Creative Strategy Group, Inc.

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1 SOLUTIONS

2 Creative Strategy Group, Inc. Employs an integrated marketing approach, incorporating analytics with sound marketing tactics and technology, to create actionable items, operational efficiencies and results. ANALYTICS Brand Audit Evidence Marketing Marketing Plan/Audit Competitive Analysis Launch Plan Marketing/Media Planning Interactive Analytics IDENTITY Brand Audit Corporate Identity Logo Development MARKETING COMMUNICATIONS Messaging Integrated Campaigns Training Materials Brochures Corporate Collateral INTERACTIVE MEDIA Web Design/Development Streaming Video ecommerce Systems SEO/SEM ANNUAL REPORTS Traditional 10-K Wrap Green Interactive - HTML, Flash, Streaming Video ADVERTISING Ad Campaigns Direct Marketing Ad/Media Buying Online Advertising CREATIVE Of course, we re creative. It goes without saying it s the reason most organizations hire an agency in the first place. But, what exactly is creativity? Pretty pictures? Winsome words? Arresting artwork? Sure. But, we think it can be something more. More important. More effective. More lasting. More well, read on. STRATEGY All agencies claim to move the needle with their work raising awareness, generating inquiries or driving sales. To which we say, Good start. Trouble is, few bother to ask if they are moving the right needle or moving it in the right direction. At CSG, that s where we begin with your goals, needs and dreams. The way we see it, if we re going to get into the needle-moving business together, it d help to start looking in the right haystack. GROUP Teamwork. Partnership. Collaboration. They can be overused catch-phrases. Or, the driving force behind every project. Great work is always repeat, always the result of an agency and a client working as one contributing, debating, exploring, challenging, stretching and daring together until Creative and Strategy become one. Are you ready to join the Group? 1

3 IDENTITY Before we can answer the age-old question, How do we market this? we must answer something far more fundamental: Who are we? What promise can we make and consistently keep in the marketplace, that is different from our competitors and demonstrable at every level of our business, in every single customer interaction? Brand identities aren t simply painted onto an organization. That s why we help our clients grow theirs from the inside, and then carefully cultivate and communicate them in every medium. 2 3

4 MARKETING COMMUNICATIONS This is where the brand meets the customer, face-to-face. It s also the answer to, Can you send me some information? Most importantly, it s where sales begin. CSG supports your sales force, customer response team, retail or wholesale channel with brochures, fact sheets and flyers that inform, intrigue and inspire. MERIDIAN HEALTH Employee Incentive Program Human Resource Materials NOVARTIS Training Materials Marketing Materials PHILIPS Brochure/Catalog INTERDIGITAL Marketing Materials 4 5

5 INTERACTIVE MEDIA Today, the question is no longer, How can we incorporate multimedia into our marketing campaign? It s, How will we do it better than our competition? CSG creates engaging and rich interactive communications from campaigns and web banners to search engine optimization and web development that bolster your current communications initiatives. MERCHANT BILL OF RIGHTS Animated Website Promotional Videos GREEN ANNUAL REPORT CAMPAIGN Microsite INTERDIGITAL Corporate Website 6 NOVARTIS Microsite 7

6 INTERACTIVE MEDIA Web Design & Development Microsites CD-ROM Development Webinars & Tutorials Training & elearning Modules Interactive Brochures Video & Motion Graphics Music & Sound Design Newsletters einvites & Campaigns Online Advertising & Banners Interactive Games Information Architecture Search Engine Optimization Content Management Systems ecommerce Systems RSS feeds, Blogs, Forums And much more GLENBOROUGH Corporate Website Interactive Annual Report NOVARTIS What s in it for you? Campaign MARKETPRO Multi Module Interactive Tutorial NOVARTIS Promotional Video 8 9

7 ANNUAL REPORTS Traditional 10-K Wrap Green Interactive (HTML, Flash, Streaming Video) Make no mistake your public company s annual reports, 10-Ks and other financial artifacts are as much a part of your brand marketing as any trade ad. The numbers may tell your investors and other stakeholders how you did. But, the packaging, wording and tone of the annual report tells them who you are. When interested parties (and yes, that includes potential clients) request, read or download yours, make sure you re sending the right message with accurate, professional and insightful financial reports from CSG. PHYSICIANS FORMULA PURICORE INTERDIGITAL LIBERTY PROPERTY TRUST arc honors award 10 11

8 ANNUAL REPORTS Traditional 10-K Wrap Green Interactive (HTML, Flash, Streaming Video) ipass BMHC arc honors award ULTRATECH TASTYKAKE arc honors award 12 13

9 ADVERTISING AND DIRECT MARKETING Let s start by dispelling a myth. Great advertising is NOT magic. It isn t the mysterious and unfathomable alchemy of some wild-eyed creative genius. No, great advertising and direct marketing are simply the logical outreach to a properly targeted and fully understood audience. When you work with an agency that clearly identifies your prospects, learns about their needs and invests the time to understand how they think and what they want, you can expect effective, needle-moving advertising every time. (And, well if they have a wild-eyed genius or two on staff, that doesn t hurt, either!) AMERICAN RED CROSS Blood Drive Campaign Cookie Boxes URMC Ad Campaign 14 LA WEIGHTLOSS Direct Mail 15 MAPQUEST Find Me Campaign Tutorial CD Mailer

10 advertising and direct marketing Continued ING Direct Direct Mail and Promotion Creative Strategy Group, Inc. An Integrated Marketing Communications Company 330 South State Street Newtown, PA fax green PUBLICATION Creative Strategy Group saved the following resources by producing this Green Publication: PROMO POPS 3 Dimensional Mailers trees preserved for the future 3.26 lbs water-borne waste not created 480 gals wastewater flow saved 53 lbs solid waste not generated 104 lbs net greenhouse gases prevented 799,680 million BTUs energy not consumed