Using Big Data to Engage & Convert Valuable Customers. March 2014

Size: px
Start display at page:

Download "Using Big Data to Engage & Convert Valuable Customers. March 2014"

Transcription

1 Using Big Data to Engage & Convert Valuable Customers March 2014

2 Sojern by the Numbers in 2013 Global Data Footprint 10B Impressions 1.9MM Car Rentals 1.1MM Heads in Beds 500+ Global Clients 280MM Boarding Passes 160MM+ Traveler Profiles U.S. 50 States EMEA 45 Countries ASIA 12 Countries S. AMERICA 9 Countries 11 Locations 90 Employees 2

3 Topics +Big Data +Data Types +Using Data in the Marketing Funnel +Using Data in Results Analysis 3

4 I Don t Care What the Data says 4

5 Question: Find x 5

6 Topics +Big Data +Data Types +Using Data in the Marketing Funnel +Using Data in Results Analysis 6

7 25,000,000,000,000,000,000 bytes of digital data created every day SearchEngineLand February

8 Big Data Defined It doesn t fit on excel Stephane Hamel, CSO Cardinal Path High volume, high velocity, high variety information assets that demand cost-efficient, innovative forms of processing for enhanced insight and decision making Gartner 4 Vs of Big Data: Volume, Variety, Velocity, Veracity. IBM / Forrester data centric applications driving some experience to a customer and causing them to do some things in real time Paul Maritz, CEO Pivotal 8

9 Real Time Digital Marketing Should we buy an impression against this user? How much should we pay/bid on this impression? What creative should we show them? ALL HAPPENS IN ABOUT 80 milliseconds Offsite2013 9

10 Audience Data + Programmatic Buying Bidding on an impression in real time to show one specific ad to one consumer in one specific context at the right time 10

11 A Huge Topic. right message, to the right person, at the right time, in real time 11

12 Digital Pathway to a Booking Beyond The Last Click: Google White Paper

13 Topics +Big Data +Data Types +Using Data in the Marketing Funnel +Using Data in Results Analysis 13

14 Wrong? 14

15 Capturing, Curating and Activating data Data Sources Curate Build/Maintain Traveller Profiles TRAVEL Capture Collect/Aggregate Data Activate Engage Travellers Via Media Channels BOOK RESEARCH 15

16 Data Types for Real Time Targeting Internal: + Onsite visits / behaviour (who / what) + CRM (who / what) + Loyalty (who / what) + Product / yield (what) External: + Intent (who / what) + Behavioural / history (who / what) + Context (where) Derived / Predicted: + When + Who / what 16

17 For a Hotel Group. For powerful, cost effective customer acquisition I want to know key data attributes of the customers I m engaging with Billions of Data Points Capture / Analyse Key Data Attributes + Destination intent + Dates of travel + Trip length + Party size + % audience overlap + Past booking behaviour + Loyalty status + Room availability + Room yield 17

18 Deriving and Targeting the When DAYSBETWEENBOOKINGHOTEL&STAY 32% 23% 19% hot el 6% 4% 4% 10% DAYS

19 19

20 Topics +Big Data +Data Types +Using Data in the Marketing Funnel +Using Data in Results Analysis 20

21 Whole Funnel Marketing 21

22 Whole Funnel Marketing BRANDING Ave viewer watches 20+ hours of online video / month - Rich branding - Interaction / call to action opportunities Audience Targeting - Destination intention - x weeks before intended trip - E.g. hotel facilities 22

23 Whole Funnel Marketing PROSPECTING 23

24 Whole Funnel Marketing PROSPECTING Audience Targeting: new customers - Destination intent - Party size - Date travelling - Act-alikes - Dynamic creative: destination + product offer 24

25 Whole Funnel Marketing SMART RETARGETING 25

26 Whole Funnel Marketing Retargeting site visitors using e.g: - Loyalty status - Product yield / availability - Offsite behaviour SMART RETARGETING 26

