COLLECTIONS SÁBADO 7 SEPTIEMBRE PRESENTACIÓN SPRING-SUMMER 2016 #MBFWM HALL 14.1

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1 SÁBADO 7 SEPTIEMBRE H. PRESENTACIÓN SALA MERCEDES-BENZ rés Sardá para su colección otoño-invierno , nos pone en la piel de una mujer de hoy, con sus mil y una historias que vive a la vez, para las que necesitaría 48 horas al día. Se presenta siempre con ese estilo tan suyo, tanto si hace deporte, como si va de shopping, trabaja, sale o se divierte. No quiere renunciar a nada y vive la vida intensamente. Queremos rendir homenaje a la mujer. Creemos que ella soporta el mundo. Los colores de la colección son potentes. El negro y el blanco estarán presentes, con toques de rojo, en casi todos los looks de la colección. Contrastará la ropa interior en nude, verde, azul, fucsia, naranja. Los estampados en cuadros escoceses, bouquets florales o flocados en cachemir. Las materias, para ese día tan largo, van a variar muchísimo, desde la felpa de seda, los tejidos deportivos tecnológicos o el algodón, a los rasos, encajes y tules más propios de nuestras colecciones. istorias que vive a la vez, para las que necesitaría 48 horas al día. Se presenta siempre con ese estilo tan suyo, tanto si hace deporte, como si va de shopping, trabaja, sale o se divierte. No quiere renunciar a nada y vive la vida intensamente. Queremos rendir homenaje a la mujer. Creemos que ella soporta el mundo. Los colores de la colección son potentes. El negro y el blanco estarán presentes, con toques de rojo, en casi todos los looks de la colección ntrastará la ropa interior en nude, verde, azul, fucsia, naranja. Los estam rés Sardá para su colección otoño-invierno , nos pone en la piel de una mujer de hoy, con sus mil y una historias que vive a la vez, para las que necesitaría 48 horas al día. Se presenta siempre con ese estilo tan suyo, tanto si hace deporte, como si va de shopping, trabaja, sale o se divierte. No quiere renunciar a nada y vive la vida intensamente. Queremos rendir homenaje a la mujer. Creemos que ella soporta el mundo. Los colores de la colección son potentes. El negro y el blanco estarán presentes, con toques de rojo, en casi todos los #MBFWM looks de la colección. Contrastará la ropa interior SEPTEMBER en nude, verde, 18-22, azul, fucsia, 2015 naranja. Los estampados en cuadros escoceses, bouquets florales o flocados en cachemir. Las materias, para ese día tan largo, van a variar muchísimo, desde IFEMA, la felpa FERIA de seda, DE los tejidos MADRID deportivos tecnológicos o el algodón, a los rasos, encajes y tules más propios de nuestras colecciones. Queremos rendir homenaje a HALL 14.1 MADRID la mujer. Creemos que ella soporta el mundo istorias que vive a la vez, para las que necesitaría 48 horas al día. Se presenta siempre con ese estilo tan suyo, tanto si hace deporte, como si va de shopping, trabaja, sale o se COLLECTIONS divierte. No quiere renunciar a nada y vive la vida intensamente. Queremos rendir homenaje a la mujer. Creemos que ella soporta el mundo. Los colores de la colección son potentes. El negro y el blanco estarán presentes, con toques de rojo, en casi todos los looks de la colección ntrastará la ropa interior en nude, verde, azul, fucsia, naranja. Los estam rés Sardá para su colección otoño-invierno , nos pone en la piel SÁBADO 7 SEPTIEMBRE SPRING-SUMMER 2016 de una mujer de hoy, con sus mil y una historias que vive a la vez, para las que necesitaría 48 horas al día. Se presenta siempre con ese estilo tan suyo, tanto si hace deporte, como si va de shopping, trabaja, sale o se divierte. No quiere renunciar a nada y vive la vida intensamente. Queremos rendir homenaje a la mujer. Creemos que ella soporta el mundo. Los colores de la colección son potentes. El negro y el blanco estarán presentes, con toques de rojo, en casi todos los looks de la colección. Contrastará la ropa interior en nude, verde, azul, fucsia, naranja. Los estampados en cuadros escoceses, bouquets florales o flocados en cachemir. Las materias, para ese día tan largo, van a variar muchísimo, desde la felpa de seda, los tejidos deportivos tecnológicos o el algodón, a los rasos, encajes y tules más propios de nuestras colecciones. istorias que vive a la vez, para las que necesitaría 48 horas al día. Se presenta siempre con ese estilo tan suyo, tanto si hace deporte, como si va de shopping, trabaja, sale o se divierte. No quiere renunciar a nada y vive la vida intensamente. Queremos rendir homenaje a la mujer. Creemos que ella soporta el mundo. Los colores de la colección son potentes. El negro y el blanco estarán presentes, con toques de rojo, en casi todos los looks de la colección ntrastará la ropa interior en nude, verde, azul, fucsia, naranja. Los estam DUYOS Sala Mercedes-Benz ROBERTO VERINO Sala Bertha Benz ANDRES SARDA Sala Mercedes-Benz ORGANISED BY: HANNIBAL LAGUNA Sala Bertha Benz THE 2ND SKIN CO. Sala Mercedes-Benz TERESA HELBIG Sala Bertha Benz ETXEBERRIA Sala Mercedes-Benz MBFWM PRIMAVERA/VERANO VOLVER ÍNDICE

