BA BUSINESS AND MARKETING MANAGEMENT PROGRAMME SPECIFICATION

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1 BA BUSINESS AND MARKETING MANAGEMENT PROGRAMME SPECIFICATION CORE INFORMATION Programme Name: Business and Marketing Management Programme Length: 3YR FULL TIME Is this part of group of linked programmes (e.g. a version with/without a placement year, a group of programmes with a common first year etc.) between which students can transfer at agreed points?: YES BA (Hons) Business and Management BA (Hons) Business and Applied Management BA (Hons) Business and Enterprise Management BA (Hons) Business and Applied Enterprise Management BA (Hons) Business and Financial Management BA (Hons) Business and Applied Financial Management BA (Hons) Business and Human Resource Management BA (Hons) Business and Applied Human Resource Management BA (Hons) Business and Applied Marketing Management It is possible to transfer between these programmes at certain points. This may be subject to particular requirements. Award Title: BA (Hons) Level of award: 6 Awarding body: University of Sunderland Which department is it in? Business Programme Studies Board: Marketing, Strategy and Innovation Programme Leader: Joel Arnott How and where can I study the programme? At Sunderland: Full-time on campus At a partner college: Full-time in the UK; Full-time overseas How long does the programme take? Min number of years / months Max number of years / months Full-time 3 yrs 9 yrs Part-time Sandwich Distance learning Work-based learning For start-dates please see the current edition of the Prospectus or contact the relevant department at the University. For start-dates for programmes delivered in a partner college, please contact the college.

2 TEACHING AND LEARNING What is the programme about? 1. To enable students to demonstrate relevant knowledge and understanding of organisations, the external environment in which they operate and how they are managed. 2. To develop and maintain an awareness and understanding of business in a regional, national and international context. 3. To develop students with a range of subject specific and transferable skills which will prepare them for a career within a wide range of commercial and not-for-profit organisations and business start-up. 4. To develop independent life-long learners. 5. To deliver a programme that is attractive to employers at regional, national and international levels. What will I know or be able to do at each Stage of the programme? By the end of this Stage of the programme successful students should know, understand or be able to do the following: Learning Outcomes Stage 1 skills S1 Employ a range of subject specific skills in relation to the world of business, including not-for-profit organisations and business start-up. S2 Exercise judgment in the planning and control of tasks. S3 Accept responsibility and accountability within pre-determined parameters for the achievement of personal and group outcomes. Learning Outcomes Stage 1 knowledge K1 Acquire and apply a broad knowledge base incorporating theoretical concepts with the field of business and management in an international context. K2 Have knowledge and understanding of business-related information in cross-cultural contexts. K3 Determine solutions to a range of business and management problems. Learning Outcomes Stage 2 skills S4 Generate ideas within the field of business regionally, nationally and internationally through the analysis of information and concepts at a practical and abstract level. S5 Command wide ranging specialised academic, technical and creative skills with regard to the world of business and management in an international context. S6 Analyse, synthesise and evaluate a range of business information. S7 Diagnose problems, design solutions in a range of business areas, including business start-up. S8 Demonstrate independent academic research skills. Learning Outcomes Stage 2 knowledge K4 Demonstrate understanding within the field of Marketing Learning Outcomes Stage 3 skills S9 Critically apply a range of Business Management theories in an international context. S10 Integrate and critically evaluate a range of business arguments and evidence in an international context. S11 Critically evaluate a range of business models and concepts in business and management areas outside the core programme. S12 Apply business skills to a range of organisations from business start-up to large global enterprises. S13 Demonstrate expertise in applying independent research skills Learning Outcomes Stage 3 knowledge K5 Demonstrate understanding of relevant contemporary theories and concepts across a range of business areas including business start-up.

