained, the students should be able to become a part of crosssubject networks and cooperation. They should become able to tackle the problem statements through innovative thinking and to provide innovative solutions and best practices beneficial to the industry. Teaching methods: The discipline is taught equally by means of lecturing and supervised student group work such as student presentations and group discussions. Exposure to appropriate case studies will be based on the problem statements from sport management context. It will help the students develop their ability to employ critical and problem-solving approaches. Guest lecturing delivered by the representatives of sport clubs and other sport organization and field trip are included. 10

11 5.2. Methodology and research theory in sports Weight: 5 ECTS Taught in: 5 th semester Goals: The subject should prepare the students to independently and professionally: - analyse, comprehend and assess the use of methods and techniques in sport management and sport, event and leisure industry; demonstrate basic understanding of scientific processes at work. Perform information gathering and analysis, utilize statistical methods and techniques and process information at an advanced scientific level what would allow the students to sharpen their both qualitative and quantitative competences to apply analytical and problem-solving approaches, what is a prerequisite for success in sport, event and leisure industry. - correlate knowledge, methodology and outcomes (results) in scientific research in sport management; comprehend, analyse the difference between the qualitative and quantitative methods and techniques used in project development (design), information selection and reporting. The students should be able to critically evaluate the validity and reliability of data used in relation to research and information dissemination. Assessment: One external oral exam (viva) based on interdisciplinary report, written in the 5 th semester (see Chapter 6 Examination summary ): - At the end of the 5 th semester the students are expected to sit an external oral exam, based on the interdisciplinary written report covering the core topic of the semester in question, i.e. it must reflect the disciplines taught in the 5 th semester. The report can be written individually or in groups of maximum 5 people. The duration of the oral exam is 30 minutes per student, incl. deliberation. The student is allotted 8-10 minutes to present the issues discussed in the report. The 5 th semester written report frameworks: - The interdisciplinary written report should include an analysis of a specific problem, chosen and defined by the student. The analysis should reflect appropriate theory, covered in the disciplines (subjects). It should also provide a problem solution proposal. A problem chosen for the report must be approved by the report supervisor (lecturer). An elaboration on a concrete action plan for problem solving must form an integrated part of that coursework. The size of the report should not exceed 20 pages (standard A4 pages) without front page, table of contents, annexes and bibliography. Further details on coursework writing can be found in the guidelines (handbook) provided by the training institution. 11

12 Suggested delivery: In the first semester the students should, in groups of 3-4 people, develop a smaller report (max length ten A4 pages) for assessment. The assignment is compulsory and should demonstrate the students knowledge of the subject in question and the students ability to define a problem relevant to sport management context, applying scientific theories and accurate methodology. Type: internal Marking: passed / failed Knowledge: The students are expected to obtain knowledge of: - Learning styles and techniques - Scientific approaches in relation to sport management - Methodology of sport management and the raison d être in the industry - Theory seen in business economics perspective - Theory and application of the research methods used in sport management - Knowledge sharing, knowledge transfer, and dissemination - Argumentation techniques and logical reasoning Capabilities: The students should be able to: - Apply relevant learning techniques in practice - Read and comprehend academic texts; apply different learning and note-taking techniques and styles - Use reference books, search engines and databases - Use different analysis approaches appropriate for specific problems within sport management - Apply relevant methods to qualitative and quantitative data analysis (this includes ability to evaluate and argument why this is necessary in solving the problem arising in sport, event and leisure sector) - Assess the reliability and validity and carry out scholarly analysis 12

13 - Structure the collected material and develop a project with a sound problem definition and a cogent solution Competences: The students should be competent to: - Communicate the practical and academic problem definitions to the relevant stakeholders of the industry by means of a report - Identify the problems arising in the industry and independently illustrate (demonstrate/present) these problems taking into consideration the principles of business economics - Demonstrate the knowledge of theoretical and methodological issues, particularly important in sport, event and leisure industry - Independently apply the comprehensive view on theoretical and methodological analyses used in sport, event and leisure industry in order to obtain an industry-related knowledge (awareness) and enter cooperation agreements, which can in their turn contribute to the organizational sustainability - Independently identify the appropriate analysis methods and theoretical approaches, necessary to solve the problem within sport, event and leisure industry - Assess and apply statistical calculation methods in order to optimize the results of a scientific research undertaken in sport, event and leisure industry. Teaching methods: The discipline is taught (delivered) equally by means of lecturing and supervised student groupwork, such as student presentations and group discussions Sport marketing Weight: 15 ECTS Taught in: 5 th and 6 th semesters Goals: This topic should cover the core issues of marketing in sport industry and should qualify the students to: - Analyse, understand and assess the role of internal and external matters (factors) in sport marketing. The students should be able to define a sport industry context and apply relevant planning, implementing and evaluating techniques to sport and active recreation 13

