SAE 2014 AUGMENTED AND VIRTUAL REALITY (AR/VR) TECHNOLOGIES SYMPOSIUM
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1 EVENT GUIDE Includes Final Program and Exhibit Directory SAE 2014 AUGMENTED AND VIRTUAL REALITY (AR/VR) TECHNOLOGIES SYMPOSIUM November 18-19, 2014 Dearborn/Detroit, USA P141608
2 Augmented Reality We provide custom AR solutions: Superimposed virtual information Improved knowledge transfer Prevention and error detection Optimization of maintenance processes
3 WHAT S INSIDE 2 Event Overview 4 Symposium Organizers 6 General Information 8 Technical Program 10 Floor Plan 11 Speaker Biographies and Abstracts 26 Exhibit Profiles 28 Sponsors 28 Ad Index EMERGENCY PROCEDURES DURING THE SAE 2014 AUGMENTED AND VIRTUAL REALITY TECHNOLOGIES SYMPOSIUM During the SAE 2014 Augmented and Virtual Reality Technologies Symposium attendees are to follow the established emergency guidelines of the facility where the emergency occurs. Based on the location of the incident, report emergencies to the nearest venue representative and/or security personnel if available, or report to the SAE registration area located in the Presidental Ballroom Foyer. Should a catastrophic event occur, attendees should follow the safety and security instructions issued by the facility at the time of the event. This includes listening for instructions provided through the public address system and following posted evacuation routes if required. In the event of an emergency or a major disruption to the schedule of events at the SAE 2014 Augmented and Virtual Reality Technologies Symposium, attendees and exhibitors may call this number to receive further information about the resumption of this event. Updates will also be provided via the SAE website at SAE EMERGENCY HOTLINE SAE 2014 Augmented and Virtual Reality Technologies Symposium 1
4 EVENT OVERVIEW TIME MONDAY, NOVEMBER 17 TUESDAY, NOVEMBER 18 WEDNESDAY, NOVEMBER 19 8:30 a.m. Opening Keynote Address Salons I-II-III Economic Benefits: Executing Augmented Reality & 4D Within Product Lifecycle Andy Lowery DAQRI 9:00 a.m. Technical Session Salons I-II-III 9:30 a.m. Networking Break Salons IV-V-VI-VII 10:00 a.m. Technical Sessions Salons I-II-III Keynote Address Salons I-II-III Beyond the Hype-cycle: VR/AR Opportunities and Challenges Ahead James H. Oliver Iowa State University Technical Session Salons I-II-III Networking Break Salons IV-V-VI-VII Technical Sessions Salons I-II-III 11:00 a.m. Workshops 11:30 a.m. Creation of Augmented Reality Scenarios Salons I-II-III Location, Location, Location - Working with VR Plaza A 12:00 p.m. Networking Lunch Salons IV-V-VI-VII 12:30 p.m. Sponsored by: DAQRI 1:00 p.m. 1:30 p.m. Technical Sessions Salons I-II-III 2:00 p.m. Networking Lunch Salons IV-V-VI-VII Technical Sessions Salons I-II-III 2:30 p.m. 3:00 p.m. Networking Break Salons IV-V-VI-VII 3:30 p.m. 4:00 p.m. Technical Tour Technical Sessions Salons I-II-III The Ford Immersive Vehicle 4:30 p.m. 5:00 p.m. Environment Lab (F.i.V.E.) Welcome/Networking Reception/ Exhibit 5:30 p.m. Salons IV-V-VI-VII Networking Break Salons IV-V-VI-VII Expert Panel Discussion: Head Mounted Display Salons I-II-III 5:45 p.m. Sponsored by: OPTIS 6:00 p.m. REGISTRATION HOURS Tuesday, November 18 Wednesday, November 19 7:00 a.m. 5:00 p.m 8:00 a.m. 2:00 p.m 2 SAE 2014 Augmented and Virtual Reality Technologies Symposium
5 YOUR PARTNER FOR LIGHTING SIMULATION & 3D HIGH END VISUALIZATION Simulating 25 Years Of Innovation All images were simulated with OPTIS software, some courtesy of Jaguar Land Rover
6 SYMPOSIUM ORGANIZERS FRANCOIS GUILLAUME MANAGER DMU & VIRTUAL OPERATIONS INDUSTRIAL PROCESSES EADS INNOVATION WORKS ELIZABETH BARON TECHNICAL SPECIALIST VIRUAL REALITY & ADVANCED VISUALIZATION FORD MOTOR COMPANY NICOLAS CHEVASSLUS SENIOR RESEARCH MANAGER EADS INNOVATION WORKS PAUL DAVIES ELECTRICAL ENGINEER PRODUCTION SYSTEMS TECHNOLOGY BOEING RESEARCH & TECNOLOGY JIM HELEY ADVANCED MANUFACTURING RESEARCH CENTRE CHRISTINE PEREY SPIME WRANGLER PEREY RESEARCH & CONSULTING 4 SAE 2014 Augmented and Virtual Reality Technologies Symposium
7 SYMPOSIUM ORGANIZERS DR. ROBIN (RAB) SCOTT HEAD OF VR & SIMULATION ADVANCED MANUFACTURING RESEARCH CENTRE LORRIE SIVICH PROJECT MANAGER PRINCIPAL INVESTIGATOR, FUTURE FACTORY TECHNOLOGIES BOEING RESEARCH & TECHNOLOGY J. SCOTT SEDDON PRODUCT LIFECYCLE ENGINEER BOEING IMMERSIVE DEVELOPMENT BOEING ARNOLD TAUBE PROJECT MANAGER CUSTOMER SUPPORT ENGINEERING JOHN DEERE SAE 2014 ENGINEERING MEETINGS BOARD (EMB) CHAIRPERSON Dr. Pranab Saha, PE Kolano and Saha Engineers, Inc. VICE CHAIRPERSON Arnold A. Taube, PE Deere & Company PAST CHAIRPERSON Dr. Kamran Rokhsaz Wichita State University MEMBERS Air and Space Group (ASG) Chair John C. Dalton Boeing Company Land and Sea Group (LSG) Chair Scott Sluder Oak Ridge National Laboratory Mobility History Committee Chair Jeremy Goddard IDIADA Automotive Technology Service Technology Program Committee (STPC) Chair Jeff Minter Automotive Research & Design, LLC Sustainable Development Program Committee (SDPC) Chair Sujit Das Oak Ridge National Laboratory Technical Quality Response Team (TQRT) Chair Christopher Shaw Halla Visteon Climate Control MEMBERS-AT-LARGE David Amirehteshami The Boeing Company Joseph J. Barkai IDC Manufacturing Insights Weijian Han, Ph.D. Ford Motor Company Alain P. Jablonowski Robert Bosch LLC Patrick Leteinturier Infineon Technologies AG James C. Miller Deere & Company Federico Millo Politecnico di Torino Dr. Matthew S. Newkirk Afton Chemical Corporation June Ogawa The Boeing Company Dr. Cornelius N. Opris Caterpillar Inc. Mark Pope General Motors Company Gerald S. Shoemaker Cessna Aircraft Company Nakia Simon Chrysler Group LLC Prof. Richard K. Stobart Loughborough University Dr. Kamal Kishore C. Vora ARAI Academy Staff Representive Amanda Grech SAE International SAE 2014 Augmented and Virtual Reality Technologies Symposium 5
8 GENERAL INFORMATION EMERGENCY HOTLINE SAE INTERNATIONAL Warrendale Office 400 Commonwealth Drive Warrendale, PA USA Phone: Fax: Customer Service (toll free U.S. and Canada) [email protected] Troy Office 755 W. Big Beaver Rd. Troy, MI Phone: Fax: HOURS OF OPERATION REGISTRATION Presidential Ballroom Foyer Tuesday, October 18 7:00 a.m. 5:00 p.m. Wednesday, October 19 8:00 a.m. 2:00 p.m. ON-SITE REGISTRATION FEES SAE Classic Member $995 SAE Premium Member $970 SAE Elite Member $945 SAE Student Member $895 Non-Member $1395 Participant (includes speakers, panelist, moderators) FREE Exhibitors (1 exhibitor per tabletop) (Exhibitor ID required) FREE Package includes: keynote addresses, technical sessions, panel discussion, 2 lunches, 1 reception, exhibits and networking opportunities WE SUPPLY OUR MEMBERS WITH THE LATEST INDUSTRY CONTENT AND CAREER TOOLS: The NEW 2014 Salary Study and Calculator: explore levels and changes in compensation and employment for engineers and technical employees, benchmark compensation levels based on education, experience, and more Get ahead of the job market competition: discover jobs and internships with the online SAE Career Center (members get advance notice of new jobs before anyone else) Develop your network through leadership, recognition, and volunteer opportunities (becom a leader at your local Section, get nominated for an award, or volunteer for a standards committee) And more YOU BELONG HERE. We have content dedicated to your success. Access all of our member career tools at Not a member? Join us today at P SAE 2014 Augmented and Virtual Reality Technologies Symposium
