EFMD FULL MEMBER AUDE ALIQUID DIGNUM INTERNATIONAL MBA PROGRAMME. European Multicultural Integrated Management Programme

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1 EFMD FULL MEMBER AUDE ALIQUID DIGNUM INTERNATIONAL MBA PROGRAMME European Multicultural Integrated Management Programme

2 ABOUT UNIVERSITY 2 Cracow School of Business CUE

3 Ladies and Gentlemen, Cracow School of Business CUE is a modern educational institution whose unique programme offer is continuously adapted to the needs and to the changing market conditions. The history of the MBA Programmes dates back to 1994, when the Cracow School of Business of the Cracow University of Economics (former School of Entrepreneurship and Management, Cracow University of Economics) was first in southern Poland to launch the studies of this type. Being a precursor in this field allowed the School, already at the very beginning of implementation of this idea, to assume a high position. It allowed to launch in 2006 the second MBA Programme in CSB CUE - the International MBA Multicultural Integrated Management Programme, carried out in association with the St. Gallen Business School in Switzerland. The School, operating within the framework of the Cracow University of Economics, with long-time tradition, is aware that the basic value of the studies is professional teaching personnel. It consists of lecturers, as well as specialists-practitioners, whose theoretical knowledge, as well as business experience allows the students to develop managerial skills. The School, thanks to the level of the services provided, ensures for its alumni competitiveness on the international job market. Cracow School of Business CUE, in its activity, co-participates in creation of ethical values of the worlds of science and business through staff training in different areas of economic and social life at the highest level as well as by preparing them for a modern management style, according to world standards. According to the mission of CSB CUE, students as addressees of the Programme obtain knowledge enabling constant raising of qualifications and skills, and hence achievement of personal and professional goals in the long-term perspective. The students, as an international and interactive community, create the teaching process and the final form ofthe Programme. Flexible approach to each edition of the studies and to each student prevents losing, in the Programme management, its primary goal. The International MBA Programme permanently connects its alumni with the School and the University. There is no way to create a Programme for training managers without strong and extensive relations with the business. The driving force of the School is intensive didactic and research cooperation with foreign institutions. One of the principles of Confucianism, presented during the International MBA Congress in 2012 says: Since we have become better than yesterday, we should start to improve from tomorrow. Let s create tomorrow together. You are cordially invited to Cracow School of Business CUE. Piotr Buła, Ph.D. Director of Cracow School of Business Cracow University of Economics 3

4 ABOUT UNIVERSITY Cracow University of Ecomics is the largest school of economics in Poland, and the third biggest university in Cracow a major Polish academic centre. It educates approximately students. The University maintains a number of international contacts. The Polish economy, supported by sciences, faces the challenges of the common market. The University takes responsibility for the preparation of both Poles and many foreign students to work in the new globalized world and United Europe. International cooperation between scientists and individuals involved in business activities is the most critical link for the newly developed Polish economy based on knowledge, reaching far beyond Poland s territory. The Polish scientific and academic community plays a very important role in promoting our country, city and University abroad. The University is not only a modern institution employing highly qualified staff and offering top quality education it is also a significant scientific and research centre involved in diverse research projects that are essential for the development of economic sciences and business practice. We publish monographs, academic journals, textbooks, student manuals and teaching materials. We also organize a number of national and international conferences and scientific symposia. Our faculty and students participate in exchange programmes with many renowned universities throughout the world. Moreover, we constantly invest in the development of the University s infrastructure, creating better conditions for study and scientific work. We believe that our present success and position in the academic and business community will be strengthened in the future, and that our ability to implement changes and constantly improve our institution will help us face the challenges of today s world. 4

5 Ladies and Gentlemen, presenting to you the educational offer of the School of Business of Cracow University of Economics I believe that you will find opportunities for development adapted to the requirements of the contemporary market. Twenty two years of experience of CSB CUE and more than ninety years of functioning of the Cracow University of Economics allows us to knowingly introduce the best educational solutions. Our goal is to deliver knowledge enabling continuous raising of qualifications and skills. In this way we want to contribute to achievement of personal and professional goals of the students and business objectives of the entities on the market. We know that if we want to be role-models, we need to show it by our example. For this reason, our teaching staff consists of lecturers and specialists-practitioners, whose theoretical knowledge and business experience enable managerial skills development of the students. Thanks to them, the standard of the services provided by the school equips the graduates with competitive edge on the international job market. New generations of staff taught in CSB CUE are prepared to manage in modern style, according to the world standards. It is not possible to speak about business, if there are no strong and extensive relations with it. Good corporate relations guarantee not only the quality, but also adequacy of the program offered by the School. Cooperation in projects, presenting good practices, financial and material support, exchange of information are the tools, thanks to which the theoretical content presented in the School gain practical dimension. In order for the educational program at CSB CUE to prepare students in a complex way, we also conduct a large-scale cooperation with local councils units, companies, culture centres, colleges and vocational colleges as well as intensive didactic and research cooperation with foreign institutions. Significant participation in conferences and international symposiums yields many scientific publications, articles, elaborations as well as permanent improvement of the level of conducted studies. Membership of CSB CUE means participation in a scientific-business platform, enabling exchange of business experience and knowledge about the latest trends of the economy. Our Graduates understand changes, follow them and are looking for modern solutions. The motto of CSB CUE Dare to do something valuable (Aude aliquid dignum) are not only lofty words, but a task that we set for every day. I would like to encourage you to participate in the reality, in which the courage rather than fear stipulates directions of development. Prof. Andrzej Chochół, Ph.D. Eng. Rector Cracow University of Economics 5

