DST4L Class Notes: April 4, 2013 Presenter: David Dietrich
|
|
- Dulcie Haynes
- 8 years ago
- Views:
Transcription
1 DST4L Class Notes: April 4, 2013 Presenter: David Dietrich David Dietrich Advisory Technical Consultant, Data Science EMC Education Services Blog: Kaggle Data science is a sport They go to organizations, uncover thorny data problems and crowdsource them Competitions, badges Examples: NYTE New York Talk Exchange (NYTE) Telecommunications data from AT&T 1) Social graph: who calling whom, when, where In NY, broken down at block level Could look at bibliometrics, library data in this way: what are the interactions? who s recommending what things to what kinds of people? 2) Calling hotspots around the globe With this information, AT&T can make sure they have enough staffing in the hubs in the world, add cell towers, etc. Tips Try to tell a story about the data Match the right graph to the kind of data you ve got (worst: dense table) Be thoughtful about how you choose to portray it Example: Spread of Ideas Using Social Graphs to Map the Spread of Innovation Ideas (see slides for visualization) What are the relationships among winners and finalists? Between ideas and people submitting? Visualization created in R using igraph, ggplot
2 Bibliometrics What are people doing with bibliometrics? Network citation analysis Flow of citations and research Making predictions about what s a good/weak paper based on networks Trying to trace flow of ideas ngrams, text strings how does this span literature in different fields? Example: Healthcare 1) Problem: how to distribute vaccines for pandemics Search tweets to find potential patients Identify infection patterns, make maps What are the patterns, changes? Healthmap.org: Name for this: infodemiology Example: Telecom 2) Problem: churn (marketing term meaning turnover/attrition) Pretty easy to switch providers Unhappy customers complain about quality of service Companies typically run regression analysis to find out how likely people are to churn Approach with big data: analyze call history data, treat call history as a social network Complaining on social media: churn chattering Knowing two customers calling networks could have prevented 5 more from leaving High risk cell phone churners (customers at center of a big social network) can be identified automatically in 1 hour Solutions: can make high risk churners a priority when they call, make it attractive for them to stay, try to keep them from leaving Example: Financial Services 3) Typical problem in loan processing: how to underwrite loans Publicly available data can help make decisions: Zillow, census data, localized job market trends, geographical hazard risk, historical loan data, professional and social history of applicant Continually surprised how far people take this last part. e.g., in middle of a loan, Facebook status changes from married to single is this an issue? Privacy What Dietrich struggles with personally is privacy aspects Amazon can track everything about the buying decision you re making, including how long you look at something People he knows think you re paying for Gmail with your privacy Started Facebook account but doesn t use it because they treat your data as their asset But it s not all sinister
3 Class Discussion Participant: Can people game the system? Dietrich: People try, but it s like an arms race Participant: Would changing to an opt- in model have a big impact on big data? Dietrich: It s a trade- off: there are a lot of things recommendations do well For now, look at browser called Tor, which will cloak your location: See also Collusion (Chris s recommendation): US/collusion/ And Ghostery: Participant: Some people use social media only for professional profile Fine line between convenient and scary Google wants you to take Google around with you (Glass) Participant: Concerned about data taken out of context being used to inform decisions that affect people s quality of life (e.g., loan processing decisions influenced by amount of crime in a homebuyer s area) Dietrich: Can be dangerous Need people with content knowledge What Constitutes Data? Now anything is fair game to be called data in big data New sources of data What s driving this data growth: mobile sensors, surveillance, genomic sequencing, social media People expect to analyze huge amounts of data quickly Requires new platforms, roles, techniques Example: Genetic Testing 23andMe: Discover lineage, chance of going bald, likelihood of contracting disease, likely length of life Now partnered with Ancestry.com Big Data Definition of big data: datasets so large they break traditional IT infrastructures Structured/Unstructured Data Methods in place for working with structured data Focus moving to quasi- and unstructured data Structured data: relational databases Semi- structured: XML Quasi- structured: click- streams, not such regular tags, more work to parse and impose structure
