Go Further with Ford. What s the Big Deal with Big Data?

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1 Go Further with Ford What s the Big Deal with Big Data?

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3 Go Further with Ford What s the Big Deal with Big Data? From individual consumers to the world s largest companies, data has become an increasingly useful and valuable commodity. We share personal data including calendars, preferences and locations with companies like Apple, Google and Facebook. In exchange, they mash it up with data from other sources to remind us where we need to be, suggest what to wear and tell us how to get there. At the other end, companies in fields as diverse as package delivery, manufacturing and computer chip technology derive valuable insights from looking across a diverse range of seemingly disparate data sources. These insights are used to help inform product development decisions, learn about the issues customers are having with products and how to improve processes. Ford has been a data-driven company since the post-world War II days of the Whiz Kids. Alan Mulally s motto The data will set you free, has helped drive the company to new heights of success. Today, using data effectively is increasingly valuable in everyday life and in business. SPEAKERS DON BUTLER Executive director, Connected Vehicles and Service, Ford Motor Company CYNTHIA CZABALA Vice president, Data Services, InterContinental Hotels Group DOUGLAS L. DAVIS Vice president, Internet of Things Group, Intel CHUCK HOLLAND Vice president, Industrial Engineering, UPS SARAH QUINLAN Senior vice president, Market Insights, MasterCard Advisors DAN WAGNER CEO and founder, Civis Analytics and Chief analytics officer 2012 Obama Campaign

4 A deluge of data Data is being generated at a faster rate than ever thanks to the proliferation of sensors all around us. From wearable fitness bands to experimental automated vehicles that generate 250 gigabytes of data per hour, gathering useful insights from all of this data is increasingly challenging. Point A to point B Anyone who has ever used a paper map or a navigation system understands the challenge of picking the best route from here to there. Whether an individual is using an app like Waze to avoid traffic jams or a company such as UPS is optimizing delivery routes for thousands of drivers, both historical and real-time data can be combined to reduce travel time and energy consumption. Breaking down silos, protecting privacy Using data effectively presents challenges. Bringing together data from multiple sources to gain new insights requires breaking down silos that are both cultural and technological. While aggregating data can provide benefits to people, the privacy rights of individuals must also be respected and protected. Help today, make it better tomorrow InterContinental Hotels Group utilizes big data to gather insights from more than 160 million guest stays, as well as from 79 million members enrolled in the IHG Rewards Club program. Big data has helped it to launch new, insight-driven brands including the wellness-focused EVEN Hotels brand in the United States and the HUALUXE Hotels and Resorts brand designed specifically for the Chinese traveler, as well as to better integrate the customer journey from end to end.

5 Don Butler Executive director, Connected Vehicles and Service, Ford Motor Company Don Butler, who joined Ford in January 2014, is leading his team to deliver a seamless connected car experience. As executive director of Connected Vehicles and Services for Ford, Butler is responsible for the company s global integrated connectivity vision and strategy. He leads development of near-, mid- and long-term plans to deliver a best-in-class vehicle experience for the customer. Butler most recently was vice president, Cadillac global strategy for General Motors, where he led development of a global expansion strategy for the brand. Butler began his 30-year career with General Motors as an engineer, going on to hold a variety of executive roles including vice president, global and OEM business for OnStar, and chairman and managing director, General Motors Egypt. He left General Motors in 2009 to become vice president, marketing and product planning for INRIX, a Kirkland, Washington-based vehicle traffic and data services startup. He returned to General Motors in 2010 as vice president of Cadillac marketing. Butler earned a bachelor s degree in electrical engineering from General Motors Institute in Flint, Michigan, now Kettering University. He holds an MBA from Harvard Graduate School of Business Administration. He is based in Dearborn, Michigan.

6 Cynthia Czabala Vice president, Data Services, InterContinental Hotels Group Cynthia Czabala is leading the global hotel company s technology strategy for delivering a more integrated, end to end guest experience across brands and enabling the business through data and analytics. Czabala leads her team to develop the road map and strategy around InterContinental Hotels Group s enterprise data and analytics. Her responsibilities include development of best practices around data design and data quality, the foundations for enabling many of the business functions that drive the company s business improvements. In addition, Czabala oversees delivery and care for analytic platforms supporting the group s decision support analytics. Prior to this, Czabala worked for The Home Depot, where she held numerous positions of increasing responsibility throughout her 15-year career there, almost all within the realm of data strategy, design, and reporting and analytics. In 2009, she led the company through a transformation of its reporting and analytic capabilities, and assisted in driving it to a single version of the truth in metrics reporting. In her last two years with The Home Depot, Czabala was senior director of Platform Engineering, where she led the infrastructure teams. Czabala began her career with PricewaterhouseCoopers. As a principal consultant there, she developed an understanding of the software development life cycle, and spent most of her time working with telecommunications companies. Czabala earned a bachelor s degree from the Indiana University School of Business.

