B ECOME A TRUE BLUEDEALER

Transcription

1 B ECOME A TRUE BLUEDEALER 1 NEW HOLLAND AGRICULTURE

2 Who is New Holland? New Holland is our customers, the people who rely on our equipment for their livelihood or their lifestyle. New Holland is our dealers, who partner with us to provide customers with outstanding service and sales support. New Holland is our employees who, whether in the fi eld, offi ce, manufacturing or engineering, work hard to provide products and services designed to meet our dealers and customer s needs. The New Holland brand is rich with a strong history of leadership and a legacy of innovation. We are a team of dedicated individuals who work together to ensure customer support and satisfaction. The strength of New Holland is based on our relationships. And, with over 100 years of experience, we continue to strive for excellence. We are looking for dealer partners who are interested in cultivating New Holland Centers of Excellence. We are interested in prospects with the business experience and ability to develop and pursue a plan that ensures continued growth and success for the New Holland brand. Why become part of the New Holland team? Expansive product line serving a broad customer base Strong brand recognition and leadership with excellent market-growth potential Cutting-edge wholegoods and parts distribution network Financial service that offers fl exible fi nance options Do you have what it takes? Sound team work ethics and good business sense Ability to meet fi nancial requirements, and acquire a facility Strong communication and interpersonal skills The desire to bring quality to the life of our customers We re making a commitment to keep growing with the market, so in the next couple of years, we ll be ready to open another store. New Holland has always been a good company to work with, very supportive and willing to listen. We plan on expanding with them in the future. Ag Industrial, Rising Sun, Md

3 PRODUCTS NEW HOLLAND is a world leader in agricultural, utility and construction equipment with an innovative and diverse product line, including a full line of tractors as well as hay and forage, harvesting, crop production and material handling equipment.

4 TRACTORS Boomer Tractors hp From 20-horsepower sub-compacts up to 60-horsepower utility tractors, all Boomer tractors offer superior comfort, visibility and maneuverability to make short work of the chores your customers want to do - from mowing to loading, hauling, snowplowing and tilling. Best-in-class visibility with sloped hood design and curved boom loader Exclusive SuperSteer axle for super tight turns and Sensitrack that automatically engages and disengages 4WD when needed Super Suite cab features a high visibility roof panel allowing operators to view full range of loader motion. Lean and Mean Series Utility Tractors hp New Holland s Lean and Mean Series tractors are perfect for tractor users looking for reliability as well as simplicity at a solid value price. Tractors with more capability, horsepower and iron than many competitors No-frills simplicity design Ideal for a variety of applications including loader work, mowing, baling and blade work. Specialty Tractors hp New Holland specialty tractors are designed for the unique needs of orchard, vineyard and vegetable growers. High-clearance tractors for vegetable crops without concern for crop damage Crawler tractors provide traction and low ground pressure to work in areas where soil compaction is a problem Orchard and vineyard tractors with sleek design to work in tight rows and close quarters

5 We do business with a lot of different types of folks. With New Holland, we can offer our customers an awfully good product and a wide-spread offering Old Stone Tractor, Anderson, S.C Mid-Range Tractors hp New Holland offers the broadest product offering of mid-range tractors in the industry with models to fi t any job. They deliver outstanding power, performance and fuel economy for municipalities, dairy, livestock and row crop producers. Best-in-class maneuverability with tight-turning SuperSteer front-axle option Outstanding chore tractors, with heavier, stronger frames than most competitive utility tractors A wide selection of transmissions and front axle options to meet customer needs Best-in-class cabs that offer a command center and precision like no other 5 NEW HOLLAND AGRICULTURE

