PLACEWISE MEDIA OVERVIEW

Transcription

1 COMPANY OVERVIEW

2 PLACEWISE MEDIA OVERVIEW PlaceWise Media is the leading provider of digital marketing services to the shopping center industry. The company s advertising and data network includes nearly 700 malls and lifestyle shopping destinations, as well as 1,400 grocery retailers nationwide. As one of the nation s largest shopper media networks, PlaceWise offers shopping centers, retailers and brands real-time access to active shoppers currently intending to purchase relevant products and services. PlaceWise s unique, first-party shopper data generated by this network helps clients better understand their target shoppers behaviors and intentions and make more informed business decisions. PlaceWise Media began by building the online, mobile and social presence for several shopping center management companies properties. Today, with a network reaching millions of lifestyle and grocery shoppers, PlaceWise offers the scale and flexibility to access the right shoppers at the right time, with the right message making PlaceWise both the largest AND the fastest-growing company of its kind in the industry. PlaceWise Media s strategic plans include expanding its reach by deploying a powerful, proximity-based marketing network inside malls and retail centers. This network will enable PlaceWise and its mall partners to maximize access to, engage, understand and monetize the other 85% of on-premise shoppers who haven t engaged with a shopping center website. The three components of PlaceWise s on-premise network will include the utilization of beacons, Wi-Fi and geo-fencing. These elements will create a new advertising channel for retailers and advertisers and a new revenue stream for malls and grocers.

3 ENGAGING SHOPPERS ONLINE AND DRIVING SALES ON PREMISE Digital access to information has forever altered shopping behavior as well as the mode, matter and timing of communicating with shoppers. Consistent cell phone and Wi-Fi access and smartphone adoption has enabled this shift. While this has fueled the acceleration of e-commerce, this doesn t herald the end of physical retail. In fact, digital tools and content have enhanced the physical retail experience. 90+% of all shopping still occurs in physical stores, and digital, social and mobile tactics applied with the same best-in-class practices of successful e-tailers can drive more than just Internet eyeballs. It drives actual foot traffic. Engaging shoppers online to promote sales on premise is at the core of PlaceWise s platform services model for mall and grocery. PlaceWise is the industry leader in accessing shoppers who are researching online, then shopping in physical stores. TARGETED ADVERTISING SERVICES PlaceWise Media offers its Waste-Free Advertising suite of smart, effective and affordable online advertising services for the shopping center and grocery industries. This local digital extension, targeting relevant shoppers based on geographic and behavioral parameters, reaches the right audience in the right place at the right time Just who you want. Right when they are ready. FAR M E R S MAR KET As the more than 10 million monthly shoppers who visit those digital properties navigate store directories, products, trends, click for dates & times recipes, deals, coupons, weekly specials and promotions, PlaceWise learns about their immediate shopping aspirations where they are, which retailer(s) they intend to visit, what they intend to buy, and when they are intending to shop, generating unique first-party data on these active shopper intenders. This data can be used to deliver advertising in real time to these site visitors during their mall/grocery session, target them on third-party websites following their visit or deliver relevant ads from other retailers in the future. The data by itself is also a valuable asset that can be sold to data partners to fuel smart data purchases for their clients.

4 BUSINESS-TO-BUSINESS MODEL PlaceWise aggregates its audience of millions of lifestyle and grocery shoppers to create an ecosystem that produces service revenue from our mall and grocery retailers, and leverages the first-party data generated from those sites to provide targeted digital advertising. Mall Services revenues from website hosting and marketing of our mall properties Brand Advertising through sales of display ads on mall and grocery sites and eventual access to a targeted audience via proximity marketing channels Digital Direct Advertising revenues from providing online advertising that reaches shoppers based on geographic and behavior parameters as they browse websites via desktop or mobile Data Partnerships licensing our audience data for media buys

5 LEADERSHIP TEAM The PlaceWise leadership team brings together the deep knowledge of pioneers in mobile, wireless and broadband access, innovators in consumer service bundling, leaders in digital marketing to retail and technology integrators. THEIR EXPERTISE DRIVES THE VISION OF THE ORGANIZATION Marketing and promotion Product launch Personnel, client and project management Hosting services Systems and engineering Retail distribution EXECUTIVE TEAM Mort Aaronson, President and CEO John Dee, COO Wooga Yoo, Vice President of Operations Lela Cocoros, Vice President, Content, Marketing and Communications Jeffery B. Fraser, Vice President, Sales and Business Development PlaceWise Media is headquartered in Denver, Colorado. MORT AARONSON, PRESIDENT AND CEO As President and CEO, Mort Aaronson has led the company to become one of the largest shopper media networks in the United States. Aaronson s unique background in online community building, consumer bundling, advertising, communications and wireless has given him keen insight into the consumer. Aaronson served as Chairman of Morey Evans Group Advertising for five years and helped incubate Motive, an award-winning digital and experiential marketing agency, acquired by Project: WorldWide. As CEO of en.able, he pioneered the now ubiquitous business practice of consumer service bundling. While CEO of Ricochet Networks, he worked with local communities to activate Internet services in underserved areas. At MCI, he oversaw the marketing, planning, support and operations of its $8 billion business markets division and played an instrumental role in the company s investment in NewsCorp. During his tenure as President and Chief Operating Officer of KN Energy, the company became the first deregulated utility company in the United States. Aaronson has a bachelor s degree from the University of Wisconsin-Madison and a graduate degree in direct marketing from New York University.