4 Unstructured: e.g., poetry with no punctuation (most of growth, most work to be done here) New Ecosystem Around Big Data Data devices: creating data through sensors or through humans interacting with them Data collectors: government, hospitals, retail Data aggregators: infochimps (crawls webs, aggregates datasets, dozens of datasets, some free, some for fee) Data users/buyers Early Adopters Retail far out in front, masters in this stuff Same for financial services Government has done quite a lot Everyone doing it and using more and more sophisticated tools Universe of things you can do with it has grown Now can t think of an industry not doing this Drivers 1) Optimize business operations 2) Identify business risk 3) Predict new business opportunities 4) Comply with laws or regulatory requirements (how to comply, how to demonstrate they ve complied) Business Intelligence vs. Data Science Business intelligence: creating data cubes, rapid querying of very structured datasets, reporting, dashboards, lots of queries Data science: data mining, data analytics, predictive modeling, forecasting; data can be anything, including unstructured/mixed Building a Data Science Team Data science is a team sport Need diversity of skills to solve problems well May not need seven people may need 3, may need 50 Business intelligence analysts: generally know the data really well Database administrator: set up and configure database but may not be good at working with data Data engineer: complex queries, SQL good data engineer very hard to find and valuable Data scientist: creative ways to solve problems might not be great at or like engineering work Data Analytics Lifecycle Big temptation to jump to model building end up sliding back Discovery: clear problem definition, understand stakeholders, create hypotheses
5 Data prep: condition data, evaluate quality, is it normalized? this is where you ll spend lion s share of time, at least 80% If you can munge and massage data, the universe of data you can work with explodes and makes these projects much better Model planning: is this a clustering/classification/etc. problem? Communicate wins, let others blow holes in it as a way to improve Operationalize: real- time logic on analytical engines Data Sources for Analytic Projects Organizations are used to dealing with same systems, databases, tools Think broadly, open- mindedly: in an ideal world, how would solve the problem? A lot of things in the wild you can get your hands on to make your analysis much better Tools and Technologies You want to have a lot of tools (methods, technologies) in your bag Diverse data need to attack it in a lot of ways R hugely popular among data scientists on Kaggle Python also tremendously popular, one of most versatile because people are building ecosystems around Python After R, Matlab next most popular on Kaggle list Excel way at bottom NOSQL (Not Only SQL) newer database architectures MongoDB used by RecordedFuture.com Where This Is Going Embedding analytical intelligence into computing advancing what s possible Simplifying big data all money being made is here Don t see demand going away; think it s going to grow McKinsey Report McKinsey Global Institute report: Big Data: The Next Frontier for Innovation, Competition, and Productivity, May nnovation Industry Hiring Needs Deep analytical talent (data scientists): projected US talent gap: 140K 190K (applied math, economics, life science) Data- savvy professionals: projected US talent gap: 1.5 mil (at least one class in statistics) People who know how to think about data Technology & data enablers : already there Numbers above now considered way to small
6 Profile of a Data Scientist Quantitative Technical: knows more stats than engineers and more engineering than statisticians; can write algorithms Skeptical: Is the solution viable? Communicative, collaborative Curious & creative: this is the most pivotal thing and the hardest thing to teach; someone who can ask really good questions Specific Data Science Skills and Traits Necessary qualification identified by DJ Patil, who started data scientist team at LinkedIn: would I be willing to go into a startup with you? Self- motivated Not afraid of learning math and new technologies Knowledge of at least one domain area Find ways to apply data science methods in their current roles Formal Training EMC Data Science & Big Data Analytics course: STEM (science, technology, engineering, math) graduate programs and certificates Conferences on analytics (often post content online): Strata, PAW, ACM, ACL, INFORMS Massive Open Online Courses (MOOCs) Informal Training Look for opportunities to try out your skills, Offer to help on projects Leverage wisdom of crowds: social media, meetups Volunteer to help: Datakind.org Try contests: Kaggle.com, Innocentive.com Applying This to the Library Domain Look for opportunities to drive new value as a data scientist/data- savvy librarian What do you want to do? Map the following of ideas in research literature? Use citation networks to identify the most influential researcher? Predict award- winning research papers? This is partly based on citation mapping & social network techniques Increase collaboration with researchers and faculty? Challenge traditional thinking using analytics? Chris mentioned