6 New Holland has equipment that covers a lot of areas. In the tractor line, we have tractors for the rural homeowner to the big time row- crop farmer with thousands of acres. On the skid-steer loader side, we have a good skid steer for the ag market, for the landscaping guy and the home builder. Old Stone Tractor, Anderson, S.C High-HP Tractors up to 535 hp New Holland s high horsepower tractors boast best-in-class performance in pulling power, hydraulic capacity and comfort. They provide innovative performance features that maximize productivity and control in row-crop and other operations. Impressive hydraulic flow and lift capacity for high-demand implements Custom Headland Management system can memorize and replay up to 30 adjustments with the push of a button to simplify headland turns The tight-turning SuperSteer axle or self-leveling TerraGlide suspended axle available as options IntelliSteer precision auto-steering capability for near perfect rows Six-cylinder engines offer exceptional power and torque rise as well as emissions compliance Best-in-class cab visibility and cap space

7 Bidirectional Tractor 105 hp Available exclusively from New Holland, the Bidirectional tractor is the most versatile tractor on the market Can be operated cab-end or engine-end first to get the best combination of visibility, traction and weight balance Exclusive Turnabout console rotates the seat and primary controls 180 degrees so the operator always faces the work Depending on the application, the tractor can push and pull implements simultaneously MATERIAL HANDLING Super Boom Skid-Steer Loaders & Compact Track Loaders New Holland Super Boom skid steer loaders and compact track loaders beat the competition with superior visibility, more lift capacity, better stability, better durability and better dump height and reach. Super Boom vertical lift linkage loader arm lifts up and out Roomy cab with excellent visibility Wide range of attachments to tackle any job Deluxe cab enclosure available for comfort in all weather conditions Telehandler lift height 7,250-8,800 lbs. lift capacity Moves massive amounts of material fast: it loads, stacks, scoops and digs Wide variety of attachments Provides plenty of traction in slippery conditions with full-time four-wheel drive and four large tires Maneuverability can be matched to any application with a choice of three steering modes: front-wheel steer, circle steer and crab steer 7 NEW HOLLAND AGRICULTURE

8 HAY & FORAGE Roll-Belt Round Balers The industry leader in cut hay technology, New Holland offers eleven distinct Roll-Belt round baler models that produce uniform, dense bales in any crop or condition. 60 years of baling innovation No hassle wrapping with twine or net Three pick-up designs including the industry s widest pick-up Can bale crops with 65 percent moisture for silage Large and Small Square Balers New Holland balers make consistent bales that stand up easily to handling and transport. Bale density system to ensure excellent bale shape and size Wide pickups to handle large windrows Heavy duty drivelines for reliable operation Exclusive New Holland rotary feeding system for greatest capacity Automatic Bale Wagons For over 40 years, New Holland bale wagons have transformed the backbreaking labor of moving and stacking bales into a job that s almost effortless. Self-propelled and pull-type models ISO-mounted cab offers a quiet work environment and reduces operator fatigue Machine functions controlled with one easy-to-use handle Mil-Stak big bale handling attachment available for moving large square bales

9 Speedrower Self-Propelled Windrower hp No matter what the crop alfalfa, grass, small grains, canola, barley, lentils or peas Speedrower self-propelled windrowers deliver capacity that can t be matched. Exclusive cab and chassis suspension design for best operator ride and comfort Wide, roomy operator cab provides excellent visibility to the header, and to the rear of the machine Choice of heads to match customer s requirements including sickle, draper, and MowMax disc heads Routine service and maintenance is performed at ground level with easy changeover between heads Discbine & Haybine Disc Mower-Conditioners New Holland offers an extensive line of mower-conditioners ranging from a narrow nine-foot cutting width for outstanding maneuverability in smaller fi elds to 15-1/2 feet to knock down acres fast. MowMax TM sealed, modular cutterbar componets, with ShockPRO TM cutterbar gear train protection system Extra-fast knife speed slices smoothly through thick crops Premium cutting quality Full lateral header flotation allows the header to hug the ground Full-width, chevron-design, intermeshing rubber rolls provide gentle and thorough conditioning for fast drydown Disc Mowers Designed to breeze through the toughest conditions with non-stop, trouble-free cutting Cuts a smooth, fast swath through open fields and makes quick work out of mowing around ponds, buildings and lanes 9 NEW HOLLAND AGRICULTURE