14 - Assess and specify the components of the marketing mix relevant to sport marketing in order to provide solution for the problems identified. Additionally, the students should be able to visualize and communicate the solution paths to the stakeholder concerned Assessment: One external oral exam (viva) based on interdisciplinary report, written both in the 5 th and the 6 th semesters (see Chapter 6 Examination summary ): - At the end of the 5 th semester the students are expected to sit an external oral exam, based on the interdisciplinary written report covering the core topic of the semester in question, i.e. it must reflect the disciplines taught (general theme) in the 5 th semester. The report can be written individually or in groups of maximum 5 people. The duration of the oral exam is 30 minutes per student, incl. deliberation. The student is allotted 8-10 minutes to present the issues discussed in the report. - At the end of the 6 th semester the students are expected to sit an external oral exam, based on the interdisciplinary written report covering the core topic of the semester in question, i.e. it must reflect the general theme of the 6 th semester and demonstrate the knowledge obtained during the 5 th and the 6 th semesters. The report can be written individually or in groups of maximum 5 people. The duration of the oral exam is 30 minutes per student, incl. deliberation. The student is allotted 8-10 minutes to present the issues discussed in the report. Report frameworks: - The interdisciplinary written report should include an analysis of a specific problem, chosen and defined by the student. The analysis should reflect appropriate theory, covered in the disciplines (subjects). It should also provide a problem solution proposal. A problem chosen for the report must be approved by the report supervisor (lecturer). An elaboration on a concrete action plan for problem solving must form an integrated part of that coursework. The size of the report should not exceed 20 pages (standard A4 pages) without front page, table of contents, annexes and bibliography. Further details on coursework writing can be found in the guidelines (handbook) provided by the training institution. Suggested delivery: Each training institution develops one compulsory-for-progression assignment in Sport marketing in the 5 th semester. The assignment s content is designed at the discretion of the lecturer, yet, it should not overlap with the exam mentioned above. The students would need to develop a paper, which should not exceed 3-5 pages in length. The task can be performed either in groups or individually. Additionally, mid-term tests and assignments at the discretion of the lecturer, e.g. multiple-choice test or essay writing, are included in the teaching process in the 5 th and 6 th semesters. 14

15 Knowledge: - What is sport marketing? - Who are the sport marketing stakeholders? - Sports as a means of marketing - Concept development and implementation of new concepts in connection with sport marketing (e.g. how can one use new technologies to facilitate sport marketing) - Actual matters, experiences as well as marketing theories, concepts, strategies and rules of the sectors related to the industry: o Consumer behavior and fans as a part of sport marketing o Sport marketing in relation to spectators and participants o Research on customer behavior in sport context o Sponsorship and fund raising o Branding and experience economy o Promotion, public relations, communication and media o Partnerships and sport license o Event marketing Capabilities: The students should demonstrate capacity to: - apply relevant tools for sport marketing analysis and specify the elements - tactics of a marketing mix in sport industry. Additionally, the students are expected to assess and communicate how these can be used in relation to problem solving. - apply the ideas of concept development and implementation to new concepts designed in a business context of the industry (e.g. one should be able to demonstrate how new technologies can be used to facilitate sport marketing) - apply and reflect on actual matters, experiences as well as marketing theories, concepts, strategies and rules of the sectors related to the industry: o Consumer behavior and fans as a part of sport marketing o Sport marketing in relation to spectators and participants (athletes) 15