27 Topics +Big Data +Data Types +Using Data in the Marketing Funnel +Using Data in Results Analysis 27

28 I Have the Data 28

29 Tale of 2 Campaigns Campaign 1 Campaign 2 Cost $100,000 $100,000 Conversions 3,784 3,307 CPA $26 $30 29

30 Tale of 2 Campaigns Campaign 1 Campaign 2 Cost $100,000 $100,000 Conversions 3, CPA $26 $30 Conv / Loyalty Status: Highest Tier High Tier Mid Tier Low Tier Non Member

31 Tale of 2 Campaigns Campaign 1 Campaign 2 Cost $100,000 $100,000 Conversions 3, CPA $26 $30 Conv / Loyalty Status: Highest Tier High Tier Mid Tier Low Tier Non Member Non Highest Tier CPA $97 $45 31

32 Extrapolating from Incomplete Data 32

33 Search for Incrementality Lift studies can help refine targeting and attribution Prospecting Retargeting Hotel Sub Brand 1 13% 12% Hotel Sub Brand 2 11% -4% Hotel Loyalty Programme 4% -8% Charity ads vs. campaign ads to same audience targeted profiles for a major hotel group 33

34 Attribution Options Last Click All credit goes to the last click First Click All credit goes to the first click Post View Last channel to show an ad gets the credit 34

35 Clicks? 95% of clicks don t convert 90% of converters don t click 35

36 Advanced Attribution Algorithmic Attribution Let the data decide where to assign credit Source: Tagman VIS 36

37 Marketers will say my job has always been to understand customer segments. The shift is to go from the segment to the individual. It spells the death of the average customer. - Ginni Rommety, CEO of IBM Offsite

38 Who cares? It s what you re doing with it Stephane Hamel, CSO Cardinal Path 38

39 Thank you Stephen Taylor VP & MD International E P

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that

More information

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising The Quantcast Display Play-By-Play Unlocking the Value of Display Advertising Introduction In 2013, businesses will spend nearly $18 billion on display advertising. Over the past few years, we've seen

More information

Inbound & Outbound Marketing

Inbound & Outbound Marketing Inbound & Outbound Marketing Agency with a creative heart and a technological backbone sales@mcounts.com @mcountsindia Why Us One Stop Shop We are your full-stack marketing partner, including email, display

More information

Digital Marketing: Strategies & Measurement

Digital Marketing: Strategies & Measurement 1 Digital Marketing: Strategies & Measurement 2 Overview of Terms Bounce = single page visit Click = an advertisement interaction Visit = a user to your website Impression = an advertisement is shown Click-through

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

3 Data- Driven Marke.ng Strategies to Deploy For the Holidays

3 Data- Driven Marke.ng Strategies to Deploy For the Holidays 3 Data- Driven Marke.ng Strategies to Deploy For the Holidays It s Not Too Late to Impact Holiday Sales DATA- DRIVEN MARKETING Can be deployed quickly To drive online and in- store sales With greater efficiency

More information

Contents. 1. Why set up Goals? 3. 2. How to set up Goals 4. 3. Destination Goals 6. 4. Duration Goals 8. 5. Pages & Screen Goals 10. 6.

Contents. 1. Why set up Goals? 3. 2. How to set up Goals 4. 3. Destination Goals 6. 4. Duration Goals 8. 5. Pages & Screen Goals 10. 6. Contents 1. Why set up Goals? 3 2. How to set up Goals 4 3. Destination Goals 6 4. Duration Goals 8 5. Pages & Screen Goals 10 6. Event Goals 11 About ThoughtShift 12 2 1. Why set up Goals? Setting up

More information

CASE STUDY. L Oréal Canada

CASE STUDY. L Oréal Canada CASE STUDY Finds Beauty in Programmatic Buying With DoubleClick Bid Manager and Google Analytics Premium Finds Beauty in Programmatic Buying With DoubleClick Bid Manager and Google Analytics Premium Goals