7 Recommended Reading Kahneman, Daniel. Thinking Fast and Slow. Fast- and- Slow- ebook/dp/b004r1q2eg Barbasi, Albert- Laszlo. Linked: How Everything Is Connected to Everything Else and What It Means. Everything- Connected- Else- Means/dp/ Interesting read and very readable Many examples of network science and its evolution David s blog on data science and big data analytics Blog on applying data analytics lifecycle to measuring innovation data science- and- big- data- curriculum/ EMC Education Services curriculum on big data Berns, Gregory. Iconoclast. Neuroscientist- Reveals- Think- Differently/dp/ Attributes of visionaries: Unique perception see problems in new ways Social intelligence and awareness No fear of failure willing to try and take risks If you don t have these attributes how do try to cultivate them Stimulate through novelty: jar yourself out of routines and fast thinking into deliberative thinking Duhigg, Charles. The Power of Habit: Why We Do What We Do in Life and Business. Habit- What- Life- Business/dp/
Big Data Analytics. David Dietrich, EMC Education Services. April 4, 2013
Big Data Analytics Harvard-Smithsonian Center for Astrophysics Data Science Training for Librarians April 4, 2013 David Dietrich, EMC Education Services I ll go into a company and say, What data problems
More informationTips to ensuring the success of big data analytics initiatives
Tips to ensuring the success of big data Big data analytics is hot. Read any IT publication or website and you ll see business intelligence (BI) vendors and their systems integration partners pitching
More informationINDEX. Introduction Page 3. Methodology Page 4. Findings. Conclusion. Page 5. Page 10
FINDINGS 1 INDEX 1 2 3 4 Introduction Page 3 Methodology Page 4 Findings Page 5 Conclusion Page 10 INTRODUCTION Our 2016 Data Scientist report is a follow up to last year s effort. Our aim was to survey
More informationWhat is Data Science? Data, Databases, and the Extraction of Knowledge Renée T., @becomingdatasci, November 2014
What is Data Science? { Data, Databases, and the Extraction of Knowledge Renée T., @becomingdatasci, November 2014 Let s start with: What is Data? http://upload.wikimedia.org/wikipedia/commons/f/f0/darpa
More informationStand OUT Stay TOP of mind Sell MORE
Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/14 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of
More informationThe 4 Pillars of Technosoft s Big Data Practice
beyond possible Big Use End-user applications Big Analytics Visualisation tools Big Analytical tools Big management systems The 4 Pillars of Technosoft s Big Practice Overview Businesses have long managed
More informationTop 3 Ways to Use Data Science
Top 3 Ways to Use Data Science THE DATA SCIENCE DIVIDE Ask the average business user what they know about Business Intelligence (BI) and data analytics, and most will claim to understand the concepts.
More informationWe are Big Data A Sonian Whitepaper
EXECUTIVE SUMMARY Big Data is not an uncommon term in the technology industry anymore. It s of big interest to many leading IT providers and archiving companies. But what is Big Data? While many have formed
More informationHow To Turn Big Data Into An Insight
mwd a d v i s o r s Turning Big Data into Big Insights Helena Schwenk A special report prepared for Actuate May 2013 This report is the fourth in a series and focuses principally on explaining what s needed
More informationCollaborations between Official Statistics and Academia in the Era of Big Data
Collaborations between Official Statistics and Academia in the Era of Big Data World Statistics Day October 20-21, 2015 Budapest Vijay Nair University of Michigan Past-President of ISI vnn@umich.edu What
More informationA Simple Guide to Churn Analysis
A Simple Guide to Churn Analysis A Publication by Evergage Introduction Thank you for downloading A Simple Guide to Churn Analysis. The goal of this guide is to make analyzing churn easy, meaning you wont
More informationBig Data Integration: A Buyer's Guide
SEPTEMBER 2013 Buyer s Guide to Big Data Integration Sponsored by Contents Introduction 1 Challenges of Big Data Integration: New and Old 1 What You Need for Big Data Integration 3 Preferred Technology