9 GENERAL INFORMATION NETWORKING LUNCH Salons IV-V-VI-VII Tuesday & Wednesday, November 18 19, :00 1:30 p.m. Tuesday Lunch Sponsored by: NETWORKING BREAKS Salons IV-V-VI-VII Tuesday & Wednesday, November 18-19, :30 10:00 a.m. 3:00 3:30 p.m. TECHNICAL TOUR The Ford Immersive Vehicle Environment Lab (F.i.V.E.) Monday, November 17, :30 5:45 p.m. *Buses will begin loading at the front entrance of The Henry Hotel at 3:15 p.m. and leave promptly at 3:30 p.m. WELCOME RECEPTION Salons IV-V-VI-VII Tuesday, November 18, :00 6:00 p.m. Sponsored by: TECHNICAL SESSIONS/ WORKSHOPS Salons I-II-III Tuesday, November 18, :30 a.m. 5:00 p.m. Wednesday, November 19, :30 a.m. 5:00 p.m. CONSENT TO USE OF IMAGES Please note that photographs and video taken by or on behalf of SAE International of event activities and attendees shall be the property of SAE International. By registering for an SAE International event, you consent to the use by SAE International of any photograph or video in which you appear, including for promotional purposes, in print, digital, or other format, without notice or compensation to you. SAE INTERNATIONAL OFFICERS Daniel M. Hancock President, DMH Strategic Consulting, LLC Donald G. Hillebrand, PhD 2013 President Richard W. Greaves, FREng 2015 President Nominee Gregory E. Saunders Vice President Aerospace Jeff Hemphill Vice President Automotive Thomas Stover Vice President Commercial Vehicle Ronald G. Rath Treasurer Robert Ireland Assistant Treasurer David L. Schutt, PhD Chief Executive Officer Gregory L. Bradley, Esq Secretary DIRECTORS Daniel Basch Paul Scooter Brothers Alba Colon David J. Gorsich, PhD Arun Kumar Jaura, PhD Yoshio Kawakami Louis Kratz Patrick Leteinturier Jay Meldrum Charon Morgan Christopher Myers Srinivasa R. Srinath, PhD SAE 2014 Augmented and Virtual Reality Technologies Symposium 7
10 TECHNICAL PROGRAM TUESDAY NOVEMBER 18 Tuesday Lunch Sponsored by: Welcome Reception Sponsored by: 8:30 a.m. KEYNOTE ADDRESS - ECONOMIC BENEFITS: EXECUTIVE AUGMENTED REALITY & 4D WITHIN PRODUCT LIFECYCLE Andy Lowery, Daqri (See page 11 for complete abstract & biography) 9:00 a.m. CHANGING IT CULTURE WITHIN AN ENTERPRISE Francois Guillaume, Airbus (See page 11 for complete abstract & biography) 9:30 a.m. NETWORKING BREAK 10:00 a.m. AUGMENTED REALITY AND ADVANCED VISUALIZATION FOR MANUFACTURING COST REDUCTION Paul Davis, Boeing (See page 12 for complete abstract & biography) 10:30 a.m. PHOTOREALISTIC IMMERSIVE VISUALIZATION: JUDGING BY APPEARANCE IS A GOOD THING Elizabeth Baron, Ford Motor Co. (See page 13 for complete abstract & biography) 11:00 a.m. USES OF AR & VR FOR DESIGN AND PHYSICAL PROCESS REVIEWS Kurt Hoffmeister, P.E., Mechdyna Corp. (See page 13 for complete abstract & biography) 11:30 a.m. VR HEAVY DUTY APPLICATION AT CATERPILLAR Galen Faidley, Caterpillar (See page 14 for complete abstract & biography) 12:00 p.m. NETWORKING LUNCH 1:30 p.m. AFFORDABLE AR/VR: KEY TO MID-TIER SUPPLIER ADOPTION Ryan Wheeler, Rockwell Collins (See page 14 for complete abstract & biography) 2:00 p.m. ACCESSIBLE VR: IMPLICATIONS OF CONSUMER SYSTEMS IN A PROFESSIONAL WORLD Jason Jerald, NextGen Interactions (See page 14 for complete abstract & biography) 2:30 p.m. JOHN DEERE USES AR/VR TECHNIQUES TO DRIVE PRODUCTIVITY AND QUALITY IMPROVEMENT Craig Sutton, John Deere (See page 15 for complete abstract & biography) 3:00 p.m. NETWORKING BREAK 3:30 p.m. VIRTUAL EXPERIENCE Brian Waterfield, Jag LandRover (See page 15 for complete abstract & biography) 4:00 p.m. AUGMENTED REALITY REAEARCH INPRODUCT DEVELOPMENT AND MANUFACTURING Rafael Radkowski, Iowa State University s Virual Reality Application Center (See page 16 for complete abstract & biography) 4:30 p.m. UTILIZING VR TO IMPROVE MANUFACTURING ENGINEERING Marty Smets, Ford Motor Co. (See page 16 for complete abstract & biography) 5:00 p.m. WELCOME RECEPTION 8 SAE 2014 Augmented and Virtual Reality Technologies Symposium
11 TECHNICAL PROGRAM 8:30 a.m. KEYNOTE ADDRESS - BEYOND THE HYPE-CYCLE: VR/AR OPPORTUNITIES AND CHALLENGES AHEAD Jim Oliver, Iowa State University (See page 17 for complete abstract & biography) 9:00 a.m. USING AR FOR PRODUCT DEVELOPMENT & MANUFACTURING PROCESS VALIDATION AT AUDI Thomas Jouhanneau, Metraio (See page 18 for complete abstract & biography) 9:30 a.m. NETWORKING BREAK 10:00 a.m. DIGITALIZED EXPERTISE: ACQUIRING AND TRANSFERRING WORKFLOW KNOWLEDGEUSING AUGMENTED REALITY Nils Peterson, DFKI (See page 18 for complete abstract & biography) 10:30 a.m. MAKING THE BUSINESS CASE FOR AR.VR: LESSONS LEARNED FROM AEROSPACE Carl Beyer, NGTAIN (See page 19 for complete abstract & biography) 11:00 a.m. WORKSHOP: CREATION OF AUGMENTED REALITY SCENARIOS Thomas Jouhanneau, Metaio, Paul Davies, Boeing (See page 20 for complete abstract & biography) 11:00 a.m. WORKSHOP: LOCATION, LOCATION, LOCATION Kurt Chipperfield, John Deere, Dan Lincoln, Ford Motor Co. (See page 21 for complete abstract & biography) 12:00 p.m. NETWORKING LUNCH 1:30 p.m. NATURAL HUMAN INTERACTIVITY IN THE WORLD OF AR & VR: A PIPE DREAM OR REALITY? Soulaiman Itani, Atheer (See page 22 for complete abstract & biography) 2:00 p.m. LED PROJECTION, MANUFACTURING APPLICATIONS Paul Ryznar, OPS Solutions, LLC (See page 22 for complete abstract & biography) 2:30 p.m. MAN WEARABLES AR/VR SYSTEMS Rick Bogg, Danielle Holstine, Lockheed Martin Corp. (See page 23 for complete abstract & biography) 3:00 p.m. NETWORKING BREAK 3:30 p.m. EXPERT PANEL DISCUSS: HEAD MOUNTED DISPLAY Moderator: Lorrie Sivich, Boeing Commercial Airplane (See page 24 for complete abstract & biography) Panelists: Yval Boger, Sensics (See page 24 for complete abstract & biography) Elizabeth Baron, Ford Motor Co. (See page 24 for complete abstract & biography) Kurt Chipperfield, John Deere (See page 21 for complete abstract & biography) Jeffrey Jacobsen, Kopin Corporation (See page 25 for complete abstract & biography) Richard Moore, The Boeing Company (See page 25 for complete abstract & biography) WEDNESDAY NOVEMBER 19 OPEN EXCHANGE OF IDEAS The purpose of this session is to provide an open exchange of ideas. Remarks made by participants or members of the audience cannot be quoted or attributed to the individual or their company unless express permission has been granted by the individual and their company. Any record of remarks, discussion, or photographs may not be used unless express permission has been granted by the individual and their company. SAE 2014 Augmented and Virtual Reality Technologies Symposium 9
12 FLOOR PLAN MAKE AN IMPACT. Now s the time join us today at volunteers.sae.org P SAE 2014 Augmented and Virtual Reality Technologies Symposium
13 SPEAKER BIOGRAPHIES AND S Andy Lowery President Daqri KEYNOTE: ECONOMIC BENEFITS: EXECUTING AUGMENTED REALITY & 4D WITHIN PRODUCTS LIFECYCLE TUESDAY, NOVEMBER 18 Andy Lowery is an authority on industrial manufacturing and has pioneered the early use of augmented reality in enterprise settings. He has served at the forefront of engineering and operational management in some of the world s most demanding industrial, defense and manufacturing environments. Andy s experience heading the engineering departments of market leading companies brought him to his role as president of DAQRI, where he drives the adoption of 4D solutions within the industrial sector. Andy most recently held the position of chief engineer and engineering director for Raytheon s Electronic Warfare Systems business, where he was responsible for more than $800 million in annual sales activities. Under his leadership, Raytheon won the U.S. Navy s Next Generation Jammer competition, a program worth an estimated $8 billion. Prior to this role, Andy led the engineering activity for Raytheon s Intelligence, Surveillance and Reconnaissance Systems business and served as the chief engineer for a group of the company s multi-billion dollar space programs. Before joining Raytheon, Andy served as a general manager at M/A-COM Technology Solutions Inc. ( MACOM ), formerly part of Tyco Electronics, overseeing a commercial electronics product line. He has served 23 years in the U.S. Navy, in both active duty and reserve units, and attained the rank of Lieutenant Commander. Industrial applications of augmented reality are moving from innovation to scalability. As a key enabler of the Industrial Internet, projected productivity gains to the global GDP are expected well in to the trillions over the next decade. Andy Lowery, president of DAQRI and former Chief Engineer for Raytheon¹s Electronic Warfare Systems, will