10 When it comes to rugged, high-capacity forage harvesters, no one builds them like New Holland. That s why New Holland offers America s best-selling forage line with industry-leading levels of power, capacity, and comfort. Self-Propelled hp Largest cutterhead capacity in the industry with the smallest crop mat for best chop quality of product Variflow feeding system for industry s highest feeding capacity Outstanding visibility from the biggest and most comfortable cab in the industry Most advanced Metaloc metal detection system to protect machine from damage and keep metal out of feed Hay heads from and 6-10 row corn heads Pull-Type hp Exclusive flip-up feedrolls provide full access to components for easy servicing Toughest cutterhead in the industry with standard 12 knife cutterhead on all models Metalert III metal detector protects machine from damage and keeps metal out of feed Hay heads from 7-9 and 2-3 row corn heads

11 Combines hp Impressive grain quality and harvesting capacity are the hallmarks of New Holland combines. Twin Rotor and Super-Conventional combines Best-in-class Harvest Suite cab with a choice of state-of-the-art Intelliview II displays Highest capacity threshing systems in the industry Seven types of heads from pick-up heads to chopping corn heads Two rotors deliver 36% to 40% higher centrifugal force than competitive-brand combines for more efficient threshing and separating Crop Production Equipment The most progressive air delivery technology available. Industry exclusive large air drill, ranging between 27 to 70 working width Narrow transport position of less than 18 Best-in-class ground contour following air drill Easiest air cart tank clean out, roller changes, or adjustments in industry In-tractor-cab, on-the-go product rate changes Precision Land Management Precision farming and guidance systems for extremely accurate application of seed and materials. EZ-Steer Assisted Steering System uses guidance information from the EZ-Guide 500 Lightbar for handsfree steering IntelliSteer auto-steering system is an integral part of the tractor s steering system and uses global positioning technology to maintain arrow straight rows and return to those same rows for operations later in the season 11 NEW HOLLAND AGRICULTURE

12 SUPPORT NEW HOLLAND provides dealers with world-class parts, service, training, business management, fi nancing, promotional support, and a staff of responsive, experienced individuals to back it up.

13 SALES SUPPORT BUSINESS MANAGERS New Holland Business Managers are our frontline liaisons to help you manage and grow the business. They live in your area and have a solid understanding of the local markets and New Holland products, processes and policies. Although they are focused on the wholegoods side of the business, they own the relationship with your entire dealership operation. New Holland Business Managers work with you to develop and achieve your business plan for market penetration, support your sales & marketing efforts and help with order planning. They are focused on helping you sell equipment and make money. Our products are sold through New Holland dealerships and you can rely upon the expertise of New Holland Business Managers to help you manage your business profi tably. They work to better understand the needs of customers in your area and will assist you in meeting those needs. Making sales is your business and that keeps us in business! DEALER SALES SUPPORT New Holland s Dealer Sales Support Department works with dealers and their New Holland Business Managers to profi t- ably grow New Holland sales and market share. They support an assigned group of dealers, based on region, so that each representative will have specialized knowledge of the products, competitive environment, and challenges in the region. The Dealer Sales Support Department assists with: Equipment locating and availability Order entry Order changes Order diversions Special order programs Government & fl eet concessions Bargain list sales Equipment order status inquiries Shipment tracking DEALER PORTAL The New Holland Dealer Portal is the single point of access for dealership communications and New Holland Internet applications. Because the Dealer Portal can be accessed from any computer with an Internet connection, you will be able to easily access the most current news and information whenever you need it. Information on the New Holland Dealer Portal includes letters, policies, user guides, programs and pricing. Internet links connect you to information on wholegoods, parts, service, fi nance, and marketing tools. DEALER HELP DESK The Dealer Help Desk supports dealers with access to New Holland systems such as the Dealer Portal, Parts ecatalog, Parts Ordering, Wholegoods, Finance and Warranty. You can contact the Dealer Help Desk with requests for additional user ID s, questions on receiving New Holland e- mail, or system and password issues. The Dealer Help Desk is available Monday - Friday from 8:00 a.m. - 8:00 p.m. EST and can be reached by phone, fax, or . From my experience, New Holland provides more of a personal touch. It s a little easier to get in touch with somebody higher up the food chain than it is with some of the other companies. Northside New Holland, Dothan, Al. 13 NEW HOLLAND AGRICULTURE