2 INDEX Alphabetical index of designers September Showrooms Samsung EGO...3 Schedule MBFWM september FRIDAY SEPTEMBER SATURDAY SEPTEMBER SUNDAY SEPTEMBER MONDAY SEPTEMBER TUESDAY SEPTEMBER OFF SÁBADO 7 SEPTIEMBRE Mass Media with stand...52 Designers who have taken part in Fashion Week Madrid since MADRID EGO Designers who have taken part in Fashion Week Madrid since Contact details staff MBFWM...55 Press contacts designers General Program...56 EGO Contacts...57 Main sponsors...58 Sponsors Collaborating partners DUYOS Sala Mercedes-Benz ROBERTO VERINO Sala Bertha Benz ANDRES SARDA Sala Mercedes-Benz HANNIBAL LAGUNA Sala Bertha Benz THE 2ND SKIN CO. Sala Mercedes-Benz TERESA HELBIG Sala Bertha Benz ETXEBERRIA Sala Mercedes-Benz MBFWM SPRING/SUMMER

3 ALPHABETICAL INDEX OF DESIGNERS SEPTEMBER 2015 Diseñadores DESIGUAL JUAN VIDAL ROBERTO TORRETTA BEATRIZ PEÑALVER AGATHA RUIZ DE LA PRADA DEVOTA & LOMBA JUANA MARTÍN ROBERTO VERINO DAVIDCATALAN AILANTO DOLORES CORTÉS JUANJO OLIVA TERESA HELBIG ELENA RIAL ALVARNO AMAYA ARZUAGA DUYOS ESTHER NORIEGA LUKE LEANDROCANO MARIA ESCOTÉ THE 2ND SKIN CO. ULISES MERIDA SÁBADO HOWL BY MARÍA GLÜCK JUAN CARLOS PAJARES ANA LOCKING ETXEBERRIA MARIA KE FISHERMAN PALOMA SUÁREZ ANDRES SARDA ANGEL SCHLESSER DAVIDELFIN FRANCIS MONTESINOS HANNIBAL LAGUNA ION FIZ MAYA HANSEN MOISES NIETO MONTSE BASSONS-BASMAR Samsung EGO Designers 7 SEPTIEMBRE 44 AZABALA PEDRO COVELO XAVI REYES SHOWROOMS BEATRIZ PEÑALVER info@beatrizpenalver.com JAIRO DÍAZ jairodiaz@hotmail.es MIGUEL ALEX contact@miguelalex.com PEDROCOVELO pedrocovelosoto@gmail.com DAVIDCATALAN davidcatalan.cm@gmail.com ELENA RIAL elenarialmuinos@gmail.com EVA SOTO CONDE info@evasotoconde.com MADRID JARA MALDONADO jara.madrid@gmail.com JUAN CARLOS PAJARES info@juancarlospajares.com MARIA MAGDALENA mariamagdalena.comunicacion@gmail.com MIKELCOLÁS mkolas@hotmail.com NATALIA RIVERA natalyarf@gmail.com PALOMA SUÁREZ info@palomasuarez.com DUYOS PINC by Ana Tichy ana@anatichy.com Sala Mercedes-Benz ROBERTO VERINO Sala Bertha Benz XAVI REYES ANDRES SARDA Sala Mercedes-Benz graveyardxavi@gmail.com HANNIBAL LAGUNA Sala Bertha Benz THE 2ND SKIN CO. Sala Mercedes-Benz TERESA HELBIG Sala Bertha Benz ETXEBERRIA Sala Mercedes-Benz MBFWM SPRING/SUMMER

4 FRIDAY A 18 DESIGUAL* Re-see Sring/Summer 2016 Collections AILANTO ROOM MERCEDES BENZ AGATHA RUIZ DE LA PRADA ROOM BERTHA BENZ ANGEL SCHLESSER ROOM MERCEDES BENZ ROBERTO VERINO ROOM BERTHA BENZ FRANCIS MONTESINOS ROOM MERCEDES BENZ DUYOS ROOM BERTHA BENZ DEVOTA & LOMBA ROOM MERCEDES BENZ SATURDAY MOISES NIETO ROOM MERCEDES BENZ ULISES MERIDA ANDRES SARDA ROOM BERTHA BENZ ROBERTO TORRETTA ROOM MERCEDES BENZ AMAYA ARZUAGA ROOM BERTHA BENZ JUANJO OLIVA ROOM MERCEDES BENZ ANA LOCKING ROOM BERTHA BENZ HANNIBAL LAGUNA ROOM MERCEDES BENZ SUNDAY LUKE LEANDROCANO ROOM MERCEDES BENZ ESTHER NORIEGA DAVIDELFIN ROOM BERTHA BENZ ETXEBERRIA ROOM MERCEDES BENZ JUANA MARTÍN ROOM BERTHA BENZ TERESA HELBIG ROOM MERCEDES BENZ ION FIZ ROOM BERTHA BENZ MARIA KE FISHERMAN ROOM MERCEDES BENZ Place to determine - By personal invitation only MONDAY JUAN VIDAL ROOM BERTHA BENZ ALVARNO ROOM MERCEDES BENZ THE 2ND SKIN CO. ROOM BERTHA BENZ MARÍA ESCOTÉ ROOM MERCEDES BENZ MAYA HANSEN PREMIO L ORÉAL ROOM BERTHA BENZ BASMAR ROOM BERTHA BENZ DOLORES CORTÉS TUESDAY HOWL by MARÍA GLÜCK ROOM BERTHA BENZ Samsung EGO Innovation Project XAVI REYES ROOM BERTHA BENZ AZABALA ROOM BERTHA BENZ PALOMA SUÁREZ DAVIDCATALAN ROOM BERTHA BENZ ELENA RIAL PEDRO COVELO ROOM BERTHA BENZ JUAN CARLOS PAJARES Premio Mercedes-Benz ROOM BERTHA BENZ Fashion Talent BEATRIZ PEÑALVER ROOM BERTHA BENZ MBFW Amsterdam Designer OFF* MARIA LAFUENTE 17 SEPT Hotel Miguel Ángel JOSE MATTEOS 21 SEPT Terraza The Roof ME Madrid Reina Victoria MANUEL DE GOTOR 21 SEPT GYMAGE Theater * Personal invitation only

