Successful Strategies To Face The Future Challenges Of Various Stakeholders In WiMAX Services In India

Transcription

1 Successful Strategies To Face The Future Challenges Of Various Stakeholders In WiMAX Services In India Shilpa Phadke Head Centre of Excellence New Technologies, GTL

2 Agenda WiMAX Stakeholders Challenges for WiMAX stakeholders Successful Strategies GTL s offerings Conclusion

3 WiMAX Stakeholders Network Services Provider Operator Equipment Provider Consumer Application /Content Provider

4 Challenges for WiMAX stakeholders Business Model Network setup and operations Ecosystem of the technology Competition Network Engineering Services Network End-to-end setupecosystem New Competing Enterprise technology or technologies retail challenge or both? LTE Backhaul Availability upgrade of variety of end user Investments 3G Fixed/Nomadic also devices to use in the tools or Mobile or Broadband both? IP Core proposition Device Retain skilled costs? manpower Infrastructure EVDO Operating networks Model? upgrade are already operational Deliver Turnkey common again, user positioning Network experience broadband Managed Services Operations across devices? Revenue Share Reduce Seamless Advertising operating Interoperability & Marketing Sustainable business costs case in light of high spectrum fees Manage multi-tech, multivendor Services, networks Applications, Content

5 Strategies to overcome these challenges

6 Business models for a WiMAX operator New Focused on customized set of services for fewer segments Concentrating on high throughput pipes at select locations, built up of high capacity backbone Retail Enterprise Utilization of its existing channel and network for optimal TCO and to achieve faster time to market Enhancement of existing user experience Established

7 WiMAX Enabler for new business models Commercially available NOW Existing Ecosystem An All-IP Solution Open Standard for Service Innovation Last Mile as well as Backhaul Fixed, Nomadic, Mobile With m: Increased Coverage & Spectral Efficiency Increased Capacity for Data and VoIP Lower Latency and QoS Enhancements Interworking with other Wireless Networks Power Conservation 593 deployments 149 countries 621 million consumers 219 certified products 75 certified product vendors Source: WiMAX Forum,

8 Solutions on the network side Network setup Backhaul MW radios with Gigabit data rates available Hybrid Radio Systems Dark fibre or copper and partnership with Utilities Reduce costs Share RAN and Backhaul with operator/independent infra co Create synergies with existing passive infrastructure Transfer operating risks by way of Managed Services Consider Energy Management to reduce OPEX

9 WiMAX Technology Ecosystem Taking cues from the Wi-Fi success story Chipset level integration in desktops, laptops and handsets by default OS itself includes device drivers and connectivity application Plug and play Need for more WiMAX enabled devices Handheld devices WiMAX cards in T.V. Single device that works on multiple networks using quad band radios Demonstrate interoperability between devices (type & make) Demonstrate applications - Mobile TV, VoIP, VOD

10 Strategies to overcome competition Broadband in India still an underserved market Broadband connections only 8.75 mil Broadband million/month versus Mobile growth - 18 million/month Broadband penetration - just 0.74% versus Teledensity % - TRAI Carve out specific market segments Fixed/nomadic broadband Class B & C cities Minimum 256 kbps on the downlink Retail & Enterprise both Data Future roadmap Take best of both worlds Data & Voice Build in flexibility at minimal upward costs for migration to 16m - Source: TRAI Service differentiation with applications not just a bit pipe

11 Network Engineering Services in WiMAX Focused groups Centres of Excellence Training in WiMAX technology, tools and services Use experience from global operations Train and maintain multi-skilled resources

12 WiMAX A Service Enabler VIDEO INTERNET VPN BUSINESS CONNECTIVITY VOICE GAMING BACKHAUL E-EDUCATION MOBILITY E-GOVERNANCE TELE-MEDICINE IP TV

13 GTL s offerings Retail or Enterprise: GTL s presence in all circles in India Experience of Planning, deploying & servicing more than 15 WiMAX networks across the globe KPI/SLA linked Managed Services to share operating risks Existing ready-to-share telecom infrastructure, business models for active & passive sharing

14 Conclusion Positioning of WiMAX has to be different from cellular Focus on segments needing: High Stable Nomadic throughput Technology choice based on consumer demand & requirements rather than only perceived technical benefits

15 Image courtesy: Punchstock. Getty Images, Corbis