3 K6 K7 K8 K9 Appreciate the significance of the global environment on business and management at regional, national and international levels. Integrate and critically evaluate a range of debates and issues within Marketing Management Analyse, synthesise and evaluate key elements of marketing management. Critically evaluate a range of marketing models and concepts and apply them to specific business situations Learning Outcomes Ordinary degree If you are awarded an Ordinary degree you will have achieved the majority of the learning outcomes for the programme studied. However you will have gained fewer credits at Stage 3 than students awarded an Honours degree, your knowledge will typically be less broad and you will typically be less proficient in higher-level skills such as independent learning. What will the programme consist of? Each undergraduate programme consists of a number of Stages from a minimum of 1 to a maximum of 4, each of which is equivalent to a year s full-time study. The summary below describes briefly what is contained in each Stage. Most programmes have a mixture of core (ie compulsory) modules and optional ones, often with increasing choice as you move through the programme and gain in experience. In some programmes the choice of optional modules gives you particular routes through the programme. Stage 1: This aims to allow you to begin to develop a more holistic and global understanding of business activities and management practices before having the opportunity to specialise in Stage Two. At the heart of Stage 1 is a pair of 40 credit modules that will be delivered sequentially, Understanding the Business Environment and Understanding Business (where the programme is being studied at SEGi, these will be delivered in two 20 credit modules in order to ensure compliance with local approval needs). The former introduces you to the various contexts in which businesses operate and provides a framework for their analysis. It is explicitly global in its focus; hence it introduces you to our international orientation from the outset and disseminates wider geographic knowledge about the world s political, economic, social and technological forces. Armed with that knowledge and means of understanding, in semester 2 you will progress onto the Understanding Business module in which you learn about the key functions of organisations and then demonstrate your understanding by planning and implementing a business-related activity. The delivery of this new module (with its particular focus on learning by doing and reflection ) is therefore innovative and distinctive with 2 distinct halves, the first beginning with considerable classroom contact as the key business functions are introduced and culminating with an intensive and assessed case study/business simulation, whilst in the second, staff contact is focused on personalised tutor support as you formulate, develop, deliver and reflect on your chosen business activity. This period culminates in a special poster exhibition illustrating the various activities undertaken. Contemporary Debates in Business Management introduces critical thinking skills and its focus is more on stimulating student interest and engagement rather than being overly concerned with imparting a body of knowledge. The module will be centred on a series of contested debates throughout the year conducted by specially invited experts on subjects selected for their relevance and topicality. You will be encouraged to vote before each debate and afterwards to undertake further research which they discuss in follow up seminars and smaller critical thinking groups. The final debate will address a topic relating to corporate social responsibility and thus provide a direct link to the new Stage 2 module of Responsible Business. The final module, Employability Skills, is designed to provide opportunities for developing key business skills and to enhance your employability and professional identity. It will allow you to develop the necessary technology skills for working with computer software business packages; it will provide knowledge, advice and practice in oral communication techniques such as making presentations, and it will promote numeracy with its material on sampling and research data collection. Stage 2: This year gives the you the opportunity to specialise and develop knowledge in your key subject discipline areas with half of the 120 credits at Stage 2 being devoted to modules for chosen subject specialisations. Stage 2 seeks to build skills of analysis, synthesis and evaluation as well

4 provide the opportunity to diagnose problems, offer solutions, make judgements and demonstrate a degree of independent research skills. The Introduction to Strategic Management core module provides the continuity in maintaining a holistic view of business and management. This core module will build particularly on taught material provided in the Understanding Business module and some aspects of the Employability Skills module at Stage 1. The second core module is the Stage 2 employability module, Developing Career Prospects, which extends the theory and practice of personal development planning introduced at Stage 1. The difference here is that you are encouraged to explore how you fit into the world of employment and investigate work environments, job roles and cultures which are compatible with your needs and abilities. Responsible Business is the third core module. It allows you to examine a variety of moral, social and ethical issues affecting businesses today. As noted above delivery in Malaysia involves operating in a regulatory environment which prescribes that modules are delivered