More informationTravel agents guide to SMS messaging. How to use SMS messaging for marketing, booking, and customer support
Travel agents guide to SMS messaging How to use SMS messaging for marketing, booking, and customer support Why should you use SMS messaging? When was the last time you didn t have your mobile? Chances
More informationTHE ULTIMATE WORKSHEET TO JUMP-START YOUR FIRST LINKEDIN LEAD-GENERATION CAMPAIGN
THE ULTIMATE WORKSHEET TO JUMP-START YOUR FIRST LINKEDIN LEAD-GENERATION CAMPAIGN LET S GET YOUR LEAD-GENERATION CAMPAIGN OFF THE GROUND! LinkedIn is a wonderful platform to connect to business colleagues,
More informationOptimized Hadoop for Enterprise
Optimized Hadoop for Enterprise Smart Big data Platform provides Reliability, Security, and Ease of Use + Big Data, Valuable Resource for Forecasting the Future of Businesses + Offers integrated and end-to-end
More informationSocial Business Intelligence For Retail Industry
Actionable Social Intelligence SOCIAL BUSINESS INTELLIGENCE FOR RETAIL INDUSTRY Leverage Voice of Customers, Competitors, and Competitor s Customers to Drive ROI Abstract Conversations on social media
More informationAnalytics For Everyone - Even You
White Paper Analytics For Everyone - Even You Abstract Analytics have matured considerably in recent years, to the point that business intelligence tools are now widely accessible outside the boardroom
More informationWhat is Data Science? Girl Develop It! Meetup Renée M. P. Teate, March 2015
What is Data Science? { Girl Develop It! Meetup Renée M. P. Teate, March 2015 Let s start with: What is Data? http://upload.wikimedia.org/wikipedia/commons/f/f0/darpa _Big_Data.jpg https://encryptedtbn2.gstatic.com/images?q=tbn:and9gcs9dku3_tzi-swwyaqee5y0ehuvoiznsya_raknubbd0jyxpx7pw
More informationStand OUT Stay TOP of mind Sell MORE
Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/17 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of
More informationDatabricks. A Primer
Databricks A Primer Who is Databricks? Databricks was founded by the team behind Apache Spark, the most active open source project in the big data ecosystem today. Our mission at Databricks is to dramatically
More informationThe role of big data in medicine
The role of big data in medicine November 2015 Technology is revolutionizing our understanding and treatment of disease, says the founding director of the Icahn Institute for Genomics and Multiscale Biology
More informationTHE BIGGER THE DATA THE STRONGER THE STORY FIVE STEPS TO BREAKING DOWN BIG DATA INTO ACTIONABLE INSIGHTS
THE BIGGER THE DATA THE STRONGER THE STORY FIVE STEPS TO BREAKING DOWN BIG DATA INTO ACTIONABLE INSIGHTS Everything we do becomes data. Every site we visit. Every shopping cart we abandon. Every tweet
More informationQuick Guide to Getting Started: Twitter for Small Businesses and Nonprofits
Quick Guide to Getting Started: Twitter for Small Businesses and Nonprofits Social Media www.constantcontact.com 1-866-876-8464 Insight provided by 2011 Constant Contact, Inc. 11-2168 What is Twitter?
More informationThe Myth of the Infinite Selling Universe
It s time to dispel the myth that the selling universe is infinite. Once marketers have accepted this reality, then the numbers fade a bit into the background as the shift to quality takes precedence.
More informationThe Basics of Promoting and Marketing Online
How to Start Growing Your Business Online The Basics of Promoting and Marketing Online Revision v1.0 Website Services and Web Consulting Where do you see your business? We see it in the cloud How to Start
More informationRamesh Bhashyam Teradata Fellow Teradata Corporation bhashyam.ramesh@teradata.com
Challenges of Handling Big Data Ramesh Bhashyam Teradata Fellow Teradata Corporation bhashyam.ramesh@teradata.com Trend Too much information is a storage issue, certainly, but too much information is also
More informationUnlocking The Value of the Deep Web. Harvesting Big Data that Google Doesn t Reach
Unlocking The Value of the Deep Web Harvesting Big Data that Google Doesn t Reach Introduction Every day, untold millions search the web with Google, Bing and other search engines. The volumes truly are
More informationInsight Data Science: Bridging the gap between academia and industry. Josiah Walton Physics Careers Seminar UIUC Department of Physics April 23, 2015
Insight Data Science: Bridging the gap between academia and industry Josiah Walton Physics Careers Seminar UIUC Department of Physics April 23, 2015 Outline Personal Timeline Data Science Insight Program
More information8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA
TIP SHEET 8 WAYS TO BUILD YOUR BRAND USING SOCIAL MEDIA Social media has changed the way our entire world works. Everyone has an equal voice and immediate access to vast networks of friends and followers.
