2012 GAME MARKETING AWARD WINNERS
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2 2012 GAME MARKETING AWARD WINNERS 2012 GAME MARKETING TEAM OF THE YEAR BETHESDA SOFTWORKS 2012 GAME MARKETING AGENCY OF THE YEAR SHARPEST LIVE-ACTION AWARD BEST ENGINEERING GOLD: MICHAEL DEUTSCH SILVER: THE ELDER SCROLLS V: SKYRIM TV LIVE ACTION COMMERCIAL BETHESDA SOFTWORKS, AND LOGAN BRONZE: PURITY FIRST TRAILER (DEUS EX: HUMAN REVOLUTION) BEST USE OF SOUND GOLD: THE ELDER SCROLLS V SKYRIM DEFACTO SOUND & BETHESDA SOFTWORKS SILVER: ASSASSIN S CREED REVELATIONS INTERNATIONAL TV30 THE ANT FARM BRONZE: BATTLEFIELD 3 MY LIFE BEST COPYWRITING FOR STATIC MEDIA OR ONLINE GOLD: CALL OF DUTY: MODERN WARFARE 3 SOAP S FIELD MANUAL ARMED MIND (NOTE: ILLUSTRATION WAS HANDLED BY ARMED MIND S PARTNER AGENCY, PETROL) SILVER: UNCHARTED 3: DRAKE S DECEPTION SONY COMPUTER ENTERTAINMENT AMERICA & PETROL BRONZE: BATTLEFIELD 3 ABOVE AND BEYOND THE CALL BEST COPYWRITING FOR A VIDEO ASSET GOLD: PURITY FIRST TRAILER (DEUS EX: HUMAN REVOLUTION) SILVER: BULLETSTORM: DUTY CALLS BRONZE: RAGE BLAKE GRIFFIN ONLINE TRAILER BETHESDA SOFTWORKS & THE ANT FARM BEST PRODUCT LOGO DESIGN GOLD: ROCKSMITH LOGO AND CUTWATER SILVER: RAGE RUINS LOGO BETHESDA SOFTWORKS/THE ANT FARM BRONZE: THE ELDER SCROLLS V: SKYRIM LOGO BEST KEY ART GOLD: THE ELDER SCROLLS V: SKYRIM KEY ART SUITE BETHESDA SOFTWORKS, AND MEDUZARTS SILVER: TWISTED METAL SONY COMPUTER ENTERTAINMENT AMERICA & PETROL BRONZE: METRO: LAST LIGHT THQ & PETROL BEST PARTNERSHIP GOLD: EA SPORTS AND ESPN PARTNERSHIP EA SPORTS, ESPN SILVER: EA SPORTS NHL 12 COVER ANNOUNCEMENT BRONZE: BEST PARTNERSHIP: STAR WARS : CLONE WARS ADVENTURES & HASBRO HASBRO BEST WEBSITE FOR A PRODUCT GOLD: GEARS OF WAR 3 WALL OF BROTHERHOOD SILVER: GEARS OF WAR 3 WEBSITE BLITZ BRONZE: THE ELDER SCROLLS V: SKYRIM ELDERSCROLLS.COM BEST ONLINE ADVERTISING CAMPAIGN GOLD: SKYLANDERS SPYRO S ADVENTURE, DIGITAL BANNERS 72ANDSUNNY SILVER: THE ELDER SCROLLS V: SKYRIM ONLINE ADVERTISING CAMPAIGN BRONZE: EA SPORTS: MADDEN NFL 12 HEAT
3 BEST COMMUNITY-BASED WEB EXPERIENCE GOLD: GEARS OF WAR 3: BROTHERS TO THE END SILVER: WORLD S BIGGEST PACMAN MICROSOFT, NAMCO BANDAI & SOAP CREATIVE BRONZE: EA SPORTS: MADDEN NFL 12: SMACK SHACK HEAT BEST ONLINE TAKE OVER/ROAD BLOCK/RICH MEDIA UNIT GOLD: THE ELDER SCROLLS V: SKYRIM VOICE SHATTER TAKEOVER SILVER: STAR WARS DRAFTFCB SAN FRANCISCO BRONZE: RED FACTION: ARMAGEDDON THQ & PETROL BEST USE OF ONLINE MEDIA OR USE OF ONLINE SOCIAL MEDIA MARKETING GOLD: GEARS OF WAR 3: BROTHERS TO THE END SILVER: GLOBAL RESISTANCE SONY COMPUTER ENTERTAINMENT AMERICA, INSOMNIAC GAMES & SOAP CREATIVE BRONZE: SIMS SOCIAL DRAFTFCB SAN FRANCISCO OUTSTANDING OVERALL MARKETING CAMPAIGN OF THE YEAR GOLD: THE ELDER SCROLLS V: SKYRIM MARKETING CAMPAIGN SILVER: LONG LIVE PLAY DEUTSCH BRONZE: GT ACADEMY OMD