6 CRACOW SCHOOL OF BUSINESS CUE Cracow School of Business of Cracow University of Economics has been operating for 22 years. The School focuses on teaching activities including post-diploma programmes and a wide range of courses as well as research, consulting and publishing activities to the needs and challenges of today s market. Cracow School of Business CUE is a specialized teaching unit, offering postgraduate studies and a wide range of courses, as well as conducting research, consulting and publishing activity. The School constantly expands the offer by new majors, adapted to the needs and the challenges of today s market. Dynamic development and successes achieved place CSB CUE high in Polish rankings. Also its renown on the international stage grows. The School continually cooperates with companies, culture centres, universities and vocational colleges in the country, in Bielsko-Biala, Częstochowa, Dąbrowa Górnicza, Kielce, Nowy Sącz, Nowy Targ, Rzeszów, Tarnobrzeg, Tarnów and Warsaw for 22 years. Equally broad contacts connect CSB CUE with foreign universities, including, among others the Stockholm University (Sweden), St. Gallen Business School (Switzerland), Grand Valley State University, Suffolk University, University of California (United States), France Business School (former Groupe ESC Clermont-Ferrand, Graduate School of Management from France) or University of Johannesburg (South Africa) and Roosevelt University, as well as Clark University (USA). Cracow School of Business CUE actively supports and takes part in numerous student projects and initiatives e.g.: Eliteski AZS of CUE Cracow, activities of student scientific groups Grasz o staż ( Play for Internship ), Twoja wizja rozwoju przedsiębiorczości (Your vision of entrepreneurship development), simulative-decision-making TEES games. Cracow School of Business CUE, since 1994, has been conducting MBA managerial studies. As it is apparent from the rating, prepared by the Association of Managerial Education FORUM over the last two editions, the Executive MBA Programme, conducted together with the Stockholm University School of Business, was found to be within the professional plus class of the best MBA programmes. The same class also included the International MBA Programme, inaugurated in 2006, conducted entirely in English together with St. Gallen Business School. 6 Cracow School of Business CUE

7 CRACOW SCHOOL OF BUSINESS CUE Among the best MBA studies in Poland, in MBA Perspektywy 2012 Ranking the International MBA Programme came 8th, and the Executive MBA Programme 9th. Cracow School of Business CUE is a member of EFMD European Foundation for Management Development an organization granting accreditation, among others, EQUIS and EPAS. In addition, it is related to EMBS European Management of Business Sciences Consortium; NIBES Network of International Business Economic & School; ESSAM program European Summer School for Advanced Management, Aarhus School of Business, Aarhus University (Denmark). Cracow School of Business CUE offers postgraduate studies at almost 70 majors. In the course of development of subsequent editions of the studies at Cracow School of Business CUE many projects were created, designed to integrate students and graduates of the MBA programme and the world of business. For eight years Cracow School of Business CUE has been the organizer of the International MBA Congress the only project of this type in Poland. Its aim is combining knowledge and practice around the latest trends in management. The environment of students and alumni of the MBA programme from CSB CUE is focused in MBA Alumni CSB Club. The idea aims at integration, as well as creation of opinion-forming environment in the Polish business. Numerous meetings with leaders, members of boards of companies and corporations, are intended to present to students the practices applied in business. A very important role is played by training and integration, national and foreign trips, study visits and visits to companies. The number of students and growing interest in the educational offer is the proof of professionalism, as well as a strong brand Cracow School of Business CUE enjoys among institutions organizing postgraduate studies. Cracow School of Business CUE constantly adjusts its offer to the requirements put forth by the market. CSB CUE in the Best Partner in Business in the category of Education in the nation-wide competition organized by the Home&Market magazine in the edition of 2012 and For several years, it has been awarded the Best Product for Business in the category of managerial education in the competition of Gazeta Finansowa. PARTNERS OF CSB CUE EFMD 7