6 LEADERSHIP TEAM JOHN DEE, COO As Chief Operating Officer, John Dee leads the company s operational teams. With 25 years of management experience in the wireless and shopper marketing realms, Dee has his finger on the pulse of consumers and the tools required to better connect them to retailers and brands all along the path to purchase. Previously, Dee led the efforts to introduce MCI s first Internet product as the company s west region Manager of Internet Marketing. He launched bundled utility services with wireless Internet in rural markets as Vice President of Product Marketing and Development at en.able. In his role as Senior Vice President of marketing and sales for Ricochet Networks, he established retail distribution arrangements for Ricochet s wireless Internet with nationwide big box retailers. Dee has a bachelor s degree from Regis University and did graduate work at University of Denver. WOOGA YOO, VICE PRESIDENT OF OPERATIONS As Vice President of Operations, Wooga Yoo draws on more than 15 years of operations, personnel and client and project management experience in digital shopper marketing. Yoo is the longest standing member of the PlaceWise team, having overseen every PlaceWise shopping center client relationship. He is also responsible for all shopping center industry revenue, service delivery and support. Yoo and his team have won top industry awards for best-integrated digital marketing campaigns in the shopping center industry. Previously, Yoo worked with US West Communications creating metrics for the predictive analysis of employee success. Yoo s primary responsibility was in optimizing the productivity and ensuring the long-term retention of key personnel. Yoo began his career working in various research and medical environments, ranging from the Human Genome Project to malarial research and clinical application of preventive measures in the Solomon Islands. Yoo holds a bachelor s degree in molecular cellular developmental biology and a master s degree in counseling psychology, both from the University of Colorado.

7 LEADERSHIP TEAM LELA COCOROS, VICE PRESIDENT CONTENT, MARKETING AND COMMUNICATIONS As Vice President, Content, Marketing and Communications, Lela Cocoros is responsible for leading the marketing, content and communications efforts across all key audiences and stakeholders. Cocoros has had a distinguished career in the media, entertainment and telecom industries. For ten years, she was partner at October Strategies, Inc., an award-winning strategic communications consultancy she co-founded that served national and international media content, distribution, and technology clients. Prior to October Strategies, Cocoros led the corporate communications department at Tele-Communications, Inc. (TCI) and was part of the senior team that oversaw its $48 billion sale to AT&T. She has also held communications positions at the Cabletelevision Advertising Bureau (CAB) and NBC in New York. She was a charter fellow of the Women in Cable Telecommunications (WICT) Foundations Betsy Magness Leadership Institute at the Center for Creative Leadership and a recipient of the National Cable Telecommunications Association s Vanguard Award for Young Leadership. Cocoros holds a bachelor of fine arts from New York University s Tisch School of the Arts, Institute of Film and Television. JEFFERY B. FRASER, VICE PRESIDENT, SALES AND BUSINESS DEVELOPMENT As Vice President, Business Development, Jeffrey Fraser brings 17 years of product, sales and service management experience from the mobile telecom industry. His background is corporate strategy, organizational development, and product implementation, having successfully developed solutions in mobile commerce, web commerce, and billing services. Prior to joining PlaceWise Media, Fraser served as Senior Director of the mcommerce & Mobile Ad Innovation Groups for XIUS. His role was a hybrid of product management, product marketing, and business development for emerging product lines, including for Near Field Communication (NFC) mobile commerce. He published several industry white papers and co-authored a pending patent for Rule Triggered Mobile Advertising (PCT/US2011/35372). As one of the five founding executives of the e-kong Group (HKSE: 524), Fraser was instrumental in developing and operating enhanced voice and data services in Hong Kong, Singapore, and the U.S. Fraser has also held positions at UNIFI Communications, including Operations Specialist, Greater China; and General Manager, UNIFI Taiwan. Fraser graduated Magna Cum Laude from Boston University. He is proficient in Mandarin Chinese and familiar with Cantonese Chinese and Spanish.