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationBig Data and Healthcare Payers WHITE PAPER
Knowledgent White Paper Series Big Data and Healthcare Payers WHITE PAPER Summary With the implementation of the Affordable Care Act, the transition to a more member-centric relationship model, and other
More informationConducting a Successful Cloudmarket CIO
As companies emerge from challenging economic times and turn the corner to face tremendous opportunities, the CIO's role is more and more about strategy and optimizing business results. Today s complex
More information4 ways to grow your small business with Salesforce CRM
4 ways to grow your small business with Salesforce CRM Contents Executive Summary... 2 Make everyone more productive... 2 Customize: Make Salesforce CRM work the way you do... 2 Organize: Centralize your
More informationCopyright and Co-sponsorship statement
MODULE THREE Slide 1 Title Slide Business Technology Simplified Module 3: Finding and Managing Customers Slide 2 Copyright and Co-sponsorship statement Copyright 2010 Microsoft Corporation All rights reserved.
More informationDatabricks. A Primer
Databricks A Primer Who is Databricks? Databricks vision is to empower anyone to easily build and deploy advanced analytics solutions. The company was founded by the team who created Apache Spark, a powerful
More informationData Science at the University of Virginia
1/ 16 Data Science at the University of Virginia Donald E. Brown, Director Data Science Institute University of Virginia Charlottesville, VA USA brown@virginia.edu Data Science Institute 1 3/ 16 Society
More informationSMS Messaging Guide for Schools, Universities, and Educational Professionals
SMS Messaging Guide for Schools, Universities, and Educational Professionals How to use SMS messaging to grow your business while saving time, money and aggravation Why should you use SMS messaging? When
More informationDiscover How a 360-Degree View of the Customer Boosts Productivity and Profits. eguide
Discover How a 360-Degree View of the Customer Boosts Productivity and Profits eguide eguide Discover How a 360-Degree View of the Customer Boosts Productivity and Profits A guide on the benefits of using
More informationWhat You Need to Know About the Future of Data-Driven Marketing
The Big Picture on Big Data: What You Need to Know About the Future of Data-Driven Marketing By Dr. Charles Stryker So much is being written about Big Data and the huge business opportunities that accompany
More informationSunnie Chung. Cleveland State University
Sunnie Chung Cleveland State University Data Scientist Big Data Processing Data Mining 2 INTERSECT of Computer Scientists and Statisticians with Knowledge of Data Mining AND Big data Processing Skills:
More informationA full spectrum of analytics you can get yourself
Industry area A full spectrum of analytics you can get yourself 5 reasons to choose IBM for self-service business intelligence Contents Self-service business intelligence that paints a full picture 3 Reason
More informationFIVE STEPS FOR DELIVERING SELF-SERVICE BUSINESS INTELLIGENCE TO EVERYONE CONTENTS
FIVE STEPS FOR DELIVERING SELF-SERVICE BUSINESS INTELLIGENCE TO EVERYONE Wayne Eckerson CONTENTS Know Your Business Users Create a Taxonomy of Information Requirements Map Users to Requirements Map User
More informationYour Complete Social Intranet Buyer s Guide & Handbook
Your Complete Social Intranet Buyer s Guide & Handbook A growing business needs a good social intranet software platform. It helps you communicate and collaborate in one place. Read this ebook to get practical
More informationHow To Use Social Media To Improve Your Business
IBM Software Business Analytics Social Analytics Social Business Analytics Gaining business value from social media 2 Social Business Analytics Contents 2 Overview 3 Analytics as a competitive advantage
More informationweb analytics ...and beyond Not just for beginners, We are interested in your thoughts:
web analytics 201 Not just for beginners, This primer is designed to help clarify some of the major challenges faced by marketers today, such as:...and beyond -defining KPIs in a complex environment -organizing
More informationSECURITY MEETS BIG DATA. Achieve Effectiveness And Efficiency. Copyright 2012 EMC Corporation. All rights reserved.