8 MISSION OF CSB CUE The mission of the Cracow School of Business CUE is to provide knowledge making it possible to constantly raise qualifications and skills, and thus to achieve the students personal and professional objectives and market entities business objectives, adapted to the needs of the environment in a long-term perspective. The mission is being accomplished by the implementation of a strategy increasing the School s significance in the process of shaping business through educating qualified management personnel, teaching ethical behaviour in business, expanding scientific-research cooperation with foreign universities and scientific centres, participating in conferences, training courses and seminars related to internationalization. PROGRAMME OBJECTIVE International MBA European Multicultural Integrated Management Programme, is a specialist, managerial program designed especially for the managers working in international environment. The goal of Programme is: to provide knowledge enabling continuous development and deepening managerial skills to increase the efficiency, measured by achieved financial results and intangible assets to work out team management skills and employees motivating skills in a constantly changing international environment 8 Cracow School of Business CUE

9 PARTNER OF THE PROGRAMME St. Gallen Business School is one of the best schools in Germanspeaking area (Germany/Austria/ Switzerland) and a leading school of management in new St. Gallen Management Valley, where around 150 consulting companies are situated. Since the early 70 s St. Gallen has steadily developed into the centre of modern Management Training. The approach of the St. Gallen Management Model, developed by Prof. (emer.) Dr.h.c. Knut Bleicher into the Concept of Integrated Management, today enjoys internationally in equal measure recognition and popularity. It has meanwhile had a lasting effect on the thinking of successive generations of management with the result that the St. Gallen Approach is today put into practice by an ever growing spectrum of users, yet providing a framework with which managers, thanks to a better knowledge of the overall context, are themselves able to pinpoint problems and identify their possible solutions. The location St. Gallen, known amongst specialists in the field due to these scientific achievements as Management Valley St. Gallen, is today the powerhouse of the conceptual further refinement of the St. Gallen Management Approach. The privately organised St. Gallen Business School (SGBS), which, along with other St. Gallen institutions, achieves the highest success internationally in the practical implementation and wider diffusion of the St. Gallen Management Approach through its seminars, management programs and business consulting services, make St. Gallen today a training venue with a unique standing worldwide as a source of knowledge and generator of impulses in the sector of Management Training and Further Development. More information on the website 9

10 CURRICULUM DESIGN The curriculum has been composed so that to allow efficient practical implementation of the integrated approach to management, including its international aspects through participation in the modules in the field of Leadership and a multicultural team management, controlling and finance, integrated management, change management and international marketing, functioning of the global organizations and by focusing of the personal career development of participants on the functioning in an international environment. The International MBA Programme takes four semesters, during which classes are divided into thematic blocs areas. The fourth semester is also devoted to preparation of the diploma thesis as well as strategic business game. The studies comprise 1400 hours (423 hours of classes plus 977 hours of one s own project work). At least 2.5 hours of students own project work can be attributed to 1 hour of classes. In each semester the students devote more than 200 hours of their own project work their individual development. Objectives are arranged in the way allowing the students to pursue the education process most effectively. For this reason, in the first place, subjects related to basics of business are planned, and in the following semesters, the lecturers present more advanced issues. As a result, students with diverse education, qualifications and business experience can better use the knowledge provided to them. To the Programme s curriculum additional subjects, the so-called electives, are implemented, in response to the current market demand and observed external trends. As a result, students receive an exceptional programme adapted to the changing environment, maintaining the core subjects. 100% of classes are conducted in English. English is also used during assessments and final examinations, and when preparing and defending the diploma thesis. Classes are conducted in various forms which allow to understand individual business processes, to exchange experiences with other participants of the program, to know specialists opinion and the latest trends in enterprise functioning. Formula of the classes is largely focused on solving real business problems. Classes include: courses in enterprises Study Trip to Switzerland, business case studies, lectures, exercises, workshops, presentations,virtual decision and simulating games, team projects. The classes are held on weekends (Friday, Saturday, Sunday) on average once a month. There are 4 to 7 sessions within one semester. 10 Cracow School of Business CUE

