INFORMATION TECHNOLOGY MANAGEMENT 10DBA381- DATABASE MANAGEMENT SYSTEMS

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1 INFORMATION TECHNOLOGY MANAGEMENT THIRD SEMESTER 10DBA381- DATABASE MANAGEMENT SYSTEMS UNIT I INTRODUCTION Database and DBMS characteristics importance advantages evolution - codd rules database architecture; data organization- file structures and indexing. UNIT II MODELING AND DESIGN FRAME WORK Data models- Conceptual design- ER diagram-relationships- normalization -data Management and system integration. UNIT III DATABASE IMPLEMENTATION Query languages-sql for data creation, retrieval and manipulation, database transactions, concurrency control, atomicity, recovery, security, backup and recovery, data base administration- client server architecture based RDBMS. UNIT IV DISTRIBUTED DATABASE AND OBJECT ORIENTED DATABASES Concepts of distributed databases and design, Object oriented databases-object life cycle modeling conceptual design-uml. UNIT V EMERGING TRENDS Overview of visual databases and knowledge based databases-conceptual design and business impacts. Scope for professionals and certifications such as Oracle Certified Professional. TEXT BOOKS 1. Peter Rob, Carlos Coronel, Database System and Design, Implementation and Management, 7 th edition, Cengage Learning, 2. Jeffrey A Hoffer et al, Modern Database Management, 8th Edition, Pearson Education,2008, REFERENCES 1. V. K. Jain, Database Management Systems, Dreamtech press, Narayan S. Umanath and Richard W. Scamell, Data Modeling and database design, Thomson course technology, Mark L.Gillenson & el, Introduction database management, Wiley India Pvt. Ltd, Peter Rob and Carlos Coronel, Database systems- Design, Implementation and

2 Management, Thomson Course technology, Hector Garcia -Molica et al, Database Systems The complete book, Pearson Education, 2008

3 10DBA312- ENTERPRISE RESOURCE PLANNING UNIT I INTRODUCTION Overview of enterprise systems Evolution - Risks and benefits - Fundamental technology - Issues to be consider in planning design and implementation of cross functional integrated ERP systems - Case studies. UNIT II ERP SOLUTIONS AND FUNCTIONAL MODULES Overview of ERP software solutions- Small medium and large enterprise vendor solutions, BPR, Business Engineering and best Business practices - Business process Management. Overview of ERP modules -sales and Marketing, Accounting and Finance, Materials and Production management etc. -Case studies. UNIT III ERP IMPLEMENTATION Planning Evaluation and selection of ERP systems-implementation life cycle - ERP implementation, Methodology and Frame work- Training Data Migration. People Organization in implementation-consultants, Vendors and Employees-Case studies. UNIT IV POST IMPLEMENTATION Maintenance of ERP- Organizational and Industrial impact; Success and Failure factors of and ERP Implementation -case studies. UNIT V EMERGING TRENDS ON ERP Extended ERP systems and ERP bolt on -CRM, SCM, Business analytics etc- Future trends in ERP systems-web enabled, Wireless technologies so on-case studies. TEXT BOOK 1. Alexis Leon, ERP demystified, second Edition Tata McGraw-Hill,

4 10DBA383- SOFTWARE QUALITY MANAGEMENT MODULE 1: Overview - People's Quality Expectations - Software Quality Perspectives and Expectations -Quality Frameworks and ISO Correctness and Defects - Definitions, Properties and Measurements A Historical Perspective of Quality MODULE 2: Quality Assurance Classification - QA as Dealing with Defects - Defect Prevention - Education and training - Formal method - Other defect prevention techniques Defect Reduction -Direct fault detection and removal- Other techniques and risk identification- Defect Containment-Software fault tolerance- Safety assurance and failure containment. MODULE 3: Handling Discovered Defect During QA Activities - QA Activities in Software Processes - Verification and Validation Perspectives - Quality Engineering - Activities and Process Quality Planning - Goal Setting and Strategy Formation - Quality Assessment and Improvement. MODULE 4: Quality Assurance beyond testing- Defect Prevention and Process Improvement - Basic Concepts and Generic Approaches - Root Cause Analysis for Defect Prevention - Education and Training for Defect Prevention - Analysis and modeling for Defect Prevention - Technologies,Standards and methodologies for defect prevention --Software tools to block defect injection. MODULE 5: Focusing on Software Processes - Process selection, definition and conformance Process maturity - Process and quality improvement - Fault Tolerance and Failure Containment - Basic Ideas and Concepts - Fault Tolerance with Recovery Blocks - Fault Tolerance with N Version Programming - Failure Containment - Safety Assurance and Damage Control - Application in Heterogeneous Systems. MODULE 6: Comparing Quality Assurance Techniques and Activities - General Questions - Cost, Benefit and Environment - Applicability to Different Environments - Effectiveness Comparison Defect perspective - Problem types - Defect level and pervasive level - Result interpretation and constructive information - Cost Comparison - QA Monitoring and Measurement - Direct and Indirect quality measurements - Models for Quality Assessment.