5 FRIDAY 18 SEPTEMBER MADRID DESIGUAL Re-see Spring/Summer 2016 Collections AILANTO Room Mercedes-Benz AGATHA RUIZ DE LA PRADA Room Bertha Benz ANGEL SCHLESSER Room Mercedes-Benz ROBERTO VERINO Room Bertha Benz FRANCIS MONTESINOS Room Mercedes-Benz DUYOS Room Bertha Benz DEVOTA & LOMBA Room Mercedes-Benz

6 FRIDAY 18 SEPTEMBER 10 A 18 h Re-see Spring/Summer 2016 Collections* PRESS CONTACT Finally Alex Barrau Phone abarrau@finallypress.com SÁBADO 7 SEPTIEMBRE WEB: FACEBOOK: TWITTER: INSTAGRAM: MADRID *Place to determine - By personal invitation only DUYOS Sala Mercedes-Benz ROBERTO VERINO Sala Bertha Benz ANDRES SARDA Sala Mercedes-Benz HANNIBAL LAGUNA Sala Bertha Benz THE 2ND SKIN CO. Sala Mercedes-Benz TERESA HELBIG Sala Bertha Benz ETXEBERRIA Sala Mercedes-Benz MBFWM SPRING/SUMMER

7 FRIDAY 18 SEPTEMBER h ROOM MERCEDES-BENZ PRESS CONTACT Ángela Ortiz Phone prensa@ailanto.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

8 FRIDAY 18 SEPTEMBER h ROOM BERTHA BENZ LINES OF THE COLLECTION This season we present an easy-to-wear collection, comfortable garments with silhouettes that can be worn all day, but which can also be used at night combined with skirts or pants. Garments which as always are extremely comfortable, skirts with elastic waistbands, straight trousers, bell bottoms or shorts, wide dresses of every length, light jackets and coats and, of course, shirts and sweatshirts, which are already a hallmark of the firm. The materials are our favourites for summer, linen in provocative colours, rustic silk, poplin and printed cottons with all our classic motifs, custom jacquards with hearts, stars or fun tinsel effects, coloured stripes on transparent fabrics and long fringes with faded dye. The mix of prints, colours and materials make daily dressing a fun game of experimentation in which anything can be combined with anything: plain with prints, colour with colour, jacquard with felt, night with day, all for a woman who sets her own limits. PRESS CONTACT Catarina de Lancastre Phone Comunicacion2@agatharuizdelaprada.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

9 FRIDAY 18 SEPTEMBER h ROOM MERCEDES-BENZ PRESS CONTACT Anabel Martí Phone / anabelm@angelschlesser.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

10 FRIDAY 18 SEPTEMBER h ROOM BERTHA BENZ LINES OF THE COLLECTION A BALCONY BY THE SEA It has been demonstrated that we all have the idea of heaven as a faraway place with tropical vegetation, vast beaches of fine white sand and a sea with a colour that is impossible to reproduce. In the constant search for this paradise, we find happiness by savouring the sea from the privileged deck of a boat. The ability to travel without noise, without haste, without stress, enjoying the coast from a different perspective. This gives us so much excitement that it makes us feel like we ve reached this paradise we ve been seeking. Striped, printed and plain fabrics in sea colours, combined with the most explosive vegetation from tropical forests, allow us to offer colourful designs which are enthusiastic and utterly appealing. Sensual, flowing lines, adapting themselves to the needs of each occasion. Natural fabrics like cotton, linen, silk and blends of these draw us into a seductive summer full of attractions. Men and women who truly enjoy the charms of the places they visit, their own emotions and the things they have managed to dream. PRESS CONTACT The White Office Ángeles Moya Phone angelesmoya@twocomunicacion.com paula@twocomunicacion.com WEB: FACEBOOK: TWITTER: MBFWM SPRING/SUMMER

11 FRIDAY 18 SEPTEMBER h ROOM MERCEDES-BENZ LINES OF THE COLLECTION My Spring-Summer 2016 collection proudly wears its Rock & Roll spirit on its chest. It tells a story of rebellion, a leather-clad attitude, of black lace with silk fringes. Daring fabrics and cuts: risky see-through guipure and tulle, red carpet outfits which defy the world with their flight of silk, organza and large sequins with vintage reflections on necklines, and very pronounced openings. The romantic essence of rock is incarnated in the big red roses of the Spanish Kabuki pattern, at times veiled by black lace, nets which cast extreme reflections on the focal points of the stage. The flowers multiply in Matt Lamb s rosas print, which rebel against the darkness and explode in a powerful combination of colours which fills the catwalk with life. PRESS CONTACT Celia Soriano Contexto Comunicación Phone Josevi Plaza prensa@francismontesinos.com Phone / josevi@contextocomunicacion.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

12 FRIDAY 18 SEPTEMBER h ROOM BERTHA BENZ LINES OF THE COLLECTION OBUMU Spring-Summer 2016 Obumu means solidarity in the language of the towns of Kasenda and Kimya, Uganda, one of the most beautiful but most deprived areas of the country. I want to give visibility to Kelele Africa, a tiny NGO dedicated to helping and educating the women and children in this area. You can see their work and support them at White colour, white voices and natural fabrics such as linen, silk georgette, cotton guipure. A collection that accentuates the craftsmanship used in making its materials, good stitching and clean silhouettes, all without artifice. Solid primary colour as tones or as brushstrokes on white. White. We would like to thank AEG for joining this venture with us and for having created a range of washing machines that takes good care of the garments we have presented. PRESS CONTACT Blanca Zurita Phone blanca@bzprensa.com WEB: FACEBOOK: MBFWM SPRING/SUMMER