11 CURRICULUM DESIGN SUBJECT SEMESTER 1 SEMESTER 2 No. of hours SUBJECT Integrated Management 22 Controlling 20 Sales Management 20 Leadership 10 Organizational Structures 7 Economics 20 Process Management 15 Business English 6 Financial Management 20 Electives: International Corporate Finance Project Management 20 Study Trip Switzerland 10 Business English 4 Study Trip Poland 20 No. of hours total hours in semester total hours in semester SUBJECT SEMESTER 3 SEMESTER 4 No. of hours SUBJECT Self Management 22 Business Game 22 Multicultural Human Resources Management 13 No. of hours 20 International Marketing 20 Implemeting Change 20 Electives: Managerial Accounting 12 Strategic Management 22 Electives: Strategic Price Management 12 Research Frameworks 4 Business English 4 Business English 6 Project Tuition 20 total hours in semester 3 94 total hours in semester 4 90 Total number of hours in the IMBA Programme 1400 h include 423 hours of classes and 977 hours of one s own project working 3rd and 4th semester is also dedicated to writing diploma thesis Networking Activities MBA Alumni CSB Club, International MBA Congress 11

12 STUDY TRIPS The International MBA Programme includes two trip sessions: one in Poland, the other to St. Gallen Business School in Switzerland partner School of the Programme. The trip session in Poland is connected with classes in teambuilding and teamworking. The foreign session is connected with lectures and visiting companies. During the visits participants discover international business solutions ready for introduction in companies and develop their own practical experience. They participate in presentations on international management, strategy, development of the visited enterprises. So far company visits were organized in: UBS Bank, Chronometry Bayer Patek Philippe, Hotel Savoy, Just AG, Wurth, Modine Europe GmbH, SFSintec AG, Hotel Steigenberg in Davos, Credit Suisse Zurich, Grand Hotel Palace in Lucerne, Julius Bar Swiss Private Banking Group, ChocolaterieMaestrani, Monstein Brewery, Avalog Zurich, Uster Technologies AG, H. Moser &Cie, Belimo Automation AG, AMAG/Porsche Zentrum Zurich, Reader s Digest. Applicable, international, integrated management knowledge professionally and meaningfully conveyed! Because of rising competition, globalisation and internationalisation markets are getting more complex. That s why requirements for contemporary, modern management are constantly rising. As a consequence managers have to give proof of their efficiency and effectiveness in every single decision. Reducing complexity and systemic, integrated thinking are at the heart of the St. Gallen Management approach. Only managers who learned to use an integrated approach including international aspects will be able to manage a successful and prospering development of their business venture. The European Multicultural Integrated Management Program, International MBA, is a specific managerial program designed for managers who are working in international environments. The program by the Cracow School of Business and the St. Galler Business School, elaborated according to the latest standards, covers the most important knowledge regarding global management, investment and finance, controlling, change management, leadership and directing of multicultural teams, functioning of global organizations and much more. Ronald Ivancic, Mag. mult. Director International Programs, St. Galler Business School 12 Cracow School of Business CUE

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14 FACULTY FOR THE PROGRAMME corporate relations, internationalization The School, functioning within a University with a long-standing tradition, is aware that professional teaching personnel is its core value. It consists of lecturers and specialists-practitioners whose theoretical knowledge and business experience makes it possible to develop the students management skills. The lecturers conducting the classes are: Cracow University of Economics faculty high-class specialists who, apart from scientific work, are in constant contact with business practice, business practitioners who are experts in a given field and deal with it in their everyday professional work from e.g. BaticBerg Consulting, Simon-Kucher&Partners, Starwood Hotels & Resorts, faculty from other teaching centres e.g. St. Gallen Business School (Switzerland); France Business School (former Groupe ESC Clermont-Ferrand, Graduate School of Management from France); Sawyer Business School, Suffolk University (USA); University of Johannesburg (RSA); Heller College of Business Administration, Roosevelt University (USA), University of Texas Dallas (USA), Lviv Institute of Banking, University of Banking of the National Bank of Ukraine. Due to lecturers from all over the world, the students gain an international perspective, learn the aspects of business and the mechanisms of functioning on foreign markets. 14 Cracow School of Business CUE

15 LECTURERS OPINIONS The success of both individuals and companies in global, turbulent and culturally diverse environments requires competent and engaged people. The main factors determining high performance on international markets includes technical skills, motivation of managers and specialists, their social competencies, and in general, a new mindset. The only effective strategy to face this challenge is constant learning. An important element of the lifelong learning philosophy and educational systems are MBA programs. An International MBA is an offer for people who want to learn and improve their competencies with the special focus on international aspects. Multicultural Human Resource Management is one of the moduls in Curriculum. Studying International Human Resource Management students will be encouraged not only to learn and discuss specific issues like expatriate management, personnel development, performance management or diversity, but also to go beyond the boundaries created by national, cultural, and personal features everybody has. Aleksy Pocztowski, PhD, Habil. Professor of Strategic International Human Resource Management Cracow University of Economics Every successful project starts with an investment! To be successful means to understand what management superiority means in practice and to understand how the figures can help you to make better decisions to create value. These considerations are at the Daniel Gfeller, lic. rer. pol. heart of the modules Finance and Controlling. You learn to interpret the Speaker (Financial Management & Controlling) annual reports and analyze the financial situation from different points of St. Gallen Business School views (managers, bankers, shareholder) and you get the skills to optimize you decisions (for example in investment calculations). During the whole program the reference to the practice is very important. Therefore, the whole education is using actual case studies. At the end of the MBA-Program the participants can run their own company in a business simulation. In this business simulation the participants prove their skills in a hard competition. For sure a hight return on investment! Daniel Gfeller, lic. rer. pol. Speaker (Financial Management & Controlling) St. Galler Business School 15

