Daniel Burrus MAJOR NEW COMPETITIVE ADVANTAGES FOR YOUR ORGANIZATION

Transcription

1 Daniel Burrus COMPETITIVE Advantage A strategic thinking, learning and planning process to guide senior executives in redefining the future of your organization. Our clients have included Yahoo!, Microsoft, Comcast, Disney, Texaco, American Express, Minolta, Xerox and Chase. MAJOR NEW COMPETITIVE ADVANTAGES FOR YOUR ORGANIZATION

2 DISCOVER Opportunities You Never Dreamed Possible Breakthrough ideas don t come from doing things the same old way. Just as business is being done in new ways, planning needs reinvention. In today s world of rapid change, the biggest opportunities may be right in front of you, if only you knew how to see them. That s why we ve designed Competitive Advantage to be a fast, fresh injection of new thinking for your organization that will take your planning to a whole new level. Our approach stimulates lively discussion among your senior execs, unleashes creativity and gets to the big, breakthrough ideas fast. It s a self-customizing method that leads teams in choosing the tools and strategies that will change the way you think about: Your Business Your Customers Your Roles Your Goals Technology Your Competition Your Future Your process helped our International Executives to learn concepts, specific tools, and means by which to understand and profit from scientific and technological change, and creatively apply both to our benefit. Irene Mosias, Program Manager, The Leading Edge, Motorola, Inc.

3 Change the IMPACT & RESULTS OF YOUR PLANNING Competitive Advantage starts with an inspiring and thought-provoking presentation, tailored to the unique opportunities and challenges faced by your organization and industry. Your leadership team is then divided into groups. Their mission is to identify the top strategies and enabling technologies that will result in major new competitive advantages for your organization. Your participants may not be up-to-date on all of the technologies that will be shaping your business future. But Burrus Research is. That s been our business for over 25 years: applying leading-edge technologies to redefine and transform how our clients do business. For Competitive Advantage, we ve developed a series of tool cards to help your teams select key strategies and enabling technologies that can generate new competitive advantages for your company. A Competitive Advantage facilitator moves from group to group, encouraging participants to open their minds to all possibilities and sharing insights from other leading companies. Competitive Advantage provides a key to the future for those brave enough to open their minds. BILL HUGHES, Vice President, ALSTON SUPPLY CO. Tools for making smart decisions fast Ground-breaking solutions present themselves quickly when your team examines business strategies, views challenges as potential opportunities, and understands the emerging technologies that are available. Our dynamic session lays out the possibilities before you and lets your team come up with revolutionary new ideas for your organization.

4 TECHNOLOGIES Current and near-future technologies will change the way your industry, your organization and your customers do business. We present a customized list of leading-edge tools from Voice Portals to Intelligent Search in language every participant, regardless of technical knowledge, can understand. STRATEGIES We ve identified transformational strategies that are pivotal to business success (example: Reward Customer Innovation). In this workshop, your team will combine these strategies with emerging technologies to discover rich new territories for competitive advantage. They ll select a few key strategies for new product development, growing marketshare, cementing customer loyalty, eliminating communication barriers, and capitalizing on your strengths and previously undiscovered opportunities. CHALLENGES We give your team potential challenges to transform into competitive advantages. They learn valuable insights into building contingency plans for unexpected change. Example challenges: Government Regulations, Employee Turnover, Shifting Demographic Patterns and Mergers & Acquisitions. The magnitude of how big it really was didn t become obvious until the next day. The outcome was, to borrow one of your phrases, a flash point for our executive team. Lennard Jaskula, General Manager, TransCanada Pipeline UNLEASH THE CREATIVE ENERGY OF YOUR BEST MINDS Your teams share insights and ideas and, together, they identify common denominators among their focused efforts. As a group, you arrive at consensus for how to achieve overwhelming competitive advantages. Teams develop 30-, 60-, and 90-day implementation plans including a first step they can take within 24 hours. Because Competitive Advantage is a collaborative process, everyone involved shares a stake in the outcome. And everyone can claim ownership in the success.

5 Burrus PROPEL YOUR ORGANIZATION TO THE NEXT LEVEL NOW Competitive Advantage was created by Daniel Burrus named by the New York Times as one of America s top three business gurus. He is world-famous for his exceptional record of accurately predicting technological change and its impacts on the business world. He s the author of the best-seller Technotrends and a high-level strategic business advisor to Fortune 500 companies and foreign governments. His clients have included Yahoo!, Microsoft, Comcast and Disney. Call Or visit our web site at P.O. Box 47 Hartland, WI phone fax Partial list of speaking and consulting clients 3M American Express Baxter International Chase Manhattan Bank Cincom Brazil DataStore Hallmark Hilton Hotels Indiana University Johnson Controls Lenox China Merrill Lynch Martin Marietta Minolta Motorola National Association of Realtors The Principal Financial Group Premier Healthcare Toshiba TransCanada Pipeline