13 FRIDAY 18 SEPTEMBER h ROOM MERCEDES-BENZ LINES OF THE COLLECTION SUMMER 2016 SYNOPSIS The universe could be chaotic and ugly, but instead it is beautiful, simple and governed by simple mathematical rules Michio Kaku Every act of perception is an act of creation. According to constructivists, reality is a construction invented by the person observing it. The concept of beauty is based on from order and structure within a controlled construction, aiming for sensitivity through abstraction and, perhaps with the desire to impose a little order on reality, finding in symmetry an excuse to define ourselves. Colours: Orange, khaki, red, blue, lime yellow and white. Shapes: Geometrical, linear and symmetrical, avoiding decoration. We used the kimono as a reference to construct tunics and garments with a free structure and using striped fabrics we created concentric rectangular spaces. Materials Khaki silk guipure, orange satin and silk crêpe, lime yellow cotton taffeta, cotton poplin with red, blue and yellow stripes, cool khaki wool and striped cotton organdy. PRESS CONTACT D & L dpto. de Comunicación Phone comunicacion@devotaylomba.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

14 SATURDAY 19 SEPTEMBER MADRID MOISES NIETO Room Mercedes-Benz ULISES MERIDA ANDRES SARDA Room Bertha Benz ROBERTO TORRETTA Room Mercedes-Benz AMAYA ARZUAGA Room Bertha Benz JUANJO OLIVA Room Mercedes-Benz ANA LOCKING Room Bertha Benz HANNIBAL LAGUNA Room Mercedes-Benz

15 SATURDAY 19 SEPTEMBER h ROOM MERCEDES-BENZ LINES OF THE COLLECTION SUN, SEA AND SEX These three words are key to understanding the tourist boom in the Costa del Sol in the 1960s and 1970s. Foreign currencies and modernity blew into the country like fresh air. Swedish girls flooded the beaches of Torremolinos displaying their charms. Grand modern architecture hotels were raised, changing the physiognomy of the city. There were nightspots concealing the secrets of cinema legends such as Grace Kelly, Ingrid Bergman and Sophia Loren. Spanish films dedicated to the Costa del Sol of the time help us to reconstruct the landscape of a golden age, but were based entirely on clichés: Sangria, the Latin lover, flamenco and paella. Clichés which were certainly realities, but which do not at all depict the cosmopolitanism, tolerance. Freedom and fun at the height of the dictatorship and which preceded the social and cultural changes that Spain needed so badly. PRESS CONTACT The Apartment Comunicación Nicol Flores Phone nicol@theapartment.es WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

16 SATURDAY 19 SEPTEMBER h ROOM MERCEDES-BENZ LINES OF THE COLLECTION - H A I K U - Haikus are brief but intense poems that contain complete visual descriptions of small moments in life. In their original seventeen syllables in Japanese, haikus express worlds of deep emotion and lucidity. They are deceptively simple, but offer a fascinating complexity when read carefully. Using this basis as its inspiration, a collection has been designed where every look has its own personality that operates in isolation or as a part of a group. On a straight, vertical, sinuous silhouette, the designs play with cuts and overlays to define that inner complexity that is only perceptible when observed closely. The fabrics range from linen, cotton and silk with a very textured look, then suede with reverse napado (a new material in the development of the collections of Ulises Mérida), all the way to technological fabrics with metallic effect finishes. The colours of the collection include light, medium and metallic greys, which share space with beiges and whites. This chromatic range is broken radically with the introduction of tones like royal blue, magenta, cyclamen and purple. PRESS CONTACT Mamen Rodrigo Phone press@ulisesmerida.com WEB: FACEBOOK: TWITTER: INSTAGRAM: ulisesmerida/photos MBFWM SPRING/SUMMER

17 SATURDAY 19 SEPTEMBER h ROOM BERTHA BENZ LINES OF THE COLLECTION VOYAGE SAUVAGE Andrés Sardá invites us on an evocative journey to the heart of Africa. The collection is presented to us by taking us into the African night, and revisiting the classics from a new perspective. We see girls on safari, as tribal women or animals, but always seen through the Sardá perspective and with a nocturnal theme. Swimwear or lingerie break in depending on the moment and circumstance, playing with colours, textures and materials. For the safari theme, there is silk in the form of gabardine, organza or satin, combined with lingerie, giving this group a sophisticated and subtle air. For the tribal theme, an explosion of colours, contrasts and materials offer us an extraordinary visual game, combining the different swimwear series. The animal world selects lingerie or swimwear for each creation as required. PRESS CONTACT XXL Comunicación Phone Fax: xxl@xxlcomunicacion.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

