Attachment D FIBER OPTICS SYSTEM - PHONE SURVEY 3/11/03
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1 Attachment D FIBER OPTICS SYSTEM - PHONE SURVEY 3/11/03 Completed 204 Terminated 8 Qualified - Refuse to Participate 7 Total Not Qualified 26 NQ - Does not live in Palo Alto 10 NQ.SQ1 - Participated in a survey during last months Average Length 9 Minutes SECTION 1 CURRENT SERVICES SQ1. During the last 12 months have you participated in a survey seeking to evaluate your interest in digital television service, high-speed Internet access, and local telephone service provided over the City of Palo Alto s fiber optic network. 1 YES THANK & TERMINATE - NQ-SQ1 2 NO CONTINUE 1. To which paid TV services do you currently subscribe at your residence? [READ LIST - CHECK ALL THAT APPLY] Basic cable service (68 Channels) Digital cable 9.31 Premium channels (HBO, Showtime) 1.47 Satellite TV (Dish Network, Direct TV) [204] None - No cable or satellite TV service DK/RF How many computers connect to the Internet from your household? [204] No Computer 8.33 Refuse 0.00 [IF NO COMPUTERS OR NO INTERNET, GO TO SECTION 2 Q5] Attachment D: Phone Survey Page 1 of 5
2 3. Which of the following Internet connections do you have in your home? Please answer yes or no to each. Do you have. YES NO 56K Dial-up Connection A DSL connection Cable Modem connection [204] Satellite connection Other Internet Connections [IF DSL CONNECTION, CONTINUE. OTHERWISE, GO TO SECTION 2 Q5] 4. [READ ONLY IF YES TO DSL CONNECTION]: From which of the following companies do you receive your monthly invoice for DSL service: SBC/PacBell Earthlink AT&T 4.17 [] some other company DK/RF 6.25 SECTION 2 CURRENT SATISFACTION For each of the following statements I am about to read, please indicate the extent of your agreement or disagreement. 5. Overall, I am satisfied with my current TV service? Would you say you Strongly Agree Somewhat Agree Neither Agree nor Disagree 9.31 Somewhat Disagree [204] Strongly Disagree 4.90 NONE/NOT APPLICABLE DK/RF Overall, I am satisfied with my current Internet service? Would you say you Strongly Agree Somewhat Agree Neither Agree nor Disagree 4.90 Somewhat Disagree [204] Strongly Disagree 2.94 NONE/NOT APPLICABLE 8.33 DK/RF Overall, I am satisfied with my current local phone service? Would you say you Strongly Agree Somewhat Agree Neither Agree nor Disagree Somewhat Disagree 8.33 [204] Strongly Disagree 3.43 NONE/NOT APPLICABLE 0.49 Attachment D: Phone Survey Page 2 of 5
![[READ ONLY IF YES TO DSL CONNECTION]: From which of the following companies do you receive your monthly invoice for DSL service: SBC/PacBell 56.25 Earthlink 16.67 AT&T 4.17 [] some other company 16.](/docs-images/50/15423640/images/page_2.jpg "67 DK/RF 6.25 SECTION 2 CURRENT SATISFACTION For each of the following statements I am about to read, please indicate the extent of your agreement or disagreement. 5.")
3 DK/RF I am in favor of having The City of Palo Alto own and operate its own system to provide these services to residential customers? Would you say you.? Strongly Agree Somewhat Agree Neither Agree nor Disagree [204] Somewhat Disagree 4.90 Strongly Disagree 5.39 DK/RF 7.84 SECTION 3 PURCHASE INTENT PRICE PARITY If the City of Palo Alto offered these services (digital cable television, high speed Internet, and local phone service) at the same price as you are currently paying, how likely would you be to switch your.? 9. Cable TV provider Definitely Switch Probably Switch Might/Might Not Switch Probably Not Switch 3.92 [204] Definitely Not Switch 1.47 NONE/NOT APPLICABLE DK/RF High-speed Internet provider Definitely Switch Probably Switch Might/Might Not Switch Probably Not Switch 5.39 [204] Definitely Not Switch 6.37 NONE/NOT APPLICABLE DK/RF Local Telephone Service provider Definitely Switch Probably Switch Might/Might Not Switch Probably Not Switch [204] Definitely Not Switch 9.31 NONE/NOT APPLICABLE 6.86 DK/RF 0.00 Attachment D: Phone Survey Page 3 of 5
4 SECTION 4 PURCHASE INTENT PRICE DISCOUNT (USE IF SINGLE CELL DESIGN) If the City of Palo Alto offered these services (digital cable television, high speed Internet, and local phone service) at 10% less than the price you are currently paying, how likely would you be to switch your..? 12. Cable TV provider Definitely Switch Probably Switch Might/Might Not Switch 6.37 Probably Not Switch 2.94 [204] Definitely Not Switch 0.49 NONE/NOT APPLICABLE DK/RF High-speed Internet provider Definitely Switch Probably Switch Might/Might Not Switch 6.86 Probably Not Switch 3.43 [204] Definitely Not Switch 4.41 NONE/NOT APPLICABLE DK/RF Local Telephone Service provider Definitely Switch Probably Switch Might/Might Not Switch Probably Not Switch 9.31 [204] Definitely Not Switch 6.37 NONE/NOT APPLICABLE 3.43 DK/RF 0.00 SECTION 5 DEMOGRAPHIC SECTION Finally, to help us tabulate responses properly, we have three quick questions 15. What is your Palo Alto Zip Code? (RESIDENTIAL) [204] None of the above Do you own or rent your residence? OWN MY RESIDENCE Attachment D: Phone Survey Page 4 of 5
![37 Probably Not Switch 2.94 [204] Definitely Not Switch 0.49 NONE/NOT APPLICABLE 42.16 DK/RF 2.45 13. High-speed Internet provider Definitely Switch 25.00 Probably Switch 15.](/docs-images/50/15423640/images/page_4.jpg "69 Might/Might Not Switch 6.86 Probably Not Switch 3.43 [204] Definitely Not Switch 4.41 NONE/NOT APPLICABLE 36.76 DK/RF 7.84 14. Local Telephone Service provider Definitely Switch 39.")
5 RENT OR LEASE MY RESIDENCE [204] DK/RF Which of the following age categories best represents your age? Under [204] Over REFUSED 2.45 Thank You! As our research progresses, we would like the opportunity to ask a few follow-up questions online. Would you be willing to assist us in this way? 1 YES 2 NO Great! What address should we use to contact you? And would you please give us your first and last name? (Your personal information will be kept strictly confidential.) May I get your name in case my supervisor needs to verify my work. ADDRESS: FIRST NAME: LAST NAME: Thank you very much for your time START TIME: END TIME: TOTAL LENGTH: Attachment D: Phone Survey Page 5 of 5
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