Retail analytics solutions for the senior retail executive. Welcome to the future of retail.

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1 Viewsy Solutions for Executive Management Retail analytics solutions for the senior retail executive. Welcome to the future of retail. Viewsy provides a set of solutions to inform and enable senior retail executives. Our data empowers leaders and management with the insights needed to decide on investments, cut costs and innovate confidently.

2 T O D A Y A N D T O M O R R O W Your Executive Management Yesterday Footfall counting alone was the epitome of retail analytics. Large amounts of investment were made on the basis of guess work. Opportunities passed by unnoticed due to the inability to capture and analyse customer behaviour information effectively. A Vision for your Executive Management Today A key and large part of the way your customers experienced and interacted with your brand was invisible until now, leaving you unaware of ineffective store window displays, declining visitor loyalty, long queuing times and more. Now you have access to this data and more. Viewsy provides a comprehensive view of your entire retail estate s location data, providing a single point of coverage for KPIs including footfall, conversion, customer dwell time, stopping power and more. You finally have a comprehensive, single point of visibility to business critical data. As consumer shopping moves online, the companies that survive and thrive in the brick and mortar world will be those most responsive to the changing landscape. Equip yourself with the latest in location analytics technology to get ahead of the pack.

3 D A T A D R I V E N D E C I S I O N S U P P O R T Full visibility over your entire retail estate. Confident decisions backed by reliable reporting. Gain a complete picture of your key retail store indicators, including footfall across your estate, customer dwell times, stopping power, conversion and customer loyalty. Fill the gap in your comprehensive reporting and data gathering capabilities. Identify over- and under-performing stores instantly. Create portfolios of stores to assess area and countrylevel performance. Employ Viewsy metrics as KPI s for departments. Enable custom reporting. High-level customer journey funnel comparison.

4 E X E C U T I V E M A N A G E M E N T S O L U T I O N S D A T A D R I V E N S T R A T E G I C I N S I G H T S Identify previously unforeseen strategic risks. De-risk business decisions with data. Without Viewsy data, you cannot spot certain long-term risks to your business initiatives. Is your brand value and loyalty in freefall? Are your big-scale marketing projects delivering customer behaviour changes? Are you experiencing customer service issues across your estate? For the proposals currently on your desk, Viewsy data offers the ideal environment to de-risk these. Test new proposals in a subset of stores, and see if they can deliver on their promises, before rolling out estate-wide. Identify downward trends in customer behaviour such as engagement or dwell time that you didn t know existed. Stop driving more investment into failing initiatives. Identify their on-going performance before committing more budget. Evaluate location related proposals across a subset of stores before committing to business-wide rollout. Benchmark against industry performance levels.

5 D A T A D R I V E N S T R A T E G I C I N S I G H T S Uncover strategic insights and opportunities, backed with best-in-class analytics. You ve never had in-store analytics data like this before: how your business functions, what makes your best stores perform so well, and how your customer behaviour is changing over time. Viewsy extracts and reports on high-level business-wide insights, identifying previously unknown risks and offering previously unforeseen opportunities. Know your customer journey funnel. Captured, analysed and presented. Discover the features of store environments that are effective at engaging customers. Intelligence on non-transactional store visits. Generate store location insights - understand how store locations cannibalize or complement each other. Viewsy s diagnostic analytics assist your understanding of the why behind store performance.

6 D A T A D R I V E N D E C I S I O N S U P P O R T Enable a data driven decision making culture, from the boardroom to the shop floor. Successful companies base their decision-making on reliable data and credible analysis. Viewsy brings this capability to your retail business, empowering you with the data you need to inform decisions ranging from marketing to location planning, customer service, staffing and beyond. Empower your marketing, business intelligence and operations department heads with powerful, timely and quantifiable store analysis data. Drive internal strategies with new insights to replace old guesswork, increasing accuracy and reliability of results. Promote collaboration with powerful reporting features to share insights. Viewsy analytics is an important addition to your existing decision-support tool-set, resolving blind spots and connecting the dots.

7 D A T A D R I V E N D E C I S I O N S U P P O R T Same-day store monitoring. React and respond quicker than your competitors. With Viewsy, the feedback loop on store performance is measured in hours, not days or weeks. If your stores are experiencing unusual or expected store traffic, find out the very same day. If your customers are radically and suddenly changing their established behaviour, find out before your stores reopen tomorrow. All delivered to your inbox. Receive alerts to downward or upward spikes in store performance or customer behaviour. Put the power in your store managers hands to support daily intuition. Identify various customer service issues instantly, before they turn into long term problems. Better than expected visitor footfall and behaviour can lead to stock shortages and service problems. Find out before it s too late. Respond with accurate, live information to sudden or extraordinary forces on your business, like the effect of unexpected weather or new high-profile product range.

8 S T O R E M A R K E T I N G A N A L Y T I C S The missing link in omnichannel marketing analytics. Omnichannel analytics typically excludes the channel where over 90% of retail sales occur: store locations. With Viewsy analytics, connect the dots between marketing campaigns and outcomes across all your channels. Typical Benefits Increased Marketing ROI Reduce multi-channel spend risk More accurate budget planning Deeper knowledge of your customers Sample Use Cases Discover online-offline footfall effect: Over 75% of customers research online before purchasing in-store. Online marketing spend can be a key driver of store footfall. Retailers have employed the Viewsy analytics platform to quantify the value of online to offline marketing campaigns, by isolating the marginal additive increase in footfall to stores following these campaigns.. Diagnose causes of campaign under-performance: Diagnose causes of existing marketing underperformance by tracking the entire customer journey. Are existing campaigns great and bringing customers to your area, store, or to the till? With Viewsy customer journey funnel tracking, identify the weak points in your existing campaigns. Leverage showrooming behaviours: Over 80% of your customers are browsing in-store. Marketing spend that targets these customers can drive higher engagement, conversion, and basket sizes. Viewsy analytics enables you to maximise online marketing ROI by and targeting customers at the critical touch points of their in-store journey. Store-front marketing optimisation: Store-fronts and window display can be the most valuable media in your estate. Viewsy enables you to optimise product placement, promotions, and visual merchandising campaigns by measuring stopping power: the percent of passing trade you are capturing. Quantify how effective your marketing campaigns are at bringing customers from the street to the till. Promotional timing: A large retailer used Viewsy analytics to identify the strength of payday effects on visitor engagement to better time their promotions. Seasonality and other long-term customer behaviour trends can influence the ROI you capture from your marketing campaigns. Viewsy analytics builds a long-term database on how customer behaviour varies over time, and across different key variables: weather, economic conditions, and consumer confidence. Event Attribution You ran a successful event. Now see if those visitors come back to your stores next week or month. Since the physical world is now measurable you can evaluate event ROI and value-add like never before.

9 What you measure you can manage S A L E V I E W S Y. C O M

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