5 Text Books: 1. Jeff Tian, Software Quality Engineering: Testing, Quality Assurance, and Quantifiable Improvement,Wiley-India Edition

6 10DBA384- DATA COMMUNICATION AND NETWORKS. MODULE 1: Data communication and Networking for Today s Enterprise communications model Networks Internet TCP / IP OSI Model Data Transmission Channel capacity Wireless Transmission. MODULE 2: Signal encoding techniques Digital and Analog Data Digital Data Communication Techniques Data Link Control Protocol Flow and error control HDLC. MODULE 3: Multiplexing Synchronous and Statistical TDM ADSL Spread Spectrum Concepts Frequency Hopping Code division multiple access. MODULE 4: Circuit switching Networks and concepts Asynchronous transfer mode ATM Cells routing in packet switching networks effects of congestion-congestion control- traffic management. Cellular wireless networks Third generation systems. MODULE 5: LAN Protocol architecture High speed LANs -Wireless LAN technology IEEE Architecture, medium Access control Physical Layer, Security. MODULE 6: Internetworking Protocols principles and operation- multicasting security routing IP performance metrics network security- message authentication and Hash function IPV4 and IPV^ security Wi-Fi Protected Access Internet applications. Text Books: 1. William Stallings, Data computer communication, Prentice Hall India, 8th Edition

7 10DBA385- INTELLECTUAL PROPERTY RIGHTS UNIT I - INTRODUCTION TO INTELLECTUAL PROPERTY Introduction - Invention and Creativity - An Overview of Intellectual Property (IP) - Importance - Protection of IPR - Basic types of property. Forms of Industrial Properties: Patents, Industrial Designs, Plant Varieties, copyrights, Trademarks, Geographical Indications. UNIT II - INTERNATIONAL PROTECTION OF INTELLECTUAL PROPERTY RIGHTS Establishment of WIPO, General Agreement on Trade and Tariff (GATT).Patent Co- Operation Treaty, TRIPS agreement, Bern Convention, Rome convention, WTO and Intellectual Property Rights. UNIT III PATENTS Introduction to Patents Overview, Historical development, concepts on Novelty, Utility, Non- Obviousness. Patentable and Non Patentable Inventions. Procedure for Filing of patents. Acquisition of patent rights. Compulsory Licenses, patent offices in India and jurisdiction. UNIT IV -COPYRIGHTS, TRADEMARKS, OTHER INTELLECTUAL PROPERTY RIGHTS Copyrights and related rights - Trade Marks and rights arising from Trademark registration - Definitions - Industrial Designs and Integrated circuits - Protection of Geographical Indications at national and International levels, Plant Varieties - Application Procedures, Trade Secret, UNIT V - LEGAL ASPECTS OF INTELLECTUAL PROPERTY RIGHTS Infringement of Patents and Remedies. Modification of granted patents, Case Studies on - Patents - Copyright and related rights - Trade Marks - Industrial design and Integrated circuits - Geographic indications - Protection against unfair competition. Enforcement of Intellectual Property Rights REFERENCES 1. P. Narayanan, Intellectual property Rights, Eastern law House.Third Edition, G.P.Reddy,Intelectual Property Rights &other Law,Gogia law agency, P.Narayanan,Patent Law,Eastern Law House,Fourth Edition, V.K. Unni,Trademarks &the emerging concepts of cyber property Rights,eastern Law House, Prof.A.Chandrasekaran, Intellectual property law, C.Sitaraman &Co.Pvt.ltd., Dr.Vikes Vashishth, Law &practice of intellectual property in India, Bharath law House Pvt.Ltd.2002.