SECURITY MEETS BIG DATA Achieve Effectiveness And Efficiency 1 IN 2010 THE DIGITAL UNIVERSE WAS 1.2 ZETTABYTES 1,000,000,000,000,000,000,000 Zetta Exa Peta Tera Giga Mega Kilo Byte Source: 2010 IDC Digital
More informationBig Data Readiness. A QuantUniversity Whitepaper. 5 things to know before embarking on your first Big Data project
A QuantUniversity Whitepaper Big Data Readiness 5 things to know before embarking on your first Big Data project By, Sri Krishnamurthy, CFA, CAP Founder www.quantuniversity.com Summary: Interest in Big
More informationFive Reasons Spotfire Is Better than Excel for Business Data Analytics
Five Reasons Spotfire Is Better than Excel for Business Data Analytics A hugely versatile application, Microsoft Excel is the Swiss Army Knife of IT, able to cope with all kinds of jobs from managing personal
More informationBIG DATA ANALYTICS REFERENCE ARCHITECTURES AND CASE STUDIES
BIG DATA ANALYTICS REFERENCE ARCHITECTURES AND CASE STUDIES Relational vs. Non-Relational Architecture Relational Non-Relational Rational Predictable Traditional Agile Flexible Modern 2 Agenda Big Data
More informationA future career in analytics
A future career in analytics What is a career in analytics about? In the information age in which we live, almost all of us consume and produce digital data, either for business, community or private uses.
More informationMarket Research with Social Media
Community Ebook / September 2012 / / 1 888 6radian Market Research with Social Media Gives you the direction and tools you need to use social media to become a more agile, engaged, profitable and productive
More informationBig Data Executive Survey
Big Data Executive Full Questionnaire Big Date Executive Full Questionnaire Appendix B Questionnaire Welcome The survey has been designed to provide a benchmark for enterprises seeking to understand the
More informationBig Data. Fast Forward. Putting data to productive use
Big Data Putting data to productive use Fast Forward What is big data, and why should you care? Get familiar with big data terminology, technologies, and techniques. Getting started with big data to realize
More informationIRMAC SAS INFORMATION MANAGEMENT, TRANSFORMING AN ANALYTICS CULTURE. Copyright 2012, SAS Institute Inc. All rights reserved.
IRMAC SAS INFORMATION MANAGEMENT, TRANSFORMING AN ANALYTICS CULTURE ABOUT THE PRESENTER Marc has been with SAS for 10 years and leads the information management practice for canada. Marc s area of specialty
More informationBig Data a threat or a chance?
Big Data a threat or a chance? Helwig Hauser University of Bergen, Dept. of Informatics Big Data What is Big Data? well, lots of data, right? we come back to this in a moment. certainly, a buzz-word but
More informationInternet Marketing Rules!
Internet Marketing Rules! A Playbook of Game Changing Strategies for Marketing Your Business Online by Lane Jones, Content Strategist Internet Marketing Rules! Game Changing Strategies for Marketing Your
More informationBig Data and Data Analytics
2.0 Big Data and Data Analytics (Volume 18, Number 3) By Heather A. Smith James D. McKeen Sponsored by: Introduction At a time when organizations are just beginning to do the hard work of standardizing
More informationSOCIAL MEDIA & THE JOB SEARCH. Using Today s Most Popular Online Communities for Job-Hunting
SOCIAL MEDIA & THE JOB SEARCH Using Today s Most Popular Online Communities for Job-Hunting Facebook and the Job Search Facebook is the most popular social network, in the U.S. and internationally. In
More informationSEO How to Get Top Search Engine Rankings in Local Markets
SEO How to Get Top Search Engine Rankings in Local Markets By Brian Offenberger, CeM, CSMA March 20, 2015 1 Today s Objectives 2 My Discussion Points Discover what local search is all about Learn the factors
More informationVIEWPOINT. High Performance Analytics. Industry Context and Trends
VIEWPOINT High Performance Analytics Industry Context and Trends In the digital age of social media and connected devices, enterprises have a plethora of data that they can mine, to discover hidden correlations
More informationOne View Of Customer Data & Marketing Data
One View Of Customer Data & Marketing Data Ian Kenealy, Head of Customer Data & Analytics, RSA spoke to the CX Network and shared his thoughts on all things customer, data and analytics! Can you briefly
More informationYour guide to using new media
Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.
More informationBig Analytics: A Next Generation Roadmap
Big Analytics: A Next Generation Roadmap Cloud Developers Summit & Expo: October 1, 2014 Neil Fox, CTO: SoftServe, Inc. 2014 SoftServe, Inc. Remember Life Before The Web? 1994 Even Revolutions Take Time
More informationGrab some coffee and enjoy the pre-show banter before the top of the hour!