discuss key industry trends including the developing scalable augmented reality infrastructure, the emergence of tools that let manufacturing and defense businesses integrate AR into their existing workflows, and the next generation of AR-enabled hands-free devices. Studies and pilots have shown incontrovertibly that intuitive AR user interfaces can measurably improve productivity across a variety of industrial applications. Andy will discuss real-world examples of this in action in design, pre-viz, operations, maintenance, training and safety. CHANGING IT CULTURE WITHIN AN ENTERPRISE TUESDAY, NOVEMBER 18 Francois Guillaume Manager DMU and Virtual Operations, Industrial Processes EADS France François Guillaume is the manager of DMU & Virtual Operations for Industrial Processes research team at Airbus Group Innovations. He has 18 years of expertise in Virtual Reality as research engineer. His actual research work focus on Virtual Reality and Augmented Reality applied to aeronautic product design, manufacture and maintenance. It includes virtual human simulation, ergonomics, haptics and 3D UI. He is the RHEA project manager, the currently VR platform deployed for engineering in Airbus Group business units. He is also VR expert for ANR (French national research agency) and co-founder and member of the board of the French VR Association (AFRV). Introducing VR & AR application in an industrial context is a technical challenge, but not only. This presentation will highlight some difficulties and contradictions we can have during deployment of VR & AR applications. From societal impact to cyber security you will have to address a large variety of questions and remarks. It could limit you application perimeter or increase the development time. SAE 2014 Augmented and Virtual Reality Technologies Symposium 11
14 SPEAKER BIOGRAPHIES AND S Paul Davies Electrical Engineer Boeing Commercial Airplane AUGMENTED RREALITY AND ADVANCED VISUALIZATION FOR MANUFACTURING COST REDUCTION TUESDAY, NOVEMBER 18 Paul Davies is an Electrical Engineer specializing in digital signal processing, and works in the Production Systems Technology group in Boeing Research & Technology. He joined Boeing in 2003 and currently researches and develops applications of Augmented Reality, Machine Vision and Advanced Visualization technologies for Manufacturing. Paul received a BS degree in Electrical Engineering from Rochester Institute of Technology in May 2004, and a MS degree in Electrical Engineering from California State University Long Beach in May This presentation will discuss current development and pilot implementation activities in Augmented Reality (AR), 3D object recognition and other machine vision and advanced visualization techniques for manufacturing in Boeing. It will address recent technical developments in these areas, in addition to illustrating the business case supporting research investment and how the technology will lead to cost reductions and increased quality in product assembly and integration. The talk will cover recent core AR technology development including advancements in stability, usability, accuracy, tracking, calibration, scalability and display devices (such as the Oculus Rift and Google Glass), in addition to specific work on multiple Boeing programs. The discussion will include new advanced 3D shape based tracking technology currently being developed, and how this will be integrated with the AR tool. Finally, the presentation will provide an overview of the business case supporting these technologies, illustrating how their adoption leads to cost reductions. Results of an AR controlled user study conducted in partnership with Iowa State University will be presented, along with an analysis of S&IS data to estimate cost savings in the factory 12 SAE 2014 Augmented and Virtual Reality Technologies Symposium
15 SPEAKER BIOGRAPHIES AND S Elizabeth Baron Techical Specialist Ford Motor Co. PHOTOREALISTIC IMMERSIVE VISUALIZATION: JUDGING BY APPEARANCE IS A GOOD THING TUESDAY, NOVEMBER 18 Elizabeth Baron is a Technical Specialist in Virtual Reality and Advanced Visualization at Ford Motor Company. She has been the driving force in the development and deployment of immersive vehicle verification technology at Ford Motor Company. She is the principle inventor of the Ford immersive Vehicle Environment (FiVE) process and technology. FiVE immerses a person into a full size, photo-realistic vehicle environment, enabling real-time product evaluations to take place in advance of any physical builds. FiVE is being used to satisfy evaluation criteria for engineering, aesthetic design, ergonomics and manufacturing process. Elizabeth began her career at Ford in working as a software developer for Ford s product design software, later specializing in visualization and solid modeling software. Elizabeth became the first Virtual Reality Technical Specialist at Ford, a position she asked to create so that she could grow the technology with the Company. She received her BS in Industrial Technology and Computer Science from Eastern Michigan University. She is also a qualified Six Sigma Academy Black Belt. She is a member of the Human Motion Simulation Consortium at the University of Michigan, the Society of Automotive Engineers, and ACM. In September, Elizabeth was awarded the highest technical award in Ford Motor Company, the Dr. Haren Gandhi Research and Innovation Award, honoring her career in immersive visualization and her technical leadership. People draw on their experiences and generalize their beliefs about most everything, forming likes and dislikes from prior encounters. This is true of our interactions with other people, as well as for interactions with products. These experiences form our beliefs regarding what is right for our individual perception of quality. These perceptions are often visceral, and can be a strong motivator for or against a purchase of a vehicle. Visual perception and physical connection to a vehicle are important determinants in the assessment of quality. Though it is mathematically impossible to determine how we see things, we can strive to provide an immersive experience where perception is based on a proper representation of color, illumination, spatial relationships, lights, shadows, movement, etc. If the immersive experience is realistic, the brain associates cues based on prior experience and we can then evaluate a product as a potential customer would in the showroom (or in any environment). USES OF AR & VR FOR DESIGN AND PHYSICAL PROCESS REVIEWS TUESDAY, NOVEMBER 18 Kurt Hoffmeister Vice President Technology and Innovation Mechdyna Corp. Mr. Hoffmeister serves as Vice President of Technology and Innovation for the Mechdyne Corporation. Kurt helped found Mechdyne in 1996 and is a recognized pioneer and worldwide expert in large-screen virtual reality and complex AV/IT solutions. A licensed professional engineer with several patents, he has a master s degree in mechanical engineering from Iowa State University. Kurt s responsibilities include the evaluation and implementation of new AV/IT technology and components into the solutions offered by Mechdyne. He has been involved in Mechdyne projects and solutions for the past 15+ years. This presentation will cover the technologies used to perform 1:1 scale part design and assembly reviews along with human motion capture for investigating physical processes in an immersive 3D display environment. The basis of this capability uses a Mechdyne technology to re-render the CAD model from Tecnomatix (or Teamcenter, or NX) with no data translation into a large scale immersive display with stereo and user centered perspective viewing. Using the Microsoft Kinect the viewer can also be tethered to the virtual human model and perform physical activities while looking for collision detections or other interferences that may impede the work during manufacturing, assembly, or service. SAE 2014 Augmented and Virtual Reality Technologies Symposium 13