8 10DBA386- DATA WAREHOUSING AND DATA MINING OBJECTIVE: Enhance the traditional information presentation technologies by bringing the datafor their creation into a single source. MODULE 1: Data Warehouse definition and characteristics Data Warehouse Architecture Client / Server computing model Server Functions Server Hardware Architecture RISC Versus CISC Distributed memory Cluster Systems Server OS, Unix, Windows NT, OS/2, NetWare MODULE 2: RDBMS Architecture for Scalability Types of Parallelism Advanced RDBMS Features and Administration Oracle - System Management, Informix Features - Sybase - SYBASE SQL Server- IBM DB2- Microsoft MS SQL Server. MODULE 3: Data Warehouse Database, Sourcing, Acquisition, Cleanup and Transformation Tools Access Tools - Query and Reporting Tools, OLAP Data Marts Information Delivery System MODULE 4: Building a Data Warehouse Approach Design, Technical and Implementation Considerations Database Architecture for Parallel Processing DBMS Schema MODULE 5: Metadata Repository and Management Need for OLAP OLAP Tools and the Internet - Data Mining Embedded Effectiveness Over fitting - Technologies. MODULE 6: Decision Trees Neural Networks Business Score Card and Clustering and Nearest- Neighbor Prediction and analysis Genetic Algorithms - Usage and Applications - Data Visualization Principles Data Ware House market Text Books:- 1. Alex Berson, Stephen J. Smith, Data Warehousing, Data- Mining and OLAP, Tata McGraw Hill

9 10DBA317- BUSINESS RESEARCH METHODS UNIT I INTRODUCTION TO RESEARCH The hallmarks of scientific research the building blocks of science in research the research process for applied and basic research the need for theoretical frame work hypothesis development hypothesis testing with quantitative data. The research design. The purpose of the study: Exploratory, Descriptive, Hypothesis testing (Analytical and Predictive) cross sectional and longitudinal studies. UNIT II EXPERIMENTAL DESIGN The laboratory and the field experiment internal and external validity factors affecting internal validity. Measurement of variables scales and measurement of variables development scales - rating scale and concept in scales being developed. Stability measures. UNIT III DATA COLLECTION METHOD Interviewing, questionnaires etc. Secondary sources of data collection. Guidelines for questionnaire design electronic questionnaire design and surveys. Special data source: Focus groups, Static and dynamic data-collection methods and when to use each. Sampling techniques and confidence in determining sample size. Hypothesis testing determination of optimal sample size. UNIT IV A REFRESHER ON SOME MULTIVARIATE STATISTICAL TECHNIQUES Factor analysis cluster analysis discriminant analysis multiple regression & Correlation canonical correlation application of SPSS package. UNIT V THE RESEARCH REPORT The purpose of the written report concept of audience Basics of written reports. The integral parts of a report the title of a report. The table of contents, the synopsis, the introductory section, method of sections of a report, result section discussion section recommendation and implementation section. TEXT BOOKS: 1. Donald R.Cooper and Ramcis S.Schindler, Business Research Methods,Tata McGraw Hill Publishing Company Limited, New Delhi, C.R.Kothari, Research Methodology, Wishva Prakashan, New Delhi, REFERENCES : 1. Sekaran, Research Methods for Business, John Wiley and Sons Inc., New York, Donald H.Mc.Burney, Research Methods, Thomson Asia Pvt. ltd. Singapore 2002.

10 3. G.W.Ticehurst and A.J.Veal, Business Research Methods, Longman, Ranjit Kumar, Research Methodology, Sage Publication, London, New Delhi, Raymond-Alain Thie tart, et,al., Doing Management Research, Sage Publication, London,