18 SATURDAY 19 SEPTEMBER h ROOM MERCEDES-BENZ LINES OF THE COLLECTION The invasion of natural areas and the connecting of sophisticated urbanite women with nature are the inspiration that the designer Roberto Torretta wants to convey in his spring-summer 2016 collection. Fresh, feminine, with an elegant and alternative spirit, the collection has been developed around 3 silhouettes that change throughout the day. The morning dresses are short, with sophisticated volumes in skirts and highly precise necklines: here, the weight of the fabric is critical. White cotton jacquard, twills with beautiful nature motifs digitally printed in shades of green, red on a white background etc., convey the beauty of nature and maintain the silhouette... In the afternoon the silhouette lengthens: mid-height dresses which are sometimes tight, sometimes fluid, in ocean blue and off-white glen check, red satin, or in plaster pink crepe combined with openwork fabrics in black, which bring this time of day to a close. Elegant long dresses in intense mauve pink crepe and blue slate open the night: T-shaped necklines are supported on the body in a suggestive manner, and the curved cuts give the silhouette a sculptural shape... Trousers, sophisticated overalls and the dinner suit: a real must from Roberto Torretta, in crepe and metallic grey leather which start to play and combine, underpinning the collection. Naturalness, sophistication and elegance are the premises of designer Roberto Torretta for his Summer 2016 prêt-aporter collection. PRESS CONTACT Ana Marchessi Phone / amarchessi@anamarchessi.com prensa@robertotorretta.com WEB: FACEBOOK: TWITTER: MBFWM SPRING/SUMMER

19 SATURDAY 19 SEPTEMBER h ROOM BERTHA BENZ PRESS CONTACT José Manuel Prieto Martín Phone prensa@amayaarzuaga.com WEB: FACEBOOK: TWITTER: INSTAGRAM: INSTAGRAM: MBFWM SPRING/SUMMER

20 SATURDAY 19 SEPTEMBER h ROOM MERCEDES-BENZ LINES OF THE COLLECTION Colour is all about visual and emotional reaction. It can be something perfectly ordinary or something utterly extraordinary. This is the reflection from which we started to create our Summer 2016 collection and with which we aim to show the chromatic identity of the house. PRESS CONTACT Phone press@juanjooliva.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

21 SATURDAY 19 SEPTEMBER h ROOM BERTHA BENZ LINES OF THE COLLECTION FOREVA It s about loving what you ve got. I always try to, but I admit sometimes I forget. He s clever, funny subversive, wicked, playful and tender. PRESS CONTACT Alberto Gonper Phone press@analocking.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

22 SATURDAY 19 SEPTEMBER h ROOM MERCEDES-BENZ LINES OF THE COLLECTION AZABACHE For centuries Spanish jet (known as azabache in Spanish) has been considered the best-quality jet in the world. Jet is a semiprecious stone of great value, known for its intense colour, excellent texture and its incomparable hardness. It is a fossil material of plant origin, which comes from a Jurassic tree family on the Asturias coast that has been extinct for 60 million years. The intense colour of this enigmatic stone has captivated writers, painters, goldsmiths, jewellers, designers and craftsmen from around the world who, fascinated by the magic of its brilliant darkness, pay tribute in their works to its purity and the enigma of its origin. Only the jet mirrors of his eyes are hard like two black crystal scarabs. Platero and I - Juan Ramón Jiménez Azabache is a collection which takes us to a prehistoric garden, where unimaginable flowers emerge with their hypnotic colours. A garden where the game of seduction begins with the flight of marvellous winged creatures flitting between huge leaves and giant petals of exultant beauty. Upon discovering the origin of jet, I was immediately transported back to a time millions of years ago, imagining what the botanical environment would have been like before the process of fossilisation began. So explains Hannibal Laguna. Volumes of oversized flowers, micro-size skirts, jewel T-shirts with sumptuous plant designs and opulent dresses with hundreds of faceted beads. Centre stage is taken by the lavish embroidery, which wends its way like crystalline labyrinths between silk muslins, organza and gazar. The tailored lace and jewelled bodies are characterised by transparent sections which leave the back exposed. Unique, feminine and elegant pieces, dotted with precious organic gems. Silhouettes with a bias cut directly on the mannequin. This technique is part of the creative process of the designer and has become one of the main hallmarks of his collections. The colour Jet Black is the main theme of a chromatic palette taken to extremes which is rich in nuances and floral tones. Fabrics dyed with the colours Pink Orchid, Bougainvillea, Imperial Violet, Poppy Red, Forest Green and Morning Glory Blue. This time the suggestive nude and transparent sections go all the way down to the shoes. Pieces handmade in craft workshops in Spain. Here, the designer combines textiles and noble leather, achieving attractive combinations that simulate translucent and misty effects. The traditional lines are reversed, uncovering heels and concealing insteps and uppers. They feature attractive embroidery and weightless petals climbing like creepers to surround the ankle, thus simulating delicate silk vines. The high heels coexist with richly ornamented flat structures which provide the transition between day and night. The Azabache model is one of our hidden treasures, its beauty is simple and overwhelming. I was fascinated when I discovered how the eccentricity of nature had made it possible, how jet would be converted into the black pearls of prehistory, says the creator. PRESS CONTACT Celia Soriano Phone prensa@francismontesinos.com WEB: FACEBOOK: MBFWM SPRING/SUMMER

23 SUNDAY 20 SEPTEMBER MADRID LUKE LEANDROCANO Room Mercedes-Benz ESTHER NORIEGA DAVIDELFIN Room Bertha Benz ETXEBERRIA Room Mercedes-Benz JUANA MARTÍN Room Bertha Benz TERESA HELBIG Room Mercedes-Benz ION FIZ Room Bertha Benz MARIA KE FISHERMAN Room Mercedes-Benz