Grab some coffee and enjoy the pre-show banter before the top of the hour! The Analytic Platform: Empowering the Business Now The Briefing Room Welcome Host: Eric Kavanagh eric.kavanagh@bloorgroup.com
More information5 Point Social Media Action Plan.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
More informationSEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research
SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task,
More informationHow to Choose the Right Web Design Company for Your Nonprofit
How to Choose the Right Web Design Company for Your Nonprofit wiredimpact.com 1 A new website can very easily be the kind of can that gets kicked down the road. Many nonprofits are swamped with things
More informationREPUTATION MANAGEMENT. Opinions Really Do Matter 3. How Your Contracting Business s Reputation Affects Your Bottom Line 3. The Whole Kit & Caboodle 5
Table " Contents Opinions Really Do Matter 3 How Your Contracting Business s Reputation Affects Your Bottom Line 3 The Whole Kit & Caboodle 5 Integrating Reputation Management into Your Home Improvement
More informationSoftware Engineering for Big Data. CS846 Paulo Alencar David R. Cheriton School of Computer Science University of Waterloo
Software Engineering for Big Data CS846 Paulo Alencar David R. Cheriton School of Computer Science University of Waterloo Big Data Big data technologies describe a new generation of technologies that aim
More informationREDEFINE BIG DATA: BECOMING A DATA-DRIVEN BUSINESS WITH THE EMC BUSINESS DATA LAKE CHRIS HARROLD, GLOBAL CTO, BIG DATA SOLUTIONS
1 REDEFINE BIG DATA: BECOMING A DATA-DRIVEN BUSINESS WITH THE EMC BUSINESS DATA LAKE CHRIS HARROLD, GLOBAL CTO, BIG DATA SOLUTIONS 2 REDEFINE BIG DATA: BECOMING A DATA-DRIVEN BUSINESS WITH THE #ULTRADATAFORTRESS
More informationBuilding a Better Business Process
Building a Better Business Process How Splunk Software is Used to Provide Real-time Visibility Into Sales and Marketing Data CUSTOMER profile Splunk customer profiles are a collection of innovative, in-depth
More informationWebsite Promotion for Voice Actors: How to get the Search Engines to give you Top Billing! By Jodi Krangle http://www.voiceoversandvocals.
Website Promotion for Voice Actors: How to get the Search Engines to give you Top Billing! By Jodi Krangle http://www.voiceoversandvocals.com Why have a website? If you re busier than you d like to be
More informationUnderstanding Your Customer Journey by Extending Adobe Analytics with Big Data
SOLUTION BRIEF Understanding Your Customer Journey by Extending Adobe Analytics with Big Data Business Challenge Today s digital marketing teams are overwhelmed by the volume and variety of customer interaction
More informationANALYTICS CENTER LEARNING PROGRAM
Overview of Curriculum ANALYTICS CENTER LEARNING PROGRAM The following courses are offered by Analytics Center as part of its learning program: Course Duration Prerequisites 1- Math and Theory 101 - Fundamentals
More informationCreate and Drive Big Data Success Don t Get Left Behind
Create and Drive Big Data Success Don t Get Left Behind The performance boost from MapR not only means we have lower hardware requirements, but also enables us to deliver faster analytics for our users.
More informationSocial Media and Content Marketing.
Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?
More information8 Ways To Build Your Brand Using Social Media
8 Ways To Build Your Brand Using Social Media 1 introduction 8 Ways to Build Your Brand Using Social Media Social media has changed the way our entire world works. Everyone has an equal voice and immediate
More informationHow Big Is Big Data Adoption? Survey Results. Survey Results... 4. Big Data Company Strategy... 6
Survey Results Table of Contents Survey Results... 4 Big Data Company Strategy... 6 Big Data Business Drivers and Benefits Received... 8 Big Data Integration... 10 Big Data Implementation Challenges...
