Military Financial Education Project 15 - academic Requirements

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1 Military Financial Education Program OECD-Brazilian International Conference on Financial Education 15 December 2009

Military Financial Education Project Launched February 16, 2006 Goals: Strengthen the reach of quality programs and materials Increase awareness of resources Empower the military community to take

2 Military Financial Education Project Launched February 16, 2006 Goals: Strengthen the reach of quality programs and materials Increase awareness of resources Empower the military community to take control of their financial futures Multi-faceted program: Research Help determine the best way to educate and reach the military Education Programs Enable military families to make smart saving and investing decisions Outreach Campaign Increase awareness of new and existing resources and motivate military families to save and invest Recognition: 17 certificates and letters of appreciation

3 Research Situation Analysis Understand the current and future dynamics of the market Shape message development and plan implementation Evaluation & Follow-up Measure progress towards improved financial management Research Agenda 2005 Military Investor Literacy Survey 2007 Military Spouse Survey 2008 Military Financial Confidence Survey 2009 Military Program Evaluation 2009 Military oversampling as part of the National Financial Capability Survey

4 Education Programs Combination Approach - Foundation-developed tools and programs - Directed grants to partner organizations Multiple Distribution Channels - Online - Print Publications - Face-to-Face

5 Partners

6 Online Resource Center Goal is to improve the saving and investing knowledge of servicemembers and their families Free, unbiased resources and tools No sales pitch

7 Military Publications Money & Mobility Partnership with the National Endowment for Financial Education and the National Military Family Association Focuses on financial issues around deployment and duty station changes More than 619,000 distributed How to Save and Invest Your Disability Benefits Guide for warriors in transition More than 13,000 distributed

8 Training for Spouses & Financial Educators FINRA Foundation Military Spouse Fellowship Program Nearly 800 fellowships awarded to earn the Accredited Financial Counselor certification 173 graduates to date, many of whom are now military financial educators More than 157,900 hours of service given back to the military community Military Financial Educator Training Investing curriculum developed in partnership with AFCPE: PFMs and 18 spouse fellows trained during 2006, 2007 and 2009 PFM Continuing Education Modules developed in partnership with AFCPE: PFMs and 51 Spouse Fellows completed the Divorce module in PFMs and 45 Spouse Fellows completed the Retirement module in 2009

9 Military Saves Partnership with the Consumer Federation of America Same objectives National Social Marketing Campaign - Encourage saving in TSP and other appropriate ways - Note that saving allows for investing for the future and retirement - Educate in finance, credit, and money management Learn more at

10 E-Learning Game Game emphasizing the financial aspects of life Realistic scenarios Teaches impact of finances Tracks through life The Big Dream the goal 16 tutorials focus on specific issues

Online Credit Management Tool More than 70,000 military users 90 days of online access and those with scores below 620 could use tool again after 90 days Nearly 60% who initially

11 Online Credit Management Tool More than 70,000 military users 90 days of online access and those with scores below 620 could use tool again after 90 days Nearly 60% who initially scored below 620 and who used the tool a second time saw their scores go up by an average of 27 points 48% of servicemembers who obtained additional reports saw their scores rise over time

12 Participate And Promote Available On Online Play Appeals to all age groups including youth PFMs encouraged to play and disseminate

13 Outreach Campaign Pentagon Forums Academies Print Television Online

14 Public Awareness Successes in 2009 Earned Media 14 articles on the Military Program and spouse fellows garnered 2.1 million impressions 102 placements through North American Precis Syndicate (NAPS) of by-lined articles garnered over 3.5 million impressions Purple and Opinions PSAs Aired on Armed Forces Network and the Pentagon Channel during Super Bowl continued to air throughout 2009 Paid Media Pentagon Station Domination 18 million impressions on Military.com and Yahoo! 27.5 million impressions from Google Ad Word buys 2.2 million impressions from print advertising in Military Times publications and Stars & Stripes and a readership of 6.4 million

15 Program Contact John M. Gannon FINRA Investor Education Foundation 1735 K Street, NW Washington, DC Telephone: (202) Facsimile: (202) john.gannon@finra.org

FINANCIAL INI)USTRY REGULATORY AUTHORITY (FINRA) INVESTOR EI)UCATION FOUN I)ATION ANI) DEPARTMENT 01? 1)EFENSI MEMORANDUM OF UNI)ERSTANI)ING

FINANCIAL INI)USTRY REGULATORY AUTHORITY (FINRA) INVESTOR EI)UCATION FOUN I)ATION ANI) DEPARTMENT 01? 1)EFENSI MEMORANDUM OF UNI)ERSTANI)ING I. Purpose and Basis for Memorandum of Understanding liiis Memorandum