24 SUNDAY 20 SEPTEMBER h ROOM MERCEDES-BENZ LINES OF THE COLLECTION INSPIRATION Summer goes by along narrow, maze-like streets and white walls. The sun is asphyxiating, condemning us to weariness. The solitude of the streets is interrupted by the buzzing of bees in search of their future. Dry fountains seem to cry their last tears. Andalusian patios and the scent of vines, which seem to resist the end of spring, open a parenthesis on the harsh, dry Andalusian summer. A hard, indoor summer, inviting introspection and solitude. There, behind the window bars, I spent the evenings thirsting for colour and hope, dreaming a better summer. Dreaming, always dreaming, evening after evening and year after year. A summer of gushing water that gives life to geraniums, petunias, carnations and polka dots. A green summer that is born and dies in the south. The bird s eye view of Andalusia from the previous collection gives way to a deeper, inside perspective, a first-person view with its feet firmly planted on the ground. The aerial perspective has become an almost microscopic vision, introspective, leaving behind the freedom of feeling like a bird and the rebelliousness of one who dares defy the laws of gravity. I saw light in the flowers on the patios, I ran from the weariness of the parched land, the barren fields and the dead leaves. I saw life in the springs and purity in the white streets, the stage of my short life. Always there were the impassive window bars waking me up. They were black, strong, the custodian of the green patios I breathed within and never came to understand. But I was the master of my dreams. And I dreamt. I dreamt my first summer. TRENDS: Patterns meticulously designed to achieve a perfect symbiosis between simplicity and technique, bringing together two of the designer s defining characteristics: tradition and modernity. Geometrical cuts reminiscent of craftwork, traditional techniques and modern ones, combined with prints that evoke the designer s native Andalusia, an endless source of inspiration. The prints divide the collection into two lines and give coherence to the colour palette in lightweight, thin garments alongside others with more body and volume. MATERIALS: The materials selected on this occasion are those inherent to the brand, such as leather, PVC and cotton, present in all of the designer s collections, along with more unusual ones like organza, organdy and gabardine. The mixture of these materials with other, more lightweight fabrics, such as crochet, linen, crêpe and burlap, create a rich blend of textures that the designer uses to bring the designs to life. COLOURS: The colour palette is a nostalgic, almost bucolic look back at the summery childhood that inspires this collection. Pastel shades like earth grey, pink and salmon predominate. These are offset by aubergine to achieve a balance between the romanticism and passion that flow from this collection. This duality will be reflected very well in the prints which navigate and evolve through the entire colour range present in this collection. PRESS CONTACT María Agudo de Castro Phone / mariaagudodecastro@gmail.com press@leandrocano.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

25 SUNDAY 20 SEPTEMBER h ROOM MERCEDES-BENZ LINES OF THE COLLECTION WOMEN S COLLECTION The collection we are presenting is inspired by music, by the importance it has had throughout history and also in the present day. We want to capture the sensations that can be felt when listening to it, the movement and the harmony. The main fabrics will be those with which we can represent movement, like chiffon, organza, cheesecloth silk, crepe, tulle, chantilly, lace, brocade, etc. The fabrics will define the female silhouette, making it a very feminine collection. We will be creating fabrics with prints that we will design ourselves, inspired by musical notes and scores. The collection will have a handmade element using the scrapbooking technique applied to the fabric, through which we will shape embossed flowers that will decorate many of the creations. PRESS CONTACT Laura Martínez Phone fashandcom@gmail.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

26 SUNDAY 20 SEPTEMBER h ROOM BERTHA BENZ PRESS CONTACT Macarena Blanchon Phone macarena.blanchon@beagency.es WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

27 SUNDAY 20 SEPTEMBER h ROOM MERCEDES-BENZ LINES OF THE COLLECTION EN PLEIN AIR ETXEBERRIA s Spring-Summer 2016 collection, en plein air, focuses on three main themes that we have wanted to develop since the beginnings of the brand. Firstly, revising the English Drape and Ivy League patterns for the summer based on the habitual actions of our workshop: the cuts, the height of the armhole, the lengths of the sleeves, the buttoning and the necklines. Secondly, exploring the abilities of a fabric that is completely summer-like, as is seersucker. In the same way as what we did for Pure Leather, when we created the whole collection in a single material, leather, this time we will work solely with seersucker. And in the same way as in the Roots collection, we work with its textures and its visual aspects. And lastly, the use of ceramics as accessories. Carme Balada, who we have already worked with on other occasions, has developed a series of necklaces, bracelets, collar necklaces, etc. in collaboration with ETXEBERRIA, which adds to the styles supplementing them. PRESS CONTACT Txema Miron Phone comunicacion@txemamiron.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

28 SUNDAY 20 SEPTEMBER h ROOM BERTHA BENZ LINES OF THE COLLECTION The ten years of JUANA MARTÍN Ten-plè The Cordoba designer celebrates at the 62nd edition of MERCEDES BENZ FASHION WEEK MADRID a decade of fashion and renewal while maintaining the essence of JUANA MARTíN that has brought her so many successes. On this occasion she wants to recall and consolidate her entire career and she aims to make a retrospective using new fabrics and cuts that have as their common thread the past, present and future of the firm. Juana has been inspired to give birth to Ten-plè. Fine fabrics, silks and lace, among others, will be starring in a collection that has its strength in the prints chosen carefully and exclusively by the designer. The design will seek to follow a refined line and hand sewing always supported by neutral colours which serve as the underlying architecture of the garment. In short, what JUANA MARTÍN proposes for spring and summer 2016 is a line marked by sophistication, with an incessant study of the incorporation of the flywheel in everyday clothing, sheer fabrics, colours that enhance feminine beauty and the unmistakable touch of the land where she was born, Andalusia, which is so highly valued outside Spain in the fashion world. PRESS CONTACT Rubén Bejarano Phone ruben@rbcomunicalo.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

29 SUNDAY 20 SEPTEMBER h ROOM MERCEDES-BENZ LINES OF THE COLLECTION INSPIRATION SPRING-SUMMER 2016 The 1960s. East meets West. Western garments like a miniskirt are decorated with Japanese motifs such as the koi or diamond carp, symbol of strength, courage and tenacity (the carp swims against the current of the waterfall, and legend has it that if it manages to cross it becomes a dragon). PRESS CONTACT Inhouse Smart Comunicación Álvaro Rincón / Vanesa Italiano Phone alvaro@inhousec.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