16 SPEAKER BIOGRAPHIES AND S VR HEAVY DUTY APPLICATION AT CATERPILLAR TUESDAY, NOVEMBER 18 Galen Faidley Engineering Project Team Leader Virtual Product Development Caterpillar Inc. Galen Faidley is an Engineering Project Team Leader with the Virtual Product Development division at Caterpillar Inc. He holds bachelors and masters degrees in Computer Engineering from Iowa State University. Galen joined Caterpillar in 2004 and now leads the immersive visualization team. His team s responsibilities including the research, global deployment, and use of the technology to support Caterpillar s product development needs. Prior to joining Caterpillar he worked for six years as a research assistant at the Virtual Reality Application Center in Ames, IA. Immersive visualization has become an integral part of Caterpillar s global product development process. This talk will discuss how Caterpillar applies immersive visualization to aid product development and will cover lessons learned from the companies 20+ years of experience with the technology. Ryan Wheeler Project Lead Advanced Manufacturing Technology Rockwell Collins Jason Jerald Co-Founder Principal Consultant NextGen Interactions AFFORDABLE AR/VR: KEY TO MID-TIER SUPPLIER ADOPTION TUESDAY, NOVEMBER 18 Ryan Wheeler is the project lead for advanced visualization technologies R&D in Advanced Manufacturing Technology at Rockwell Collins, a pioneer in avionics design, production, and support. Its internally developed low-cost AR, VR, and Interactive Desktop Visualization system has made it possible for the subcontractor to benefit from these technologies in ways that are typically reserved for vehicle and large-item manufacturers. Ryan graduated from Michigan Tech with a BS in Electrical Engineering Technology in 2001 and in May, 2014 he will earn an MBA from the University of Iowa and a Masters of Systems Engineering from Iowa State University. Cost and function are barriers that prevent mid-tier suppliers from realizing the benefits of advanced visualization technologies. This session will highlight the shifted needs and value proposition for the mid-tier supplier, and it will overview how Rockwell Collins has taken a Do It Yourself approach to accomplish flexible and affordable AR, VR, and Interactive Desktop Visualization with broad adoption. ACCESSIBLE VR: IMPLICATIONS OF CONSUMER SYSTEMS IN A PROFESSIONAL WORLD TUESDAY, NOVEMBER 18 Jason is Co-Founder and Principal Consultant at NextGen Interactions. He has over 20 years of experience working with companies such as General Motors, Lockheed Martin, Raytheon, NASA Ames, Valve, Oculus VR, Sixense Entertainment, and Virtuix. His work has been featured on ABC s Shark Tank and the Discovery Channel, in the New York Times, and on the cover of the MIT Press Journal Presence: Teleoperators and Telepresence. He received his PhD in Computer Science from UNC-Chapel Hill with a focus on VR and visualtemporal perception. Jason holds over 20 publications and patents in VR. Virtual Reality systems are quickly hitting the consumer market at a significantly reduced price point. This will have an impact across many industries, including the mobility market. More than just a reduced cost implication, we will examine the benefits the newly accessible technology will have on everyday operations where usage will be at the desk and in the field versus the lab, product design where lowercost technology does not compromise quality, and hands-on employee training that can be conducted in boundaryless classrooms. 14 SAE 2014 Augmented and Virtual Reality Technologies Symposium
17 SPEAKER BIOGRAPHIES AND S JOHN DEERE USES AR/VR TECHNIQUES TO DRIVE PRODUCTIVITY AND QUALITY IMPROVEMENT TUESDAY, NOVEMBER 18 Craig Sutton Manager, Manufacturing Innovation & Technology Strategy Deere & Company Craig Sutton is the Manager for Manufacturing Innovation and Technology Strategy at Deere and Company. In his role he is challenged with the identification and validation of new emerging trends which enable the competitive advantage of John Deere manufacturing units. He has over 17 years experience at Deere with roles which range from customer support, quality engineering, product engineering, product validation, and manufacturing engineering. He has worked directly on their precision farming equipment, self-propelled sprayers, and combine harvesters. He received his bachelor s degree in agriculture engineering from the University of Illinois and his executive MBA from the Tippie School of Business at the University of Iowa. Augmented reality has tremendous value in many aspects of life. Applications in a traditional manufacturing facility bring with it opportunities but also unique challenges. We will explore the value which AR can expose and open up to improve productivity and cost controls. The presentation will show how AR technologies can be used for work cell planning and layout, dynamic work instruction presentation to operators, and mistake proofing assistance. Brian Waterfield Virtual Reality & High-end Visualization Technical Lead Jag Land Rover VIRTUAL EXPERIENCE TUESDAY, NOVEMBER 18 Brian Waterfield has worked at Jaguar Land Rover for the last 14 years, and has evolved the virtual reality and high-end visualization over the past 7 years. Technology has always fascinated him and he lead him back to university to achieve a master degree with distinction in Virtual reality and gaming technology ; which them enabled him to apply this knowledge to the development of JLR vehicles. He set up the VRcentre in 2008 which at the time, lead the automotive world in resolution and functionally, it comprised of three walls and a ceiling offering 4xhd and multifunctional graphics. The presentation will hopefully cover research that JLR are doing with the UK universities to progress the virtual experience, thus enhancing the virtual sign off process. It will cover how this research is bolstering current effective virtual work practices, it will touch on the benefits and justification we use to develop and invest, whist also highlighting the passion of virtual reality. SAE 2014 Augmented and Virtual Reality Technologies Symposium 15
18 SPEAKER BIOGRAPHIES AND S AUGMENTED REALITY RESEARCH IN PRODUCT DEVELOPMENT AND MANUFACURING TUESDAY, NOVEMBER 18 Rafael Radkowski Assistant Professor Iowa State Univeristy Virual Reality Application Center Rafael Radkowski works in the field of augmented reality since 2002, in particular in computer vision-based tracking and human-computer-interaction. He and his team develop novel tracking and object identification methods for rigid objects based on point clouds and image features. Use cases of this research are AR assembly assistance and training, visual inspection, and product design. Dr. Radkowski is Assistant Professor in the Department of Mechanical Engineering at Iowa State University. He is an engineer by training with emphasis on virtual product development. He received his doctoral degree at the Heinz Nixdorf Institute in Germany, a research facility of the University of Paderborn, where he started to work in the field of augmented reality in He worked with companies such as Volkswagen, Rockwell Collins, and Boeing. Augmented reality (AR) is more and more embraced by industry, especially in Europe. Engineering domains such as product development and manufacturing found their use cases and benefits. Despite this success in the recent years and its growing adoption, the use of AR has not reached ubiquity. The talk will introduce several industrial AR projects and applications on which we worked in cooperation with different companies in the time between 2002 and today. The application range covers the domains product design, manual assembly, training & education. The industrial uses cases will be explained and how we addressed them. One challenge we faced when introducing AR to a company is their workforce s reservation; the benefits of AR are often veiled and almost never tangible for people for whom AR is a novel