7 Douglas L. Davis Vice president, Internet of Things Group, Intel Doug Davis is corporate vice president and general manager of Internet of Things Group at Intel Corporation. In this role, Davis leads a worldwide organization responsible for Intel architecture computing solutions consisting of hardware, software and services across market segments including industrial automation, retail, aerospace, automotive and other intelligent systems applications. Davis started his career at Intel as a product engineer in the military division, going on to manage product engineering, manufacturing and operations for the group. Following that, he became operations manager, then general manager for the embedded microcomputer division. Subsequently, he became general manager for the network processor division. In 2003, he became a business unit vice president, and in 2004 assumed the general manager role for the infrastructure processor division, which formed from the consolidation of all Intel embedded processor efforts. In 2005, Davis became general manager of the embedded and communications group, where he was instrumental in establishing Intel s position in embedded market segments such as communications, automotive, retail and industrial control. In 2010, Davis became general manager for the netbook and tablet group, responsible for platform planning, architecture, enabling and marketing of Intel s solutions for these segments. He became general manager of Arizona fab/sort manufacturing in 2012, responsible for all aspects of the Arizona wafer factory operations. Davis graduated from New Mexico State University in 1983 with a bachelor s degree in electrical engineering. He earned a master s degree in business administration from Arizona State University in 1992.

8 Chuck Holland Vice president, Industrial Engineering, UPS Ushering in the next generation of route optimization, Chuck Holland helped create UPS ORION software, which helps drivers select the most efficient delivery route to reduce miles driven and fuel consumed while improving the customer experience. UPS is the world s largest package delivery company and a global leader in supply chain services. Under Holland s direction, UPS has deployed new systems and processes resulting in significant cost and service improvements. Prior to his current role, Chuck held multiple operations, engineering and technology assignments including vice president of engineering within UPS Supply Chain Solutions subsidiary. Holland s varied experience over his 37-year career perfectly positions him to engineer UPS next generation of operations planning, execution and control systems. Chuck resides in Atlanta, Georgia, with his wife, Vicki, and four children. He enjoys church activities, travel and sports, and also plays baseball in the Atlanta Men s Senior Baseball League.

9 Sarah Quinlan Senior vice president, Market Insights, MasterCard Advisors Sarah Quinlan is responsible for improving processes and creating solutions for better business decisions as group head, Market Insights, for the consulting unit of MasterCard. Quinlan provides macro-to-micro economic trends information related to consumer spending and retail sales to executives in a range of industries including retail, banking, capital markets and government agencies. Quinlan and her team analyze and predict spending patterns based on the billions of anonymous purchases MasterCard processes every year to create solutions that help clients make better business decisions. She appears regularly on CNBC, Fox Business Network and Bloomberg TV, and contributes to the Associated Press, Times of London, The Daily Telegraph and Women s Wear Daily. She is a frequent speaker at prominent industry conferences such as the Financo CEO Forum, Milken Institute Summit, WWD CEO Summit and 100 Women in Hedge Funds. Quinlan was founder and CIO of Katen Capital, a global macro hedge fund manager. Previously, she was chief investment officer and head of alternatives for Saad Financial Services, S.A., and a portfolio manager at UBS and at Lloyds TSB. She was co-founder and portfolio manager of TwentyFirst Century Advisors and co-founder and chief operating officer of ClienTec. Quinlan began her career at Salomon Brothers in mortgage sales and trading. She earned a bachelor s degree and an MBA from the University of Chicago.

10 Dan Wagner CEO and founder, Civis Analytics and chief analytics officer 2012 Obama campaign Dan Wagner is chief executive officer and founder of Civis Analytics. He is the ambassador for the firm s external partnerships, representing Civis Analytics vital, core interests as it engages client business opportunities. Wagner served as the chief analytics officer on the 2012 Obama campaign, overseeing a 54-person team of analysts, engineers and organizers that provided analytics and technologies for voter contact, digital, paid media, fundraising and communication. His team s work has been credited with reinventing how national campaigns are done, and has been highlighted in Time Magazine, MIT Technology Review, Wall Street Journal, Bloomberg, Los Angeles Times and Harper s. Wagner began his work in politics as deputy voter file manager for Barack Obama in the 2008 Iowa caucuses, which defined the relevance of data and of client comprehension of data in his career. That led to roles on the Great Lakes targeting desk, as the National Get Out the Vote targeting director, followed by national targeting director for the Democratic National Committee for the 2010 election cycle. Wagner previously worked with FTI Consulting Economics Practice. He graduated from the University of Chicago with a degree in economics and public policy. Originally from Birmingham, Michigan, Wagner grew up imitating Michael Jackson s Billy Jean performance, and remains the first one on any dance floor. He is fluent in Spanish and, according to two sources with knowledge of the incident, cried during Like Water for Chocolate. He used to play congas not to be confused with the bongos in a D.C. funk band.