14 PARTS & SERVICE SUPPORT NEW HOLLAND TOP SERVICE New Holland Top Service is designed to ensure maximum customer satisfaction by providing outstanding service and support to New Holland customers 24 hours-aday, 7 days-a-week. The New Holland Top Service team includes technical experts and parts and logistics specialists who work in close partnership with the New Holland dealer network to use all the resources of New Holland to resolve customer issues quickly. In addition, New Holland Top Service provides expedited service and parts assistance to reduce disruptions during critical production periods due to equipment downtime. This special assistance is available on high-horsepower tractors and self-propelled harvesting equipment that are within their base warranty period. In the event of a breakdown, parts are express-shipped directly to the New Holland dealer or customer. If the part is not immediately available, New Holland dealers can secure authorization to source parts from their equipment in inventory, provide a back-up machine, or hire a custom harvester all at New Holland s expense. ASIST ASIST is an online tool that retrieves, stores, analyzes, presents and shares technical information using contact management, knowledge management, and the technical information database. ASIST gives dealers faster access to accurate information, reduces diagnostic time, increases recovery rate, and improves customer satisfaction. PRODUCT TRAINING Having well-trained service technicians with the training and knowledge to keep pace with increasingly sophisticated equipment is a continual challenge for dealers. New Holland supports dealers Service Departments by offering to dealer service technicians and managers, product training courses conducted by New Holland product experts. PARTS AND SERVICE MANAGERS New Holland Parts and Service Managers provide after-sales parts and service consulting to assist dealers in maximizing the profi tability of their dealerships. New Holland Parts and Service Managers are also available to conduct training programs and seminars. The people at New Holland are good to work with. I ve always had first-rate sales reps calling on me who do what they can for me. The people I deal with on a personal basis know their business and want to help. They take an interest in my business. I do think they want me to succeed. Northside New Holland, Dothan, Al. PARTS SERVICE New Holland backs its dealers Parts & Services operations with a host of product support programs designed to make doing business a pleasure while maximizing your profi tability. CO-OP MARKETING New Holland offers its dealers access to quarterly marketing programs at little or no cost that drives customers into your store. PARTS TECH Parts assistance is as close as your phone or via . When your customers have technical questions, New Holland makes sure you ll have the answers. PARTS EQUITY New Holland rewards its dealers with a liberal cash incentive program based on the growth of your parts business over a set period of time. SHIP DIRECT CENTRAL New Holland keeps it dealers upto-date and well informed on special offers, sales programs, pricing changes and other updates, as well as tracking the shipment of special parts through a dedicated Order Management department. PAL Parts Automated Library (PAL) is an online parts catalog indexing parts for over 7,000 models dating back to It also includes over 5,000 service bulletins for dealers use and research. eparts eparts, New Holland s electronic parts ordering system, allows dealers to easily order parts electronically. eparts makes available at your fi ngertips up-to-date pricing and availability of parts.