technology. Measures such field test and user studies as well as documentations were proven to be perfect solutions to get those people in touch with the technology, to underpin the benefits of AR, and to convince stakeholders. The talk will summarize those experiences. Marty Smets Production Preparation Engineering Ford Motor Co. UTILIZING VR TO IMPROVE MANUFACTURING ENGINEERING TUESDAY, NOVEMBER 18 Marty Smets operates the Ergonomics Lab in Production Preparation Engineering. He has been with Ford Motor Co. since His academic background is in Biomechanics and Ergonomics. Prior to joining Ford Motor Co. he was sessional faculty at McMaster University teaching in the area of Ergonomics. His primary responsibilities at Ford involve running and operating the Motion Capture space in Manufacturing Engineering, new technology integration, immersive virtual evaluations, and providing subject matter expertise in advanced ergonomic analysis and digital human modelling. He is a member of the USCAR Ergonomics Task Force and the Digital Human Modelling Advancement group. The application of AR/VR techniques is rapidly changing the manufacturing landscape. Costly design mistakes can result in late changes which can be delay delivery and increase program costs. This presentation will provide an overview of how Ford Manufacturing Engineering is leveraging virtual technologies to enhance the manufacturing process. Applications to assembly ergonomics, workstation layout, dimensional control, and assembly feasibility will be discussed. In addition, some current initiatives including digital human model advancement methods and a cloud based Google Earth approach to virtual plant navigation will be presented 16 SAE 2014 Augmented and Virtual Reality Technologies Symposium
19 SPEAKER BIOGRAPHIES AND S KEYNOTE: BEYOND THE HYPE-CYCLE: VR/AR OPPORTUNITIES AND CHALLENGES AHEAD WEDNESDAY, NOVEMBER 19 James Oliver Director of the Virtual Reality Applications Center Iowa State Univeristy Jim is a Professor of Mechanical Engineering, and the Director of the Virtual Reality Applications Center and the CyberInnovation Institute. He is also co-founder and director of Iowa State University s inter-disciplinary graduate program in Human Computer Interaction. Oliver s current research, teaching, and economic development activities involve a wide array of human computer interaction technologies, encompassing computer graphics, geometric modeling, virtual reality, and collaborative networks for applications in product development and complex system operation. Oliver s industry experience includes serving as Vice President of Product Development at Cognicity, Inc. a Twin-Cities startup focused on Internet-based entertainment marketing, and heading product development for Engineering Animation Inc. (NASDAQ:EAII), where he led the creation of a unique Internet-based visual collaboration tool for supply chain integration. Oliver is a Fellow of the ASME, holds three U.S. patents, and is the recipient of numerous professional honors and awards. Virtual and augmented reality (VR/AR) technologies have matured into viable problem-solving tools for a wide spectrum of industrial applications. However, despite this modest commercial success, the overall impact of these technologies is just beginning. In fact, the US National Academy of Engineering recently named Enhanced Virtual Reality as one of fourteen Grand Challenges of the 21st Century. This presentation describes recent advances in the technologies enabling VR/ AR, summarizes the opportunities afforded by them, and outlines some of the open research challenges in VR/AR and other emerging interface technologies. SAE 2014 Augmented and Virtual Reality Technologies Symposium 17
20 SPEAKER BIOGRAPHIES AND S Thomas Jouhanneau Technical Solutions Metaio USING AR FOR PRODUCT DEVELOPMENT & MANUFACTURING PROCESS VALIDATION AT AUDI WEDNESDAY, NOVEMBER 19 Thomas Jouhanneau holds a French-German Industrial Engineering Master s degree both from the Munich University of Applied Sciences, and from the EPF, Graduate School of Engineering. With his international experience, he began his career in 2012 at Metaio, the worldwide leader in Augmented Reality software and technology. As a member of the Industrial Solutions team he specialized in providing tailor-made AR solutions. He is currently in charge of Technical Solutions and ensures coordination between clients and developers for Industrial Projects. With a background in production engineering, he is passionate about cutting-edge technology and how to apply it to the real-world in new and innovative ways. During development phase of new vehicles prototypes are traditionally assembled manually by operators. Two of the main challenges for workers are to position flexible parts (such as brake tubes, cables and wiring) at exactly the right position and to verify if all parts are present during the assembly. To complete this process, operators are currently using drawings to compare the real prototype with the virtual CAD Data. One issue is that no measurement tools can verify exactly the position of flexible parts within a reasonable time frame. Augmented Reality solutions stand to both accelerate detection of construction and design errors while helping operators to place components or flexible parts at the exact position required. By overlaying the virtual CAD 3-D model on the real prototype with a high accuracy, operators are able to quickly compare the potential points of failure and detect if any components are missing. Furthermore the system allows designers to preview or evaluate design alternatives in real scale while minimizing the production of physical prototypes. The keynote will be focused on AR solutions supporting industrial processes and will be illustrated with a highlight use-case developed for AUDI AG. By employing this solution enterprises are able to save costs and time during prototyping assembly phases, detect construction and design errors in an early stage and reduce the amount of prototypes required in the development phase. Nils Petersen Head, Cognitive Augmented Reality Group DFKI DIGITALIZED EXPERTISE: ACQUIRING AND TRANSFERING WORKFLOW KNOWLEDGE USING AUGMENTED REALITY WEDNESDAY, NOVEMBER 19 Nils Petersen is the head of the Cognitive Augmented Reality group, focused on the intersection between Artificial Intelligence and Augmented Reality and is currently preparing a spin-off company based on the results of his research work. He started his working life as a software developer in the area of ERP software in After acquiring a Diploma degree (comparable to M.Sc.) in computer science at the Karlsruhe Institute of Technology in 2008, he was offered a position at the German Research Center for Artificial Intelligence (DFKI). Beginning of 2014 he has submitted his PhD thesis about self-learning, intelligent systems for automatic documentation and tutoring of manual workflows. Workflow knowledge comprises both explicit, verbalizable knowledge and implicit knowledge, which is acquired through practice. Learning a complex workflow therefore benefits from training with a permanent corrective. Augmented Reality manuals that display instructive step-by-step information directly into the user s field of view provide an intuitive and provably effective learning environment. In this talk, we present current approaches to in-situ training and support with Augmented Reality. Further, we show new authoring techniques that allow for the economically viable creation of comprehensive Augmented Reality documentation on a large scale. 18 SAE 2014 Augmented and Virtual Reality Technologies Symposium