as a maximum of 20 credits and in a single semester. As such UGB246 Marketing Management and Planning (40 credits) is substituted with UGB212 Marketing Intelligence and UGB229 Marketing Management to ensure compliance. Stage 3: This stage will develop your ability to critically evaluate and apply key knowledge and skills gained in the previous stages. At this stage, you have the opportunity to maximise knowledge of your chosen programme with a choice of as many as 3 optional modules, with a minimum of 2 relating to their subject specialisation. In addition, students are expected to devote a 40 credit module based on independent research to their chosen subject. This 40 credit core comes in 3 variants. One is the dissertation which requires students to undertake a major piece of academic work in their chosen specialist area. The second is a work based project available to students returning from their one year industrial placement. And the third is a new module, Critical Debate in Professional Practice, in which students prepare an academic paper on a topic within their chosen subject specialisation and based on extensive secondary research. Hence students will have alternatives to the conventional dissertation and its typical primary research requirement, while nevertheless still being expected to undertake independent research as befits Stage 3 study. The only module core to all students at Stage 3 is the third employability module, Applying Critical Reflective Practice. Its purpose is the exploration and development of six attributes we have identified as key for our graduates: to be capable, enquiring, creative, enterprising, ethical and global in their outlook. The specialist programmes have been designed to build upon the knowledge gained at levels 1 and 2. The module focuses on three central themes; the 21C workplace; the authentic professional of the 21st Century, and exploring professional voice through critical reflection. How will I be taught? Scheduled teaching activities Independent study In all modules, but specifically at Stage 1, there is an emphasis on formative work and feedback. This will take a variety of forms. Some assessment will be formative, for example the use of quizzes to test prior learning. Others will carry only a small percentage of the total summative mark yet provide the opportunity for formative feedback. The focus throughout the programmes is on innovative teaching and active learning. Even our lectures will involve interactive delivery and other activities will play a major role in the teaching and learning strategy. Problem based learning in contact time will develop your intellectual and work related skills. For example, you may work in small teams to explore issues or a problem in a business management situation. This exploration aims to allow you to establish what knowledge is needed in order to resolve or manage a situation. Activities will be participative and student centred. You will be required to find data, analyse and draw conclusions. Provision of feedback will enable them to check your own learning. Inquiry led learning will involve the use of the inquiry based pedagogical practices to develop inquisitive and confident people who are able to dissect, challenge and debate issues. The use of Sunspace and other e-learning technologies will support the learning process across the Programme. All modules will have a Sunspace presence, but wider programme use of Sunspace will be guided and monitored through the learning enhancement processes within the Faculty. E-learning will be encouraged across the levels to support and develop student understanding. This will be encouraged through the use of the virtual learning environment including the use of the MAHARA (e-portfolio) system. For all modules the use of virtual learning is a key teaching resource

5 employed by the module leader. The primary purpose of the programme is to develop scholarly professionals; graduates who understand how all the units of a business function together to create success; know how to manage business operations and make informed decisions, and have the ability to create vision and lead change that helps their organisations to achieve successful strategies in the challenging environments in which they operate. How will I be assessed and given feedback? Written examinations Coursework Practical assessments The assessment strategy is integral to the teaching and learning philosophy. The assessment strategy aims to allow you to demonstrate knowledge, understanding and application of business management principles and concepts. It also allows you to demonstrate skills of criticality and evaluation within a business management context. The use of formative assessment allows you to take risks and test theories with the aim of extending knowledge and confidence without fear of failure, thus encouraging a deep approach to learning. Assessment methods aim to allow you to demonstrate breadth and depth of directed and independent research. The assessment strategy at Stage 1 is based on an approach that allows for formative feedback throughout the modules. The process of formative assessment will be supported by detailed feedback to increase confidence and complement the summative assessment tasks. A range of feedback methods will be used across the programme including peer-to-peer, group, class and sample based, as well as individual tutor to learner. Detailed assessment criteria will support each assessment to guide both students and tutors. At Stage 1 additional resource will be devoted to this in order for students to build confidence and benchmark their achievements. At Stages 2 and 3 assessments