Building applications for content discovery with FI content's Social Connected TV Platform
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1 Building applications for content discovery with FI content's Social Connected TV Platform How to improve the user experience for search and discovery of a video content? CEBIT 2014 Hannover- March 12, 2014 Thierry Filoche Technicolor thierry.filoche@technicolor.com
2 Social Connected TV Platform Overview
3 Social Connected TV Platform Overview! Objective overview The social connected TV platform aims at developing solutions that brings the future internet to TV and TV to the future internet.! Focussing on: Interaction with professional CONTENT and services Connected devices Connected users 3
4 Four use cases Scenario 1: Rich Content Crea5on and u5liza5on of interac5ve content for social connected TV (HbbTV / SmartTVs) via mul5- screen applica5ons. Scenario 2: Mul:- Screen Experience We test/experiment with TV- content- accompanying second- screen applica5ons which allow users to easily obtain addi5onal informa5on on a TV programme. Scenario 3: Search and Discovery We experiment applica5ons helping users to discover new content in innova5ve ways. Scenario 4: Personalised Media An applica5on which shows users their ac5vity data as a means to help them manage their cross- device media consump5on. v All these use cases are evaluated through experimenta5on sites 4
5 Keys elements to consider to improve User Experience on a VOD Portal In a nutshell
6 Key elements that impact user experience on a VOD Portal SEARCH & DISCOVERY ENGINE CATALOG Number of movies Well known movies 6
7 Key elements that impact user experience on a VOD Portal SEARCH & DISCOVERY ENGINE CATALOG METADATA Volume Correctness 7
8 Key elements that impact user experience on a VOD Portal SEARCH & DISCOVERY ENGINE Discovery algorithm relevance Response time CATALOG METADATA 8
9 Key elements that impact user experience on a VOD Portal USER INTERFACE Easy to use Intuitive SEARCH & DISCOVERY ENGINE CATALOG METADATA 9
10 Key elements that impact user experience on a VOD Portal USER INTERFACE SEARCH & DISCOVERY ENGINE P E R F O R M A N C E CATALOG METADATA 10
11 Key elements that impact user experience on a VOD Portal USER FEEDBACK USER INTERFACE SEARCH & DISCOVERY ENGINE P E R F O R M A N C E CATALOG METADATA 11
12 What have been done for this first experimentation? First experimentation on the Britanny experimentation site France Dec / Feb. 2014
13 CATALOG! We integrate two complementary french VOD commercial offers to build a larger catalog 2150 Movies 2650 movies CATALOG OF 4500 movies (6 % overlap) 1 3
14 METADATA! We merge metadata from both catalog, and collect missing information as artists picture from other sources METADATA 1 4
15 SEARCH & DISCOVERY ENGINE! We develop an original algorithm performing «content to content recommendation» based on the weighting of genre! This algorithm is available as a FI Content Specific Enabler SEARCH & DISCOVERY ENGINE 1 5
16 USER INTERFACE! New concepts of applications! Mostly graphical oriented! One main focus: Favorise the Serendipity : help user to discover interesting content he was not initially looking for Graphmap : Starting from a movie, discover others Cooking Search : Cook your movie! Cocktail Search : Find a movie by using combination of genres 1 6
17 USER INTERFACE Graphmap Start from a movie, discover others
18 Start from a movie, discover others Another movie from the same director? 18
19 Start from a movie, discover others CASTING Another movie with this famous ar5st? 19
20 Start from a movie, discover others 20
21 Start from a movie, discover others Another similar movie? 21
22 USER INTERFACE Cook Your Movie Select your movie like a recipe! 22
23 Select your ingredients Cook your ingredients Choose a category of ingredients Enjoy the results Manipulate your ingrédients 23
24 CEBIT 12 March
25 USER INTERFACE Cocktail : Mix genres Propose me a movie with a combination of genres 25
26 Pre- processed Cocktails List of genres 26
27 Cocktail composi5on List of movies generated by algorithm 27
28 List of genres User selec5on Results 28
29 End User feeback evaluation
30 End User feeback evaluation! Realisation of a specific evaluation kit! Cultural probe method to collect end-user feedback! Log analysis 30
31 Thanks for your attention! Contact : Thierry Filoche technicolor thierry.filoche@technicolor.com
32 Please visit our stand and demos I
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