More informationOnline and Social Media Marketing Certificate Program. Syllabus
Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education
More informationMicrosoft Business Intelligence
Microsoft Business Intelligence P L A T F O R M O V E R V I E W M A R C H 1 8 TH, 2 0 0 9 C H U C K R U S S E L L S E N I O R P A R T N E R C O L L E C T I V E I N T E L L I G E N C E I N C. C R U S S
More informationBruhati Technologies. About us. ISO 9001:2008 certified. Technology fit for Business
Bruhati Technologies ISO 9001:2008 certified Technology fit for Business About us 1 Strong, agile and adaptive Leadership Geared up technologies for and fast moving long lasting With sound understanding
More informationData Science and Business Analytics Certificate Data Science and Business Intelligence Certificate
Data Science and Business Analytics Certificate Data Science and Business Intelligence Certificate Description The Helzberg School of Management has launched two graduate-level certificates: one in Data
More informationIntroduction to Predictive Analytics. Dr. Ronen Meiri ronen@dmway.com
Introduction to Predictive Analytics Dr. Ronen Meiri Outline From big data to predictive analytics Predictive Analytics vs. BI Intelligent platforms What can we do with it. The modeling process. Example
More informationSAP Predictive Analytics
SAP Predictive Analytics What s the best that COULD happen? Bringing predictive analytics to the end user SAP Forum Belgium September 9, 2015 Waldemar Adams @adamsw SVP & GM Analytics SAP Europe, Middle-East
More informationMicrosoft Big Data. Solution Brief
Microsoft Big Data Solution Brief Contents Introduction... 2 The Microsoft Big Data Solution... 3 Key Benefits... 3 Immersive Insight, Wherever You Are... 3 Connecting with the World s Data... 3 Any Data,
More information5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK
5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK CUSTOMER JOURNEY Technology is radically transforming the customer journey. Today s customers are more empowered and connected
More informationLeveraging Global Media in the Age of Big Data
WHITE PAPER Leveraging Global Media in the Age of Big Data Introduction Global media has the power to shape our perceptions, influence our decisions, and make or break business reputations. No one in the
More informationWhitepaper Series. Search Engine Optimization: Maximizing opportunity,
: Maximizing opportunity, visibility and profit for Economic development organizations Creating and maintaining a website is a large investment. It may be the greatest website ever or just another website
More informationHow To Handle Big Data With A Data Scientist
III Big Data Technologies Today, new technologies make it possible to realize value from Big Data. Big data technologies can replace highly customized, expensive legacy systems with a standard solution
More informationDanny Wang, Ph.D. Vice President of Business Strategy and Risk Management Republic Bank
Danny Wang, Ph.D. Vice President of Business Strategy and Risk Management Republic Bank Agenda» Overview» What is Big Data?» Accelerates advances in computer & technologies» Revolutionizes data measurement»
More informationLouis Gudema: Founder and President of Revenue + Associates
The Interview Series - Presented by SmartFunnel Interviews of Sales + Marketing Industry Leaders Louis Gudema: Founder and President of Revenue + Associates PETER: Hello folks this is Peter Fillmore speaking.
More informationIBM AND NEXT GENERATION ARCHITECTURE FOR BIG DATA & ANALYTICS!
The Bloor Group IBM AND NEXT GENERATION ARCHITECTURE FOR BIG DATA & ANALYTICS VENDOR PROFILE The IBM Big Data Landscape IBM can legitimately claim to have been involved in Big Data and to have a much broader
More informationIFF SOCIAL MEDIA GUIDE
IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4
More informationYour guide to finding a job
Your guide to finding a job Inside: your questions answered Planning your strategy Being creative with your approach Identifying the right partners INSPIRING LEARNING 2 Don t let anything hold you back
More informationThe mobile opportunity: How to capture upwards of 200% in lost traffic
June 2014 BrightEdge Mobile Share Report The mobile opportunity: How to capture upwards of 200% in lost traffic You ve likely heard that mobile website optimization is the next frontier, and you ve probably
More informationMeasure Social Media like a Pro: Social Media Analytics Uncovered SOCIAL MEDIA LIKE SHARE. Powered by
1 Measure Social Media like a Pro: Social Media Analytics Uncovered # SOCIAL MEDIA LIKE # SHARE Powered by 2 Social media analytics were a big deal in 2013, but this year they are set to be even more crucial.
More informationMPA Careers presentation 03/02/2015
MPA Careers presentation 03/02/2015 Dr Kim Nilsson My career journey Career paths for analytical scientists CV advice for PhDs and post-docs Interview tips What is Data Science and why should you consider
More informationSEO for Financial Advisors
SEO for Financial Advisors This guide is designed to help give financial advisors a roadmap to better SEO success, gaining you more local attention and, eventually, customers. 2 CORPORATE BROCHURE BUILD
More informationThe Dating Guide to SEO
TheMxGroup.com (800) 827-0170 1 The Dating Guide to SEO Maybe you re still hoping for a first date. Or maybe you ve been together for a while, but things just aren t clicking. Either way, if you re not
More information