will involve you synthesising and applying a number of concepts. There will be an increase in the amount of research-based coursework as you progress through the programme. As well as including academic research based on reading, analysis and evaluation of academic papers, you will research in the general sense of finding out and then applying, evaluating, analysing, comparing and recommending. A combination of individual and group work will be used in Stages 1 and 2. At Stage 3 the emphasis will be on individual summative assessment that includes examinations where subject programmes reflect the assessment requirements of any respective professional bodies, for example the Chartered Institute of Marketing. There is a diversity of assessment methods across our programmes with different assessments being tailored and utilised according to the specific requirements of each module and each programme, for example the three core employability modules make use of professional assessment methods such as learning logs and professional development plans; Critical Debate in Professional Practice in Stage 3 uses exhibition posters, whilst Understanding Business at Stage 1 involves presentations to a panel akin to Dragon's Den. In addition each of the programmes will draw down on a range of assessment instruments including case studies, reports and increasingly practical active learning strategies such as the production of 'artefacts and more specialised professional assessment reflecting skills associated with professional identity and employment. The generic assessment criteria which we use can be found at The University regulations can be found at

6 Matrix of Modes of Teaching, Learning and Assessment and Assessment of Learning Outcomes: Stage 1 Module Code Core / Option Modes of T&L Modes of Assessment S1 S2 S3 K1 K2 K3 Employability Skills X X X X UGB116 Core Directed Study; Group Work, Lecture, Self-directed, Study/Independent Learning, Seminar; Surgery; Workshop; Individual Based Work; Preparation for Workshops/assignments; Presentations; Virtual Learning. Group/Pair Assignment, Presentation, Portfolio, Individual Reflection, Quantitative Exercise Contemporary Debates in Business Management UGB117 Core Directed Study; Group Work; Lecture; Self-Directed Study/ Independent Learning; Seminar; Surgery; Workshop; Individual Based Work; Preparation for Workshops/assignments; Debates; Critical Thinking Trios; Virtual Learning Individual Research Assignment; Group/Pair Assignment; Portfolio; Individual Coursework X X X Understanding the Business Environment UGB118 Core Case Study; Directed Study; Group Work; Lecture; Self-Directed Study/Independent Learning; Seminar; Surgery; Workshop; Plenary Session; Newspaper/Journal articles; Individual Based Work; Preparation for Workshops/assignments Virtual Learning. Case Study; Group/Pair Assignment; Presentation; Portfolio; Individual Coursework; Essay/Article X X X X Understanding Business UGB119 Core Case Study; Directed Study; Group Work; Lecture; Self-Directed Study/Independent Learning; Seminar; Surgery; Tutorials; Workshop; Plenary Session; Computer Based ; Individual Based Work; Preparation for Workshops/assignments; Presentations; Virtual Learning. Case Study ;Group/Pair Assignment; Presentation; Portfolio; Individual Reflection; Individual Coursework; Essay/Article X X X X X Understanding The Business Environment Part 1 Understanding The Business Environment Part 2 Understanding Business Part 1 UGB120 Core Debates, Lectures, Seminars, Virtual Learning, Surgeries, Self- Directed Study/Independent Learning. UGB121 Core Debates, Lectures, Seminars, Virtual Learning, Surgeries, Self- Directed Study/Independent Learning. UGB122 Core Debates, Lectures, Seminars, Virtual Learning, Surgeries, Self- Directed Study/Independent Learning. Portfolio Portfolio Report X X X X X X X X X X Understanding Business Part 2 UGB123 Core Debates, Lectures, Seminars, Virtual Learning, Surgeries, Self-Directed Study/Independent Learning. Report X X X X X

7 Matrix of Modes of Teaching, Learning and Assessment and Assessment of Learning Outcomes: Stage 2 Module Code Core / Option Modes of T&L Modes of Assessment S4 S5 S6 S7 S8 K4 Introduction to Strategic Management UGB202 Core Directed Study; Lecture; Self-Directed Study/Independent Learning; Seminar; Surgery; Individual Based Work; Preparation for Workshops/assignments Virtual Learning. Individual Reflection; Individual Coursework X X X X Marketing Communications UGB213 Core Case Study; Directed Study; Group Work; Lecture; Self- Directed Study/Independent Learning; Seminar; Surgery; Workshop; Newspaper/Journal articles; Individual Based Work; Preparation for Workshops/assignments; Presentations; Virtual Learning. Portfolio; Individual Reflection; Individual Coursework; Media Pack; Communication Plan X X X X Developing Career Prospects UGB239 Core Directed Study; Lecture; Self-Directed Study/Independent Learning; Seminar; Surgery; Workshop; Newspaper/Journal articles; Computer Based; Individual Based Work; Preparation for Workshops/assignments; Presentations; Virtual Learning. Portfolio; Individual Reflection; Individual Report X X Responsible Business UGB247 Core Case Study; Directed Study ; Group Work; Lecture; Self- Directed Study/Independent Learning; Seminar; Surgery; Plenary Session; Newspaper/Journal articles; Individual Based Work; Preparation for Workshops/assignments; Virtual Learning. Case Study; Individual Report X X X X X X Marketing Intelligence Marketing Management UGB212 Core (Segi) Case Study; Directed Study; Group Work; Lecture; Self- Directed Study/Independent Learning; Seminar; Individual Based Work; Surgeries. UGB229 Core (Segi) Lecture; Seminar; Virtual Learning; Surgeries; Q&As; Case Study; Directed Study; group plenary sessions; individual & group research; Group Work/Presentations; Self-Directed Study/Independent Learning; Individual Based Work. Individual Report Individual Coursework X X X X X X X X X X X X Marketing Management and Planning UGB246 Core (Sunderland) Case Study; Directed Study; Group Work; Lecture; Self- Directed Study/Independent Learning; Seminar; Plenary Session; Individual Based Work; Preparation for Workshops/assignments; Flexible Learning. Presentation; Portfolio; Individual Coursework X X X X X X