More information

CONTEXTUAL RETARGETING

CONTEXTUAL RETARGETING SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting keyword level search retargeting enables advertisers to combine the effectiveness

More information

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies

More information

TalkTalk uses CRM data with Google Analytics Premium to boost campaign performance

TalkTalk uses CRM data with Google Analytics Premium to boost campaign performance CASE STUDY TalkTalk uses CRM data with Google Analytics Premium to boost campaign performance Part 1 - TalkTalk combines CRM knowledge with Google Analytics Premium, DoubleClick Bid Manager and YouTube

More information

CUSTOMER STORY: TOP 5 U.S. CABLE OPERATOR SCALING AD IMPRESSIONS AND CONVERSIONS WHILE LOWERING COST PER ORDER

CUSTOMER STORY: TOP 5 U.S. CABLE OPERATOR SCALING AD IMPRESSIONS AND CONVERSIONS WHILE LOWERING COST PER ORDER CUSTOMER STORY: TOP 5 U.S. CABLE OPERATOR SCALING AD IMPRESSIONS AND CONVERSIONS WHILE LOWERING COST PER ORDER BACKGROUND One of the top five cable operators in the United States provides digital cable

More information

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com For more information, please contact: 214-886-6074 info@digitalinsightsonline.com SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting

More information

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost

More information

Digital Media and Analytics

Digital Media and Analytics Digital Media and Analytics How to leverage a powerful new set of techniques for digital media buying and program measurement to drive business results CRM Drives Competitive Advantage We believe market

More information

LEVERAGING DATA FOR BETTER BRAND MARKETING

LEVERAGING DATA FOR BETTER BRAND MARKETING LEVERAGING DATA FOR BETTER BRAND MARKETING INTRODUCTION It s no secret that brand marketers have been slow to adopt digital advertising. Until recently, they ve had to rely on broad-sweeping audience buys

More information

IS YOUR WEBSITE LEAKING LEADS?

IS YOUR WEBSITE LEAKING LEADS? GETSMARTCONTENT ACCOUNT BASED MARKETING IS YOUR WEBSITE LEAKING LEADS? Always Relevant Marketing Catches Missed Opportunities to Connect www.getsmartcontent.com I. THE DREAM OF THE MARKETER It s the dream

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns

Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns @tkahlow @BOLoptimized Why Big Data? Why now? /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

More information

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of Digital Marketing the better way for audience targeting Wolfgang Jaegel CEO & Founder of Topics Digital Marketing Overview About Syndacast AdBoost for Audience Targeting Our World Today It s not news.

More information

Driving Results with. Dynamic Creative Optimization

Driving Results with. Dynamic Creative Optimization Driving Results with Dynamic Creative Optimization Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks

More information

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap Why read this paper? We are inundated with online marketing

More information

225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo

225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo 5 225 Bush St, Ste. 1150 West, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter: @bizo 5 B2B Lead Nurturing Mistakes & How to Fix Them In the business-to-business (B2B) marketing

More information

Driving Results with. Dynamic Creative

Driving Results with. Dynamic Creative Driving Results with Dynamic Creative Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks and servers,

More information

EMAIL MEDIA SOLUTIONS FOR THE HOSPITALITY INDUSTRY

EMAIL MEDIA SOLUTIONS FOR THE HOSPITALITY INDUSTRY EMAIL MEDIA SOLUTIONS FOR THE HOSPITALITY INDUSTRY Email Media Solutions for the Hospitality Industry Our Email Media Offering allows you to add targeted, centrally-controlled signatures and marketing

More information

PPC Automation 2014: The ROI of Paid Search Automation

PPC Automation 2014: The ROI of Paid Search Automation PPC Automation 2014: The ROI of Paid Search Automation A Digital Marketing Depot Whitepaper Executive Summary: Paid search is the lynchpin for a robust digital marketing strategy and can enable brands