21 SPEAKER BIOGRAPHIES AND S Carl Byers Chief Strategy Officer NGRAIN Corporation MAKING THE BUSINESS CASE FOR AR/VR: LESSONS LEARNED FROM AEROSPACE AND ENERGY WEDNESDAY, NOVEMBER 19 Carl Byers has been immersed in synthetic worlds, modeling and simulation, virtual environments, and augmented reality since 1986, conceiving and directing the product and market development strategies of highly innovative software and technology companies. His focus has been on improving knowledge capture, communication, dissemination to enhance awareness and decision making in complex distributed organizations. As Chief Strategy Officer at NGRAIN, Carl focuses on business innovation and expansion through integrated product development, market diversification, and collaborative partnership and advocacy strategies. Carl holds a Masters in Business Administration from the Schulich School of Business in Toronto, a Master in Human Security & Peacebuilding from Royal Roads University in Victoria, and a Bachelors in Applied Science in Engineering Physics from Queen s University at Kingston. NGRAIN is working on two significant AR/ VR project implementations in the aerospace and energy industries. The aerospace industry project is centered on the combined use of 3D AR/VR and visual analytics to address fundamental problems in the manufacturing of large-scale composite aerospace components, while the energy industry project is centered on using AR for field-based performance support and the integration of field operations/maintenance personnel with enterprise logistics and asset management systems. Similar challenges exist in defining the business case for AR/VR in each application. While focussing on the aerospace application, in this presentation, we will share our lessons learned in making the business case for AR/VR with different stakeholders across the organization. Where appropriate, we will hi-light the business value similarities and differences across industries and organizations. We will also discuss the successes and challenges seen at the current stage of the projects and how they correspond to the initial objectives set for the projects. SAE 2014 Augmented and Virtual Reality Technologies Symposium 19
22 SPEAKER BIOGRAPHIES AND S Thomas Jouhanneau Technical Solutions Metaio Paul Davies Electrical Engineer Boeing Commercial Airplane WORKSHOP: CREATION OF AUGMENT OF REALITY SCENARIOS WEDNESDAY, NOVEMBER 19 Thomas Jouhanneau holds a French-German Industrial Engineering Master s degree both from the Munich University of Applied Sciences, and from the EPF, Graduate School of Engineering. With his international experience, he began his career in 2012 at Metaio, the worldwide leader in Augmented Reality software and technology. As a member of the Industrial Solutions team he specialized in providing tailor-made AR solutions. He is currently in charge of Technical Solutions and ensures coordination between clients and developers for Industrial Projects. With a background in production engineering, he is passionate about cutting-edge technology and how to apply it to the real-world in new and innovative ways. Paul Davies is an Electrical Engineer specializing in digital signal processing, and works in the Production Systems Technology group in Boeing Research & Technology. He joined Boeing in 2003 and currently researches and develops applications of Augmented Reality, Machine Vision and Advanced Visualization technologies for Manufacturing. Paul received a BS degree in Electrical Engineering from Rochester Institute of Technology in May 2004, and a MS degree in Electrical Engineering from California State University Long Beach in May Augmented Reality (AR) enriches the user s view by superimposing available digital information in context with the real world in the right place at the right time. These systems usually consist of four different elements: tracking, real images, virtual content and visualization. Tracking is the centerpiece of our technology. The perspective and coordinates of a camera - the so-called pose -are determined optically, with external or internal sensors. Depending on the use case, a wide range of virtual content is applicable, from simple text or symbols to 3D models that originate from a CAD system. Visualization means that the actual scene and virtual content are aligned correctly regarding perspective, scale and position, while being displayed for the user. The workshop will focus on the creation of an Augmented Reality scene and will be demonstrated through a live demo, which shows how to create your own AR scenarios. It will also explain the different tracking possibilities and how to choose the most appropriate one. The workshop will also answer questions about tracking, contents and how to optimize the tracking. 20 SAE 2014 Augmented and Virtual Reality Technologies Symposium
23 SPEAKER BIOGRAPHIES AND S Kurt Chipperfield Virtual Reality Engineer John Deere Dubuque Works Dan Lincoln Lead Application Developer Ford Motor Co. WORKSHOP: LOCATION, LOCATION, LOCATION - WORKING WITH VR WEDNESDAY, NOVEMBER 19 Kurt is the Virtual Reality Staff Engineer for the John Deere Construction and Forestry Division. He currently leads a team responsible for virtual prototyping, ergonomics, 3D printing and photo rendering. He focuses on fast, accessible, cost effective VR technology and has helped make VR an integral part of the product development process at John Deere. Kurt has been working with VR technology for over 15 years. In 1997, he began his PhD at the Virtual Reality Applications Center at Iowa State University. Upon completion of his PhD, he moved to Dubuque, Iowa to lead the VR lab at the John Deere Construction and Forestry Division. Outside of work, Kurt enjoys hiking, biking, and jogging with his wife and 4 children. Dan Lincoln is the lead Application Developer on the Ford immersive Vehicle Environment (FiVE) team at Ford Motor Company. Dan has led the development of the FiVE toolset, which integrates the Ford product development process in an immersive environment. This toolset provides an intuitive and effective collaboration strategy used to connect Ford designers and engineers around the globe to enable customer focused results. Dan began his career at Ford in 1990 working in Product Development Computer Aided Design specializing in vehicle suspension design. He received his Associates of Science degree from Henry Ford Community College. He is a self-taught programmer and received a Chief Engineer Award in 2005 for developing the Vehicle Verification Tool, the first Digital Pre-Assembly tool used at Ford. He also received the top Technical Innovation Award in 2010 for his work in developing the Engineering Workspace, a time-saving utility for engineers and managers. This hands-on workshop will cover common motion tracking issues faced by Virtual Reality users. An optical motion capture system will be used for demonstration of the following techniques: Camera setup strategies for successful motion capture, Camera focus and calibration, and Rigid body tracking how to align a rigid body model with the physical object being tracked. The latest Oculus HMD will also be utilized to demonstrate the capabilities of the built-in motion tracking hardware on the Oculus. In addition to the demonstrations, there will be time for discussion of motion tracking issues and sharing of best practices. SAE 2014 Augmented and Virtual Reality Technologies Symposium 21