8 Matrix of Modes of Teaching, Learning and Assessment and Assessment of Learning Outcomes: Stage 3 Module Code Core / Option Modes of T&L Modes of Assessment S9 S10 S11 S12 S13 K5 K6 K7 K8 K9 Business Research Dissertation UGB301 Option Lecture; Self-Directed Study/Independent Learning; Seminar; Tutorials; SUNSPACE; Individual Based Work Individual Research Assignment; Dissertation X X X X X X X X X Consumer Psychology UGB310 Core Case Study; Directed Study; Group Work; Lecture; Self-Directed Study/Independent Learning; Seminar; SUNSPACE; Workshop; Plenary Session; Individual Based Work; Preparation for Workshops/assignments Group/Pair Assignment; Presentation; Individual Coursework X X X X X X X Applying Critical Reflective Practice UGB331 Core Directed Study; Lecture; Self-Directed Study/Independent Learning; Seminar; Tutorials; SUNSPACE; Workshop; Computer Based ; Individual Based Work; Preparation for Workshops/assignments Individual Research Assignment; Individual Reflection; Individual Report X X X X X X Internet Marketing UGB333 Core Directed Study; Lecture; Self-Directed Study/Independent Learning; SUNSPACE; Workshop; Plenary Session; Newspaper/Journal articles; Computer Based; Individual Based Work; Preparation for Workshops/assignments Individual Research Assignment ;Individual Report X X X X X X Critical Debate in Professional Practice UGB334 Option Directed Study; Lecture; Self-Directed Study/Independent Learning; Seminar; Tutorials; SUNSPACE; Workshop; Individual Based Work; Preparation for Workshops/assignments ; Debates Individual Research Assignment; Poster; Academic Paper X X X X X X X X Strategic Marketing UGB335 Core Case Study; Directed Study; Group Work; Lecture; Self-Directed Study/Independent Learning; Seminar; Workshop; SUNSPACE; Plenary Session; Individual Based Work; Preparation for Workshops/assignments Individual Coursework X X X X X X

9 How does research influence the programme? At each stage of your programme there are numerous staff active in academic research or engaged in reach-out or consultancy with private, public or charity/voluntary sector organisations. This informs their teaching and enhances the topicality of the modules and the programme. The academic research and reach-out undertaken by members of the Applied route modules team has been used directly to develop and design the distinctive elements of this programme. Indeed the progression and development of your programme of study and placement-related modules has taken place over recent years resulting in the pair of Applied Placement Portfolio modules and the Applied versions of this programme. Our engagement with practice has informed the more practical elements of your work, e.g. the contextual analysis and project/study; the reflection and reflexive elements have been informed and enhanced by academic research into this area. With regards to your other aspects of your programme, the delivery team responsible for your business and marketing modules includes several academic doctors (including some of your module leaders and tutors) and staff who have written books into the topic area, for example the module leader of Internet Marketing who is a recognised and renowned author in this field. At every stage there are modules that require you to learn research techniques or engage with research problems. In Marketing Management and Planning and Marketing Communications at stage 2 you must undertake practical research into a given sector to establish the issues evident, examine the challenges marketing decision-makers face and prescribe solutions. On placement in stage 3 you have to evaluate the contextual environment of your host organisation and assess the key factors impacting upon organisational success as part of Applied Placement Portfolio 1. You are then required develop one of the identified factors/issues into an investigative study or practical project to aid the organisation, and this demands you to use and enhance your research skills in the reallife organisational setting. On your return to the Business School in stage 4 you are required to undertake a 60 credit placement related module Applied Placement Portfolio 2 which requires you to further examine and evaluate the contexts and issues from your placement year with reference to detailed academic research. In addition, in Consumer Psychology you will undertake actual research into behaviour in a given customer situation and you must undertake thorough market analysis for Strategic Marketing. EMPLOYABILITY How will the programme prepare me for employment? The programme gives you the opportunity to develop skills which you can use in the future. Some skills are more specific than others to the subject area, or to a particular type of activity, but all skills can be applied in a range of employment situations, sometimes in quite unexpected ways. The skills which this programme is designed to develop are listed below This programme provides with high levels of knowledge and skills related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. These