More information

Speaker Monique Sherrett

Speaker Monique Sherrett Speaker Monique Sherrett Monique Sherrett has a passion for all things digital, in particular using analytics to measure and improve marketing communications. She began her career as the web marketing

More information

THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS

THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS A MULTI-CHANNEL PATH TO REVENUE With all of the familiar and emerging new channels to choose from, figuring out where to allocate your marketing dollars

More information

Measuring Mobile ROI Using Real World Data Signals precise audience intelligence 18 CONFIDENTIAL 2014 NinthDecimal What is NinthDecimal? The Most Comprehensive Understanding of People by Connecting their

More information

RTB FOR AIRLINES SEPTEMBER

RTB FOR AIRLINES SEPTEMBER RTB FOR AIRLINES SEPTEMBER 2012 SUMMARY In this time of turbulence in the aviation industry, airlines have one thing in common, a focus on cost reduction and an increase in efficiency. This whitepaper

More information

Social Media Week. Social Analytics & Dahboards. Your opportunity to be the company hero

Social Media Week. Social Analytics & Dahboards. Your opportunity to be the company hero Social Media Week Social Analytics & Dahboards Your opportunity to be the company hero Who am I? Morten Blumensaadt Digital Strategist Propeople/Bysted morten@propeople.dk +45 22718969 01 Why do Dashboards

More information

PERFORMANCE DIGITAL PLATFORMS

PERFORMANCE DIGITAL PLATFORMS 1 PERFORMANCE DIGITAL PLATFORMS www.tneniaga.com DISCOVERY & CONSULTANCY 2 Viable opportunities Cool facts 18m 88% Facebook users in Malaysia People use the internet as part of their daily routine 79%

More information

AUDIENCE MANAGEMENT PETER VANDRE, MERKLE VP, DIGITAL ANALYTICS RICK HEFFERNAN, TRAVELERS 2VP DIGITAL MARKETING

AUDIENCE MANAGEMENT PETER VANDRE, MERKLE VP, DIGITAL ANALYTICS RICK HEFFERNAN, TRAVELERS 2VP DIGITAL MARKETING AUDIENCE MANAGEMENT PETER VANDRE, MERKLE VP, DIGITAL ANALYTICS RICK HEFFERNAN, TRAVELERS 2VP DIGITAL MARKETING Audience Management Audience management is the discipline of identifying, sizing, and tracking

More information

The Case for Commercial Data The Time to Act is Now

The Case for Commercial Data The Time to Act is Now Today, we have access to a vast amount of customer data that can be used to power sales and marketing efforts. That may not be the case tomorrow. behind. Currently, regulations for customer data are looser

More information

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu.

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu. Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It Data fueled mobile marketing powered by miq www.fiksu.com Maximize Your Budget and Amplify Your Results As dramatic as the evolution

More information

Round-up of new Google AdWords Tools

Round-up of new Google AdWords Tools 1 Round-up of new Google AdWords Tools Steffen Ehrhardt, Product Specialist EMEA Google Germany GmbH 14h30 15h15 My sessions is interesting for you if...? 1...you ever wondered how you can identify and

More information

REAL-TIME ADVERTISING BEST PRACTICES FOR TRAVEL ADVERTISERS

REAL-TIME ADVERTISING BEST PRACTICES FOR TRAVEL ADVERTISERS 2015 REAL-TIME ADVERTISING BEST PRACTICES FOR TRAVEL ADVERTISERS CONTENTS 2 INTRODUCTION 3 CHALLENGES AND OPPORTUNITIES 3 CHALLENGE: REACHING THE RIGHT INTERNET BROWSERS 3 SOLUTION: QUANTCAST CUSTOM AUDIENCE

More information

Programmatic Display The Essential Guide

Programmatic Display The Essential Guide 0 The Essential Guide 2015 Net Net Media Planet Ltd. Ltd. All All Rights Reserved. 1 Executive Summary Delivering the right advert to the right consumer at the right time is the key goal for advertisers.

