EMC Mediation Solution Recognizing Maximum Revenue for Next-Generation Services

Transcription

1 Solution Brief Mediation Solution Recognizing Maximum Revenue for Next-Generation Services March 2003 Executive Summary In anticipation of an unprecedented network data explosion, created groundbreaking mediation solutions that will enable the service provider market to recognize maximum incremental revenues from this emerging opportunity. Wireless subscriber growth and consumer demand for multimedia messaging services (MMS) and other mobile data offerings is driving this demand. These new data-rich services enable the service provider to introduce a new set of billing parameters based on message content, context, size, and application. services, which are largely IP-based, present new challenges for how call detail records (s), Internet Protocol detail records (IPDRs), or usage data records (UDRs) are collected, rated, and billed (prepaid/postpaid). The solutions integrate Business Support Systems (BSS) software, including network mediation, rating, and analysis capabilities, with s Automated Networked storage platforms and information management software. The mediation component collects s, IPDRs, and UDRs from a variety of platforms including wireless, wireless IP, wireline, and broadband. Together with s Automated Networked solutions comprised of Symmetrix and CLARiiON storage product lines, these enabling technologies create a carrier-class, highly-available communications infrastructure that can significantly enhance data throughput, help consolidate operational costs, reduce downtime, prevent fraud, and enable business intelligence. The net result is revenue management and lower churn rates. Network mediation architecture presents the service provider customer with a pre-tested, pre-qualified platform from which they can dramatically enhance call or event record flow from element source to application destination. Benefits include: A rapid data flow-through architecture that enables substantial cost savings and business continuity from centralization of information management A tool that protects current revenue streams and ensures quick time to market for new high-margin, nextgeneration services A shared information environment that helps prevent fraud and promote business intelligence Business Challenges/Requirements Confronted by a new market landscape, Service Providers are looking to take their existing and prospective customers to the next level with an Mediation solution. Below are two typical standard configurations. 1

2 Example 1 Installation with Rating Option and Business Intelligence application: The applications sit as disparate application environments. s and IP events are collected from the networks by the mediation device. After being mediated/rated/analyzed the data is sent to downstream systems via. Mediation Application /Event Rating Option CRM Business Intelligence PrePaid Example 2 Large installation with multiple disparate mediation environments. s and IP events are collected from the networks by the mediation device. After being processed the data is sent to downstream systems via. Wireless Network Mediation IP GS GSM Even Wireline Network IP CR Fixed PrePaid 2

3 These typical environments pose the following issues: Higher TCO: Multiple server and storage platforms require more management tools and carry a substantially higher total cost of ownership (TCO). Server performance: These stand-alone environments sometimes cause performance issues due to hardware constraints. No disaster recovery strategy: Decentralized network data repositories limit the ability to protect critical information and therefore make it almost impossible to run non-disruptive backups. Unplanned downtime for software upgrades (business continuity): When new software is launched decentralized architecture will similarly hamper the ability to test and effectively implement that upgrade without significant discontinuity. Lack of centralized storage management: The customer has no way of monitoring the application environment since there is no existing interface to send storage management messages to their management console. leakage due to buffer overflow: In the existing High-Availability architecture, the mediation application is clustered, which opens itself up to the risk of unsuccessful failover and buffer overflow due to the high volume of s. 3

4 Framing a Solution In order to address these issues, propose a solution rollout comprised of hardware and/or software tools added to the Mediation application environments that will help the service provider customer assume incremental benefits en route to an upgraded back-office infrastructure. Solution 1: Server and Consolidation: TimeFinder is used for non-disruptive backups, tests, upgrades and archiving. Ericsson Multi-Mediation Mediation Rating Option Business Intelligence /Event SUN/HPQ Backup, test, upgrades CRM Symmetrix PrePaid Solution 2: SAN Solution (with Symmetrix or CLARiiON ) Ericsson Mediation Multi- Mediation GSM Event GSM IP Fixed Pre-Paid CRM Connectrix Symmetrix Backup, test, upgrades */Ericsson Solution 2: SAN (with Symmetrix or CLARiiON) 4

5 Solution 3: BSS and OSS Consolidation into an SAN Environment X25/IP Ericsson Multi Mediation - GSM GSM Fixed IP CRM DW Prepaid Event Backup, test, upgrades Symmetrix Connectrix */Ericsson Solution 3: SAN (with Symmetrix or CLARiiON) Issues Addressed High TCO Performance issues protection risk Monitoring gaps Business discontinuity Benefits Performance: Lab integration and testing proved significant I/O performance improvement nearly 60% for Symmetrix and 84% for CLARiiON. Lower TCO: For customers in consolidated environments based on reduced maintenance procedures, floor/rack space, personnel, etc. Disaster recovery and restart: Leverage the infrastructure to create consistency groups for all applications on storage to enable rapid restart and from the same point in time. Easier storage management: With centralized data collection and processing. Revenue loss/leakage addressed: Buffer overflow risk mitigated with consolidated storage for easy provisioning potential for lost records is addressed, thereby saving an estimated 4 12% lost revenue. Business continuity: Use TimeFinder Business Continuance Volumes (BCVs) (for non-disruptive backups) to run reporting, data warehousing or CRM analyses. 5

6 Value An and Mediation partner network mediation architecture presents the service provider customer with a pretested, pre-qualified platform from which they can dramatically enhance call or event record flow from element source to application destination. Benefits include: A rapid data flow-through architecture that enables substantial cost savings and business continuity from centralization of information management A tool that assures current revenue streams as well as quick time to market for new high-margin, nextgeneration services A shared information environment that helps prevent fraud and promote business intelligence A scalable infrastructure capable of handling 100 million and more incoming call records per day without any downtime and with reduced need for expensive data center managers 2,, CLARiiON, and Symmetrix are registered trademarks and AutoIS, MirrorView, SnapView, SRDF, TimeFinder, and where information lives are trademarks of Corporation. Other trademarks used herein are the property of their respective owners. Copyright 2003 Corporation. All rights reserved. Published in the USA. 03/03 H918 6