Social Media: Was kommt als nächstes?

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1 How social computing creates business value Social Media: Was kommt als nächstes? Dr. Manfred Langen, Siemens AG, Corporate Technology

2 Social Media / Social Software Fields of application Internal Use Exchange and creation of knowledge Locate expertise Build expert networks Facilitate training. Customers / Suppliers / Partners Communities with customers Customer participation in product development Supplier integration in product lifecycle External Public Viral marketing Attract digital natives Attract new customers after McKinsey n 1700 Page 2 KnowTech 2013 Corporate Technology, Dr. M. Langen

3 McKinsey: The social economy: Unlocking value and productivity through social technologies (2012) Page 3 KnowTech 2013 Corporate Technology, Dr. M. Langen

4 McKinsey: The social economy: How social technologies can add value (2012) Page 4 KnowTech 2013 Corporate Technology, Dr. M. Langen

5 Three steps to embrace the potential of social computing Stakeholders End- Customers Customers & Partners Employees Internal collaboration Increase productivity and leverage innovation by improving collaboration and streamlining communications Extended networked enterprise PLM - Derive customer insights - Co-create products Sales - Customer interaction - Foster sales leads Service - Provide customer care Social business value creation ( Healthcare - Patient communities Infrastructure & Cities - Smart city portal Page 6 KnowTech 2013 Corporate Technology, Dr. M. Langen

6 Bitkom: Einsatz und Potenziale von Social Business für ITK-Unternehmen (2013) Page 7 KnowTech 2013 Corporate Technology, Dr. M. Langen

7 Horizontal and Vertical Social Software Consumer Business Vertical Horizontal Page 8 KnowTech 2013 Corporate Technology, Dr. M. Langen

8 Horizontal and Vertical Social Software Consumer Business Vertical Horizontal Generic networking and content sharing Support of internal business processes Page 9 KnowTech 2013 Corporate Technology, Dr. M. Langen

9 Horizontal and Vertical Social Software Consumer Business Domain specific networking and sharing Vertical PatientsLikeMe theenergycollective Horizontal Generic networking and content sharing Support of internal business processes Page 10 KnowTech 2013 Corporate Technology, Dr. M. Langen

10 Horizontal and Vertical Social Software Consumer Domain specific networking and sharing Business Support of customer s business Vertical PatientsLikeMe theenergycollective social enhanced products, solutions and services Horizontal Generic networking and content sharing Support of internal business processes Page 11 KnowTech 2013 Corporate Technology, Dr. M. Langen

11 Social Media Technology Framework Applications Semantic Layer Social Layer Access Device Communities Tagging Web access / Dashboard Authentication / Authorization / User Management Follower /Followee Wiki Intranet 2.0 Blog Q&A User Profile & Activity Footprint Social Networking Mobile access / Apps Social Analytics Enhancements, e.g. people & community recommender Semantic Enhancements, e.g. content recommendations, trend detection Content evaluation (likes, etc.) Dynamic tag profile Tag search Video Digital Influence Content Aggregation Data Different types of structured and unstructured Information Objects Page 12 KnowTech 2013 Corporate Technology, Dr. M. Langen

12 Thank you Siemens AG Corporate Technology, Research & Technology Center Dr.-Ing. Manfred Langen Principal Key Expert Siemens AG, CT RTC ITP Otto-Hahn-Ring 6 D München Tel.: +49 (89) Page 13 KnowTech 2013 Corporate Technology, Dr. M. Langen

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