30 SUNDAY 20 SEPTEMBER h ROOM BERTHA BENZ LINES OF THE COLLECTION LE PRÉSAGE Collection No. 28 Spring-summer 2016 Harbinger: Indication, sign which portends or announces a future event via intuition or interpretation of signals. A phenomenon which often refers to the advent of a change. Divination of future things through intuition or feelings that have warned us about it. The collection takes as its starting point the harbinger, the intuition to create pieces of contemporary design based on classic lines that are deconstructed, giving way to innovative shapes. Lines: Feminine, asymmetrical, lingerie details that are externalised, sculpted dresses on mannequins through the technique of moulage, moving parts that transform a dress into various sections, pleats and handmade chantilly applications, crystals and ostrich feathers, angel skin maxi and micro floral prints and iridescent metallic details. Fabrics: Silk: Muslin, silk thread, duchesse satin and angel skin. Neoprene, grid, tulle, Chantilly lace, metallic nappa and mechanized doily. Colours: Cream, pale pink, sun, pearl, aqua, black and iris. PRESS CONTACT Año Cero Comunicación Elsa Matínez Phone elsa@cerocomunicacion.com comunicación@ionfiz.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

31 SUNDAY 20 SEPTEMBER h ROOM MERCEDES-BENZ LINES OF THE COLLECTION REPLICA My girl is feeling trapped in the middle of the new 10 years, where individual identity has been diluted in a post-digital and overstimulated generation that has stopped questioning the origin, reason or destination of beauty at a time of uncertainty. Social networks, the democratisation of fashion, fast fashion, mass culture and institutionalisation of policies since the fall of the Berlin wall, all of which have turned beauty into an empty, scattered and lethargic phenomenon. My girl was punk, sixties, grunge, emo, rapper, grunge and she is thinking about being a punk again. Gothic lolita, hardcore, normcore, health goth suggestions are welcome for what comes next. María ke Fisherman is joining this trend. To the anti-trend, to break up the history of fashion, to make very small pieces and to put them back together again, without any other intention then to stun the understood and fascinate the profane, making an ironic instant of what is happening in this desperate attempt for transition. Replicant fashion. Android. Automaton. PRESS CONTACT Phone press@mariakefisherman.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

32 MONDAY 21 SEPTEMBER MADRID JUAN VIDAL Room Bertha Benz ALVARNO Room Mercedes-Benz THE 2ND SKIN CO. Room Bertha Benz MARÍA ESCOTÉ Room Mercedes-Benz MAYA HANSEN PREMIO L ORÉAL Room Bertha Benz MONTSE BASSONS-BASMAR Room Bertha Benz DOLORES CORTÉS

33 MONDAY 21 SEPTEMBER h ROOM BERTHA BENZ LINES OF THE COLLECTION HIROKO Spring-Summer 2016 With strong hypnotic black eyes, Hiroko is the reincarnation of my first love. Energetic and refreshing, I seek sensations... Synthetic and addictive, I seek sensations... Young and aromatic, I seek sensations... It is as disturbing and mysterious as a desolate beach in a jungle drenched in asphalt and alcohol. PRESS CONTACT Elena Giménez Valle Phone comunicacion@juanvidal.net WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

34 MONDAY 21 SEPTEMBER h ROOM MERCEDES-BENZ PRESS CONTACT Inhouse Smart Comunicación Álvaro Rincón / Isaac Montesinos Phone alvaro@inhousec.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

35 MONDAY 21 SEPTEMBER h ROOM BERTHA BENZ PRESS CONTACT The Place Comunicación Giulia Di Grazia Phone / julia@the-place.es WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

36 MONDAY 21 SEPTEMBER h ROOM MERCEDES-BENZ LINES OF THE COLLECTION DO YOU ELECTRIC DAISY? He loves me, he loves me not... He loves me, he loves me not... He loves me, he loves me not... He loves me, he loves me not... He loves me, he loves me not... He loves me, he loves me not... PRESS CONTACT Prensa María Escoté Phone press.escote@gmail.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

37 MONDAY 21 SEPTEMBER h ROOM MERCEDES-BENZ LINES OF THE COLLECTION BLACK JUNGLE The collection Inspiration: The lush dark jungles of Central America are opened to a modern and cosmopolitan vision with a tropical-goth touch. Mix of concepts and contrast between the dark aesthetic and the tropical jungle. The two furthest extremes. Goths in the jungle. Synthetic leather and neoprene are combined with prints and gauze. The freshness and colour of the prints combined with garments offering a more radical style. Fabrics: Neoprene and padding. Elastic tulle. Unstructured lace. Synthetic leather. Gauze. Digital printing on stretch fabrics. Mix and overlay of netting on neoprene. Semi-transparent mesh and netting. Colour: White. Black. Spearmint. Cucumber green. Sky blue. Tropical prints. Gold trimmings. Zips filled with details. Black contrast linings. Silhouettes: Bustiers, here corsets become more comfortable, with more stretch fabrics, and even zippers, although still maintaining the lingerie touch. Long chiffon skirts for contrast. Slim-fit trousers with prints. Miniskirts with volumes. Structured jackets and short sleeve biker vests. Simple cut dresses. Lightweight shirts for tropical nights. PRESS CONTACT Chema Antón Phone / prensa@mayahansen.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