24 SPEAKER BIOGRAPHIES AND S Soutaiman Itani Founder & CTO Atheer NATURAL HUMAN INTERACTIVITY IN THE WORLD OF AR & VR: A PIPE DREAM OR REALITY? WEDNESDAY, NOVEMBER 19 Soulaiman has spent his career trying to understand how the world operates and how to leverage that knowledge to improve everyday life. With that core belief he created Atheer. The goal is to advance human-centric computing technologies and empower users to have technology work with them in ways never thought possible only a few short years ago. His previous work includes designing cancer tests and treatments as well as creating models for robotics and unmanned aerial vehicles. He received his Masters of Science and PhD in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology. As augmented and virtual reality get traction in enterprises, smart glasses are graduating from a tiny monocular display to a 3D immersive experience, overlaying rich contextual information right where you need it. Now the questions coming into the spotlight are What s the optimal interaction model for the enterprise-class workflows powered by the smart glasses? Can we combine hand gestures, voice, eye tracking, head motion, and contextualization to build a more intuitive and natural user interaction? Augmented interactive reality promises to increase productivity and streamline workflows in ways that hasn t been seen before. LED PROJECTION, MANUFACTURING APPLICATIONS WEDNESDAY, NOVEMBER 19 Paul Ryznar President OPS Solutions LLC Paul Ryznar is Founder and President/CEO of OPS Solutions, LLC based in Novi, MI. He led the 2005 invention and patent process of Light Guide Systems, which is essentially a GPS for manual processes that projects intelligent light guided work instructions with the right information, at the right place, and at the right time directly onto the product and process which needs to be standardized. World class manufacturing customers such as Chrysler, GM, Detroit Diesel, and Johnson Controls have seen bottom line improvements in quality, productivity, and training efficiency by implementing the Light Guide Systems value proposition. Prior to this, Paul was Vice President of Production Technology at United Solar Ovonic and responsible for the design, implementation, and optimization of proprietary roll-to-roll solar machines and factories in North America, Asia, and Europe. Past positions have included Vice President of Detroit Diesel s $1.8B On-Highway Operations, VP North American Operations Diesel Technology/Bosch, and General Supervisor of Maintenance at GM. Paul resides in Michigan and holds an MBA and BSME from the University of Michigan. Standard paper or electronic forms of work instructions have been used to standardize manual processes since the first days of manufacturing, and are still in wide use today in factories around the world. As augmented reality (AR) technology has continued to advance at a rapid pace, it is opening new doors to drive higher levels of quality, productivity, and training efficiency into worldwide manufacturing processes through its unique ability to place the right information, at the right place, and at the right time. This presentation will review the advantages and disadvantages of key AR technologies related to projectors, tablets, and glassbased wearables as compared to standard work instructions and will present a business case for AR in manufacturing environments that can generate a Return on Investment (ROI) measurable in weeks or months rather than years depending on the manufacturing application in which it is deployed. This review will also include the advantage of AR for processes that require any combination of high product variation, long take times, mission critical operations, and/or ongoing training of associates on the shop floor.. 22 SAE 2014 Augmented and Virtual Reality Technologies Symposium
25 SPEAKER BIOGRAPHIES AND S MAN WEARABLE AR/VR SYSTEMS WEDNESDAY, NOVEMBER 19 Rick Boggs Senior Fellow Lockheed Martin MS Rick Boggs is a Senior Fellow at Lockheed Martin Mission Systems & Training in Orlando, Florida. His Innovation Garage has been advancing the incorporation of new technologies into training and logistic systems for the past 5 years. The past two years have been focused on man-wearable solutions for both display and computational systems. Prior to that he served 10 years as Chief Engineer and System Architect for the Training Solution for the F35 Joint Strike Fighter program. Danielle Holstine is a software engineer for Lockheed Martin Mission Systems and Training (MST). As a member of the Innovators Garage research and development team, she has worked on integrating a variety of new technologies into MST s business, including augmented reality, 3D printing, and projection mapping. She holds a Master of Entertainment Technology from Carnegie Mellon University and a Bachelor of Computer Science from Wheeling Jesuit University. Discuss and demonstrate the advances in Man Wearable AR/VR systems that have been under development at Lockheed Martin. The trials and successes of designing, prototyping and manufacturing plastic Asymmetric lens for AR displays that provide Wide Field of views using COTS displays. The second display takes advantage of a specially designed Fresnel lens set to create a 170 degree VR display. These display systems designs are focused on Military Training requirements but should not be limited in their use. Danielle Holstine SVO Engineer Lockheed Martin SAE 2014 Augmented and Virtual Reality Technologies Symposium 23
26 SPEAKER BIOGRAPHIES AND S Moderator: Lorrie Sivich Project Manager, Principal Investigator, Future Factory Technologies Boeing Commercial Airplane EXPERT PANEL DISCUSSION: HEAD MOUNTED DISPLAY WEDNESDAY, NOVEMBER 19 Lorrie is an engineer pursuing research in augmented reality, knowledge processes and collaborative knowledge systems. She has contributed on several successful programs: B2, B1B, F22, JSF, Space Station, Shuttle, Delta, NMD-LSI, S&IS satellite programs, 777-X and has played major leadership roles in management and in technical consulting in Puget Sound, Huntsville, Huntington Beach and El Segundo. She is the project manager and principal investigator for Future Factory Technologies and Production Systems Concept Center for Boeing Research and Technology in Seattle, Washington. She has held management positions in Information Technology, Engineering, Finance and Strategic Business Operations. Lorrie has a B.S. MBA and is pursuing her PhD in knowledge engineering and applied decision processing. In addition, she holds certifications in knowledge environmental engineering, knowledge management, systems engineering, project management. Cost and pricing government contracts estimating and simulation modeling from UCLA in California. A panel of 4-6 subject matter experts will be on hand to participate in a moderated discussion focused on the state of head mounted display technologies for augmented and virtual reality applications, and their implementation by end users in industrial use cases. The discussion will be centered on head mounted displays and what is possible in monocular, stereoscopic, and immersive platforms. Additional focus on what is accepted in the industry as value added for the end-user and what criteria to look for in selecting a headset will also be highlighted. The panel will also address technical barriers that currently exist in integration of headsets in production platforms, how technology is addressing the challenges in the field and how these are being overcome, leading to a discussion on the vision of where mounted headsets are maturing in the future. Audience participation is an integral part of the panel discussion, and questions/comments will be solicited by the moderator throughout. Panelists: Yuval Boger is CEO of Sensics, manufacturer of professional-grade head-mounted displays. Mr. Boger joined Sensics in 2006, bringing executive management experience from four previous private and public technology companies. He is co-inventor of many of the company s patent filings. Elizabeth S. Baron Technical Specialist Ford Motor Co. (See page 13 for complete biography) Yuval Boger Chief Executive Officer Sensics Mr. Boger shares his thoughts on virtual reality and headmounted displays on his blog at com Prior to his commercial work, he had a distinguished 8-year military career. He received a Master s of Physics degree at Tel-Aviv University and an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University. 24 SAE 2014 Augmented and Virtual Reality Technologies Symposium