give you the required learning in marketing demanded by employers as well as a solid base for further specialisation in post-graduate study either in academia or in practice. Indeed your programme is accredited by the Chartered Institute of Marketing and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level. The programme aims to equip you with the necessary capability and mindset to meet the demands of the highly dynamic and competitive discipline which requires focused, highly-skilled, professionals who are adaptable and committed to ongoing development; proving to current and potential employers that you are serious about marketing and about maintaining your knowledge and skills. Sunderland is one of the first universities in the UK to introduce employability modules across all years of an undergraduate degree. These help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical and global in outlook. The modules also help you identify your strengths and aspirations, and plan for personal development. The skills gained will help you when applying for graduate jobs and those who have engaged fully in the programme will be far more competitive in the job market. Graduates in this programme can expect to be able to go into support roles in marketing (e.g. Marketing Assistant) or onto graduate programmes with leading employers the regionally, nationally or internationally, and from there to progress to lower, mid to senior management in a variety of marketing areas from product management, brand management, client management, customer insight, market research, PR,

10 marketing communications, social media marketing, digital and internet marketing. For guidance as to roles and levels of career progression please refer to the CIM s Professional Marketing Standards. Your programme requires you to undertake a year in practice which provides you with additional attributes, knowledge, skills and behaviours developed outside the confines of the classroom and not from a text book. This experience puts you in a much stronger position when it comes to graduate jobs and initial career progression. Indeed experience is one of the first differentiators when it comes to recruitment and selection of graduates with most employers demanding at least a year s experience for graduate entry roles. In fact many of our students are offered jobs with their placement employer when they complete their studies. Professional statutory or regulatory body (PSRB) accreditation: Chartered Institute of Marketing PROGRAMME STRUCTURE AND REGULATIONS Interim or Exit Awards The following awards are available to students who complete part of the programme. The university regulations explain in detail the requirements for such awards. Undergraduate Certificate in Higher Education, Level 4 Name: Certificate in Business and Marketing Management Undergraduate Diploma in Higher Education, Level 5 Name: Diploma in Business and Marketing Management Ordinary degree, Level 6 Name: BA Business and Marketing Management Bachelors degree with Honours, Level 6 Name: BA (Hons) Business and Marketing Management Programme Regulations Name of programme: Business and Marketing Management Award title: BA (Hons) Level of award: 6 Interim or Exit Awards: Certificate in Business and Marketing Management / Diploma in Business and Marketing Management / BA Business and Marketing Management / BA (Hons) Business and Marketing Management Professional statutory or regulatory body (PSRB) accreditation: Chartered Institute of Marketing These programme regulations should be read in conjunction with the university regulations to be found at Stage 1: Students take the following compulsory modules: On-Campus UGB116 Employability Skills (20 credits) UGB117 Contemporary Debates in Business Management (20 credits) UGB118 Understanding the Business Environment (40 credits) UGB119 Understanding Business (40 credits) SEGi Only UGB116 Employability Skills (20 credits) UGB117 Contemporary Debates in Business Management (20 credits) UGB120 Understanding the Business Environment Part I (20 Credits) UGB121 Understanding the Business Environment Part II (20 Credits) UGB122 Understanding Business Part I (20 credits) UGB123 Understanding Business Part II (20 credits) At the end of Stage 1 students may remain on their original programme or transfer to BA (Hons) Business and Management BA (Hons) Business and Enterprise Management BA (Hons) Business and Financial Management

11 BA (Hons) Business and Human Resource Management Programme-specific regulations The following programme specific regulations apply to students studying BA Business and Marketing Management at any of the SEGi Colleges Marketing Management at any of the SEGi Colleges Marks for UGB120 and UGB121 (studied at SEGi in place of UGB118) will be considered together for the purposes of progression e.g. treated as a single 40-credit module to ensure equity with other students who take the modules as a single 40-credit unit (UGB118). Marks for UGB122 and UGB123 (studied at SEGi in place of UGB119) will be considered together for the purposes of progression e.g. treated as a single 40-credit module to ensure equity with other students who take the modules as a single 40-credit unit (UGB119). Compensation will be permitted between UGB120 and UGB121 provided that the average mark of both taken together is at least 40%. Compensation will be permitted between UGB122 and UGB123 provided that the average mark of both taken together is at least 40%. Stage 2: Students take the following compulsory modules: On-Campus UGB202 Introduction to Strategic Management (20 Credits) UGB213 Marketing Communications (20 Credits) UGB239 Developing