More information

Leveraging Big Social Data

Leveraging Big Social Data Leveraging Big Social Data Leveraging Big Social Data New ways of processing and analyzing Big Data have led to innovations across many industries from software that can diagnose Parkinson s to earthquake

More information

A Comparison of Media Sources for Mobile App User Acquisition

A Comparison of Media Sources for Mobile App User Acquisition Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised

More information

2013 choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING results & findings

2013 choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING results & findings 2013 choicestream survey: CONSUMER OPINIONS on ONLINE ADVERTISING & AUDIENCE TARGETING results & findings introduction ChoiceStream- the next generation poll driven programmatic media optimization solution

More information

2,5 * 10 17 2,500,000,000,000,000,000

2,5 * 10 17 2,500,000,000,000,000,000 What is Big Data? 2 What is Big Data? 3 2,5 * 10 17 2,500,000,000,000,000,000 = BYTES OF DATA PER DAY THAT LOOKS LIKE THIS 2,5 QUINTILLIONS Big Data is anything too big to deal with in an Excel spreadsheet.

More information

CA Community College Public Relations Organization The Evolution of Digital Marketing

CA Community College Public Relations Organization The Evolution of Digital Marketing CA Community College Public Relations Organization The Evolution of Digital Marketing Brian Kroll / VP West & Strategic Accounts / bkroll@adtaxinetworks.com Agenda The Changing Digital Landscape The Importance

More information

Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising

Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising Making Integrated Campaigns Work: How a Search Marketing Mindset Can Drive the ROI of Display Advertising Eli Goodman comscore, Inc. Keith Wilson The Search Agency, Inc. Our Presenters Eli Goodman Search

More information

MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN. ez Systems

MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN. ez Systems MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN ez Systems ez Marketing Automation Increasing Revenue Performance ez helps optimizing digital experiences When content management meets Marketing

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2015 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING.

VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING. MP PROGRAMMATIC SSP Behavioral targeting Private Ad Exchange/Marketplace ATA Cookie FREQUENCY CAP Behavioral BUYING Targeting Retargeting Look-alike modeling DSP VIEWABILITY IMPRESSION ADEXCHANGE Site

More information

How. B2B Companies. Can Generate More Demand and Better Leads at Less Cost

How. B2B Companies. Can Generate More Demand and Better Leads at Less Cost How B2B Companies Can Generate More Demand and Better Leads at Less Cost A How B2B Companies Can Generate More Demand and Better Leads at Less Cost As many B2B marketers already know, it is important to

More information

Facebook Holiday Best Practices Guide

Facebook Holiday Best Practices Guide Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during

More information

Why consider Marketing Automation?

Why consider Marketing Automation? What is inbox25? Why consider Marketing Automation? Marketing Automation software takes email marketing to the next level by automating the process of lead generation. In effect Marketing Automation accelerates

More information

Getting the most from your Google Analytics

Getting the most from your Google Analytics Session 2 Exploration main reports in more detail Real-Time reports Real-Time reports Use Real-Time to monitor user activity as it happens see each pageview being reported seconds after it occurs how many

More information

Impressive Analytics

Impressive Analytics Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with

More information

BUILDING LIFETIME VALUE WITH SEGMENTATION

BUILDING LIFETIME VALUE WITH SEGMENTATION PRESENTS DATA DRIVEN BRAND MARKETING PART ONE YOUR DEFINITIVE GUIDE TO BUILDING LIFETIME VALUE WITH SEGMENTATION WHAT YOU D KNOW IF WE COULD TALK TO YOU Proving the Value of Marketing 1 2 3 4 5 6 SEE YOUR

More information

GUIDE CONTENT MARKETING 101. How to make it work for your business from strategy to execution. Firstbase

GUIDE CONTENT MARKETING 101. How to make it work for your business from strategy to execution. Firstbase GUIDE CONTENT MARKETING 101 How to make it work for your business from strategy to execution Firstbase 1. WHAT IS CONTENT MARKETING AND WHY SHOULD YOU CARE? INTRODUCTION To understand the enormous potential