16 DIPLOMA STUDENTS HAVING DEFENDED THE THESIS RECEIVED: MBA diploma issued by Cracow School of Business CUE and St. Gallen Business School certificate issued by Cracow School of Business CUE The MBA diploma is a prestigious document, because the title itself is significant - explains Piotr Bula, Director of the Cracow School of Business - MBA title does not need to be explained to anyone around the world. Diplomas that Cracow School of Business CUE hands our graduates are documents issued by the two renowned universities. In addition to the Cracow University of Economics it is the St. Gallen Business School, one of the best business schools in the Germanspeaking region (Germany / Austria / Switzerland). Diploma of these two schools is a good investment for both employers and trainees themselves. Graduates of the International MBA Programmes get promoted in the current companies; they are transferred to higher positions or establish their own business. It is also connected with obtaining higher remuneration, which enables quick return on investment being the MBA studies. Their position on the market is strong and stable 16 Cracow School of Business CUE

17 ALUMNI S OPINIONS St. Gallen Business School and Cracow University of Economics are modern and dynamic educational centers with an excellent staff of professors and teaching an interesting offer. I have chosen the MBA studies at CSB CUE because of the fact that they guarantee an appropriate level of knowledge and provide the opportunity to acquire a reputable degree. However more valuable than a diploma are management skills gained from studying that work well in practice and let me continue to benefit at work. MBA studies have refreshed and enhanced my understanding of the business environment and strategic management, have expanded the range of business skills required to develop myself as a successful entrepreneur. Good atmosphere in the class, a group of students from various business environments, positive feedback for staff and professional level were among the major factors that speak for choosing that course. During the workshop professors were trying to find answers to all questions raised by us. Workshops were a great contribution to the discussion how the theory of business translates into practice in different companies, ranging from large multinational corporations to Polish family companies. We had an opportunity not only to listen to the teacher, but to debate as well. I have felt as a part of an exciting, demanding, intellectual and personal adventure that will lead to greater personal satisfaction. Joanna Sasak 4th Edition of the International MBA Programme of CSB CUE CFO, Vice President, GK Orlen, Warszawa After several years of experience in various roles in HP Enterprise Business, being encouraged and supported by my management I have decided to undertake new challenge and start MBA studies. I have found the International MBA program conducted by Cracow School of Business and St. Gallen Business School being a combination of practical and theoretical knowledge providedin a very innovative and ofteninteractive way. From the beginning it was very important for me to find a part-time MBA study program that would allow in the same time to continue to work and develop professionally within my company. International MBA Program is conducted fully in English which is great advantage both for people working in corporate environment as well as those managers who want to challenge themselves as entrepreneurs. I think participation in MBA program helps to discover the self-confidence that one was never aware of.ithas helped me to go into difficult or stressful situations and find solutions or achieve goals in different way than before. It is also a great opportunity to gain a powerful network of business contacts. There are many other benefits of the MBA that include the actual learning which is provided by professors coming from different international universities who often arepractitioners connected to the world s top companies. The overall experience is enriched by meeting the classmates from study group, meeting many people and gaining new friends during various seminars and study trips. Adam Duda 4th Edition of International MBA Programme of CSB CUE, Planning & Communication Manager, Hewlett-Packard, Munich, Germany 17

18 EVIDENCE FOR PROGRAMME REPUTATION The International MBA Programme of the Cracow School of Business CUE is well evaluated in national ratings and rankings of MBA Programmes. Results show that it is one of the best in Poland. Ranking of Perspektywy In 2012, in the MBA ranking organized by Perspektywy assessment covered 28 best Polish programmes. The International MBA Programme came 8th among the best MBA studies in Poland, which meant a promotion from the 9th place in Rating of SEM Forum Rating of MBA programmes is organized every two years by Stowarzyszenie Edukacji Menedżerskiej FORUM (Association of Managerial Education FORUM). CSB CUE has been taking part in it since its first edition in The 4th edition of the MBA rating 2012 included 30 programmes, mainly from academic centres in Warsaw, Poznań, Wrocław, Gdańsk and Cracow. The team of experts assigned programmes to the following five rating classes: master, professional plus, professional, promising, aspiring. In 2010 and 2012 the International MBA Programme offered by CSB CUE was qualified into professional plus class. Other CSB CUE was awarded by The GazetaFinansowa among the best products for business 2009 in the category School of Business for a broad offer of postgraduate and MBA studies, as well as qualified and experienced personnel. 18 Cracow School of Business CUE