15 MARKETING & COMMUNICATIONS SUPPORT NEW HOLLAND PUBLICATIONS PRODUCT & SALES LITERATURE Dealers have access to professionally produced, four-color product literature for all New Holland products free of charge. Collateral promotional materials are also available, including a variety of posters, point-of-purchase displays, direct mail programs, and other promotional materials designed to help you sell New Holland products and promote special offers. CO-OP ADVERTISING SUPPORT New Holland offers dealers promotional support through a co-op program designed to assist dealers in promoting the New Holland brand and their dealership at the local level. Dealers who choose to participate in the co-op program can advertise with a portion of the cost reimbursed by New Holland. Professionally produced newspaper ads, radio and TV spots, product images and other advertising resources are available to all dealers free of charge on the online New Holland Dealer Ad Planner. Check out the New Holland Dealer Ad Planner at New Holland produces targeted publications to keep your customers and prospects informed of what is happening in agriculture and the New Holland brand. They are a great way to keep in consistent touch with your customer base. These publications are customized with your dealer information, so your customers know that these publications are being provided to them by your dealership. New Holland News For livestock and dairy customers Acres For rural lifestyle, equestrian and hobby farmers PowerManager For cash crop producers The Tool Carrier For regional airports, municipalities, roadside maintenance contractors and other non-agricultural users of New Holland s exclusive Bidirectional tractor DATABASE MANAGEMENT New Holland publications provide a convenient online format for maintaining your customer mailing list. NATIONAL ADVERTISING AND PUBLIC RELATIONS New Holland promotes brand awareness by advertising in a variety of publications and online sites targeted to key customer segments. New Holland regularly provides information to ag journalists and ag broadcasters through news releases and media events. In addition, New Holland supports many major commodity groups and other associations to build and maintain important relationships with key customer segments. WEB SITES New Holland maintains a number of Web sites to provide customers with news and information about New Holland products and special programs. The New Holland Agriculture, North America, corporate site showcases the full line of New Holland equipment, with promotional text and specs. Also included is information about special programs, fi nancing, and a dealer locator. Interactive micro site for New Holland tractors lets consumers check out the entire range of New Holland tractors to fi nd out Why Blue is Better. This site for non-agricultural users of Bidirectional tractors includes testimonials, product information, bid specs and attachment resources that show why the Bidirectional tractor is the ultimate tool carrier. Used equipment sites help you remarket your used equipment to a wide audience of potential buyers. 15 NEW HOLLAND AGRICULTURE

16 FINANCE SUPPORT Through CNH Capital, New Holland offers dealers a fi nancing source with a wide range of fl exible fi nancing options, so you can gain a competitive edge and fi nalize sales quickly and effi ciently. LENDING CNH Capital offers a variety of options to your customers to meet their fi nancing needs. Flexible payment schedules support the seasonality of the agricultural industry while meeting the cashfl ow needs of the customer. And, CNH Capital can custom build loans with loan options such as split-rate, fi xed-rate and variable-rate fi nancing. LEASING CNH Capital offers customers leasing options to maximize cash fl ow by lowering payments while still utilizing the newest technology. There are three leasing options available: Operating, Financing and Municipal Leases. CREDIT CARDS Dealers can offer customers the ease of paying with a credit card while supporting the customer s fi nancing needs without hindering the dealer s cash fl ow. Approved customers can use the card to purchase parts, service, rental, accessories or even small tractors and equipment. INSURANCE CNH Capital offers a complete family of insurance options to protect your customers and your dealership. It provides the convenience of obtaining insurance at the time of sale without going to a third party for insurance. CNH Capital also offers a competitive dealer insurance package for your business needs. WHOLESALE CNH Capital provides inventory fl oor plan for New, Used and Parts inventory. New Holland provides additional fl oor plan support by offering various dealer terms for New Holland products. EQPOWER The Asset Remarketing Department offers a convenient online tool to list, sell or buy used equipment. With EqPower, dealers can have access to a nationwide selling tool 24/7. Visit com to view equipment opportunities. AG INPUT Commercial Express short term notes BUSINESS MANAGEMENT SUPPORT New Holland realizes the critical importance of its dealer network and works with dealers to improve their ability to manage their business. A dealer must maintain certain fi nancial ratios to ensure a profi table bottom line while retaining adequate cash fl ow to cover day-to-day operations, and must meet these initial investment requirements: 20% owner s equity ratio Working capital turns of 8 Operating investment turns of 8 provide your customers with the power to fi nance larger quantities of parts, service, accessories and rental payments. Ag Resource Plus input fi nancing covers the cost of seed, fertilizer, chemicals and most other inputs. Payment plans are customized to meet your customers cash fl ow requirements. REMARKETING PROGRAM Dealers enrolled in the New Holland Remarketing program receive free Web site development. The Web site has links to the New Holland corporate site s Product Pages, and allows you to advertise your rental equipment and used equipment in a professional manner. With the Remarketing Program, your dealership complex can advertise all their used equipment (all makes and models) simultaneously on www. newhollandused.com AND the popular Web site. Your entire used equipment inventory can be listed in a professional format on your custom Web site. You can also advertise your used equipment on CNH Capital s EqPower auction site. New Holland publishes a standard Dealer Financial Review Book each year. This book is designed to provide dealers with a benchmark to monitor their business against like dealers. By doing so, dealers can pinpoint the strengths and weaknesses of their business and make the changes needed to improve their business management strategy. New Holland also provides dealers with other tools to measure their fi nancial standing, including a standard Chart of Accounts, an Accounting Manual, Financial Training and Ratio Guide Cards.