More information

About MKE. 3182 Nazaret St. Floor 1 Office 11 - Las Rosas, Córdoba, Argentina - Tel. ++54-351-4823577

About MKE. 3182 Nazaret St. Floor 1 Office 11 - Las Rosas, Córdoba, Argentina - Tel. ++54-351-4823577 About MKE is one of the most prestigious digital marketing consultants in Latin America. We focus on web advertising, SEO and web content. Contents A bit of History Who we are Successful cases Our services

More information

Must-Read Tips for Creating a Successful Retargeting Campaign

Must-Read Tips for Creating a Successful Retargeting Campaign 10 Must-Read Tips for Creating a Successful Retargeting Campaign Retargeting, a.k.a. remarketing, is today s hot paid advertising choice for marketers and it is only getting more popular as time goes on.

More information

to Maximize Return on Investment with Marketing Automation

to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation 4 Ways to Maximize Return on Investment with Marketing Automation The Challenge: Maximising the time and money you invest in the online

More information

Digital Intelligence in Dubai: Current status and outlook

Digital Intelligence in Dubai: Current status and outlook Digital Intelligence in Dubai: Current status and outlook Christian Sauer, CEO Webtrekk Smartcon 2015 Dubai Leadership for a Data Driven Economy Importance of Web Analytics 27% 9% 3% 21% Very important

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the umbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT UMBERS 2015 Key findings on the trends and benefits of retargeting

More information

Autumn 2009 Seminar Series Search Engine Marketing

Autumn 2009 Seminar Series Search Engine Marketing Autumn 2009 Seminar Series Search Engine Marketing Gordon Savage Snr. Solutions Consultant, Omniture The Evolution of Paid Search Management Automated Bid Management First bid rule system launched to automatically

More information

Master-Classes in Google AdWords & Google Analytics. WORKSHOP Series Live Online Weekend Series ARKET MARTER. Powered by: in association with:

Master-Classes in Google AdWords & Google Analytics. WORKSHOP Series Live Online Weekend Series ARKET MARTER. Powered by: in association with: Master-Classes in Google AdWords & Google Analytics WORKSHOP Series Live Online Weekend Series tm ARKET MARTER Powered by: in association with: WE LL MEET YOU WHERE YOU ARE AND TAKE YOU WHERE YOU WANT

More information

BIG DATA: IT MAY BE BIG BUT IS IT SMART?

BIG DATA: IT MAY BE BIG BUT IS IT SMART? BIG DATA: IT MAY BE BIG BUT IS IT SMART? Turning Big Data into winning strategies A GfK Point-of-view Цифровая революция и digital стратегии в бизнесе AMР 27.05.2015 Москва 1 Big Data is complex?#! %&

More information

Data Ownership Overview: Using omni-channel data to connect one-on-one with customers

Data Ownership Overview: Using omni-channel data to connect one-on-one with customers : Using omni-channel data to connect one-on-one with customers Purpose This overview of data ownership provides key insights for marketing practitioners and executives. Those serving and interacting with

More information

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders 2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put

More information

ANALYSING THE CUSTOMER JOURNEY TO SHAPE ONLINE MARKETING STRATEGIES

ANALYSING THE CUSTOMER JOURNEY TO SHAPE ONLINE MARKETING STRATEGIES ANALYSING THE CUSTOMER JOURNEY TO SHAPE ONLINE MARKETING STRATEGIES In Customer Journey: why is it so important? A strong digital marketing strategy requires a holistic perspective. One way to achieve

More information

FIVE REASONS RETARGETING IS CRITICAL FOR YOUR BUSINESS

FIVE REASONS RETARGETING IS CRITICAL FOR YOUR BUSINESS FIVE REASONS RETARGETING IS CRITICAL FOR YOUR BUSINESS A short tutorial on marketing using retargeting methods Five Reasons Retargeting is Critical For Your Business Retargeting is the process of dropping

