Efficient Innovation with Building Blocks Effizient innovieren mit Produktbaukästen

Transcription

1 Efficient Innovation with Building Blocks Effizient innovieren mit Produktbaukästen Frank Bürschgens Dr. Alexander Lewald November 2011, Mannheim

2 John Deere History 1837 John Deere develops the first self scouring steel plow 1918 John Deere enters the tractor business 1927 John Deere sells its first combines 1956 John Deere goes abroad 1963 John Deere starts to sell lawn & groundscare products 2 Efficient Innovation November 2011

3 John Deere Manufacturing Locations 3 Efficient Innovation November 2011

4 Agriculture and Turf Global Operating Model 4 Customer Focus Regions Organized by customer needs and market similarities Efficient Innovation November 2011

5 Agriculture and Turf Global Operating Model 5 Global External Platforms A platform consists of a portfolio of like product lines Crop Harvesting Turf and Utility Hay and Forage Crop Care Tractors Combines Front-End Equipment Cane Cotton Utility Vehicles Riding Lawn Equipment Commercial Mowing Golf Walk-Behind Mowers Self-Propelled Forage Harvesters Heads Balers Mowing Seeding Tillage Application Equipment Large (7000, 8000, 9000) Medium (6000) Utility (2000, 3000, 4000, 5000) Loaders 5

6 Products - Design Center Mannheim 16 t 9030-Serie 8 t John Deere Mannheim 7030-Serie Mannheim 8030-Series 7030-Series Waterloo 6030-Series 5R-Series 2,5 t 50 Series

7 John Deere Werke Mannheim (D) John Deere s largest asset outside North America 1.5 mil tractors produced since 1921 Production 2010: 32,900 units Represents 2/3rds of the German tractor production Products: 5M/5R/6030-/7030- Series hp 2,900 Employees 7 Efficient Innovation November 2011

8 8 Complexity Efficient Innovation Management November February,

9 Schematic Engineering Process reflecting selection of Lean Innovation Theses Product Change Request Product Specification - Customer Requirements - Design Specifications Virtual Design - planning Other activities Complexity Planning Cost Planning etc. APPROVAL Project Scope APPROVAL Design Product Structure realization Virtual Design - realization Other activities APPROVAL Factories 9

10 Structured Functions views in Product Specs data base Clear Prioritization 10

11 Structured Functions data base sample - general Clear Prioritization 11

12 Structured Functions data base sample Engine Auxiliary Clear Prioritization 12

13 Structured Functions defining levels in Product Structure E A G One configured tractor: digits SFCs Rough functional structure of the tractor, main level: AA : Product General, EOL CH : Chassis DT : Drive Train EA : Engine Auxiliaries EN : Engine FA : Front Axle FI : Front Implement HY : Hydraulics OS : Operator Station RA : Rear Axle RI : Rear Implement Often System-level Fuel Supply System Cost comparison Product Architecture Design Function/SFC Fuel Tank (support function) 13

14 Structured Functions: 3 levels in product structure complete vehicle vehicle Product Architecture Design 2-digit SFC Chassis (CH) Engine Aux (EA) Drivetrain (DT) General (AA) structure level 3-digit SFC 6-digit SFC EAG300 Tank EAG EAG100 DTC ETN (variants) ETN ETN parts* * including norm parts 14

15 Data Consistency by Product Lifecycle Management throughout all Processes and Structures Data Consistency Data Consistency Product Change Request Clear Prioritization Product Specification - Customer Requirements - Design Specifications Virtual Design - planning Other activities Complexity Planning Cost Planning etc. Design-Space Management APPROVAL Project Scope APPROVAL Design Functional Product Structure realization Virtual Design - realization Other activities Product Architecture Design Product Architecture Design APPROVAL Factories 15

16 Conclusion Product Structure defined by Product Specification based on Moduls, Functions and Systems, visualized virtually relying on Change Management and Approval Process is fundamental to efficiently manage Innovation Process from Customer Requirements to Production. 16

17 Thank you very much for your attention! Questions? Frank Bürschgens 17