38 MONDAY 21 SEPTEMBER h ROOM BERTHA BENZ LINES OF THE COLLECTION Sophisticated, true to herself, and with a unique outlook on swimwear, Montse Bassons has made a name for herself due to her elegance and ability to dress a beautiful woman, confident with her body, wearing swimsuits and bikinis with unique fabrics and cuts corresponding to her new vision of women - the Glamazon. Against a backdrop of fine white sand, big green leaves and ancient plants, Montse Bassons will introduce us to her new muse, a new woman who defies swimwear fashion rules, a dazzling queen on the catwalk with her own ideas, a strong sense of self, and a highly developed sense of beauty and glamour. The Glamazon is born - a confident, warlike woman. Women will be captivated by this trend, with its colourful prints, voluptuous flowers combined with geometrical lines and unique silhouettes. It will make its mark on the most fashion-conscious consumers and reaffirm fashion s new motto: Goodbye monotony, hello Glamour! PRESS CONTACT MelgarPR Ana Pérez / Carolina Melgar Phone anaperezstylist@gmail.com / carolinamelgarpr@gmail.com WEB: FACEBOOK: TWITTER: MBFWM SPRING/SUMMER

39 MONDAY 21 SEPTEMBER h ROOM BERTHA BENZ LINES OF THE COLLECTION SUMMER_016 Aesthetic references to ancestral and hidden cultures. Ethnic-inspired graphic prints, preferably geometric, are combined with animal prints. Large brightly-coloured planes and small graphic borders offer us a contemporary primitive simplicity. Large coloured planes with neon details are combined with kinetic structures and grids that enhance the sense of movement. Technological and laminated fabrics provide a technological nuance. PRESS CONTACT FFWFashion Management Jemina Perendreu Phone jemi@ffw-fashionmanagement.com WEB: FACEBOOK: TWITTER: INSTAGRAM: MBFWM SPRING/SUMMER

40 TUESDAY 22 SEPTEMBER MADRID HOWL by MARÍA GLÜCK Room Bertha Benz Samsung EGO Innovation Project XAVI REYES Room Bertha Benz AZABALA Room Bertha Benz PALOMA SUÁREZ DAVIDCATALAN Room Bertha Benz ELENA RIAL PEDRO COVELO Room Bertha Benz JUAN CARLOS PAJARES Premio Mercedes-Benz Fashion Talent Room Bertha Benz BEATRIZ PEÑALVER Room Bertha Benz MBFW Amsterdam Designer

41 TUESDAY 22 SEPTEMBER h ROOM BERTHA BENZ LINES OF THE COLLECTION WALKING UP THE MOUNTAINS wants to be an utopian vision. The project yearns for a return to rethink fashion and its ability to propose an aesthetic and visual challenging vision, while holding as well a conceptual and sustainable character. It s the end of fashion as we know it says Li Edelkoort. The process and the experimentation are fundamental to the development of the designs in the proposal. A wide research on concepts and materials strange to the textile world, as well as the combination of traditional and innovative methods, are the keys to create these visionary designs. WALKING UP THE MOUNTAINS talks about the creative process and the situation in the industry. The odd dialectic of Fashion and its visionary potential combined with the commercial pragmatism of a garment s design. The proposal is based on the design and development of garments and accessories with a double impact: visual-aesthetic and social-environmental. The experimental process brings along research and the application of experimental technologies resulting in portable orchards, organic embroidery and a combination of sustainable fabrics and colours sensitive to heat. The user intervenes, takes part and helps to make it real. It s not just consumption but action. Creativity is shared. WEB: FACEBOOK: facebook.com/howlbymariagluck TWITTER: twitter.com/howlmariagluck INSTAGRAM: instagram.com/mariagluck MBFWM SPRING/SUMMER

42 TUESDAY 22 SEPTEMBER h ROOM BERTHA BENZ LINES OF THE COLLECTION Childhood in an Extremaduran village, the smell of dry summer, a mother and a grandmother sew tablecloths in the barn of the farm. Raw materials, artisans and robust, folk and future meet with an air of the 70 s. Stripes, backdoors, denim, pools, cherry trees, burlap, blue, sun and empty streets. PRESS CONTACT BONJOUR COMUNICACIÓN Christian Ruiz-Bidebarrieta Phone info@bonjourcomunicacion.com WEB: FACEBOOK: TWITTER: reyes INSTAGRAM: reyes MBFWM SPRING/SUMMER

43 TUESDAY 22 SEPTEMBER h ROOM BERTHA BENZ LINES OF THE COLLECTION L enfer, c est l absence eternal (Hell is an eternal absence) Victor Hugo. Ausencia is FDC and 44store s silent tribute to Paris as an universal source of inspiration for so many artists along History. Techno-saten waterproof textile, which unifies most of Ausencia garments, evokes the cold and humid Parisian weather and the countless umbrellas and raincoats all over the city in the cold winter evenings. Beside, both the geometrical forms and the embroidered faces designed by Jaime Mesa are an affectionate nod to the Louvre Museum and, particularly, to its crystal pyramid at the entrance which held a great fascination for FDC when he first visited the city. Prussian blue, Grey Taupe and acrylic black... they all form a color palette deliberately made for Ausencia in order to transport us to that aesthetic universe of Parisian streets, pewter skies, and splendid and magnificent old buildings. True to the designer s philosophy and transgressive nature, every garment in Ausencia is unisex and oversized. An extremely evocative overlapping of volumes and textures subtly interconnected by the metallic shine of zippers. For the presentation of this collection, the designer has counted on the invaluable collaboration of Jaime Mesa, who designed the embroidered designs on some garments, Comme des Machines and their 3D biodegradable pieces and Petrucha shoes. WEB: FACEBOOK: INSTAGRAM: MBFWM SPRING/SUMMER