ISOM 4020Innovation Management & Technology Entrepreneurship. Room: 1010, LSK Building. Wednesday16:30-17:50 Friday 16:30-17:50

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1 ISOM 4020Innovation Management & Technology Entrepreneurship Room: 1010, LSK Building Wednesday16:30-17:50 Friday 16:30-17:50 COURSE INSTRUCTOR Dr. Jeevan Jaisingh Room: LSK4078 Ph: Office Hours: By appointment TA Byung Yeon Kim(Yeon) LSK4065 Website: Use your ITSC account to login. COURSE OVERVIEW: Innovation is a major driver of economic growth in the world today. Innovations in the information technology, pharmaceutical, manufacturing and genetics industry are having significant impact on human life around the world. Every day thousands of entrepreneurs and entrepreneurial firms around the world work to bring their innovations out in the market. However, for every successful innovation there are many innovations that end up as failures. Why are some innovations successful while others end up as failures? How can entrepreneurs and entrepreneurial firms manage the innovation process to increase the chance of success? What skills, information and tool-kits does an entrepreneur need to make his/her technology venture a success? These are some of the questions that provide a starting point for the content that is going to be covered in this course. The course provides students with the knowledge and skills that will help them become good at managing innovations and also provide a basic foundation to become a technology entrepreneur. The course uses a number of short cases to introduce students to business scenarios and to illustrate the relevance of concepts learnt in class. Students have an opportunity to apply what they have learnt in class to the group project where students will take the role of technology entrepreneurs who are in charge of bringing a new technology into the market.

2 COURSE GRADING POLICY: The grade for the course will be based on the following weight: CLASS PARTICIPATION: DISTRIBUTION % Class Participation 10 Mid-Term Exam 20 Group Project 30 - Presentation (10) - Report (20) Final Exam 40 Participation will be judged based on your contribution to class discussions. Points would depend on the quality of the comments made and the value added to the discussion. Activities that disturb the class such as coming late, talking, texting, web surfing etc. may lead to deductions in the class participation scores. MID-TERM EXAM: The exam is scheduled for Oct. 14 th The exam will consist of questions which are a combination of multiple choices, true/false and essay type questions. The exam will be closed book. GROUP PROJECT: Students will work in groups consisting of 6-7 students per group. The students will take the role of technology entrepreneurs who are bringing a new technology into the market. The choice of the technology is left to the groups. Each individual group is expected to meet with the instructor to get pre-approval for their project. The project will provide an opportunity to apply the concepts learnt in class to a real life technology. Each group is expected to do a presentation of their project and submit a report. More details about the project appear later. At the end of the course students can request to do a peer evaluation of their groups. Your final score on the group project may be reduced if the peer evaluation by your group mates suggests that your contribution has not been up to par. FINAL EXAM: The date of the exam will be announced by ARRO. The exam will be based on the material covered in the course. The exam will consist of questions which are a combination of multiple choice, true/false, essay type questions and short case analysis. The exam will be closed book.

3 COURSE MATERIAL: - No Textbook - Short cases/handouts etc. to be provided in class. CLASSROOM POLICIES: 1. Please be settled in class a couple of minutes before the start of each class. 2. If the class has already started then collect the handouts after class. 3. No usage of mobile phones or computers in class

4 COURSE SCHEDULE (TENTATIVE): Please note that: 1. Handouts mentioned under course schedule will be provided on the day mentioned and should be read after class. 2. The Cases referred to here are short cases and will be provided in class. Students who would like to prepare for the case by reading it in advance can request the TA for a copy before the class. # Class Date Topic Short Case Reading PART I. INNOVATION BASICS 1 Sep. 2 nd Introduction: Innovation and Entrepreneurship 2 Sep. 4 th Innovation Evolution and S-Curves 3 Sep. 9 th Disruptive Innovations 4 Sep. 11 th Analyzing Innovation Capabilities 5 Sep. 16 th Innovation Adoption: Crossing the Chasm 6 Sep. 18 th Protecting Intellectual Property (Patents) 7 Sep. 23 rd Protecting Intellectual Property (Copyrights, Trademarks & Tradesecrets) e-ink Nintendo: Wii Kodak Segway tttools Cadence vs. Avanti PART II. ENTREPRENEUR: TAKING IT TO MARKET 8 Sep. 25 th Analyzing Customer Lytro Needs 9 Sep. 30 th New Product Development 10 Oct. 2 nd Market & Feasibility Analysis Nymi 11 Oct. 7 th Innovation Adoption: Predicting adoption rate Smartsense Handout: Types and patterns of innovation, Melissa Schilling Handout: Disruptive Technologies Catching the Waves, Bower &Christensen Handout: Meeting the Challenges of Disruptive Change, Christensen &Overdorf Handout: What is Intellectual Property:, WIPO 12 Oct. 9 th Mid-Term Review 13 Oct. 14 th MID TERM EXAM 14 Oct. 16 th Business Plans Handout: How to write a great Business Plan, Sahlman Oct. 21 st Chung Yeung Festival

5 15 Oct. 23 rd Business Model Tile Analysis 16 Oct. 28 th Organization Form Handout: Organizing the enterprise: Which form is best for you? Chapter 3 from Entrepreneur s toolkit, HBS Press. 17 Oct 30 th Funding the Business Zazzle Handout: Getting financing or funding, Chapter 10 from Entrepreneurship, Barringer and Ireland. PART III. TECHNOLOGY STRATEGY 18 Nov. 4 th Network Effects: Strategy in Networked Industries 19 Nov. 6 th Market Timing & Playstation Cannibalization 20 Nov. 11 th Product Architecture XCOMP vs. YCOMP 21 Nov. 13 th Collaboration Strategies 22 Nov. 18 th PROJECT PRESENTATIONS 23 Nov. 20 th PROJECT PRESENTATIONS 24 Nov. 25 th PROJECT PRESENTATIONS 25 Nov. 27 th Review for Final Exam TBA by FINAL EXAM ARR Abgenix Handout: Getting the scope of the business right Christensen et. al., Chapter 5 from the Innovator s solution

6 Deliverables Due Date Project Report: Nov. 27 th 2015 Presentation: Nov. 18 th /20 th /25 th 2015 GROUP PROJECT Students will work in groups consisting of 6-7 students per group. The students will take the role of technology entrepreneurs who are bringing a new technology into the market. The choice of the technology is left to the groups. Each individual group is expected to meet with the instructor to get pre-approval for their project and for project consultation. No two groups are allowed to work on the same topic. The group that selects the topic first will be allotted the topic. The project will provide an opportunity to apply the concepts learnt in class to a real life project. Each group is expected to do a presentation of their project and submit a report. Project Timeline: Group formation Topic Selection& Approval Consultation with Instructor Work on Project Oct. 16 th Oct. 23 th Oct. 24 th Nov. 27 th Nov. 1 st Nov.27 th Here are some guidelines for the report and presentation: Report: The report should contain the business plan for your project. The outline and format of the business plan can follow the structure of the business plan discussed in class. In preparation for writing the business plan, groups will need to do market and feasibility analysis, customer needs analysis etc. In addition the report can include any other detail the groups feels relevant. The approximate length of the report can be around pages (12 point font, 1.5 spacing). Presentation: Each group will do a 20 min. presentation of their project. There will be an additional 5-10min. of Q&A. All students are expected to attend the class even if their groups or they are not presenting. Submission: Please submission to TA on the due date.