16 o Research on customer behavior in sport context o Sponsorship and fund raising o Branding and experience economy o Promotion, public relations, communication and media o Partnerships and sport license o Event marketing Competences: The students should be competent to: - Without supervision (independently) establish cross-subject communication networks as a link leading to a successful implementation of marketing plan in the world of sports. - Independently apply the comprehensive view on marketing analysis used in sport, event and leisure industry in order to obtain an industry-related knowledge (awareness) and enter cooperation agreements, which can in their turn contribute to the organizational sustainability - Apply the ideas of concept development and implementation to new concepts designed in a business context of the industry and in relation to sport marketing and develop a certain awareness of important strategic choices necessary to be made to ensure sustainable growth of a sport enterprise - Independently manage the development process closely connected with creating new marketing trends, strategies and experiences ( best practices ) in the industry. This will include: o Consumer behavior and fans as a part of sport marketing o Sport marketing in relation to spectators and participants (athletes) o Research on customer behavior in sport context o Sponsorship and fund raising o Branding and experience economy o Promotion, public relations, communication and media o Partnerships and sport license o Event marketing 16

17 Teaching methods: Classroom teaching will constitute the main part of the teaching process. Together with this guest lecturing delivered by the representatives of sport clubs and other sport organization and field trip are also included. Using students presentations (student-led presentations) will help develop personal competences and business communication techniques. Oral presentations can be based on the project or other single topics included in to the discipline in question Sport management Weight: 15 ECTS Taught in: 5 th and 6 th semesters The discipline is subdivided into 3 modules (topics): Strategy, Management and Organisation. The modules in question will be integrated in the course of study of the 5 th and 6 th semesters. Goals: The goals for the discipline are set in relation to its three modules (topics): Strategy: - The topic should be oriented towards analysis and understanding of possible problems arising in a sport enterprise. This should extend beyond traditional functional and analytical approaches to strategy in managing sport and leisure organisations. Sport context sets some frameworks for normative approach to strategy formation, an approach that incorporates social, ethical, health and cultural tendencies and political aspects. - The topic should train the students to assess and utilize relevant perspectives, theories and methods in strategic planning of different areas within the industry and apply them to a specific problem solving process designed for a concrete sport enterprise. - The students should learn how to communicate the ideas on strategic analysis and problem solution to the stakeholders concerned Organisation: - The topic should deal specifically with analysis and understanding of the organizational matters (problems) of a sport enterprise. Going beyond the traditional frames, the students need to look at the enterprise as not a sole means of achieving organizational goals. In a world of sport it is essential to understand the complexity of the issues that impact on the management of sport and leisure organization, its operations and development possibilities. A sport enterprise should be 17

18 seen from the numerous perspectives, namely: its structure, corporate culture, empowerment, knowledge, learning, etc. - The topic should train the students to assess and utilize relevant perspectives, theories and methods in organizational analysis and development of different areas within the industry and to apply them to a specific problem solving process designed for a concrete sport enterprise. - The students should learn how to communicate the ideas on organizational analysis and development initiatives to the stakeholders concerned. Management: - The students will be given a grounding in analysis and understanding of management -related matters (problems) of a sport enterprise, seen in a strategic and organisational context. Management in a sport organization will be illustrated through different theories and perspectives: human resource management, management of change, roles and behavior in leadership, event management, coaching, etc. The topic should deal with the management of the sport and leisure industry seen from a new perspective: not only are the usual management skills required in a sport industry, but also ability to simultaneously manage the complexity of the problems and provide sound solutions. - The students should learn how to communicate the managerial considerations and initiatives to the stakeholders concerned. The topics in question should be regarded as a whole to ensure the goals are achieved. Assessment: One external oral exam (viva) based on interdisciplinary report, written both in the 5 th and the 6 th semesters (see Chapter 6 Examination summary ): - At the end of the 5 th semester the students are expected to sit an external oral exam, based on the interdisciplinary written report covering the core topic of the semester in question, i.e. it must reflect the disciplines taught (general theme) in the 5 th semester. The report can be written individually or in groups of maximum 5 people. The duration of the oral exam is 30 minutes per student, incl. deliberation. The student is allotted 8-10 minutes to present the issues discussed in the report. - At the end of the 6 th semester the students are expected to sit an external oral exam, based on the interdisciplinary written report covering the core topic of the semester in question, i.e. it must reflect the general theme of the 6 th semester and demonstrate the knowledge obtained during the 5 th and the 6 th semesters. The report can be written individually or in groups of maximum 5 people. 18