Career Prospects (20 Credits) UGB246 Marketing Management and Planning (40 Credits) UGB247 Responsible Business (20 Credits) SEGi ONLY UGB202 Introduction to Strategic Management (20 Credits) UGB212 Marketing Intelligence (20 Credits) UGB213 Marketing Communications (20 Credits) UGB229 Marketing Management (20 Credits) UGB239 Developing Career Prospects (20 Credits) UGB247 Responsible Business (20 Credits) At the end of Stage 2 students may remain on their original programme or transfer to BA (Hons) Business and Applied Marketing Management Programme-specific regulations The following programme specific regulations apply to students studying BA Business and Marketing Management at any of the SEGi Colleges The marks for modules UGB212 and UGB229 (studied at SEGi in place of UGB246) will be considered together for the purposes of progression i.e. treated as a single 40-credit module to ensure equity with other students who take the modules as a single 40-credit unit (UGB246). Compensation will be permitted between UGB212 and UGB229 provided that the average mark of both taken together is at least 40%. Stage 3: Students take the following compulsory modules: UGB331 Applying Critical Reflective Practice (20 Credits) UGB310 Consumer Psychology (20 Credits) UGB333 Internet Marketing (20 credits) UGB335 Strategic Marketing (20 credits) Students choose from the following optional modules to a total of 40 credits UGB301 Business Research Dissertation (40 credits)

12 UGB334 Critical Debates in Professional Practice (40 credits) Programme-specific regulations There are no programme-specific regulations for Stage 3 of the programme ADMISSIONS, LEARNING ENVIRONMENT AND SUPPORT What are the admissions requirements? The University s standard admissions requirements can be found in the university regulations Programme-specific requirements which are in addition to those regulations are given below. To qualify for entry to the three year full-time Undergraduate Business and Marketing Management programme, candidates normally possess the following qualifications: 260 points from a minimum of 2 A levels or equivalent. OR Level 3 Key Skills qualifications Three passes at GCSE grade C or above, which must include Mathematics and English Language OR A minimum of level 2 Key Skills Communication and Application of Number. Can students enter with advanced standing? Yes If yes, to which Stages? Stage 2 / Stage 3 If yes, with what qualifications? Certificate in Marketing Management / Diploma in Marketing Management The University has a process by which applicants whose experience to date already covers one or more modules of the programme they are applying for may seek Accreditation of Prior Learning (APL). Full details can be found here but if you think that this may be relevant to you, please contact the department which offers the programme you are interested in. What kind of support and help will there be? 1. In the department: All Faculty of Business and Law on-campus students have access to three Full-time Student Academic Advisors. The Student Academic Advisors provide a programme of study skills workshops using interactive and reflective approaches to develop key academic skills, embedded where possible within the business, tourism and law environments. In addition one to one support and guidance, building on from the workshops is made available. 2. In the university as a whole: The University provides a range of professional support services including health and well-being, counselling, disability support, and a Chaplaincy. Click on the links for further information. 3. In a partner college: Please see the relevant college prospectus or website for details of student support if you are planning to study in one of our partner colleges. What resources will I have access to? The Faculty of Business and Law is located at St Peter's Riverside, where students also have access to out of hours IT provision in the Prospect building, and to Library/Information Services (24/7 in term time) and catering facilities in the Prospect Building. The University has consistently won the highest grades for Learning Resources in QAA Subject Reviews and in the 2007 NSS. Within the Reg Vardy Centre, there are a total of 30 teaching rooms, varying in capacity from 25 to 100, equipped with moveable furniture to enable a variety of classroom layouts. Each room is equipped with whiteboard, screen, OHP, video and data projection and Internet connection. Other equipment, such as video cameras and slide projectors, is bookable via the technical help desk. In the past year, some of the accommodation for postgraduate learners has been upgraded and now includes more comfortable seating. The Prospect Building houses two 200 seat lecture theatres and one state-of-the-art 400-seat lecture theatre. The theatres in this building are managed by Learning Development Services which continuously monitors and reviews new technology and software as it becomes available to ensure that the facilities remain