19 EVIDENCE FOR PROG RAMME RE PUTATION 19

20 RECRUITMENT The International MBA Programme is addressed to managers who are working in international environment and who wish to develop their managerial, motivating and leadership skills. Candidates of the Programme must have a university degree at the level of the 2nd degree studies MSc. or the 1st degree studies BSc. or Eng. It is also required to have at least three-year experience on an independent managerial position, and a very good command of English. Students of the Programme show diversity not only in professional experience, but also the education profile, the number of years of professional activity, the type of functions performed and the related responsibility scope. That is why the School pays much attention to the recruitment process and compliance with the entry criteria. Recruitment process consists of three stages: Stage I: submitting the required documents Stage II: entrance examination (modelled on the basis of GMAT test) Stage III: the interview For more information see: 20 Cracow School of Business CUE

21 PARTICIPATION COSTS The cost of full International MBA Programme amounts to That tuition fee may be remitted in installments. The breakdown of installments is presented below: 1st installment (30 % of fee) nd installment (25 % of fee) rd installment (25 % of fee) th installment (20 % of fee) 2380 Each installment must be remitted prior to the beginning of each semester. THE OFFER CONTAINS: 21

22 MBA ALUMNI CSB CLUB Sustaining good relations with graduates presents a significant potential for the School. Therefore, since 2005, it has given these activities a form of MBA Alumni CSB Club (initially MBA Club), whose members meet once a month. Within the MBA Alumni CSB Club, students meet with business leaders, members of international company and corporation boards of directors, who share their professional experience. Students have access to up-to-date knowledge in the field of management due to meetings with the representatives of the following companies: Lotos Group, Statoil, IBM, Gaz de France, IIC Partners, Alior Bank, Warsaw Stock Exchange, Silgan White Cap, OBI, KompaniaPiwowarska, DZ BANK, Bahlsen. As part of the MBA Club, visits to companies are also organized. The website of the Club contains news, invitations, current information concerning the Club, the School and the University, job offers, and invitations to international educational projects. In addition, an important element is a site available after logging in only for the Club members, in which Internet business cards of the alumni can be found. In this way, people creating the community of the Club may always keep in touch. Creation of an integrated and opinion-forming environment of MBA is a priority of the MBA Alumni CSB Club. MBA Alumni CSB Club at CUE performs an integrating function between the environment of MBA alumni. The Club is evolving and within 8 years of its operation, it has had, and still is dealing with the following issues: 1. Networking and exchange of experiences among club members. 2. Exchange of opinions about current economic events. 3. Preparation of annual International MBA Congress. 4. Meetings with experienced managers with proven track record who share knowledge during club meetings. Such meetings, especially for fresh alumni, are value added to graduation. Thanks to meeting with practitioners they can expand their knowledge with the experience of older colleagues and view their own projects or issues from a broader perspective. Marek Rajca Marek Rajca, General Director and Director of Silgan White Cap Poland Factory in Niepołomice. Member of the Board of MBA Alumni CSB Club. Graduate of the 8th Edition of Executive MBA Programme CSB CUE/Stockholm University. A manager with 21-year long experience in management of operating activities and managing business in Poland in international corporation. 22 Cracow School of Business CUE

