2012 Marketing & Media Planning Guide GET CONNECTED. All business. All day.

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1 2012 Marketing & Media Planning Guide GET CONNECTED IN PRINT ONLINE EVENTS All business. All day.

2 JANUARY 2 Economic Outlook 2012 Ad Close December 22 Material Due December 27 9 NE Ohio s Top SBA Lenders Ad Close December 29 Material Due January 3 FEBRUARY 6 Health Care Software Developers Ad Close January 26 Material Due January Largest NE Ohio Philanthropic Gifts of 2011 Ad Close February 2 Material Due February 7 16 Crain s Custom Publishing Who to Watch in Technology Architectural Firms Ad Close January 5 Material Due January Higher Education Ad Close January 12 Material Due January Real Estate Investment Trusts Association for Corporate Growth Finance Engineering Firms Ad Close January Ad Close February 9 Meeting and Event Planner Venture Capital Firms Material Due February Going Global: Northeast Ohio s Place in the Business World NE Ohio-based National Professional Associations Ad Close February 16 Material Due February 21 Material Due January 24

3 MARCH 5 NorTech Innovation Awards (with event) Investment Banks Ad Close February 23 Material Due February Credit Unions Ad Close March 1 Material Due March 6 19 Real Estate Ad Close March 8 Shopping Centers Material Due March Ad Close March 15 Material Due March 20 Innovation Awards Event (week of March 19) General and In-House Counsel Awards (with event) Commercial Real Estate Brokerages General and In-House Counsel Event (week of April 16) APRIL 2 Special Report: The remaking of West 25th Street and the West Side Market district NE Ohio s Leading Social Media Influencers Ad Close March 22 Material Due March 27 9 Money Managers Ad Close March 29 Material Due April 3 16 Ad Close April 5 Material Due April Ad Close April 12 Material Due April Game on: Cleveland s Casino Investment Advisers Who to Watch in Finance Commercial Contractors Legal Affairs Ad Close April 19 Material Due April Visit CrainsCleveland.com for daily business news

4 MAY 7 Ad Close April 26 Material Due May 1 14 Ad Close May 3 Material Due May 8 Higher Education Biosciences Directory Health Care Heroes (with event) Manufacturing Companies 21 Who s Who in Northeast Ohio: 150 People Who Set the Agenda for the Region Financial Planners Ad Close May 10 Material Due May 15 Health Care Heroes Awards Event (week of May 21) 28 ** Holiday Week No print edition ** Visit CrainsCleveland.com for daily business news JUNE 4 Investing Guide: 2012 Ad Close May 24 Material Due May Ad Close May 31 Material Due June 5 18 Ad Close June 7 Material Due June Ad Close June 14 Public Companies Private Companies Prep & Parochial Education Nonprofits Northeast Ohio s 50 Hottest Business People (with event) Highest-Paid CEOs Material Due June 19 Hottest Business People Event (week of July 9)

5 JULY 2 ** Holiday Week No print edition ** 9 Ad Close June 28 Material Due July 3 16 Ad Close July 5 Material Due July 10 Visit CrainsCleveland.com for daily business news Making It: How Much are Northeast Ohioans Paid? / Small Business Highest-Paid Non-CEOs Who to Watch in Health Care Nursing Homes AUGUST 6 Archer Awards (with event) Law Firms Ad Close July 26 Material Due July Advertising Agencies, Marketing Firms and Public Relations Firms Ad Close August 2 Material Due August 7 20 Real Estate Ad Close August 9 Material Due August 14 Archer Awards Event (week of August 13) Suburban Office Buildings 23 Ad Close July 12 Material Due July Ad Close July 19 Material Due July 24 Women of Note (with event) Top 100 Employers Women of Note Event (week of July 23) Higher Education Largest Federal Research Grants 27 Ohio MBA Guide Highest-Paid NE Ohio Athletes Ad Close August 16 Material Due August Visit CrainsCleveland.com for daily business news

6 SEPTEMBER 3 Emerald Awards (with event) Foundations Ad Close August 23 Material Due August Ad Close August 30 Material Due September 4 17 Largest Cuyahoga County Employers Health Care Directory Ad Close September 6 Material Due September Emerald Awards Event (week of September 10) Finance Business Insurance Agencies Ad Close September 13 Material Due September 18 OCTOBER 1 Legal Affairs Largest Summit County Employers Ad Close September 20 Material Due September 25 8 Ad Close September 27 Material Due October 2 15 Ad Close October 4 Material Due October 9 22 CFO of the Year (with event) Colleges and Universities Family Business Ad Close October 11 Material Due October Special Report: How the New Euclid Avenue is Transforming Cleveland Largest Defense Contracts Ad Close October 18 Material Due October 23 CFO of the Year Awards Program (week of October 22) Accounting Firms

7 NOVEMBER 5 Crain s Custom Publishing Finance Hospitals Ad Close October 25 Material Due October Ad Close November 1 Material Due November 6 19 Estate Planning Forty Under 40 (with event) Savings Institutions Ad Close November 8 Material Due November Nonprofit Salary Report Forty Under 40 Event (November 19) Who to Watch in Law Ad Close November 15 Material Due November 20 DECEMBER 3 Crain s Custom Philanthropy, Fundraising and Publishing Nonprofits Office Leases Ad Close November 5* Material Due November Banks Ad Close November 29 Material Due December /31 Top 10 Northeast Ohio Newsmakers of 2012 Ad Close December 6 Material Due December 11 Book of s 2013 Ad Close December 3* Material Due December * Early Close Visit CrainsCleveland.com for daily business news

8 Crain s Contacts & Beat Sheet Crain s Cleveland Business 700 West St. Clair Ave., Suite 310 Cleveland, Ohio Fax Editorial fax Editorial ClevEdit@crain.com Advertising Cleve-Ad@crain.com Subscriptions: Customer service: To register for news alerts: Editorial Brian Tucker Publisher/Editorial Director btucker@crain.com Mark Dodosh Editor mdodosh@crain.com Scott Suttell Managing Editor ssuttell@crain.com Amy Ann Stoessel Sections Editor astoessel@crain.com Kathy Carr Assistant Editor Marketing/Food kcarr@crain.com Joel Hammond Assistant Editor Sports jmhammond@crain.com Deborah Hillyer Research Editor/s dhillyer@crain.com Reporters: Stan Bullard Commercial Real Estate/ Development sbullard@crain.com Tim Magaw Health Care/Education tmagaw@crain.com Jay Miller Government jmiller@crain.com Michelle Park Finance mpark@crain.com Dan Shingler Manufacturing dshingler@crain.com Chuck Soder Technology csoder@crain.com SALES Mike Malley Advertising Sales Director mmalley@crain.com Classifieds: Toni Coleman tcoleman@crain.com Account Executives: Dawn Donegan ddonegan@crain.com Adam Mandell amandell@crain.com Nicole Mastrangelo nmastrangelo@crain.com Gena Page gpage@crain.com Events & Conferences: Christian Hendricks Events & Conferences Manager chendricks@crain.com Jessica Snyder Events & Conferences Coordinator jdsnyder@crain.com Crain s offers Taft several integrated marketing solutions under one highly respected name that we leverage to promote our legal services to a credible, discerning business audience. Their team helps solidify and unify Taft s go-to-market strategy. Kathleen Major Business Development Director, Taft Stettinius & Hollister LLP

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