Key findings from a statewide survey of 500 likely voters in Indiana conducted January 12-13, GENE ULM Public Opinion Strategies

Transcription

1 Key findings from a statewide survey of 500 likely voters in Indiana conducted January 12-13, GENE ULM Public Opinion Strategies

2 Methodology Public Opinion Strategies presents the key findings from a survey of 500 likely voters in the state of Indiana. The survey was conducted January 12-13, 2015 and has a margin of error of ±4.38% Gene Ulm was the primary researcher and pollster on the project. Trip Mullen was the project director with Brian O Bannon providing analytical assistance. SLIDE 2

3 Voters in Indiana generally believe the state is headed in the right direction, a net 22 point shift from. Generally speaking, would you say that things in Indiana are going in the right direction, or have they pretty seriously gotten off on the wrong track? State Mood Right Direction 57% Right Direction Wrong Track 57% 32% 46% 43% Don t Know/ Refused 11% Wrong Track 32% #15023 ~ Indiana Statewide ~ January 2015 SLIDE 3

4 Fire sprinkler systems are not a priority for home-buyers; finished basements and security systems again top the list. Imagine you are buying a new home and the builder is offering you one of the following options as a free incentive to buy a home. Which one of the following would you choose? A Finished Basement 60% 44% A Home Security System 18% 25% Upgraded Carpet and Flooring 9% 7% A Fire Sprinkler System 7% 13% Lawn Irrigation System 3% 3% None of These/Don t Know 3% 9% #15023 ~ Indiana Statewide ~ January 2015 SLIDE 4

5 Priorities are similar across all market areas. Imagine you are buying a new home and the builder is offering you one of the following options as a free incentive to buy a home. Which one of the following would you choose? By Market Area By Own/Rent Free Incentives Total Indianapolis (44%) Ft. Wayne (11%) Chicago (13%) South Bend (10%) Other (22%) Own Home (88%) Rent (10%) A Finished Basement 60% 60% 63% 51% 67% 61% 59% 64% A Home Security System 18% 19% 11% 20% 19% 19% 18% 23% Upgraded Carpet and Flooring 9% 11% 12% 5% 10% 7% 10% 7% A Fire Sprinkler System 7% 6% 7% 9% 3% 9% 7% 5% Lawn Irrigation System 3% 2% 5% 8% 2% 1% 3% 0% #15023 ~ Indiana Statewide ~ January 2015 SLIDE 5

6 An overwhelming majority of voters feel protected by smoke detectors, unchanged from four years ago. Do you believe that smoke detectors do an adequate job of protecting your family in a house fire? Smoke Detectors Definitely Do 49% Total Yes/Do Total No/Do Not 93% 4% 93% 6% Don t Know/ Refused 3% Definitely Do Not 2% Probably Do Not 2% Probably Do 44% #15023 ~ Indiana Statewide ~ January 2015 SLIDE 6

7 Four-in-five voters still oppose required fire sprinklers. Do you believe that fire sprinkler systems should be required in all newly constructed homes, or should they be optional for home buyers who want them? Fire Sprinklers Total Total 17% 82% 18% 80% Probably 27% Probably 3% Definitely 15% Don t Know/ Refused 1% Definitely 55% #15023 ~ Indiana Statewide ~ January 2015 SLIDE 7

8 This sentiment is true throughout the Hoosier state. By Market Area Chicago (13%) 19% 81% 21% 77% Ft. Wayne (11%) 18% 76% 33% 67% South Bend (10%) 15% 85% 18% 81% Indianapolis (44%) 18% 81% 17% 82% Other DMA (22%) 14% 85% 14% 85% #15023 ~ Indiana Statewide ~ January 2015 SLIDE 8

9 Half of voters would choose not to install fire sprinklers in their home, regardless of the price. And, if fire sprinkler systems WERE offered as an option for your new home, what is the most you would be willing to pay for it? Sprinkler Option Own Rent Choose not to have fire sprinklers regardless of the cost 49% 45% 49% 41% $3,000 to $4,999 for a typical three bedroom home 31% 34% 31% 38% $5,000 to $6,999 for a typical three bedroom home 9% 5% 9% 13% $7,000 to $8,999 for a typical three bedroom home 2% 3% 2% 2% $9,000 to $10,999 for a typical three bedroom home 1% 1% 1% 0% $11,000 to $13,000 for a typical three bedroom home 1% 2% 1% 0% #15023 ~ Indiana Statewide ~ January 2015 SLIDE 9

10 Voters agree that sprinkler systems are not a good use of the state s water resources. Please tell me whether you agree or disagree with the following statement Water is a longtime natural resource of strength for Indiana, but without proper management and planning it could become an issue and may result in water shortages. Requiring households to install sprinkler systems that draw and hold large amounts of water is not a good use of our water resources. Somewhat Agree 30% Total Agree Total Disagree 63% 33% Strongly Agree 32% Don t Know/ Refused 4% Somewhat Disagree 19% Strongly Disagree 14% #15023 ~ Indiana Statewide ~ January 2015 SLIDE 10

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