19 The duration of the oral exam is 30 minutes per student, incl. deliberation. The student is allotted 8-10 minutes to present the issues discussed in the report. Report frameworks: - The interdisciplinary written report should include an analysis of a specific problem, chosen and defined by the student. The analysis should reflect appropriate theory, covered in the disciplines (subjects). It should also provide a problem solution proposal. A problem chosen for the report must be approved by the report supervisor (lecturer). An elaboration on a concrete action plan for problem solving must form an integrated part of that coursework. The size of the report should not exceed 20 pages (standard A4 pages) without front page, table of contents, annexes and bibliography. Further details on coursework writing can be found in the guidelines (handbook) provided by the training institution. Learning lab (Action Learning Project): Each training institution designs the guidelines and sets criteria for the exam in question. Further details can be found in a table in Chapter 6 Examination summary. Knowledge: - Specific strategic, organizational and management resources (requirements)of a firm operating within sport, leisure and event industry - How general strategic, organizational and management resources can be applied to a problem solving in a sport, leisure and event enterprise - Practical problems and experiences in relation to strategic planning, organizational development, execution plans in sport, event and leisure industry: Capabilities: o Case study demonstrating strategy development in the industry o Case study demonstrating organizational development at large and at all its levels o Case study demonstrating management problems and challenges, related to specific enterprise(s) operating within sport, event and leisure industry Students are expected to show capacity to: - utilize miscellaneous perspectives, theories and models to demonstrate the practical problems (from the strategic, organizational and management points of view) and development possibilities of a sport enterprise 19

20 - apply a cross-subject and holistic approaches to strategic, organizational and management concepts and integrate these in a development plan and growth initiatives designed for a specific sport context. Under holistic we understand a combination of such concepts as problem identification, innovation (proposal for change and concrete initiatives), as well as programme management (plan for a project implementation and follow-up). - Apply relevant techniques, methods and models necessary to overcome daily management challenges of a sport, event and leisure industry, where development (growth) and day-to-day routines go hand in hand. - Differentiate between extraordinary and common challenges of a sport industry management and apply relevant techniques, methods and models in order to overcome them - Accurately apply appropriate theories and models to optimize performance management in sport context and effectively cooperate with the internal and external stakeholders - Support a targeted development of human resources, technology application, organizational structure, corporate culture, task prioritizing, policies, knowledge base, learning, etc. by means of appropriate theories - Assess when management changes should be introduced into sport and leisure organizations and how this should be implemented: in organization at large, amongst the groups, in groups or at the individual level. - Apply the fundamental principles of dialogue and cooperation in management of a contemporary enterprise within sport, event and leisure industry, including coaching. Competences: The students should be competent to: - Independently identify strategic, organizational and management challenges and development initiatives within sport, event and leisure industry. - Demonstrate an understanding of the vagaries and complexities of strategic, organizational and management challenges. The understanding should be exemplified and illustrated by means of e.g. a proposal on how to outperform competitors and/or further analysis and assessment from the point of view of the case consequences. The choice of strategy, organizational and management actions must be present4ed in an integrated format. - Independently apply concept development and implementation principles to sport enterprise within the framework of a programme activity that aims at enterprise strategy, organization and leadership processes. - Contribute to development of human resources, technology application, organisational structure, corporate culture, task prioritizing, policies, knowledge base, learning, etc. 20

21 - Independently master (and illustrate) the fundamental principles of dialogue and cooperation in management of a contemporary enterprise within sport, event and leisure industry, including coaching. - Employment laws and regulations. Employment contracts, the Employers' and Salaried Employees' Act, Holidays Act, work environment regulations, etc Sport law (contract law and risk management) Weight: 5 ECTS Taught in: 6 th semester Goals: To prepare the students to, professionally and independently,: - analyse, understand and assess the fundamental legal systems, operate law terminology and principles used by people involved in professional and recreation sports management. The topic should cover the issues of problem identification and assessment from the legal point of view and should enable the students to analyse the legal ramifications of the sport industry and know how to adopt and practise the legal responsibilities in sport, event and leisure industry. Assessment: One external oral exam (viva) based on interdisciplinary report, written both in the 6 th semesters (see Chapter 6 Examination summary ): - At the end of the 6 th semester the students are expected to sit an external oral exam, based on the interdisciplinary written report (see Chapter 6 Examination summary ) covering the core topic of the semester in question, i.e. it must reflect the general theme of the 6 th semester and demonstrate the knowledge obtained during the 5 th and the 6 th semesters. The report can be written individually or in groups of maximum 5 people. The duration of the oral exam is 30 minutes per student, incl. deliberation. The student is allotted 8-10 minutes to present the issues discussed in the report. Report frameworks: - The interdisciplinary written report should include an analysis of a specific problem, chosen and defined by the student. The analysis should reflect appropriate theory, covered in the disciplines (subjects). It should also provide a problem solution proposal. A problem chosen for the report must be approved by the report supervisor (lecturer). An elaboration on a concrete action plan for problem solving must form an integrated part of that coursework. The size of the report should not 21