More information

BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY

BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY Presented By: Deanna Dobson Manager of Client Relations Marketing & Content Services Income Access June 19 th, 2013 THE CANADIAN GAMING

More information

Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience

Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience G00255396 Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience Published: 9 January 2014 Analyst(s): Laura McLellan Gartner's Digital Marketing Spending Survey shows that digital

More information

Advertising online. Where to advertise online

Advertising online. Where to advertise online Advertising online Advertising on the Internet can be an important part of an online marketing strategy, helping to drive traffic to a website. Research shows that online advertising works well with other

More information

OPENING THE BLACK BOX

OPENING THE BLACK BOX OPENING THE BLACK BOX Programmatic campaign transparency comes to light Principal Authors: Shachar Radin Shomrat Chief Marketing Officer Harel Amir SVP Customer Success March 2014 Table of contents Introduction

More information

THE BASICS OF PROGRAMMATIC

THE BASICS OF PROGRAMMATIC 1 Media + Marketing for Technology Companies WHITE PAPER THE BASICS OF PROGRAMMATIC How to use real-time, automated technology for B2B digital advertising PROGR AMMATIC BA SICS Programmatic 101 for B2B

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information

THE B2B FULL-FUNNEL MARKETER S HANDBOOK

THE B2B FULL-FUNNEL MARKETER S HANDBOOK THE B2B FULL-FUNNEL MARKETER S HANDBOOK Brand Awareness Content Engagement & Education Lead Generation & Sales Conversions The B2B Full-Funnel Marketer s Handbook For business-to-business marketers, the

More information

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM

STEPPING INTO A NEW AGE OF MARKETING WITH CRM. A best practice guide to integrating marketing and CRM STEPPING INTO A NEW AGE OF MARKETING WITH CRM A best practice guide to integrating marketing and CRM Stepping into a new age of marketing with CRM A best practice guide to integrating marketing and CRM

More information

The Forgotten Majority: Nurturing Unknown Prospects

The Forgotten Majority: Nurturing Unknown Prospects The Forgotten Majority: Nurturing Unknown Prospects Most companies nurture their identified leads with calls, events and email marketing. But how do you nurture your unidentified Prospects? Table of Contents

More information

Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising

Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising 565 Commercial Street, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter:

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

4 Social Media Advertising Strategies learned from PPC

4 Social Media Advertising Strategies learned from PPC 4 Social Media Advertising Strategies learned from PPC Using Social & PPC data to drive more profit Jamie Smith CEO Engine Ready Jamie@EngineReady.com http://blog.engineready.com Twitter: EngineReadyCEO

More information

How to Grow Revenue & Thrive In. Flash Sales

How to Grow Revenue & Thrive In. Flash Sales How to Grow Revenue & Thrive In Flash Sales Flash Sales Performance Marketing Survival Guide Contents Introduction 3 Chapter 1 : Flash Sale Campaigns Targeting Each Sale to Old CRM Data is Ineffective

More information

THE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed.

THE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed. THE HOTTEST DIGITAL TRENDS The digital world is rapidly changing we ll keep you up to speed. Morgan Stanley stated that 91% of people keep their phone within 3 feet, 24 hours a day. 1.08 of the world s

More information

Why Google? Scale 144,000,000 searches in the UK per hour. Dominant Over 90% of UK Search market. Customers Most shopping journey starts with search

Why Google? Scale 144,000,000 searches in the UK per hour. Dominant Over 90% of UK Search market. Customers Most shopping journey starts with search Welcome to Google Masterclass 16 March, 2016 Why Google? Scale 144,000,000 searches in the UK per hour Dominant Over 90% of UK Search market Customers Most shopping journey starts with search Agenda Creative

More information

SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH

SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS cross-channel digital conundrum a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS CROSS-CHANNEL DIGITAL CONUNDRUM A strategic guide to real-time marketing