U.S. OUTSTANDING OVERALL MARKETING CAMPAIGN GENERAL ENTERTAINMENT GOLD: ROCKSMITH MARKETING CAMPAIGN SILVER: KINECT VIDEO CAMPAIGN G-NET BRONZE: 2011 JUST DANCE CAMPAIGN THINKING OUTSIDE OF THE BOX AWARD MARKETING GOLD: MARVEL VS. CAPCOM 3: FATE OF TWO WORLDS ULTIMATE BATTLE MANUAL OFF BASE PRODUCTIONS SILVER: CALL OF DUTY: XP NCOMPASS INTERNATIONAL/ ACTIVISION PUBLISHING BRONZE: EA SPORTS LAUNCHES INTEGRATED CAMPAIGN TO SUPPORT MADDEN NFL 12 COVER VOTE WITH ESPN S SPORTSNATION EA SPORTS/ESPN BEST PRODUCT ANNOUNCEMENT GOLD: ROCKSMITH YOUTUBERS CAMPAIGN SILVER: SKYLANDERS: SPYRO S ADVENTURE OMD U.S. BRONZE: STAR TREK INCOMING MOCEAN MOST EFFECTIVE BUZZ MARKETING/PROMOTION GOLD: CALL OF DUTY: XP NCOMPASS INTERNATIONAL/ ACTIVISION PUBLISHING SILVER: RAGE FPS RUSSIA VIRAL BETHESDA SOFTWORKS BRONZE: EA SPORTS LAUNCHES INTEGRATED CAMPAIGN TO SUPPORT MADDEN NFL 12 COVER VOTE WITH ESPN S SPORTSNATION EA SPORTS/ESPN BEST LIMITED EDITION OR COLLECTOR S EDITION GOLD: GEARS OF WAR 3 EPIC EDITION MICROSOFT STUDIOS, EPIC GAMES SILVER: STAR WARS: THE OLD REPUBLIC COLLECTOR S EDITION EA AND HAMAGAMI/CARROLL, INC. BRONZE: FORZA MOTORSPORT 4 LIMITED COLLECTOR S EDITION MICROSOFT STUDIOS, TURN 10, TOP GEAR BEST SWAG GOLD: CALL OF DUTY XP PATCHES SILVER: LEGO STAR WARS III: THE CLONE WARS POP-UP LUCASARTS BRONZE: LEGO STAR WARS III: THE CLONE WARS HOLIDAY PROMOTIONAL ITEM LUCASARTS
4 DON T YOU WISH YOU D THOUGHT OF THIS? MISCELLANEOUS GOLD: ROCKSMITH GUITAR BABY! CUTWATER AND SILVER: CALL OF DUTY: XP NCOMPASS INTERNATIONAL/ACTIVISION PUBLISHING BRONZE: EA SPORTS NHL 12 LEGENDS UNVEIL STANDOUT PRINT ADVERTISEMENT GOLD: ROCKSMITH PRINT AD CHIMP ROCK AND CUTWATER SILVER: DE BLOB 2 TEASER POSTER THQ AND HAMAGAMI/CARROLL, INC. BRONZE: SIMS ACQUISITION DREAM DATE/WORST NIGHTMARE DRAFTFCB SAN FRANCISCO STANDOUT PRINT CAMPAIGN GOLD: DUNGEON SIEGE III PRINT AD CAMPAIGN SILVER: KINECT PRINT CAMPAIGN BRONZE: THE ELDER SCROLLS V: SKYRIM PRINT & OUTDOOR CAMPAIGN STANDOUT OUTDOOR ADVERTISING GOLD: CUT THE ROPE INTERACTIVE OUTDOOR LIQUID ADVERTISING AND EA MOBILE SILVER: THE ELDER SCROLLS V: SKYRIM HOTEL FIGUEROA BRONZE: BATTLEFIELD 3 OUT-OF-HOME CAMPAIGN STANDOUT OVERALL POP DISPLAY GOLD: SKYLANDERS PORTAL OF POWER INTERACTIVE DISPLAY SILVER: SKYLANDERS INTERACTIVE DIORAMA DISPLAY BRONZE: BATMAN: ARKHAM CITY ORIGIN LLC BEST PRODUCT PACKAGING GOLD: HALO: COMBAT EVOLVED ANNIVERSARY SILVER: HOMEFRONT THQ & PETROL BRONZE: SKYLANDERS SPYRO S ADVENTURE EXPANSION PACK ACTIVISION PUBLISHING, INC AND HAMAGAMI/CARROLL, INC. BEST LIMITED EDITION, SPECIAL EDITION OR COLLECTOR S EDITION PACKAGING GOLD: GEARS OF WAR 3 LIMITED EDITION MICROSOFT STUDIOS, EPIC GAMES SILVER: THE ELDER SCROLLS V: SKYRIM COLLECTOR S EDITION PACKAGING BRONZE: ROCKSMITH GUITAR BUNDLE BEST SHOWING AT A TRADE EVENT GOLD: ACTIVISION AT E3 IGNITED/THE ANT FARM/ACTIVISION SILVER: SKYLANDERS AT TOY FAIR IGNITED/ACTIVISION BRONZE: THE BIOWARE BASE OUR MASS EFFECT 3 PRESENCE AT COMIC-CON BIOWARE/EA BEST RETAIL MARKETING CAMPAIGN GOLD: GAMESTOP GO BIG SILVER: SKYLANDERS: SPYRO S ADVENTURE BRONZE: ROCKSMITH OUTSTANDING TV OR THEATRICAL AD GOLD: MICHAEL DEUTSCH SILVER: GET BLAKE IN RAGE :30 VERSION BETHESDA SOFTWORKS/THE ANT FARM BRONZE: GEARS OF WAR 3 INTO DUST