22 exceed 20 pages (standard A4 pages) without front page, table of contents, annexes and bibliography. Further details on coursework writing can be found in the guidelines (handbook) provided by the training institution. Suggested delivery: One group presentation (assessment: approved or not approved ). Group presentation will take place during the last six academic hours of the course (topic). The students form groups of 2-3 people and each group present a minute talk on the topic of their choice or the tutor/lecturer will assign special tasks to be reported to the other students. The students are expected to demonstrate their ability to work with no supervision and use the materials covered by the syllabus. Knowledge: - Legal perspective on organization and provision of sport and physical activities locally (municipally), regionally, nationally and globally - The Danish legislation in sport: laws, acts and bodies: The Act on Youth and Adult Education, The Act on the Promotion of Elite Sport and The Act on Football Pools, Lotteries and Betting Games, national sport organisations like the national Olympic Committee and Sport Confederation of Denmark (DIF), etc - Grants and subsidies to sport facilities and economic networks in Denmark. Sport dispute resolution (sport s own justice system), for instance, with regard to suspension, penalty, quarantine, DIF s appeal committee, legislation on doping. - Types of courts and their organization. Civil and criminal cases. Court or Appeals and other appeal bodies in different cases. Violence in sport on- and off-field. Capabilities: - Injuries and the law of sport medicine. Who is responsible? Sport enterprise s liability for injuries outside the context of a contract. - Insurance in sport and recreation. Fundamental understanding of what insurance policies must be in place for a sport enterprise. Legal insurance and insurance against economic losses in relation to serious accidents and injuries. - Sport and taxes. Fundamental understanding of tax legislation in sport industry. Taxes in connection with income, royalties, remuneration, etc. 22

23 - VAT and sport. Fundamental rules with regard to value-added tax in sport industry. Sportspecific rules for VAT: renting of sport supporting facilities, arrangements of single events, sport activities. - Doping in sport. Fundamental doping rules and regulations. Work of Anti Doping Danmark organization and fight against doping in sport. - Competition law and rights in sport. Fundamentals of the EU and Danish legislation with regard to completion, including broadcasting rights of sport events. - Sexual assaults in sport. Fundamental knowledge of sexual assault matters in youth-focused organizations and among employees in sport industry. Rules with regard to screening of coaches and trainers working with children under 15 years old. Competences: - Contracts and purchase right. Liability in the context of a contract and rules setting the frames for a contract, e.g. sponsorship contract. Parties involved and liability of the parties in the daily transactions of a sport enterprise. - Non-material privileges in sport. Laws and rights in marketing, copyright law, trademark, etc. - Chairing of meetings and negotiation techniques. Fundamental knowledge of how to constructively plan, run and follow up on a meeting. Management s input to a meeting. Negotiation components, negation as a process: before, during and after. Achieving constructive results in negotiation. Teaching methods: A combination of classroom teaching and lecturing, groupwork based on smaller case studies and individually performed assignments. No mark is given to students presentations; they are to be assessed by means of providing oral feedback. As for the teaching materials, a number of textbooks, further specified in a booklist, handouts with additional information and tasks (questions) will be used Sports economics Weight: 10 ECTS Taught in: 6 th semester Goals: The topic should enable the students to: 23