11 INFORMATION TECHNOLOGY MANAGEMENT FOURTH SEMESTER 10DBA471- DECISION SUPPORT SYSTEMS UNIT-I INTRODUCTION Decision concept Steps - Decision support system -components, characteristics- classification and applications UNIT-II MODEL MANAGEMENT Models- Modeling process Types of models- Optimization Simulation - Heuristics - Descriptive Predictive - Model base- Modeling languages - Model directory - Model base management - System-Model execution- Integration and command processing UNIT -III DATA MANAGEMENT SYSTEM Data base Sources of Data- Data Directory - Data Structure and database language - Query facility- Data Management system-dbms as DSS development tool. UNIT IV DIALOG MANAGEMENT User interface - Graphics Multimedia- Visual interactive modeling- Natural language processing- Speech recognition and understanding - Issues in user interface. UNIT-V DEVELOPMENT OF DECISION SUPPORT SYSTEM Development process-software and hardware and data acquisition - Model acquisition- Dialog development Integration- Testing and validation -Training and implementation. References 1. Efraim Turban, Jay E. Aronson, Ting-Peng Liang: DSS and Intelligent Systems, Pearson Education, Macllah: Decision Support Systems and Data Warehousing, Tata McGraw-Hill Stevenson, Introduction to Management Science, 1/e, Tata McGraw-Hill, James A Obrien, george M Marakas: Management Information systems,,tata McGrawHill, Janakiraman and K Sarukesi, Decision Support system, PHI, Lotfi, Decision support System and Management, McGraw Hill Publications, Goyal, Management Information Systems, Macmillan,2010

12 10DBA462- KNOWLEDGE MANAGEMENT UNIT I INTRODUCTION Knowledge Economy Technology and Knowledge Management Knowledge Management Matrix Knowledge Management Strategy Prioritizing knowledge strategies knowledge as a strategic asset. UNIT II KNOWLEDGE ACQUISITION AND PROCESSING Knowledge Attributes Fundamentals of knowledge formation Tacit and Explicit knowledge Knowledge sourcing, abstraction, conversion and diffusion. UNIT III KNOWLEDGE MANAGEMENT SYSTEMS Knowledge Management and organizational learning, architecture important considerations collection and codification of knowledge Repositories, structure and life cycle Knowledge Management infrastructure Knowledge Management applications Collaborative platforms. UNIT IV KNOWLEDGE CULTURE IN ORGANISATIONS Developing and sustaining knowledge culture Knowledge culture enablers implementing knowledge culture enhancement programs Communities of practice Developing organizational memory. UNIT V KNOWLEDGE MANAGEMENT LOOKING AHEAD Knowledge Management tools, techniques Knowledge Management and measurements Knowledge audit Knowledge careers Practical implementation of Knowledge management systems Case studies. REFERENCES 1. Key issues in the New Knowledge Management Joseph M. Firestone and Mark W. McElroy, Butterworth Hienemann. 2. Knowledge Management Classic and contemporary works Edited by Daryl Morey & others Universities Press India Private Limited. 3. Knowledge Management, Shelda Debowski, John Wiley & Sons. 4. Knowledge Management, Sudhir Warier,Vikas Publishing House Private Limited. 5. Knowledge Management System Theory and practice,edited by Stwart Barnes Thomson Learning. 6. Handbook on knowledge management,edited by CW. Hol Sapple Springer.

13 10DBA473- TECHNOLOGY MANAGEMENT UNIT- ITECHNOLOGY MANAGEMENT AND MANAGEMENT STRATEGY Review of Technology Management- Technological Innovation- Business Competitiveness- Technology Strategy and Leadership- UNIT II DEVELOPMENT OF TECHNOLOGICAL CAPABILITIES Developing Technology Based Capabilities- Technology Based Developments - Diffusion and Adaptation Technology - Need for Technology Analysis UNIT III MANAGEMENT ISSUES & BUSINESS COMPETITIVENESS People and Organization Issues- Characteristics of Innovative Firms- Technology Interface with Markets- Customers and Suppliers-Operational System Strategies - Business Competitiveness Interface- Market Integration with Technology- Accountability with Share Holders UNITIV MANAGEMENT OF TECHNOLOGY Factors Influencing Effective Integration in Technical Organization Barrier to Implementation of Structure for Managing Technology- Need for Inter-Disciplinary Endeavour and Improved -Functional Relation UNIT -V IMPLEMENTATION OF PERFORMANCE Decisions for Implementing- Performance & Impact of New Technology- International E Business Management- References 1. Gerared H Gaynor,Hand book of Technology management, Tata McGraw Hill, Murthy, Technology Management, Himalaya Publishing House, Fredric Betz, Strategic Technology Management, Tata McGraw Hill, Ray Gehani, Management of Technology & Operations, Wiley Krihanamacharyulu, Lalitha, Management of Technology, HPH,2009MBA P09 05