5 OUTSTANDING TV OR THEATRICAL AD CAMPAIGN GOLD: CALL OF DUTY: BLACK OPS REZURRECTION ZOMBIE LAB ACTIVISION AND TBWA\CHIAT\DAY SILVER: CABELA S BIG GAME HUNTER ANDSUNNY BRONZE: EA SPORTS: MADDEN NFL 12 HEAT BEST CO-BRANDING AND VIDEO ASSET GOLD: MORTAL KOMBAT GOD OF WAR TRAILER AYZENBERG GROUP AND WARNER BROS. SILVER: GAMESTOP TV AD BRONZE: AC REVELATIONS MEETS WORKAHOLICS /COMEDY CENTRAL FUNNIEST VIDEO ASSET GOLD: LEGO STAR WARS III: THE CLONE WARS CHARGE TV SPOT LUCASARTS, GOODNESS MANUFACTURING SILVER: ROCKSMITH GUITAR BABY! CUTWATER AND BRONZE: GET BLAKE IN RAGE 1:30 ONLINE VIRAL BETHESDA SOFTWORKS/THE ANT FARM OUTSTANDING PROMOTIONAL TRAILER GOLD: DEAD ISLAND ANNOUNCEMENT TRAILER DEEP SILVER & AXIS ANIMATION SILVER: PURITY FIRST TRAILER (DEUS EX: HUMAN REVOLUTION) BRONZE: THE OFFICIAL SKYRIM TRAILER BETHESDA SOFTWORKS BEST GAME FOOTAGE TRAILER GOLD: LITTLE BIG PLANET 2 HISTORY OF GAMES MAVERICK MEDIA LTD. GOLD: FORZA 4 LAUNCH TRAILER SILVER: BATTLEFIELD 3 MY LIFE BRONZE: ASSASSIN S CREED REVELATIONS MULTIPLAYER TRAILER 1 PRESTIGE THE ANT FARM BEST LONG-FORMAT PROMOTIONAL CONTENT GOLD: GEARS OF WAR 3 INTO THE WICKED WORKSHOP SILVER: GTTV PRESENTS: BATTLEFIELD 3 OPERATION GRIDIRON SPIKE TV BRONZE: SKYLANDERS SPYRO S ADVENTURE, MENACE 72ANDSUNNY
6 A SPECIAL THANKS TO OUR 2012 ADVISORY COMMITTEE AND JUDGES ADVISORY COMMITTEE SARAH ANDERSON 2K MARY BIHR LUCASARTS KAREN CONROE CAPCOM ONSITE JUDGES RACHELLE CONSIDINE FUTURE US CAROLYN FEINSTEIN MONA HAMILTON ALLEN ADLER MICHAEL BANNON MATT BRETZ THE ANT FARM RHODA BUENO FUTURE US HEZ CHORBA LUCAS ARTS ENTERTAINMENT STEPHEN CLEMENTS JONATHAN GITLIN CREATE ADVERTISING MATTHEW GORMAN 2K GAMES JENIFER GROELING SEGA OF AMERICA, INC. ALISON HAMON LIQUID ADVERTISING ERIK JENSEN BLIZZARD ENTERTAINMENT KEVIN KRAFF THQ OOGIE LEE IGNITED ADAM NOVICKAS DAN PFISTER CREATE ADVERTISING STEVEN ROSENBAUM BUDDHA JONES MOLLY SCHULTZ CBS INTERACTIVE LEE UNIACKE KONGREGATE DAVID WILSON THE ANT FARM MARCI YAMAGUCHI HUGHES GAMEPRO MEDIA A SPECIAL THANKS TO AND IGNITED FOR THE USE OF THEIR SPACES FOR ONSITE JUDGING. ONLINE JUDGES AMY ALLISON MOCEAN JIM BOTKO HAMMER CREATIVE KRISTIN BRUNO AYZENBERG GROUP TREVOR BURROWS KEVIN CHEUNG RIOT GAMES ED DAVIS DAVID GETSON G-NET JOSEPH JOHNSON WARNER BROS. GEOFF KEIGHLEY SPIKE TV ERICA LARSON GOOGLE HENRY LIU JACK OH ACTIVISION JOHN ROSENBERG G-NET LEE ROSSINI
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