17 ACHIEVEMENTS A deeply-rooted tradition of product innovation continues into the 21st century as NEW HOLLAND continues a legacy of providing creative new solutions to meet customers everchanging needs.

18 A HISTORY OF INNOVATION New Holland Agriculture, a world leader in tractors and equipment, built on a strong history of innovation and success s s 1940 s 1950 s Abe Zimmerman opens New Holland Machine Works, a small repair shop in New Holland, PA Introduces fi rst portable feed mill small enough and economical enough for farm use First freeze-proof engine designed and sold Other innovations introduced that help mechanize farming, including rock crusher and fertilizer spreaders Lancaster County, PA farmer Ed Nolt creates prototype for baler Ford builds fi rst tractor prototype and introduces 9N tractor Mass production of Ford s fi rst agricultural tractor, Fordson Model F begins The three-point-hitch, introduced on Ford 9N tractors, becomes an industry standard New Holland acquired by four Lancaster County, PA, businessmen who purchase the rights to Nolt s baler World s fi rst successful automatic pick-up, self-tie baler revolutionizes the hay industry First New Holland forage harvester introduced New Holland introduces famous 77 square baler with higher capacity New Holland acquired by Sperry Corporation and becomes Sperry New Holland Over 100 new products introduced by New Holland Model 66 PTO baler, industry s fi rst PTO-powered baler Industry s fi rst self-propelled baler Industry s fi rst bale thrower Ford expands tractor line and introduces its first diesel engine tractor First on-the-go shifting introduced on Ford tractors MEETING CUSTOMER NEEDS A specialist by nature, New Holland understands the needs of farmers around the world for value tractors, high-productivity machines and specialized equipment. As a full-line manufacturer, New Holland offers a wide tractor range, extending from compact and utility models for residential and municipal applications, to productive, mid-range tractors for rowcrop, dairy and livestock producers, to the most powerful and sophisticated machines for large cash crop operations. This variety is further broadened by a full range of specialty tractors for the unique requirements of vineyards and orchards, as well as tractors and implements for turf and lawn maintenance. In addition to tractors, New Holland offers a full range of combines, haytools, forage equipment, air carts and drills, and materials handling equipment. New Holland is recognized as a leader for its excellence in the industry based on the highest-quality products supported by a highly professional and specialized network made up of over 850 dealers in over 1,100 locations across North America. This partnership between New Holland and its dealers ensures best-in-class support to customers, by providing the most innovative products and superior service in the industry. As part of the CNH family, New Holland is a company with global resources that develops innovative products for application to our customers local needs. We offer the resources of 39 manufacturing locations, 26 Research & Development Centers and 22 joint ventures in 12 countries each focused through Centers of Excellence that put our personnel, knowledge and resources closer to the people who use our equipment. THE CLEAN ENERGY LEADER With increasing national and international focus on renewable energy, New Holland has taken the lead on biodiesel, ensuring its customers have the widest and most comprehensive choice of biodiesel-supported machinery on the market. New Holland was the fi rst equipment manufacturer to support the use of B100 biodiesel in all equipment with New Holland-manufactured diesel engines, including electronic injection engines with common rail technology. Overall, nearly 80% of New Holland-branded products with diesel engines are now available to operate on B100 biodiesel. In 2007, New Holland was the recipient of the Eye on Biodiesel award for innovation by the National Biodiesel Board. By supporting B100 use, New Holland is making a leap forward in its commitment to renewable energy. As the use of biodiesel continues to gain greater acceptance and the infrastructure for providing a quality product to consumers improves, New Holland equipment is ready.