27 SPEAKER BIOGRAPHIES AND S Panelists (continued): Kurt A. Chipperfield Virtual Reality Engineer John Deere Dubuque Works (See page 21 for complete biography) Mr. Jacobsen is a Sr. Advisor to Dr. John Fan, CEO & Chairman of Kopin Corporation (NASDAQ: KOPN). In 1990, as a Sr. V.P. of Kopin Corporation, Mr. Jacobsen initiated DOD and DARPA s involvement in head mounted and body worn solid state microdisplay mobile computing and communication systems. An industry recognized innovator in micro-displays and wearable systems; in June 2007, Mr. Jacobsen assembled a multicompany product development team that has developed the world s highest performance, 6 ounce hands-free wireless head set called Golden-i, for the wireless command and control over cell phones, PCs, enterprise systems, networks, industrial equipment and appliances by natural speech, gesture and through augmented reality. Golden-i s multicompany development team includes Verizon, Microsoft, Google, Samsung, SAP, Nuance Communications, LiveCast and FLIR. Over the past 25 years, Mr. Jacobsen has built products and teams leading to three successful IPOs. Mr. Jacobsen received a BBA from the University of Texas at Austin and currently holds over 100 fundamental patents. Jeffrey Jacobsen Senior Advisor to CEO Kopin Corporation Richard Moore is with Information Technology for the Boeing Company in Southern California. Richard leads the wearable computing initiative for Boeing. He is looking at wearable computing to address business needs in manufacturing, training, remote assistance, real-time analytics, and identify management. Richard Moore Chief of Staff The Boeing Company Richard holds a Bachelor of Science in Business and Management from University of Redlands, and a Master of Science in Information Technology from Capella University. SAE 2014 Augmented and Virtual Reality Technologies Symposium 25
28 EXHIBITOR PROFILES Exhibitor Directory text is published as submitted by exhibiting companies. H A Atheer Labs 1975 West El Camino Real Ste 202 Mountain View, CA United States BOOTH 10 Atheer is the pioneer in Augmented interactive Reality (AiR), combining the power of 3D AR smart glasses with natural gesture-based interaction. With the Atheer AiR Platform, companies are creating enterprise productivity applications bringing their workforce into the 21st century. Automated Data Systems Augmented Reality Division Santiago Tapia 991 Pte Col Centro Monterrey Nuevo Leon Mexico SPONSOR BOOTH 3 Automated Data Systems has been a company dedicated to create integrated solutions on data collection focuses in Quality, Manufacturing, Augmented Reality, and Engineering. Our company is committed with the creation of custom solutions for responding to our clients necessities. See ad on page 3 D DAQRI 1201 W 5th St SPONSOR Los Angeles, CA United States BOOTH 8 DAQRI is a global technology leader that is fundamentally transforming the way people deliver and interact with information through a powerful new medium, 4D. An innovator in computer vision, DAQRI s industry-leading software and hardware sets the standard for the next generation in industrial, storytelling, and educational technologies. E ESI North America W 12 Mile Rd Ste 350 Farmington Hills, MI United States BOOTH 7 ESI is a pioneer and world-leading provider in Virtual Product Engineering, leveraging the physics of materials. Established in more than 40 countries worldwide, ESI helps industrial clients shorten their product development cycle by eliminating the need for physical prototypes. Haption 2I Route De Laval Soulge Sur Ouette France BOOTH 5 HAPTION designs, manufactures and sells haptic devices with professional quality, suited to the needs of its customers, both industrial and academic. Using force-feedback, it is possible to simulate on the digital mock-up all operations needed for the new product, as early as the design stage, and without physical prototypes. I IMMY Inc Axtell Dr Ste A SPONSOR Troy, MI United States BOOTH 4 IMMY Inc., Troy, MI, has developed a revolutionary new smartglass platform (the IMMY ) which delivers engaging AR and rich immersive VR experiences. 10 years in development, IMMY s breakthrough innovation is the exclusive use of Natural Eye Optics which incorporates the eye s natural relaxed state, providing a comfortable viewing experience. The IMMY has a large 60 Field of View (FoV) with 100% overlap, high resolution, full 3D capability, optical see-through, eye comfort (no eye strain or headaches even with extended use), unencumbered peripheral vision, and is available in a lightweight safety glasses embodiment at an affordable price. Contact: [email protected] See ad on page 4 M Mechdyne Corporation 11 E Church St Ste 400 Marshalltown, IA United States BOOTH 1 Mechdyne is one of the world s leading providers of innovative visual information technologies. Mechdyne bends technology to our will in ways that transform complex data into insights and ideas. To ensure our customers succeed, Mechdyne provides comprehensive, customized solutions that include consulting, software, technical services, and hardware integration. Metaio GmbH Hackerbruecke 6 Munich Germany BOOTH 2 The worldwide leader in Augmented Reality (AR) research and technology, Metaio develops software products for visually interactive solutions between the real and the virtual world. Based on the Metaio Augmented Reality platform, digital and 3-D content can be integrated seamlessly into the real world through the user s camera view. Serving over 100,000 developers and powering over 1,000 apps for enterprise, marketing, retail, publishing and industrial cases, over 30 Million consumers use Metaio s AR software. Learn more at O OPS Solutions LLC Catherine Industrial Dr Ste 235 Novi, MI United States BOOTH 9 Light Guide Systems is a manufacturing GPS that projects intelligent light guided work instructions directly onto manufacturing processes with bottom line improvements in quality, productivity, and training effectiveness. These highly effective work instructions placed with the right information, at the right place, and at the right time drives bottom line operational improvements related to assembly, inspection, part kitting and training. Optis North America 3001 W Big Beaver Rd Ste 404 Troy, MI United States SPONSOR BOOTH 6 OPTIS is the world leading software editor for the scientific simulation of light and human vision within a Virtual Reality Environment. Its solutions allow designers, ergonomists and engineers to simulate and optimize lighting performance, product appearance, as well as the visibility and legibility of information on Human Machine Interfaces, in a fully-immersive environment. See ad on page 6 26 SAE 2014 Augmented and Virtual Reality Technologies Symposium
29 BECOME INSPIRED. Join us at SAE 2015 World Congress. For important event updates, visit EXHIBIT. SPONSOR. ATTEND. SAE 2015 WORLD CONGRESS & EXHIBITION Leading Mobility Innovation April 21-23, 2015 Cobo Center, Detroit, Michigan, USA Executive leadership provided by: Tier One strategic partner: P SAE INTERNATIONAL SAE DIGITAL LIBRARY THE GO-TO RESOURCE FOR ENGINEERS WORLDWIDE Discover the most cost-effective way to access over 200,000 standards, technical papers, ebooks, magazines, and more. With our robust search engine and user-friendly layout, researchers can easily find, download, and share a wealth of current and historical content. The Digital Library is a core resource for our engineers, providing our users, globally, with the content they need on a platform that enables them to easily view and download documents. Caterpillar Stay current, innovate, and reach ahead of your competition with the SAE Digital Library. Contact us today! [email protected] (U.S. and Canada only) (outside U.S. and Canada) P SAE 2014 Augmented and Virtual Reality Technologies Symposium 27
30 SPONSORS A special thank you to the following companies who have graciously agreed to sponsor special programs and activities at the SAE 2014 Augmented and Virtual Reality (AR/VR) Technologies Symposium. GOLD SPONSOR SILVER SPONSOR FRIEND OF THE INDUSTRY AD INDEX Company Page Booth# Web Address Automated Data Systems 3 Cover 2 IMMY Inc 4 Cover 4 OPTIS North America SAE 2014 Augmented and Virtual Reality Technologies Symposium
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