Newsroom Collaboration Practices Or Web 2.0 challenge. Gruppo Editoriale L Espresso Strategy Leon, Spain November 16, 2006
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1 Newsroom Collaboration Practices Or Web 2.0 challenge Gruppo Editoriale L Espresso Strategy Leon, Spain November 16,
2 Gruppo L Espresso: online Properties 2
3 A Day in the Life of News: players Repubblica.it tells the tale of the day Repubblica radio Tv. Leading commentators, user interaction Kataweb: community, blogs, Star Control and other technology infotainment 3
4 A Day in the Life of News: facts Repubblica.it links to topics and events of Repubblica Radio Tv Repubblica.it site prompts users to join the conversation Repubblica Radio Tv: people from the newsroom, from the Main Desk update the Agenda Breaking news on the Internet/TV even giving up the idea of a scoop on paper (it s more and more difficult to keep a secret until tomorrow) 4
5 Video e audio in streaming & on demand Streaming audio 24/7: Radio DeeJay, Radio Capital, m2o Streaming video: RepubblicaTv (3hG), All Music, DeeJay TV 5
6 Multimedia 6
7 Il conclave (Repubblica) New formats Live 8 (Kataweb) Text+video+audio+animation. Different newsrooms work on a common product that is distributed in many (slightly) different versions Io tra gli schiavi (L espresso) 7
8 Some of the latest examples A writer on the Pilgrims Road L espresso weekly: An exclusive interview with the Nepal's Maoist guerrilla Leader in print, online and in video The 2007 guide to italian best restaurants 8 Interactive video
9 Il multimedia player On a daily basis: Two news journal tens of videoclips audio galleries photo galleries flash animations 9
10 Podcasting Besides The broadcast Audio, Video Are available On demand. They can be Downloaded on Every kind of Portable Devices 10
11 Innovative services: Blending technology and news 11
12 New services: Starcontrol Vip quotations. Online and with a weekly column on Il Venerdì Repubblica newsmagazine. More than italian and international personalities are currently monitored Present data sources: Over news sources Blogs Search Queries: Every day, the STAR CONTROL fetching application automatically searches for names in the sources and blogs specified. Alternative spellings and other refinements to the search are accounted for, in order to safeguard the accuracy of the hits. Starcontrol is a German format (Burda Group), managed by Kataweb newsroom and displayed on la Repubblica.it site 12
13 Ugc and news aggregation Kataweb news The combination of news popularity and reader choices. Online since mid August. In October it had half a million uu and 1.6 million pv In the release 2.0 users will be able to publish their own stories and to rate other users contributions 13
14 User generated content 14
15 Web 2.0: the Challenge Implementing User Generated Content turns users and readers into coauthors: this is the ultimate "engine" that make the Web 2.0 move and exist. However this is also our new audience. Media of Gruppo face the challenge of reaching for thhat audience using multiple solutions and services Testo Repubblica.it Finegil: polls via sms Repubblica.it Repubblica.it an aerea made by readers Kataweb blog oltre 400mila uu on a monthly basis RepubblicaRadioTv comments about live events Kataweb annunci 37mila on line classifed ads La Fragola: a pristine weblog publishing system for 6,000 school classes Foto - mms Kataweb Photo contest mms 1 maggio Repubblica Elezioni 2006 Audio-Video Radio Capital 4 you, playlist ascoltatori All Music Tvdiari Kataweb Videobox elettorale In alto un esempio dei commenti ai gol dei Mondiali Qui a destra gli mms inviati dagli utenti per raccontare il Concertone del 1 Maggio 15
16 : readers cut Il Giornale dei lettori Readers send their contributions An authomated system archives them Newsroom people read them and moderate MMS: multimedia gathering MMSs sent by users are archived in a data base accessible by editors and newsroom people Users can publish audio, video and pictures on our site 16
17 : new formats This is an example of our Video Interactive Interface Video created by newsrooms In depth elaboration Comments, questions by users Ads Through a size-reduced player we can use audio, video, pictures by the users 17
18 : Tua Tv The world seen through users eyes Users upload their videos News filters and publishes them Other users can rate and vote them 18
19 Different information streams coming from different newsrooms merged into one final interface 19
20 : convergence at work Repubblica Radio Tv is implementing new formats such as live, instant-opinion polls and a live comment integrated with other video docs and comments made by users. On the right a live event, integrated with other video stuff and enriched by eye witnesses 20
21 One archive, many platforms 21
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