19 1960 s 1970 s 1980 s 1990 s PRESENT Industry s first self-propelled windrower introduced (Speedrower windrower) Industry s first self-propelled forage harvester introduced Industry s first automatic bale wagon introduced Industry s first mowerconditioner introduced (Haybine 460) Model 273 baler, the most popular baler ever sold, introduced Ford introduces its first tractor with engine over 100 hp Industry s fi rst metal detector for forage harvesters introduced (Metalert ) TR Twin Rotor combines introduced, the fi rst commercially successful rotary combine Ford fi rst to introduce deluxe tractor cab with air conditioning, radio and contoured seats Revolutionary Bidirectional tractor introduced by Versatile New Holland acquired by Ford Motor Company and merged with Ford Tractor to become Ford New Holland Super Boom parallel lift linkage introduced for skid steers New Holland enters disc mower-conditioner market with Discbine disc mower-conditioners Versatile joins New Holland team, bringing a 4WD tractor and Bidirectional tractor to the family Roll-Belt round baler concept introduced SuperSteer tight-turning front axle introduced Genesis tractors introduced as power units with the latest technology and sharp turning radius Bale Slice cutting system for round balers introduced CNH formed with the global resources of New Holland, New Holland Construction, Case IH, Case Construction, Kobelco, Steyr and Flexi-Coil brands XtraSweep, Edgewrap and Autowrap innovative features introduced in BR Series round balers Lean & Mean economy tractors introduced for value-minded owners FR Series introduced as the industry s most powerful selfpropelled forage harvesters by a major manufacturer AWARD-WINNING INNOVATIVE DESIGNS Agritechnica, the world s largest agricultural equipment exhibition, presented six awards to New Holland, including the prestigious Best Design and Best Machine of the Year. Best Machine of the Year 2008 FR9000 Self-Propelled Forage Harvesters The Best Design: Golden Tractor For Design 2008 New Holland T7000 Series Tractors Best Tractor of the Year 2008 New Holland T7000 Series Tractors Best Technology Gold Medal Grain Cam system for CR9000 combines (Available soon in North America) Best Technology Silver Medal Opti-Clean system on CR9000 combines (Available soon in North America) Best Technology Silver Medal IntelliCruise system on CR9000 combines (Available soon in North America) In 2007, New Holland was honored with four prestigious AE50 Awards, plus a special Top 10 recognition, by the American Society of Agricultural Engineers (ASAE) for the most innovative product ideas to enter the market in Only 50 products are chosen for the award each year. SuperSuite compact tractor cab provides superior all-direction visibility and a spacious, comfortable interior. New Holland FastSteer steering system allows tractor operators to increase the speed of their steering as well as minimize the amount of effort required to execute that action. New Holland Flexi-Coil SD550 air hoe drill alters the conventional folding methodology of large air seeding machines. Smart Sieve grain cleaning system, a patented self-leveling system, allows New Holland CS and CSX combines, which are sold outside the North American market, to separate high volumes of grain with minimum grain loss and maximum cleaning effi ciency on side slopes of up to 25 percent, depending on the crop. A special Top 10 recognition was given for the On-the-Go Two-Speed Shift that gives operators of the New Holland Super Boom skid-steer loader the ability to shift from high to low range at the touch of a fi ngertip. 19 NEW HOLLAND AGRICULTURE

20 To inquire about becoming a New Holland dealer, visit and select Dealer Opportunities 2008 CNH America LLC. All rights reserved. New Holland is a registered trademark of CNH America LLC.