2016: PART TIME BA IN MARKETING COMMUNICATION APPLICATION FORM

Transcription

1 2016: PART TIME BA IN MARKETING COMMUNICATION APPLICATION FORM Please fill the form out by hand, print clearly and answer all questions. Please tick the applicable programme: 4 Year Bachelor of Arts in Marketing Communication Attach/Insert photograph of yourself Note: Applicants with a relevant qualification can apply to be exempted from relevant AAA Modules. Academic transcripts must be submitted with an RPL application form. A non-refundable fee of R should accompany each completed application form. Please make cheques payable to the AAA School of Advertising. Note :Johannesburg applications must be submitted to Suvarni Achary one week prior to the commencement of the course. Cape Town applications must be submitted to Cinthia Strydom one week prior to the commencement of the course. Personal Details of Applicant Surname First Name/s _ Date of Birth Identity Number Postal Address Code Telephone No. Cell No. Address: Home Language: Other languages

2 How did you hear about the AAA School of Advertising? Newspaper Radio a friend School Other (Please specify) Guardian/Parents/Sponsor details Sponsor Details (Ifapplicable) Company Name: Postal Address: Code Address: Job Title: Telephone No.: Company Vat No.: Guardian / Parents (if applicable) Surname: _ First Name/s: Postal Address: Code Telephone No.: Cell No. Address: Do you have any history of illness, allergies or disabilities? Yes No If yes, please list the details Academic Qualifications of Applicant High School attended Year Matriculated Alternatives 1. Pre 2008: Matric exemption Yes No Post 2008: Matric exemption with Math Yes No *Please attach a certified copy of your Matric Certificate or most recent results.

3 1. Post 2008 Matriculants If you do not have a Matric Exemption and a pass for Maths with an APS score of 24 or more, you do not meet the requirements for admission into a bachelor s degree. You have the choice of applying for the Extended BA in Marketing Communications degree. Should you pass the extended programme, you will gain admission into the BA Degree. 2. International matric/senior Certificate Applicants must obtain a certificate from HESA after submitting their A, AS, O levels etc. to verify that they can study a Degree at a South African Higher Education Institution. 3. Matric Results Prelim Final List of subjects APS Score % Achieved Total APS Tertiary Education Further Studies to Date (Specify institution attended, degree, diploma, computer courses, etc; length of course and subjects passed. Please attach academic record. If course was not completed, specify reason.) 1. Institution/s attended 2. Qualification/s obtained 3. Duration of study 4. Subjects Passed 5. If course was not completed specify reason 6. Specify leadership roles, team captain, etc. 7. Specify extra mural activities (High school/university/technikon/college)

4 8. Please list part time or full-time work experience*: Present employer Company name Contact person. Tel. No Period employed Position held and main duties (*Please include & attach all details of any other previous employers you may have had.)

5 Prepare and submit Sections A, B and C with this application Section A Getting to know you Please answer each question in 25 words maximum 1. How did you hear about the AAA School of Advertising? 2. Describe yourself: Who are you? What are your likes and dislikes? What is your strongest belief, pet hate andwhat makes you angry? 3. If you were to place a personal ad, what would it say? 4. If you were invisible for a day, what would you do? 5. How do you measure success? 6. If you could be a superhero, which one would you be and why? 7. What would you like your epitaph to say? 8. What s the most embarrassing thing you ve ever done? 9. What keeps you awake at night? 10. If you could meet any historical figure(s), who would it be and what would you ask him/her/them? Section B Marketing Issues 1. What area and aspects of advertising/marketing stimulate and interest you the most at this stage? 50 words max 2. What do you know about the advertising/marketing industry and where and how did you get your information? 50 words max 3. What do you understand by the concept of integrated marketing communication? 50 words max 4. Why do you believe you re cut out for a career in Advertising? 100 words max 5. Identify a current TV and Cinema commercial you think is effective and tell us: Who do you think it is aimed at (i.e. the target market)? What specific promise/message is it delivering to them? Why you believe it is successful? 6. Identify a current TV and Cinema commercial you think is ineffective and tell us: Who you think it is aimed at (i.e. the target market)? What specific promise/message is it delivering to them? Why you believe it is bad/poor/unsuccessful? 100 words max

6 7. If there is anything further you would like to tell us, or add to this application, please do so here. Section C Aptitude Assessment 1. Discuss the role played by the media in influencing people s perceptions/obsessions with physical appearance, fashion, drugs, sex & alcohol. 100 words max 2. Imagine that you are a product. a. Name the product you have chosen to be. b. Answer the following: How would you sell yourself in today s culture and society? Which market would you target? How would you appeal to the target market selected? Which qualities make you (the product) different? Some products (e.g. cell phones) are often over-exposed and sensationalized in the market. Discuss the negative and positive effects/consequences such actions have on society and on the consumer s buying habits. Can you think of more examples of overexposed and sensationalised products? Minimum of 2 pages. The document must have an introduction and a conclusion and must focus on the impact advertisements have on consumers and their buying habits. 3. In your opinion, does advertising create or reflect our reality, and if so, to what degree? Discuss in no more than 200 words 4. Who or what should regulate advertising and why? Is there a place for moral (as opposed to legal) consideration in advertising? Discuss in no more than 200 words 5. Can you think of examples in advertising (TV, radio, magazines, newspapers, cinemas) where creativity and morality are in conflict? In your opinion, how should the conflict be resolved? Give reasons for your answer. 200 words max Thank you & have fun! Declaration

7 I hereby declare that I, (full name & surname) (The Applicant) have completed this application unaided. Signature of Applicant Date *Note Having completed and returned this application, the final acceptance may be subject to an entrance exam and a successful face to face interview with the School s Registrar: Johannesburg Suvarni Achary Tel Fax survarni@aaaschool.ac.za PO Box 2289 PARKLANDS 2121 Cape Town Rosa Falken Tel Fax rosa@aaaschool.ac.za PO Box 3423 CAPE TOWN Bank Details Standard Bank Sandton City Branch Account Name: AAA School of Advertising Branch code: Account Number: Contact Person(s) with regard to accounts queries (phone to arrange specific terms of payment): Yvonne Gordon (Accounts) Russell Cory (Financial Director) Tel Fax yvonneg@aaaschooljhb.co.za russell@acasa.co.za