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24 INTERNATIONAL MBA CONGRESS CSB CUE, as the only school in Poland, organizes the International MBA Congress. This is a project integrating the worlds of science and business on the one hand, and the world of MBA students and graduates from Poland and abroad, on the other. Thanks to the Congress, MBA students and graduates, namely people holding managerial positions, may exchange experience in the field of management, not only in the domestic, but also the international aspect. Foreign guests and MBA students participating in the Congress make it possible to create an active platform of international communication and cooperation. During the International MBA Congress, organized on an annual basis, students have an opportunity to learn how experts from the world of business cope with management. The congress panels are run by top-class specialists from various trades representatives of leading companies, showing the trends occurring in business. Additionally, Congress participants take part in Study Visits visits to companies which are example of interesting management models. In 2012, these included: Motorola, Nokia Siemens Networks, Coca-Cola, Silgan White Cap Polska, Cracow Technology Park. It is a great pleasure and an honour to work with, and for the professionals. This was also the case in cooperation with Cracow School of Business CUE, the main organizer of the 8th International MBA Congress It was for us, i.e. for Group A05, a very demanding and constructive partner. For six months of cooperation we have discovered an efficiently operating structure of the School office and its very devoted and professional staff. We very much appreciate this experience, and we are hoping for further contacts with Cracow School of Business CUE and the MBA environment. Piotr Wilczek President of the Board, Grupa A-05 Meetings&Events 24 The MBA Congress constitutes a unique idea of the integrity of the MBA sector in Poland, including both business and networking platform of cooperation between alumni of the MBA Programs. The strategic goal for Cracow School of Business CUE to build a strong relationship with its students and alumni also becomes visible. I have been executing the MBA Congress for 7 years, developing the idea from the very beginning, interacting with other MBA schools in Poland and abroad and building a repetitive formula of the congress. I believe that such initiatives are crucial for developing high standards of the MBA education in Poland. There are many stakeholders in this process, among them students, alumni, MBA programs, business. In times where, executive education becomes not only a competitive advantage but a must for business leaders, universities shall enforce blended education and interaction. The idea of the MBA Congress initiated by the Cracow School of Business CUE fulfills such goal. Every year, MBA Congress brings together alumni from different MBA programs. They represent very different companies, sectors, functions and experience. What is common is the MBA education and ambition for self-improvement, self-development. That s a great opportunity to meet new business partners, to exchange business ideas, to discuss problems faced by individuals and companies, to work out solutions. That is also quite innovative environment where you can create new ideas. It differentiates the congress form other trade conferences where you usually find people from similar sectors or positions. Another important part of the MBA Congress is the roundtable of MBA Programs Directors. That is an informal meeting where they can discuss strategic market and structural changes and present best practices implemented in their schools. Finally, the MBA Congress in a business conference, where every year, new trends and business case studies are presented. The MBA Congress represents a great example of the mature strategy to build effective cooperation between the alumni and the school. Magdalena Petryniak MBA Congress Coordinator Conference and Events Director, Harvard Business Review Poland

25 INTERNATIONAL MBA CONGRESS 25

26 ERIENCE P X E G N I N ONAL LEAR I T A N R E T IN Exchanging experience within the group and also within the MBA Alumni CSB Club with foreign students and graduates of MBA programmes. Lecturers with foreign experience: Switzerland, Austria, USA, France, Hungary, Fiji. CORPORATE LEARNING EXPERIENCE: lecturers with corporate experience and business practitioners working for companies (e.g. Baltic Berg Consulting Sp. z o.o., Simon-Kucher&Partners, S&T Services Polska, Starwood Hotels & Resorts); company visits and participation in presentations on corporate management during Study Trip to Switzerland,e.g UBS Bank, Chronometry Bayer Patek Philippe, Hotel Savoy, Just AG, Wurth, Modine Europe GmbH, SFSintec AG, Hotel Steigenberg in Davos, Credit Suisse Zurich, Grand Hotel Palace in Lucerne, Julius Bar Swiss Private Banking Group, ChocolaterieMaestrani, Monstein Brewery, Avalog Zurich, Uster Technologies AG, H. Moser &Cie, Belimo Automation AG, AMAG/Porsche Zentrum Zurich, Reader s Digest; participation in the MBA Alumni CSB Club hosting the presidents and top executives of such companies as: Lotos Group, Statoil, IBM, Gaz de France Poland, IIC Partners Executive Search Worldwide, Warsaw Stock Exchange, Bloomberg Government, DZ BANK, Bahlsen; participation in International MBA Congress, with the panel discussions attended by the representatives of power supply sector (ENERGA SA, TAURON SA, WEST LB, BP, Lotos SA), banking sector (PKO BP, Alior Bank, Grupa Integer.pl, Bank BPH, Bank ING, Lukas Bank), IT sector (STATSOFT, SAP Business Intelligence, S&T). Participation in International MBA Congress where foreign Study Trip to Switzerland participation in lectures provided by partner school of St. Gallen Business School. 26 guests and MBA students create an active platform of international communication and cooperation. Cracow School of Business CUE

