Are you listening to your leads online?
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1 Are you listening to your leads online? TUESDAY, DECEMBER 8, :00AM PST Presented by: Angela McKay Marketing Manager Lasso Data Systems Lasso Webinar Series: Lead Intelligence & Web Analytics
2 Introduction Webinar is being recorded Copies of the slides will be available 30 minutes Questions will be answered in a separate document and distributed to attendees Collapse the GotoWebinar box, by clicking on this button to the left of the webinar information in the upper right hand side of the screen.
3 In the Next 30 Minutes... What is lead intelligence and web analytics? Why is online listening important? How can you use this information to sell more? What tools are available? How to get started?
4 What is Web Analytics & Tracking? Analyzing the online behaviour of website visitors What they are doing? How they find you? Do they come back? Can you tell when they want to buy?
5 Why Track Visitors and Leads? X One-Size, Fits All approach Everyone receives the same message Personalize the message Build trusted relationships Online sales center Site stickiness Organic & paid search
6 Today s New Home Buyer is... In control Starting their search online Access to information
7 Selling Online Digital body language Listening for lead intelligence Offline vs online marketing: Then: Billboards Newspaper ads Direct Mail Now: Online search marketing Social media marketing Pay-per-click
8 What is Web Analytics & Tracking? Analyzing the online behavior of website visitors What they are doing? How they find you? Do they come back? Can you tell when they want to buy?
9 Why Web Tracking? Insight into the effectiveness of your project website Human connection prospects are real people Unknown Visitor Real Person Gerald Guiness Found site by using keyword New Homes Chicago in Google Viewed the following web pages: Registration Form Community information Developer Profile Townhouse Units 2 nd Visit Checked out Sales Center info. Looked at the 2 bedroom floor plan
10 Why Web Tracking? 3 rd visit Gerald Guiness Found site by using keyword New Homes Chicago in Google Viewed the following web pages: Registration Form Community information Developer Profile Townhouse Units 2 nd Visit Checked out Sales Center info. Looked at the 2 bedroom floor plan Gerald Guiness 3 rd Visit Spent 45 minutes on the site He downloaded additional floor plans
11 Gain Prospect Insight Nurture Engage Profile Segment Understand Personalize Learn Advantage
12 Engage Your Prospects Buyers actually like it when you customize the message to them Make it easy Give them what they are looking for Don t act like you re watching them Importance of the human touch
13 Web Tracking and Analytics Tools Website Effectiveness Hubspot Grader Traffic Analytics - Google Analytics Keyword Position (SEO) - Authority Labs Website Performance Alexa Lasso Website Tracking
14 Web Tracking and Analytics Tools Website Tracking and Lead Intelligence - Lasso
15 How Many Visits to Your Website? Project Website: MarinaQuays.com Website Traffic Date New Visitors Return Visitors Total Visitors Total Page Views Average Page Views Registration s Dec 1, Nov 30, Nov 29, Nov 28, Nov 27, Nov 26, Nov 25, Registrant Project Mills, Angela Betcher, Dave Guiness, Gerald White, Jon Marina Quays Marina Quays Marina Quays Marina Quays
16 What Keywords Are Your Leads Using? Keywords Keywords Count New Homes Chicago 76 Marina Quays 23 Chicago Waterfront New Homes 42 Chicago New Developments on Water 21 Lakefront condos Chicago 15 Chicago Condos 12 Chicago, Marina Quays 18
17 Prospect Details Registrant Details Website Activity Summary Clicking Total Page Views: Most recent visit 2 days See ago each page the Registrant has viewed The date and time of viewing each page 3 visits since November 25, 2009 Average of 7 page views per visit 12 total page views 7 unique pages viewed Found site via Search Engine Google Keywords (New Homes Chicago)
18 Your Most Popular Pages Page Views Page URL Page Title Views Marina Quays Chicago New Homes Waterfront Condos DB Developments New Home Builder Chicago Marina Quays Blog Real Estate Project Updates Marina Quays Construction Updates 75 ml 432 Priority Registration Marina Quays Chicago Chicago Waterfront Lake Michigan Waterfront Homes 48
19 Your Referrals on the Web Referrers Referrer Name Referrer Type Visitors Registrations Conversion Rate Google Search Engine 1, % - Direct Entry 1, % Website % Blog.marinaquays.com Website % Website % Website % Website % Website % Bing Search Engine % Yahoo Search Engine %
20 Benefits of Lasso s Web Tracking Increase your connect rate real-time alert when a prospect returns Keep your prospects engaged listen to their online activity to monitor their salesreadiness segment and target customize the message to build relationships Connect with prospects the way they want to be connected
21 To Find Out More... Contact Angela McKay: at call It s easier than you think to get going... Available for single and multiple projects Single or multiple websites
22 Thank you! Watch for more webinars in 2010 Topics will include: Marketing Search Engine Optimization/Search Engine Marketing Website Design/Usability Let us know what topics interest you
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