13 up-to-date. St Peter's campus also has three large lecture theatres for use by the Faculty. The largest - the Sir Tom Cowie Lecture Theatre - contains a full range of state of the art audiovisual, video projection and presentation facilities including full video conferencing facilities. There are three computer laboratories, including the atrium, within the Reg Vardy Centre, one of which is for open access, and two prioritised for teaching but available for open access when not in use for that purpose. All PCs have Internet access, student and Sunspace access, as well as standard word processing, spreadsheet and presentational software together with EQL, Microfit, SPSS, Minitab and Prospect HE. The technical helpdesk provides computing support to students from 0830 until 1700 (out of hours Telephone support 1700pm-8.30am), and 24-hour access is available in the adjacent St Peter s Library and the Murray Library in term time. The IT provision within the Faculty is being continually upgraded. There are currently 63 student PC's based in 3 locations, all of which have a standard desktop currently running Windows XP and Vista as the operating system and Microsoft Office 2007, SPSS, Minitab and any other additional specialist software required by the students. You can also gain access to computing facilities within the David Goldman Centre adjacent to the Faculty and to St. Peter s Library during term time. These facilities provide 24/7 access to all University students. St. Peter s Campus has a wireless network for cable free laptop access to the internet. Anti-virus software and USB wireless adaptors are loaned free of charge by the libraries in order to facilitate student use of the wireless network. PC, mono and colour laser printing, scanning and photocopying facilities are provided in St. Peter s Library and the Campus Learning Resource Centre where CD-writers are also available. Are there any additional costs on top of the fees? No, but all students buy some study materials such as books and provide their own basic study materials. How are student views represented? All taught programmes in the University have student representatives for each Stage (year-group) of each programme who meet in a Student-Staff Liaison Committee (SSLC) where they can raise students views and concerns. The Students Union and the faculties together provide training for student representatives. SSLCs and focus groups are also used to obtain student feedback on plans for developing existing programmes and designing new ones. Feedback on your programme is obtained every year through module questionnaires and informs the annual review of your programme. Student representatives are also invited to attend Programme and Module Studies Boards which manage the delivery and development of programmes and modules. Various Faculty committees, particularly Faculty Academic Experience Committee, Academic Development Committee and Quality Management Sub-Committee also have student representation. This allows students to be involved in higher-level plans for teaching and learning. There is a parallel structure at university level on which students are represented by sabbatical officers who are the elected leaders of the Students Union. The University s student representation and feedback policy can be found here A6%20Student%20%20Representation%20and%20Feedback%20Policy.pdf Final-year students are also invited to complete a National Student Survey (NSS) which asks a standard set of questions across the whole country. The results of this are discussed at Programme Studies Boards and at Faculty Academic Experience Committee to identify good practice which can be shared and problems which need to be addressed. We rely heavily on student input to interpret the results of the NSS and ensure that we make the most appropriate changes. QUALITY MANAGEMENT National subject benchmarks The Quality Assurance Agency for Higher Education publishes benchmark statements which give guidance as to the skills and knowledge which graduates in various subjects and in certain types of degree are expected to have. These can be found at

14 The QAA also publishes a Framework for Higher Education Qualifications (FHEQ) which defines the generic skills and abilities expected of students who have achieved awards at a given level and with which our programmes align. The FHEQ can be found here How are the quality and standards of the programme assured? The programme is managed and quality assured through the University s standard processes. Programmes are overseen by Module and Programme Studies Boards which include student representatives. Each year each module leader provides a brief report on the delivery of the module, identifying strengths and areas for development, and the programme team reviews the programme as a whole. The purpose of this is to ensure that the programme is coherent and upto-date, with suitable progression from one Stage to another, and a good fit (alignment) between what is taught and how students learn and are assessed - the learning outcomes, content and types of teaching, learning and assessment. Student achievement, including progress between Stages of the programme and degree classification, is kept under review. The programme review report is sent to the Faculty Quality Management Sub-Committee which in turn reports issues to the University s Quality Management Sub-Committee (QMSC) and Academic Experience Committee (AEC). External examiners are appointed to oversee and advise on the assessment of the programme. They ensure that the standards of the programme are comparable with those of similar programmes elsewhere in the UK and are also involved in the assessment process to make sure that it is fair. They are invited to comment on proposed developments to the programme. Their reports are sent to the Deputy Vice-Chancellor (Academic) as well as to the Faculty so that issues of concern can be addressed. All programmes are reviewed by the University on a six-yearly cycle to identify good practice and areas for enhancement. Programmes are revalidated through this review process. These reviews include at least one academic specialist in the subject area concerned from another UK university. The University is subject to external review by the Quality Assurance Agency for Higher Education on a six-year cycle.