24 - Analyse, understand and assess the economic methods, theories and techniques thought to help to tackle the problems of the organization in a sport, event and leisure environment. Assessment: One external oral exam (viva) based on interdisciplinary report, written both in the 6 th semesters (see Chapter 6 Examination summary ): - At the end of the 6 th semester the students are expected to sit an external oral exam, based on the interdisciplinary written report (see Chapter 6 Examination summary ) covering the core topic of the semester in question, i.e. it must reflect the general theme of the 6 th semester and demonstrate the knowledge obtained during the 5 th and the 6 th semesters. The report can be written individually or in groups of maximum 5 people. The duration of the oral exam is 30 minutes per student, incl. deliberation. The student is allotted 8-10 minutes to present the issues discussed in the report. Report frameworks: - The interdisciplinary written report should include an analysis of a specific problem, chosen and defined by the student. The analysis should reflect appropriate theory, covered in the disciplines (subjects). It should also provide a problem solution proposal. A problem chosen for the report must be approved by the report supervisor (lecturer). An elaboration on a concrete action plan for problem solving must form an integrated part of that coursework. The size of the report should not exceed 20 pages (standard A4 pages) without front page, table of contents, annexes and bibliography. Further details on coursework writing can be found in the guidelines (handbook) provided by the training institution. Suggested delivery: To assist the teaching process, six workshops will take place in the frameworks of the topic (discipline) in question. Participation in the workshops (seminars) is compulsory. The students should also write two group projects (reports) reflecting the theory covered in the subject. The group coursework must be approved by the lecturer. The size of the report must not exceed six pages (standard A4 pages) without front page, table of contents, annexes and bibliography. Additionally, an abstract (summary or synopsis), reflecting the key ideas and findings, should be written. Further details on coursework writing can be found in the guidelines (handbook) provided by the training institution (the report in question must be submitted by the specified date and subsequently presented at one of the workshops, where the students act as both presenters and judges (opponents). To create an efficient peer learning, active participation and involvement in the workshops is expected from the students. Type: internal Marking: passed / failed 24

25 Knowledge: - Theories and methods of economic analysis presented in this subject - Potential of an independent learning and its ability to contribute to the overall understanding of the theoretical platform (mathematical, statistical and economic theories used to address economic issues of a sport organisation). - Argumentation for the chosen theories and methods of economic analysis when applicable to sport, event and leisure environment. - Sport economics in relation to other branches and sectors (experience industry /economy) - The media role in sport economics - Competition in an economic context of a sport industry - Socio-geographical factor in sports economics: the law and economics of a league design in Europe vs. the US. Capabilities: The students must be able to: - Apply relevant theories and methods of economic analysis, covered by the subject in question and seen from the academic perspective, and assess them in relation to the practical application to sport, event and leisure industry - Communicate the ideas on the ways in which managerial economics can assist and provide solutions to existing problems within sport, event and leisure industry - Analyse, understand, utilize and communicate the economic impact of sport industry and its activities, seen from the micro- and macro perspectives. - Analyse, understand, utilize and communicate the economic aspects of competition in sport, even and leisure industry - Apply relevant information gathering and analysis tools in order to tackle the problems of the industry, e.g.: the student should be able to analyse the role of the media in sport economics and communicate the findings to the stakeholders concerned - Provide argumentation for the choice of possible solutions to tackle the problems of sport, event and leisure industry, e.g.: explain the place and role of sport economics in relation to other sectors and branches 25

26 - Analyse the cash flow forecasts in relation to different activities in sport, event and leisure industry; provide argumentation for the choice of possible solutions to the problems of the industry and communicate it to the stakeholders concerned - Assess the economic impact (consequences) of commercial business activities within sport, event and leisure sector Competences: The students should be qualified to: - Manage the economic complexity of the activities undertaken within sport, event and leisure industry, what should enable them to join (enter) strategic alliances networks and cross-subject cooperation groups what can in its turn improve the economic basis of the industry - Independently identify the economic aspects, which can be optimized and therefore can improve the overall performance of a sport and leisure organisation - Identify and implement best practices for a sport, event and leisure context, contributing to organisation s sustainability within the industry Teaching methods: The discipline is taught equally by means of lecturing and supervised student groupwork, such as student presentations and group discussions. Moreover, six seminars will constitute an integrated part of a course (see Suggested delivery) Work placement Work placement takes place in the 7 th semester and corresponds to 15 ECTS credits. Goals: To link academic study and theory to real industrial practice and perform a specific task in a work placement company or organization. Content: Work placement normally culminates in a Placement report writing with a topic independently identified and defined by the student. The host company and the supervisor must approve the topic prior to report writing. 26

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