More information

Integrated Digital Marketing in 2014

Integrated Digital Marketing in 2014 Integrated Digital Marketing in 2014 e: kgibbons@blueglass.co.uk t: w: www.blueglass.co.uk London 10 13 February 2014 #SESLON @KevGibbo Why Integrated? Biggest Mistakes of Marketing Campaigns = Starting

More information

Cautionary Statement Regarding Forward-Looking Statements

Cautionary Statement Regarding Forward-Looking Statements Oracle Buys BlueKai Extends the World s Largest Marketing Cloud with the Leading Data Management Platform to Personalize Marketing Programs and Customer Experience Oracle is currently reviewing the existing

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

CUSTOMER STORY: TOP 5 U.S. P&C INSURER DRIVING CUSTOMER ACQUISITION WITH MORE CONVERSIONS AT A LOWER COST

CUSTOMER STORY: TOP 5 U.S. P&C INSURER DRIVING CUSTOMER ACQUISITION WITH MORE CONVERSIONS AT A LOWER COST CUSTOMER STORY: TOP 5 U.S. P&C INSURER DRIVING CUSTOMER ACQUISITION WITH MORE CONVERSIONS AT A LOWER COST BACKGROUND One of the top five property and casualty insurers in the United States provides auto,

More information

MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction.

MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. RE MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. Data brought to you by: In recent years, social media

More information

2013 SIIA Strategic and Financial Conference New York, NY

2013 SIIA Strategic and Financial Conference New York, NY Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing

More information

Sabre Media Kit. powering progress

Sabre Media Kit. powering progress powering progress Sabre Media Kit Our Travel Agency Media products allow you to reach: Sabre Media Travel Agency Media and Online Media Services Advertising opportunities reaching the most powerful travel

More information

Paid Search Services

Paid Search Services Paid Search Services Results-driven, mathematical PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want

More information

Top Trends In Digital Marketing And What to Do About Them

Top Trends In Digital Marketing And What to Do About Them Top Trends In Digital Marketing And What to Do About Them Top Trends in Digital Marketing and What to Do About Them Agenda for Date Time Time Time Time Time Time Item One Item Two Item Three Item Four

More information

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from

More information

THE OPEN GRAPH ERA PROVIDES RETAILERS WITH NEW OPPORTUNITIES

THE OPEN GRAPH ERA PROVIDES RETAILERS WITH NEW OPPORTUNITIES EVOLUTION OF SOCIAL COMMERCE THE OPEN GRAPH ERA PROVIDES RETAILERS WITH NEW OPPORTUNITIES THOUGHT LEADERSHIP SERIES Page 1 1. 8 77. 9 MER K L E M E RK LE I N C.C O M 2 0 12 M E R K LE I N C. EVOLUTION

More information

WSI White Paper. Prepared by: Drew Himel Internet Consultant, WSI

WSI White Paper. Prepared by: Drew Himel Internet Consultant, WSI Online Video Marketing How video is changing the way we find prospects and convert sales online WSI White Paper Prepared by: Drew Himel Internet Consultant, WSI Introduction Video is fast becoming one

More information

WHITEPAPER IMPROVE YOUR MARKETING AND SALES PERFORMANCES THROUGH OPTIMISED LEAD MANAGEMENT

WHITEPAPER IMPROVE YOUR MARKETING AND SALES PERFORMANCES THROUGH OPTIMISED LEAD MANAGEMENT IMPROVE YOUR MARKETING AND SALES PERFORMANCES THROUGH OPTIMISED LEAD MANAGEMENT 2 ABOUT Why has lead management become so important today for business? Two trends currently reinforce the need to implement

More information

Using re-engagement to keep your users coming back for more...and more and more

Using re-engagement to keep your users coming back for more...and more and more Using re-engagement to keep your users coming back for more...and more and more Using re-engagement to keep your users coming back for more...and more and more As a mobile app developer, you know how important

More information