27 THE LIBRARY The Main Library of Cracow University of Economics is an interfaculty unit; it provides various services and carries out teaching and scientific activities. It also serves the needs of Cracow s and Małopolska s entire scientific community. It is Cracow s third largest academic library and Poland s second largest economic library. The range of subjects of the Library s collections reflects the profile of University faculties including economic sciences, finance, management, commodity science, social sciences and humanities as well as selected technical sciences and IT. The Library boasts a rich book collection approx. 330,000 volumes and 875 titles of current printed journals. In addition to that, it subscribes to more than 107 prestigious data bases (bibliographic, full-text and statistical ones). Apart from the multi-disciplinary data bases, made available under the domestic licence (Springer Link, ScienceDirect, EBSCOhost, and Web of Knowledge, Science archives and Nature), the Library offers specialised data bases: Bankscope, Emerald, EMIS Emerging Markets Information Service, Global Market Information Database, MUNICIPIUM, CEIC, OECD ilibrary, selected e-book collections (ebrary, ibuk.pl czytelnia on-line), e-journals (JSTORE, etc.), as well as related data bases (Infor Lex Biblioteka, LEX, etc.).in total the Library offers access to approx thousand electronic journals and e-books. The Library of Cracow University of Economics is the only one in Poland, to have a representative at the European Business School Advisory Board of EBSCO. The EBSCO Information Services is the world s leading information agent providing consultative services and cutting-edge technology for managing and accessing quality content. Together with EBSCO Publishing it has satisfied information needs for more than 65 years. By placing customers at the core of business, this firm has tapped their ingenuity to assist in developing the high quality products. The Library is in the process of becoming a part of the European Business Schools Librarians Group. The purpose of EBSLG is to provide a pan-european forum for the directors of the libraries of leading European business schools. 27

28 CSR IN CRACOW SCHOOL OF BUSINESS CUE Cracow School of Business CUE, in the development strategy, endorses actions of CSR, that is those focused on social interests and sustainable development. As an organization educating the managerial staff, the School aims not only at education in this field, but also implementation of good business practices of CSR in the national and foreign aspect in their activity. Firstly, extensive contacts of the School with business entities enable acquisition of direct information on trends in management and, consistently with the mission of the School, designing an offer suitable for expectations of the society. As a result, students of CSB CUE receive, at every stage of education, a proposal compliant with the current trends. The IMBA students participate in classes with academic employees and in business practices related to the areas of sustainable development. Secondly, IMBA students and graduates have the possibility to participate in guest lectures associated with these issues in the MBA Alumni CSB Club. The lectures are delivered by managers and specialists implementing CSR in their companies, e.g. expert s lecture on sustainable development with KompaniaPiwowarska (SABMiller Group), Project Manager from Bundesrechenzentrum (Austria) on Green IT, an academic from the University in Texas (USA) on conscious capitalism, an academic from the University of Johannesburg (South Africa) on diversity management. Another proposal of CSB CUE for students and graduates of the International MBA Programme is the International MBA Congress, during which issues associated with sustainable development are discussed as the essential issues in company management: business ethics, security of electricity supply, as well as seeking unconventional energy sources. For students of the Programme, also visits to companies are organized under the Congress, the Club and integration trips. During Study Visits there is a possibility to get to know how good practices of sustainable development are implemented in companies, i.e.: Kompania Piwowarska (SABMiller Group), Coca-Cola, Silgan White Cap Poland, Motorola. Last but not least, it is worth highlighting the activity of students in arranging and coorganizing good practices at the School. These are the activities for the local community supporting people in need, young people, artists, students, e.g.: the annual Charity auction Człowiek nie jest sam (A man is not alone), Grasz o staż (Play for internship) contest, projects of the Student Parliament, the Academic Sports Association. CUE conducts, in its strategy, the ecological action EKOUczelnia (EKOUniversity) Competition planting trees, collection of waste paper. 28 Cracow School of Business CUE

29 FACTS & FIGURES CUE is a university educating approx students from Poland and abroad every year. The largest number of students comes from countries, such as: Austria, France, Spain, the Netherlands, Germany, Portugal, Hungary, Italy, the USA but also from Australia, Bulgaria, Montenegro, Iceland, Canada, Lithuania, Mexico, Serbia, Taiwan. CUE offers 17 majors in various forms of education. The University employs 755 lecturers CUE offers 17 majors in various forms of education. The University has 28 buildings (of which 17 are used for teaching purposes), 138 lecture rooms, 25 computer laboratories, 11 scientific laboratories, 20 workrooms. Additionally, the students may use a library, a cefeteria, a swimming pool, tennis courts and a sports field, a sports and entertainment arena, 2 dormitories, the CUE museum So far, people have graduated from the University (in the last academic year 2011/2012, the number was 5882 graduates). The School offers almost 70 postgraduate majors, MBA management studies, courses and training courses and research programmes. The Director of CSB CUE is responsible for almost 1600 students the School educates on an annual basis as part of the offered studies and for the cooperation with CUE s 180 academics, 149 business practitioners and 36 lecturers from other teaching centres from Poland and abroad who run classes at the School. 29

30 CRACOW 30 Cracow School of Business CUE

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32 CRACOW UNIVERSITY OF ECONOMICS CRACOW SCHOOL OF BUSINESS 27 Rakowicka Street Cracow, Poland MBA OFFICE phone: ,